David Edward Byrd
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David Edward Byrd (April 4, 1941 – February 3, 2025) was an American
graphic artist A graphic designer is a practitioner who follows the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming l ...
, designer, illustrator, and painter. Many of his designs are considered to have helped to define the look of rock and roll music, starting in the 1960s. He was best known for his poster designs, which included rock posters for
Fillmore East The Fillmore East was Promoter (entertainment), rock promoter Bill Graham (promoter), Bill Graham's rock venue on Second Avenue (Manhattan), Second Avenue near 6th Street (Manhattan), East 6th Street on the Lower East Side section of Manhattan, ...
and Broadway theatre posters. Byrd's poster for the Broadway play ''
Godspell ''Godspell'' is a musical in two acts with music and lyrics by Stephen Schwartz and a book by John-Michael Tebelak. The show is structured as a series of parables, primarily based on the Gospel of Matthew, interspersed with music mostly set t ...
'' is among his most famous works.


Early life and education

David Byrd was born April 4, 1941, in what is now
Cleveland, Tennessee Cleveland is the county seat of, and largest city in, Bradley County, Tennessee. The population was 47,356 at the 2020 United States census, 2020 census. It is the principal city of the Cleveland metropolitan area, Tennessee (consisting of Bradle ...
. After his parents divorced, he was raised by his mother and stepfather in
Miami Beach, Florida Miami Beach is a coastal resort city in Miami-Dade County, Florida, United States. It is part of the Miami metropolitan area of South Florida. The municipality is located on natural and human-made barrier islands between the Atlantic Ocean ...
. Byrd claimed his childhood was an unhappy one as his mother and stepfather frequently hosted raucous parties where Byrd, as a young boy, had to work as a bartender. He graduated from
Miami Beach High School Miami Beach Senior High School (Beach High, MBSH) is a secondary school located at 2231 Prairie Avenue Miami Beach, Florida, across from the Miami Beach Convention Center and Botanical Garden. It is located at the corner of Prairie Avenue and Da ...
in 1959, attended the Boston Museum School for a year and then
Carnegie-Mellon University Carnegie Mellon University (CMU) is a Private university, private research university in Pittsburgh, Pennsylvania, United States. The institution was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools. In 1912, it became t ...
in
Pittsburgh Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
, Pennsylvania, where he received a BFA in Painting and Design in 1964 and an MFA in Painting and Printmaking in 1966. While studying in Pittsburgh, Byrd worked in a steel mill to pay for his education because his stepfather refused to. His mother, by then an alcoholic, visited him just once while he was in Pittsburgh and was intoxicated during the vist. Years later, in 1962, he would discover his dead mother's body lying next to sleeping pills and a bottle of vodka. After receiving his BFA, Byrd moved to Pittsburgh to work at
WQED-TV WQED (channel 13) is a PBS member television station in Pittsburgh, Pennsylvania, United States. Owned by WQED Multimedia, it is sister to public radio station WQED-FM (89.3). The two outlets share studios on Fifth Avenue near the Carnegie M ...
, where he did design for the nascent ''
Mister Rogers' Neighborhood ''Mister Rogers' Neighborhood'' (sometimes shortened to ''Mister Rogers'') is an American half-hour educational children's television series that ran from 1968 to 2001. It was created and hosted by Fred Rogers. Its original incarnation, the se ...
'' show. He was subsequently asked back to Carnegie-Mellon to complete his graduate work. From 1970 to 1979, Byrd taught at the
Pratt Institute Pratt Institute is a private university with its main campus in Brooklyn, New York. It has an additional campus in Manhattan and an extension campus in Utica, New York at the Munson-Williams-Proctor Arts Institute. The institute was founded in 18 ...
and the
School of Visual Arts The School of Visual Arts New York City (SVA NYC) is a private for-profit art school in New York City. It was founded in 1947 and is a member of the Association of Independent Colleges of Art and Design. History This school was started by Silas ...
.


Rock posters

In 1968, a number of college classmates (including Joshua White of Joshua Light Show) encouraged rock promoter Bill Graham to hire Byrd to create posters for the newly opened
Fillmore East The Fillmore East was Promoter (entertainment), rock promoter Bill Graham (promoter), Bill Graham's rock venue on Second Avenue (Manhattan), Second Avenue near 6th Street (Manhattan), East 6th Street on the Lower East Side section of Manhattan, ...
Ballroom in
Manhattan's East Village The East Village is a neighborhood on the East Side of Lower Manhattan in New York City, New York. It is roughly defined as the area east of the Bowery and Third Avenue, between 14th Street on the north and Houston Street on the south. The Ea ...
. Byrd was reportedly hired on the spot after showing his
portfolio Portfolio may refer to: Objects * Portfolio (briefcase), a type of briefcase Collections * Portfolio (finance), a collection of assets held by an institution or a private individual * Artist's portfolio, a sample of an artist's work or a ...
to Bill Graham and signed on as the exclusive poster and program designer, beginning with a poster for the upcoming Traffic event. In the period 1968 to 1973, he and Fantasy Unlimited created posters for
Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American singer-songwriter and musician. He is widely regarded as one of the greatest and most influential guitarists of all time. Inducted ...
,
Iron Butterfly Iron Butterfly was an American rock band formed in San Diego, California, in 1966. They are best known for the 1968 hit " In-A-Gadda-Da-Vida", providing a dramatic sound that led the way towards the development of hard rock and heavy metal m ...
,
Jefferson Airplane Jefferson Airplane was an American Rock music, rock band formed in San Francisco, California, in 1965. One of the pioneering bands of psychedelic rock, the group defined the San Francisco Sound and was the first from the San Francisco Bay Area, ...
,
Ravi Shankar Ravi Shankar (; born Robindro Shaunkor Chowdhury, sometimes spelled as Rabindra Shankar Chowdhury; 7 April 1920 – 11 December 2012) was an Indian sitar, sitarist and composer. A sitar virtuoso, he became the world's best-known expert of Hin ...
,
Traffic Traffic is the movement of vehicles and pedestrians along land routes. Traffic laws govern and regulate traffic, while rules of the road include traffic laws and informal rules that may have developed over time to facilitate the orderly an ...
, and Bill Graham favorite the
Grateful Dead The Grateful Dead was an American rock music, rock band formed in Palo Alto, California, in 1965. Known for their eclectic style that fused elements of rock, blues, jazz, Folk music, folk, country music, country, bluegrass music, bluegrass, roc ...
. The poster that Byrd created for Bill Graham's Fillmore East, for the
Jimi Hendrix Experience James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American singer-songwriter and musician. He is widely regarded as one of the greatest and most influential guitarists of all time. Inducted ...
, was voted #8 in the Top 25 Rock Posters by ''
Billboard Magazine ''Billboard'' (stylized in lowercase since 2013) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events and styles related to th ...
''. Byrd also created the poster for
The Rolling Stones American Tour 1969 The Rolling Stones' 1969 Tour of the United States took place in November 1969. With Ike & Tina Turner, Terry Reid, and B.B. King (replaced on some dates by Chuck Berry) as the supporting acts, rock critic Robert Christgau called it "history's f ...
. When the four members of the rock band
KISS A kiss is the touching or pressing of one's lips against another person, animal or object. Cultural connotations of kissing vary widely; depending on the culture and context, a kiss can express sentiments of love, passion, romance, sex ...
released individual solo albums in 1978, Byrd was hired to create an individual poster for each album, designed in such a way so they all could be hung together as a
mural A mural is any piece of Graphic arts, graphic artwork that is painted or applied directly to a wall, ceiling or other permanent substrate. Mural techniques include fresco, mosaic, graffiti and marouflage. Word mural in art The word ''mural'' ...
. Byrd worked with
The Who The Who are an English Rock music, rock band formed in London in 1964. Their classic lineup (1964–1978) consisted of lead vocalist Roger Daltrey, guitarist Pete Townshend, bassist John Entwistle and drummer Keith Moon. Considered one of th ...
for their rock opera ''
Tommy Tommy may refer to: People and fictional characters * Tommy (given name), a list of people and fictional characters * Tommy Atkins, or just Tommy, a slang term for a common soldier in the British Army * Tommy Giacomelli (born 1974), Brazilian fo ...
,'' designing the poster for the band's 1971 performance at the Metropolitan Opera House. Byrd also illustrated the cover of the 1974 album ''
Sally Can't Dance ''Sally Can't Dance'' is the fourth solo studio album by American rock musician Lou Reed, released in September 1974 by RCA Records. Steve Katz and Reed produced the album. It remains Reed's highest-charting album in the United States, having p ...
'' by
Lou Reed Lewis Allan Reed (March 2, 1942October 27, 2013) was an American musician and songwriter. He was the guitarist, singer, and principal songwriter for the rock band the Velvet Underground and had a solo career that spanned five decades. Althoug ...
.


Original Woodstock festival poster

In 1969, Byrd created the original poster for
Woodstock The Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held from August 15 to 18, 1969, on Max Yasgur's dairy farm in Bethel, New York, southwest of the town of Woodstock, New York, Woodstock. Billed as "a ...
, but as the festival was subsequently moved and Byrd (then on vacation on the Caribbean island of
Saint Martin Saint Martin may refer to: People * Saint Martin of Tours (c. 316–397), Bishop of Tours, France * Saint Martin of Braga (c. 520–580), archbishop of Bracara Augusta in Gallaecia (now Braga in Portugal) * Pope Martin I (c. 595–655), bishop of R ...
) could not be reached, his original design went unused.


Broadway posters

Byrd designed posters for notable stage musicals including ''
Follies ''Follies'' is a musical with music and lyrics by Stephen Sondheim and a book by James Goldman. The plot centers on a crumbling Broadway theater, now scheduled for demolition, previously home to a musical revue (based on the ''Ziegfeld Follies ...
'', ''
Godspell ''Godspell'' is a musical in two acts with music and lyrics by Stephen Schwartz and a book by John-Michael Tebelak. The show is structured as a series of parables, primarily based on the Gospel of Matthew, interspersed with music mostly set t ...
'', '' The Robber Bridegroom'', ''
The Grand Tour ''The Grand Tour'' is a British motoring television series, created by Jeremy Clarkson, Richard Hammond, James May, and Andy Wilman, for Amazon Prime Video, and premiered on 18 November 2016. The programme was devised in the wake of the depar ...
'', '' The Survival of St. Joan'', ''
Jesus Christ Superstar ''Jesus Christ Superstar'' is a sung-through rock opera with music by Andrew Lloyd Webber and lyrics by Tim Rice. Loosely based on the Life of Jesus in the New Testament, Gospels' accounts of Passion of Jesus, the Passion, the work interprets ...
'', ''
Little Shop of Horrors Little Shop of Horrors may refer to: * '' The Little Shop of Horrors'', a 1960 American film * ''Little Shop of Horrors'' (musical), a 1982 musical based on the 1960 film * ''Little Shop of Horrors'' (1986 film), a 1986 American film based on th ...
'', and others. Byrd claimed that creating Broadway posters, compared to rock posters, was demanding work because he had to read the play's script to fully understand the poster he was crafting. By comparison, rock posters just had to be cool and psychedelic.


Move to Los Angeles - Van Halen, Warner Bros.

In 1981, Byrd came to Los Angeles to work as the Art Director for the Fair Warning Tour for
Van Halen Van Halen ( ) was an American rock band formed in Pasadena, California, in 1973. Credited with restoring hard rock to the forefront of the music scene, Van Halen was known for their energetic live performances and the virtuosity of their guit ...
. After that he did more poster creations in and around Los Angeles for, among others, The
Mark Taper Forum The Mark Taper Forum is a 739-seat thrust stage at the Los Angeles Music Center designed by Welton Becket and Associates on the Bunker Hill section of downtown Los Angeles. Named for real estate developer Mark Taper, the Forum, the neighborin ...
, The
Ahmanson Theatre The Ahmanson Theatre is one of the four main venues that compose the Los Angeles Music Center. Shows at this theater are produced by Center Theatre Group. History The theatre was built as a result of a donation from Howard F. Ahmanson Sr, the ...
, The Doolittle Theatre (in Hollywood, CA), and The Pasadena Playhouse. From 1991 to 2002, Byrd was Senior Illustrator at
Warner Brothers Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
Creative Services, creating illustrations, backgrounds and style guides for all the
Looney Tunes ''Looney Tunes'' is an American media franchise produced and distributed by Warner Bros. The franchise began as a series of animated short films that originally ran from 1930 to 1969, alongside its spin-off series ''Merrie Melodies'', during t ...
and
Hanna–Barbera Hanna-Barbera Cartoons, Inc. ( ; formerly known as H-B Enterprises, Hanna-Barbera Productions, Inc. and H-B Production Co.), simply and commonly known as Hanna-Barbera, was an American animation studio and production company, which was acti ...
characters. His other tasks included working with writer
J. K. Rowling Joanne Rowling ( ; born 31 July 1965), known by her pen name , is a British author and philanthropist. She is the author of ''Harry Potter'', a seven-volume fantasy novel series published from 1997 to 2007. The series has List of best-sell ...
on the first three books to make a visual cornerstone for the ''
Harry Potter ''Harry Potter'' is a series of seven Fantasy literature, fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young Magician (fantasy), wizard, Harry Potter (character), Harry Potter, and his friends ...
'' films that were to follow. Unlike other artists, Byrd never considered commercial art to be "selling out" for money. "It's all art" he said in a '' Vanity Fair'' interview. "After all
John Singer Sargent John Singer Sargent (; January 12, 1856 – April 15, 1925) was an American expatriate artist, considered the "leading portrait painter of his generation" for his evocations of Edwardian era, Edwardian-era luxury. He created roughly 900 oil ...
had to please the Astors. It's all a racket, kiddo."


Gay advocacy and magazine design

In 1976, Byrd illustrated the cover of the first edition of Christopher Street Magazine, the first gay literary magazine. From 1984 to 1986, he was Art Director of the national gay news magazine ''
The Advocate An advocate is a professional in the field of law. The Advocate, The Advocates or Advocate may also refer to: Magazines * The Advocate (magazine), ''The Advocate'' (magazine), an LGBT magazine based in the United States * ''The Harvard Advocate' ...
''.


Personal life and death

In 1985, David began Byrd/Beserra Studios, with his partner Jolino Beserra, a noted Mosaic Artist. The couple later married, and in 2024, moved to
Albuquerque, New Mexico Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...
. Byrd died from pneumonia, as a complication of
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic. The symptoms of COVID‑19 can vary but often include fever ...
, at an Albuquerque hospital on February 3, 2025, at the age of 83.


Accolades and awards

In 1973, Byrd along with several other prominent illustrators, received a
Grammy Award The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious ...
for the album packaging of the London Philharmonic Orchestra version of ''
Tommy Tommy may refer to: People and fictional characters * Tommy (given name), a list of people and fictional characters * Tommy Atkins, or just Tommy, a slang term for a common soldier in the British Army * Tommy Giacomelli (born 1974), Brazilian fo ...
'' by
the Who The Who are an English Rock music, rock band formed in London in 1964. Their classic lineup (1964–1978) consisted of lead vocalist Roger Daltrey, guitarist Pete Townshend, bassist John Entwistle and drummer Keith Moon. Considered one of th ...
. In 2007, the
Ringling College of Art and Design Ringling College of Art and Design (RCAD; stylized as Ringling College of Art + Design) is a private art and design school in Sarasota, Florida. It was founded by Ludd M. Spivey as an art school in 1931 as a remote branch of Southern College b ...
presented a retrospective of Byrd's work. Byrd's autobiography
POSTER CHILD: The Psychedelic Art & Technicolor Life of David Edward Byrd
'' written with co-autho
Robert von Goeben
was released in 2023 by
Abrams Books Abrams, formerly Harry N. Abrams, Inc. (HNA), is an American publisher of art and illustrated books, children's books, and stationery. The enterprise is a subsidiary of the French publisher Média-Participations. Run by president and CEO Mar ...
.


Further reading

Hearn, Michael Patrick; ''The Art of the Broadway Poster''; New York, Ballantine Books; First Edition 1980; Byrd, David Edward and von Goeben, Robert;
POSTER CHILD: The Psychedelic Art & Technicolor Life of David Edward Byrd
'; New York, Abrams books; First Edition 2023;


References


External links


David Edward Byrd Official Site
* * {{DEFAULTSORT:Byrd, David Edward 1941 births 2025 deaths 20th-century American artists 20th-century American LGBTQ people 21st-century American artists 21st-century American LGBTQ people American album-cover and concert-poster artists American graphic designers American illustrators Artists from Florida Artists from Los Angeles Carnegie Mellon University College of Fine Arts alumni Deaths from pneumonia in New Mexico Deaths from the COVID-19 pandemic in New Mexico LGBTQ people from Florida LGBTQ people from Tennessee Miami Beach Senior High School alumni People from Cleveland, Tennessee People from Miami Beach, Florida Pratt Institute faculty