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Demos is a cross party
think tank A think tank, or public policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-governme ...
based in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
with a cross-party political viewpoint. Founded in 1993, Demos works with a number of partners including government departments, public sector agencies and charities. It specialises in public policymaking in a range of areas – from education and skills to health and housing. Demos houses the Centre for the Analysis of Social Media (CASM), which leads the study of how the rise of the digital world affects politics, policy and decision-making. The current Chief Executive is Polly Curtis, a former journalist and editor at
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
,
HuffPost ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers p ...
UK, Tortoise Media, and PA Media. The organisation is an independently registered educational charity.


History

Demos was founded in 1993 by former '' Marxism Today'' editor
Martin Jacques Martin Jacques (born 1945) is a British journalist, editor, academic, political commentator and author. Early life and education Jacques was born in October 1945 in the city of Coventry, then in Warwickshire, now in the West Midlands, th ...
, and
Geoff Mulgan Sir Geoffrey John Mulgan CBE (born 1961) is Professor of Collective Intelligence, Public Policy and Social Innovation at University College London (UCL). From 2011 to 2019 he was chief executive of the National Endowment for Science Technolo ...
, who became its first director. It was formed in response to what Mulgan, Jacques and others saw as a crisis in politics in Britain, with voter engagement in decline and political institutions unable in their view to adapt to major social changes. Demos was conceived as a network of networks which could draw together different sources of ideas and expertise to improve public policy. In the run-up to the 1997 general election it was seen as being close to the Labour Party, in particular its then leader
Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party (UK), Leader of the Labour Party from 1994 to 2007. He was Leader ...
. It defines itself, however, as independent of any political party. Geoff Mulgan went on to work inside
Downing Street Downing Street is a gated street in City of Westminster, Westminster in London that houses the official residences and offices of the Prime Minister of the United Kingdom and the Chancellor of the Exchequer. In a cul-de-sac situated off Whiteh ...
in 1997. At that time Demos was seen as central to
New Labour New Labour is the political philosophy that dominated the history of the British Labour Party from the mid-late 1990s to 2010 under the leadership of Tony Blair and Gordon Brown. The term originated in a conference slogan first used by the ...
's vision for Britain. Between 1998 and 2006, under Director Tom Bentley, it moved away from being just a think tank and an increasing part of its workload was described as 'public interest consultancy'. On 9 August 2006, in a speech at a Demos conference, British
Home Secretary The secretary of state for the Home Department, more commonly known as the home secretary, is a senior minister of the Crown in the Government of the United Kingdom and the head of the Home Office. The position is a Great Office of State, maki ...
Dr John Reid stated that
Britons British people or Britons, also known colloquially as Brits, are the citizens of the United Kingdom, the British Overseas Territories, and the Crown dependencies.: British nationality law governs modern British citizenship and nationality, w ...
'may have to modify their notion of
freedom Freedom is the power or right to speak, act, and change as one wants without hindrance or restraint. Freedom is often associated with liberty and autonomy in the sense of "giving oneself one's own laws". In one definition, something is "free" i ...
', as a result of his plans, claiming that freedom is 'misused and abused by
terrorists Terrorism, in its broadest sense, is the use of violence against non-combatants to achieve political or ideological aims. The term is used in this regard primarily to refer to intentional violence during peacetime or in the context of war aga ...
'. Over the summer of 2008, Demos cut back its workforce (from 23 full-time staff in January 2008 to 17 by September 2008) and did not attend any political party conferences, leading to speculation that it was in financial difficulty. In 2010,
David Cameron David William Donald Cameron, Baron Cameron of Chipping Norton (born 9 October 1966) is a British politician who served as Prime Minister of the United Kingdom from 2010 to 2016. Until 2015, he led the first coalition government in the UK s ...
, then leader of the opposition Conservative Party, launched Demos's Character Inquiry, giving a speech on the importance of parenting and early years support. Following his appointment in 2010, as Special Adviser to the Deputy Prime Minister,
Nick Clegg Sir Nicholas William Peter Clegg (born 7 January 1967) is a British retired politician and media executive who served as Deputy Prime Minister of the United Kingdom from 2010 to 2015 and as Leader of the Liberal Democrats from 2007 to 2015. H ...
, Richard Reeves stepped down as Demos's Director and was replaced by former Economic Secretary to the Treasury Kitty Ussher. She left Demos in 2012, with David Goodhart taking over as director. In 2011 Ben Rogers created Centre for London within Demos, before establishing it as an independent registered charity in 2013. In January 2012, Demos set up the Centre for the Analysis of Social Media (CASM) to research trends in social media, and the role online conversations can play in political engagement and social policy research. CASM lead digital media monitoring for the 2015 British Election and focuses on how the rise of the digital world affects politics, policy and decision-making. In January 2014, Claudia Wood became Demos's Chief Executive. She joined Demos in 2009, after leading policy in other UK think tanks and in Tony Blair's strategy unit. Polly Mackenzie joined Demos as the new Director in January 2018. She previously worked for Nick Clegg from 2006 to 2015, helping to write the 2010 Coalition Agreement, and served as Director of Policy to the Deputy Prime Minister from 2010 to 2015.


List of Directors and Chief Executives


Research

Demos is a member of the
British Polling Council The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The current President is Jane Green. The BPC was established in 2004, ...
and a company partner of the
Market Research Society The Market Research Society (MRS) is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press. ...
. They are the only think tank in the UK using Pol.is, an online tool used to gather open-ended feedback from large groups of people, for the purposes of policy development. They also conduct social listening through Method 52, their in-house social media analysis technology developed in partnership with the University of Sussex. Demos historically published a quarterly journal, titled ''Demos Quarterly'', which features articles from politicians, academics and Demos researchers.


Centre of the Analysis of Social Media

The Centre for the Analysis of Social Media (CASM) is a collaboration between Demos and the Text Analytics Group at the
University of Sussex The University of Sussex is a public university, public research university, research university located in Falmer, East Sussex, England. It lies mostly within the city boundaries of Brighton and Hove. Its large campus site is surrounded by the ...
, using social media research to gain insight and understanding on political, social and policy issues. The current Director of CASM is Alex Krasodomski-Jones. Previous Directors include Jamie Bartlett and Carl Miller.


Key people


Funding

Demos has been rated as 'broadly transparent' in its funding by
Transparify Transparify is an initiative that provides a global rating of the financial transparency of major think tanks. It rates the extent to which think tanks publicly disclose their sources of funding, the amount of funding they have received, and the s ...
. In November 2022, the funding transparency website
Who Funds You? Who Funds You? is a project that rates and promotes the transparency of funding sources for think tanks. The project scored think tanks according to four criteria, namely whether the organisation discloses its income, whether it publishes financi ...
gave Demos an A grade, the highest transparency rating (rating goes from A to E).


See also

* List of UK think tanks


References


External links


Demos official site
* {{DEFAULTSORT:Demos (UK think tank) 1993 establishments in the United Kingdom Organisations based in London Political and economic think tanks based in the United Kingdom Public policy think tanks based in the United Kingdom Think tanks based in the United Kingdom