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Idol Minds, LLC (
doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
Deck Nine or Deck Nine Games since 2017) is an American
video game developer A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...
based in
Westminster, Colorado The City of Westminster is a home rule municipality located in Adams and Jefferson counties, Colorado, United States. The city population was 116,317 at the 2020 United States census with 71,240 residing in Adams County and 45,077 residing i ...
. The studio was founded in April 1997 by Mark Lyons and Scott Atkins and developed games exclusively for
PlayStation is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
consoles until 2012. Subsequently, it shifted to
mobile game A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, table ...
s among other things before rebranding as "Deck Nine" in May 2017 to develop narrative-driven games.


History

Idol Minds was founded by
programmer A programmer, computer programmer or coder is an author of computer source code someone with skill in computer programming. The professional titles Software development, ''software developer'' and Software engineering, ''software engineer' ...
Mark Lyons and
artist An artist is a person engaged in an activity related to creating art, practicing the arts, or demonstrating the work of art. The most common usage (in both everyday speech and academic discourse) refers to a practitioner in the visual arts o ...
Scott Atkins. They had previously worked for
Sony Interactive Studios America 989 Studios was a division of Sony Interactive Entertainment, Sony Computer Entertainment America (SCEA) that developed games for PlayStation consoles and Microsoft Windows, Windows personal computers. Their games include ''EverQuest'', ''Twiste ...
in
San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
and, after Lyons moved to Colorado with his family, established Idol Minds on April 1, 1997, in
Boulder, Colorado Boulder is a List of municipalities in Colorado#Home rule municipality, home rule city in Boulder County, Colorado, United States, and its county seat. With a population of 108,250 at the 2020 United States census, 2020 census, it is the most ...
. It developed multiple sports games under
989 Studios 989 Studios was a division of Sony Computer Entertainment America (SCEA) that developed games for PlayStation consoles and Windows personal computers. Their games include ''EverQuest'', '' Twisted Metal III'', '' Twisted Metal 4'', '' Syphon Fi ...
until the 2000s. Party game ''
My Street ''My Street'' is a 2003 party video game developed by Idol Minds and published by Sony Computer Entertainment for the PlayStation 2. There are seven minigames and it has very similar gameplay to other party games such as the ''Mario Party'' se ...
'' and action-adventure '' Neopets: The Darkest Faerie'' followed''.'' In November 2007, the studio released
ragdoll physics Ragdoll physics is a type of procedural animation used by physics engines, which is often used as a replacement for traditional static death animations in video games and Animation, animated films. As computers increased in power, it became pos ...
-based game ''
Pain Pain is a distressing feeling often caused by intense or damaging Stimulus (physiology), stimuli. The International Association for the Study of Pain defines pain as "an unpleasant sense, sensory and emotional experience associated with, or res ...
'', which was among the most-downloaded games on
PlayStation Network PlayStation Network (PSN) is a digital media entertainment service provided by Sony Interactive Entertainment. Launched in November 2006, PSN was originally conceived for the PlayStation video game consoles, but soon extended to encompass smartp ...
of 2008. In October 2009, Idol Minds reportedly made 26 of its 46 employees redundant. One source attributed the layoffs to budget cuts by ''Pain'' publisher
Sony Computer Entertainment Sony Interactive Entertainment LLC (SIE) is an American video game and digital entertainment company that is a major subsidiary of Japanese conglomerate Sony, Sony Group Corporation. It primarily operates the PlayStation brand of video game co ...
(SCE), which was Idol Minds' only source of funding. At
E3 2011 The Electronic Entertainment Expo 2011 (E3 2011) was the 17th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 7, 2011, and ended on June 9, 2011, with 46,800 total attendees. E3 20 ...
, SCE announced ''Ruin'', a "'' Diablo''-style
action role-playing game An action role-playing game (often abbreviated action RPG or ARPG) is a video game genre that combines core elements from both the action game and Role-playing video game, role-playing game genres. Definition Action role-playing games empha ...
" developed by Idol Minds and SCE's
San Diego Studio San Diego Studio is an American video game developer of Sony Interactive Entertainment based in Sorrento Valley, San Diego. It is responsible for '' MLB: The Show'' games. The studio also developed the ''NBA'' series, '' The Mark of Kri'', ''Pa ...
. After the game was renamed ''
Warrior's Lair ''Warrior's Lair'' was an action role-playing video game set in a medieval fantasy setting being developed for the PlayStation 3 and PlayStation Vita. The game was presented June 2011 at the Electronic Entertainment Expo (E3) where it demonstrated ...
'', Idol Minds was taken off the project in April 2012 (''Warrior's Lair'' was canceled by Sony in July 2013). Later in 2012, Idol Minds shifted its focus onto mobile
free-to-play "Free-to-play" ("F2P" or "FtP") video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models tha ...
games. In August 2015, Idol Minds launched a
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
campaign via
Kickstarter Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ...
for photo safari game ''Shutterbug'', seeking in funding (The project was canceled after raising $2,973 in ten days). On May 31, 2017, Idol Minds announced that it would focus on narrative-driven games with brand and
trade name A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
"Deck Nine", an homage to 1983 video game ''
Planetfall ''Planetfall'' is a science fiction themed interactive fiction video game written by Steve Meretzky, and published in 1983 as the eighth game from Infocom. The original release was for Apple II, Atari 8-bit computers, TRS-80, and IBM PC compatib ...
''. It built toolset ''StoryForge'' for creating these and was developing a project in a "critically acclaimed franchise". During
E3 2017 The Electronic Entertainment Expo 2017 (E3 2017) was the 23rd E3, during which hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers a ...
, publisher
Square Enix is a Japanese Multinational corporation, multinational holding company, video game publisher and entertainment conglomerate. It releases role-playing video game, role-playing game franchises, such as ''Final Fantasy'', ''Dragon Quest'', and '' ...
announced Deck Nine was developing '' Life Is Strange: Before the Storm'', a prequel to 2015's ''
Life Is Strange ''Life Is Strange'' is a series of adventure games published by Square Enix's Square Enix External Studios, External Studios. Created by Dontnod Entertainment, the series debuted with the Life Is Strange (video game), eponymous first install ...
''. The game's first
episode An episode is a narrative unit within a larger dramatic work or documentary production, such as a serial (radio and television), series intended for radio, television or Streaming media, streaming consumption. Etymology The noun ''episode'' is ...
was released in August 2017, the second in October and the third and final episode in December. The ''Farewell'' DLC episode was released in March 2018. In September 2018, Deck Nine announced it was working with Square Enix on a new project. In March 2021, Square Enix announced '' Life Is Strange: True Colors'' and the '' Life Is Strange Remastered Collection'' (containing the original ''Life Is Strange'' and ''Before the Storm''), both
remastered A remaster is a change in the sound or image quality of previously created forms of media, whether Mastering (audio), audiophonic, Cinematography, cinematic, or Videography, videographic. The resulting product is said to be remastered. The term ...
by Deck Nine, with ''Life Is Strange: True Colors'' being released in September 2021 along with the ''Wavelengths'' DLC episode later that same month. The ''Colorado Office of Economic Development and International Trade'' (OEDIT) supported Deck Nine with $2.5 million job-growth incentive tax credits and via the ''Colorado Office of Film, Television and Media'' (COFTM), the production of ''True Colors'' with $150,000 phased film incentives in 2017 and 2018. In December 2021,
Telltale Games Telltale Incorporated (trade name: Telltale Games) was an American video game developer based in San Rafael, California. The company was founded in July 2004 by former LucasArts developers Kevin Bruner, Dan Connors and Troy Molander, following ...
announced to be co-developing '' The Expanse: A Telltale Series'' with Deck Nine during
The Game Awards 2021 The Game Awards 2021 was an award show that honored the best video games of 2021. The event was hosted by Geoff Keighley, creator and producer of The Game Awards, and was held to an invited audience at the Microsoft Theater in Los Angeles on D ...
. After being delayed from a simultaneous September 2021 launch, ''Life Is Strange Remastered Collection'' was released in February 2022. In May 2023, Deck Nine reportedly laid off 30 employees. ''The Expanse: A Telltale Series'' released its first episode in July 2023 with new episodes coming bi-weekly through the fifth and final episode in September. The ''Archangel'' DLC episode was released in November. In February 2024, Deck Nine announced that it would lay off 20% of its staff. In April 2024,
IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
reported on a toxic workplace culture based on employee testimonials and suspected
Nazi symbolism The 20th-century German Nazi Party made extensive use of graphic symbols, especially the swastika, notably in the form of the swastika flag, which became the co-national flag of Nazi Germany in 1933, and the sole national flag in 1935. A very ...
found during development of a new ''Life Is Strange'' game by staff during development. Deck Nine responded to IGN's inquiry emphasizing the studio's diverse team, employee welfare and collaborative development. In June 2024, Square Enix announced '' Life Is Strange: Double Exposure'' as a direct sequel to the original ''Life Is Strange'', which was released in October. In December 2024, Deck Nine laid off an undisclosed number of employees.


Games developed


As Idol Minds


As Deck Nine


References


External links

* {{Authority control 1997 establishments in Colorado American companies established in 1997 Companies based in Jefferson County, Colorado Software companies based in Colorado Video game companies established in 1997 Video game companies of the United States Video game development companies Westminster, Colorado