Dash Dolls
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''Dash Dolls'' is an American
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
series that premiered on the E! cable network, on September 20, 2015. The show is a
spin-off Spin-off, Spin Off, Spin-Off, or Spinoff may refer to: Entertainment and media *Spinoff (media), a media work derived from an existing work *''The Spinoff'', a New Zealand current affairs magazine * ''Spin Off'' (Canadian game show), a 2013 Canad ...
of ''
Keeping Up with the Kardashians ''Keeping Up with the Kardashians'' (often abbreviated ''KUWTK'') is an American reality television series which focused on the personal and professional lives of the Kardashian family, Kardashian–Jenner Stepfamily, blended family. It aired ...
''. The series features a group of young female employees, referred to as Dash Dolls, working in the
Dash The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...
boutique in Hollywood which is owned by the Kardashian sisters.


Production


Development

The series was greenlit on March 26, 2014. The show is broadcast on E!, an American cable network which features mostly entertainment-related programming and
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
series. The network has ordered eight hour-long episodes. The show is the sixth series installment in the ''
Keeping Up with the Kardashians ''Keeping Up with the Kardashians'' (often abbreviated ''KUWTK'') is an American reality television series which focused on the personal and professional lives of the Kardashian family, Kardashian–Jenner Stepfamily, blended family. It aired ...
'' franchise, following '' Kourtney and Khloé Take The Hamptons'', and the first one not featuring any members of the
Kardashian family The Kardashian family ( ), also referred to as the Kardashian–Jenner family, is an American family prominent in the fields of law, entertainment, reality television, fashion design, and business. Through different ventures, several members of ...
as the main cast. The series is produced by
Bunim/Murray Productions Bunim/Murray Productions is an American entertainment production company based out of Glendale, California and owned by French television media conglomerate Banijay Entertainment since 25 March 2010. Considered as a pioneer in the reality televi ...
and Ryan Seacrest Productions, the same companies which produce ''Keeping Up with the Kardashians'' and their
spin-offs Spin-off, Spin Off, Spin-Off, or Spinoff may refer to: Entertainment and media *Spinoff (media), a media work derived from an existing work *''The Spinoff'', a New Zealand current affairs magazine * ''Spin Off'' (Canadian game show), a 2013 Canad ...
; Gil Goldschein, Jeff Jenkins, Farnaz Farjam and Claudia Frank serve as executive producers, along with the Kardashian sisters and
Kris Jenner Kristen Mary Jenner ( Houghton , formerly Kardashian; born November 5, 1955) is an American media personality, socialite, and businesswoman. She rose to fame starring in the reality television series ''Keeping Up with the Kardashians'' (2007â ...
. The network describes the premise of the show as:
Dash The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...
is a chain of retail stores which was founded in 2006 by the Kardashian sisters. There are several stores operating in the United States; the reality series is set in a boutique located in
West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. History Most historical writings about West Hollywood be ...
, which was opened in 2012 when the store was relocated from its original location in
Calabasas, California Calabasas (, ; Spanish language in California, Spanish for "winter squash, squashes") is a city in the southwestern region of the San Fernando Valley in Los Angeles County, California, United States.The New York Observer ''The New York Observer'' was a weekly newspaper established in 1987. In 2016, it ceased print publication and became the online-only newspaper ''Observer''. The media site focuses on culture, real estate, media, politics and the entertainment ...
'' noted that the episode "conveniently introduced to the future stars of ''Dash Dolls''." The sneak peek of the show was released on May 31, 2015. Malika Haqq, one of the main cast members of the show, discussed the development of the show by saying: Haqq and her twin sister Khadijah had served as co-managers of the retail store before the television series occurred. "We did not put out any signs like ‘Yo we want a show.’ It didn't happen like that. Khloé and Kourtney asked us if we could help them out. ..They needed somebody that they could trust," Malika Haqq discussed doing business with the Kardashians. Haqq also noted that working in the store has always resembled a television show because of its unique environment and famous owners. "Ultimately when you put a large group of girls together, you're game to get a bunch of drama," Haqq also added.
Kim Kardashian Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape ...
has disclosed that she initially wanted ''Keeping Up with the Kardashians'' to focus more on their stores in order to bring people's attention and later said that she "didn’t think it would turn into what it turned into."


Cast

The reality series chronicles the daily life of the employees working in one of the Dash boutiques. The show features
Khloé Kardashian Khloé Alexandra Kardashian (; born June 27, 1984) is an American media personality and socialite. She rose to fame starring with her family in the reality television series ''Keeping Up with the Kardashians'' from 2007 to 2021. Its success le ...
’s best friend Malika Haqq, who has also been appearing on ''
Keeping Up with the Kardashians ''Keeping Up with the Kardashians'' (often abbreviated ''KUWTK'') is an American reality television series which focused on the personal and professional lives of the Kardashian family, Kardashian–Jenner Stepfamily, blended family. It aired ...
'', and her twin sister, Khadijah Haqq, who both act as co-managers of the store. The cast also includes store's merchandising manager Durrani Aisha Popal, sales associates Stephanie De Souza, Caroline Burt, Taylor Cuqua, and Melody "Mel" Rae Kandil, assistant manager Nazy Farnoosh, store manager Jennifer Robi, sales coordinator Alexisamor "Lexi" Ramierz, and media and marketing expert Melissa "Missy" Flores. The Kardashian sisters, who own the store, are also expected to make guest appearances throughout the show. According to the press release issued by the network, the cast of the series is characterized as:


Episodes


Reception

Amy Amatangelo, reviewing the show for ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
'', showed very little excitement by saying that "you've seen everything here before," and noticed very much resemblance to other reality television series, including "''
The Real Housewives ''The Real Housewives'' is an American reality television franchise that began on March 21, 2006, with '' The Real Housewives of Orange County''. Each installment of the franchise documents the personal and professional lives of a group of afflu ...
'', '' The Real World'' and the mother ship: ''
Keeping Up with the Kardashians ''Keeping Up with the Kardashians'' (often abbreviated ''KUWTK'') is an American reality television series which focused on the personal and professional lives of the Kardashian family, Kardashian–Jenner Stepfamily, blended family. It aired ...
''." Amatangelo also noted "lots of staged conversations and conflicts" and "beyond awkward"
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of t ...
. Mark Perigard from ''
Boston Herald The ''Boston Herald'' is an American conservative daily newspaper whose primary market is Boston, Massachusetts, and its surrounding area. It was founded in 1846 and is one of the oldest daily newspapers in the United States. It has been awarde ...
'' said that "the franchise may have at last hit bottom," judging the show prior to its premiere.


Broadcast

The show premiered on September 20, 2015, in the United States on the E! cable network at 9/8pm ET/PT, following a new episode of ''Keeping Up with the Kardashians''. The series continued to air on every Sunday night in the same timeslot. The show finished airing its eight-episode season on November 8, 2015. The series is additionally broadcast on local versions of the network worldwide; in Australia the series premiered on September 22, and in the United Kingdom on September 27, 2015. All the episodes are also available in numerous
streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...
services, including
Amazon Video Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...
,
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
,
Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...
, and Microsoft Movies & TV.


See also

* '' Kourtney and Khloé Take Miami'' * ''
Kourtney and Kim Take New York ''Kourtney and Kim Take New York'' is an American reality television series that premiered January 23, 2011, on E! and ran for two seasons. The series followed sisters Kim Kardashian and Kourtney Kardashian as they opened a Dash boutique in New ...
'' * '' Khloé & Lamar''


References


External links

* * * {{E! 2010s American reality television series 2015 American television series debuts 2015 American television series endings Television series by Bunim/Murray Productions Television series by Ryan Seacrest Productions Television shows set in Los Angeles American English-language television shows Keeping Up with the Kardashians Reality television spinoffs E! original programming American television spinoffs Women in Los Angeles