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BlueKai
Oracle BlueKai Data Management Platform, formerly known as BlueKai, is a cloud-based data management platform which is a part of Oracle Marketing that enables the personalization of online, offline, and mobile marketing campaigns. Biography BlueKai was created in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries, as a marketing tech start-up based in Cupertino, California. It was acquired by Oracle on February 24, 2014, for approximately $400 million, and was renamed Oracle BlueKai Data Management Platform (DMP). The company offers third party data collecting services. BlueKai collects PC and smartphone users' data to enhance ad marketing for their clients, and had about 700 million actionable profiles. BlueKai works to increase relevancy in the ads that appear for partnered companies' users. As a third party data collection company, they gather information on users surfing the web, though BlueKai claims not to collect sensitive financial details, adult mater ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oracle Corporation
Oracle Corporation is an American Multinational corporation, multinational computer technology company headquartered in Austin, Texas. Co-founded in 1977 in Santa Clara, California, by Larry Ellison, who remains executive chairman, Oracle was the List of the largest software companies, third-largest software company in the world in 2020 by revenue and market capitalization. The company's 2023 ranking in the Forbes Global 2000, ''Forbes'' Global 2000 was 80. The company sells Database, database software, particularly Oracle Database, and cloud computing. Oracle's core application software is a suite of enterprise software products, such as enterprise resource planning (ERP) software, human capital management (HCM) software, customer relationship management (CRM) software, enterprise performance management (EPM) software, Customer Experience Commerce (CX Commerce) and supply chain management (SCM) software. History Larry Ellison, Bob Miner, and Ed Oates co-founded Oracle in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Management Platform
A data management platform (DMP) is a software platform used for collecting and managing data. DMPs allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. They may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Advantages of using DMPs include data organization, increased insight on audiences and markets, and more effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data. This technology is continuously being developed by global entities such as Nielsen and Oracle. More generally, the term data platform can refer to any software platform used for collecting and managing data. It is an integrated solution which as of the 2010s can combine functionalities of for example a data lake, data warehouse or data hub for busine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook. All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser. Background The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April 1993, CERN announced that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technology Companies Established In 2008
Technology is the application of conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible tools such as utensils or machines, and intangible ones such as software. Technology plays a critical role in science, engineering, and everyday life. Technological advancements have led to significant changes in society. The earliest known technology is the stone tool, used during prehistory, followed by the control of fire—which in turn contributed to the growth of the human brain and the development of language during the Ice Age, according to the cooking hypothesis. The invention of the wheel in the Bronze Age allowed greater travel and the creation of more complex machines. More recent technological inventions, including the printing press, telephone, and the Internet, have lowered barriers to communication and ushered in the knowledge econ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Collection
Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical science, physical and social sciences, humanities, and business. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal for all data collection is to capture evidence that allows data analysis to lead to the formulation of credible answers to the questions that have been posed. Regardless of the field of or preference for defining data (Quantitative method, quantitative or Qualitative method, qualitative), accurate data collection is essential to maintain research integrity. The selection of appropriate data collection instruments (existing, modified, or newly developed) and delineated instructions for their correct use reduce the l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computing Platforms
A computing platform, digital platform, or software platform is the infrastructure on which software is executed. While the individual components of a computing platform may be obfuscated under layers of abstraction, the ''summation of the required components comprise the computing platform''. Sometimes, the most relevant layer for a specific software is called a computing platform in itself to facilitate the communication, referring to the whole using only one of its attributes – i.e. using a metonymy. For example, in a single computer system, this would be the computer's architecture, operating system (OS), and runtime libraries. In the case of an application program or a computer video game, the most relevant layer is the operating system, so it can be called a platform itself (hence the term cross-platform for software that can be executed on multiple OSes, in this context). In a multi-computer system, such as in the case of offloading processing, it would encompass bo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
California Senate Bill 1386 (2002)
California S.B. 1386 was a bill passed by the California legislature that amended the California law regulating the privacy of personal information: civil codes 1798.29, 1798.82 and 1798.84. This was an early example of many future U.S. and international security breach notification laws, it was introduced by California State Senator Steve Peace on February 12, 2002, and became operative July 1, 2003. Sections Enactment of a requirement for notification to any resident of California whose unencrypted personal information was, or is reasonably believed to have been, acquired by an unauthorized person. This requires an agency, person or business that conducts business in California and owns or licenses computerized 'personal information,' to disclose any breach of security (to any resident whose unencrypted data is believed to have been disclosed). The bill mandates various mechanisms and procedures with respect to many aspects of this scenario, subject also to other defined p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TechCrunch
TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 Verizon Communications#Acquisition of AOL and Yahoo, acquisition of AOL and Yahoo! by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021, Verizon sold its media assets, including AOL, Yahoo!, and TechCrunch, to the private equity firm Apollo Global Management. Apollo integrated them into a new entity called Yahoo! Inc. (2017–present), Yahoo! Inc. In addition to its news reporting, TechCrunch is also known for its annual Disrupt conference, a technology event hosted in several cities across the United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Webtrends
Webtrends is a private company headquartered in Portland, Oregon, United States, that provides digital analytics, optimization, and software solutions related to digital marketing and e-commerce. History W. Glen Boyd and Eli Shapira founded the company in 1993 as "E.G. Software". NetIQ acquired the company in 2001. In 2002, NetIQ released version 5.0 of ''Webtrends Reporting Center'' and in 2005, NetIQ sold Webtrends to the private equity fund Francisco Partners. On October 31, 2007, three corporate vice presidents and the CEO were asked to resign from the company. Initial speculation suggested the company might be sold to its largest competitor, but later reports indicated that the change signaled a long-term strategic shift. In February 2014, the company hired Joe Davis as its new CEO. In May 2014, the company moved its headquarters from the Pacific First Center to the U.S. Bancorp Tower in Downtown Portland. Impact In 2009, Webtrends launched a transit ad campaign that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oracle Advertising And Customer Experience (CX)
An oracle is a person or thing considered to provide insight, wise counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. If done through occultic means, it is a form of divination. Description The word ''oracle'' comes from the Latin verb ''ōrāre'', "to speak" and properly refers to the priest or priestess uttering the prediction. In extended use, ''oracle'' may also refer to the ''site of the oracle'', and the oracular utterances themselves, are called ''khrēsmoí'' (χρησμοί) in Greek. Oracles were thought to be portals through which the gods spoke directly to people. In this sense, they were different from seers (''manteis'', μάντεις) who interpreted signs sent by the gods through bird signs, animal entrails, and other various methods.Flower, Michael Attyah. ''The Seer in Ancient Greece.'' Berkeley: University of California Press, 2008. The most important oracles of Greek antiquity were Pythia (prieste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
EBay
eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. Sales occur either via online auctions or "buy it now" instant sales, and the company charges commissions to sellers upon sales. eBay was founded by Pierre Omidyar in September 1995. It has 132 million yearly active buyers worldwide and handled $73 billion in transactions in 2023, 48% of which were in the United States. In 2023, the company had a take rate (revenue as a percentage of volume) of 13.81%. The company is listed on the Nasdaq Global Select Market and is a component of the S&P 500 and formerly the Nasdaq-100. eBay can be used by individuals, companies and governments to purchase and sell almost any legal, non-controversial item. eBay's auctions use a Vickrey auction (sealed-bid) proxy bid system. Buyers and sellers may r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The early 1980s and home computers, rise of personal computers through software like Windows, and the company has since expanded to Internet services, cloud computing, video gaming and other fields. Microsoft is the List of the largest software companies, largest software maker, one of the Trillion-dollar company, most valuable public U.S. companies, and one of the List of most valuable brands, most valuable brands globally. Microsoft was founded by Bill Gates and Paul Allen to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Windows. During the 41 years from 1980 to 2021 Microsoft released 9 versions of MS-DOS with a median frequen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
