DJ Cipha Sounds
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Cipha Sounds (born Luis Diaz; on April 19, 1976) is an American DJ, comedian, and radio and television personality of Puerto Rican descent. He is mostly known for his work as a DJ, a VJ for
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
, and as a comedian.


Biography


Radio career

In 1996, Sounds started as an intern with Wildman Steve and DJ Riz of New York's Flip Squad, and eventually Riz asked Sounds to spin at clubs with him as an opening DJ. Later on,
Lil' Kim Kimberly Denise Jones (born July 11, 1974), Those giving 1974 include: * * * * * better known by her stage name Lil' Kim, is an American rapper. She was born and raised in New York City and lived much of her adolescent life on the streets after ...
asked him to go on tour with her. For a year and a half Sounds worked with Lil' Kim, touring the country and Europe. After he returned to the U.S.,
Hot 97 WQHT (97.1 FM, ''Hot 97'') is a commercial radio station, licensed to New York, New York, which broadcasts an urban contemporary music format. The station is owned by Mediaco Holding, a subsidiary of the Standard General hedge fund. WQHT's st ...
's
Funkmaster Flex Aston George Taylor Jr. (born August 5, 1967), professionally known as Funkmaster Flex, is an American DJ, rapper, record producer, and host on New York City's Hot 97 radio station. In 1992, he became host of the first hip hop radio show on Ho ...
asked Sounds to join his Big Dawg Pitbulls crew. He became a mix show DJ on Funkmaster Flex's evening show on Hot 97, and he eventually got his own show called ''Cipha Saturdays'' at the same station. On
Sirius Satellite Radio Sirius Satellite Radio was a satellite radio ( SDARS) service that operated in the United States and Canada. Sirius launched in 2002, and primarily competed with XM Satellite Radio, until the two services merged in 2008 to form Sirius XM. Li ...
's
Shade 45 Shade 45 is American rapper Eminem's hip-hop station on Sirius XM Radio channel 45 and Dish Network channel 6045. History Eminem established his channel, Shade 45, that plays uncut hip-hop. Eminem also established a new morning show, ''Sway in t ...
channel, he hosted a show called ''The Cipha Sounds Effect'' along with Angela Yee, DJ Wonder and the Emoticon Farragut Foster. He started the show in 2004, and his last show was on July 1, 2008. Before moving on from Shade 45, Sounds started The Juan Epstein Podcast which became the weekend morning show on
Hot 97 WQHT (97.1 FM, ''Hot 97'') is a commercial radio station, licensed to New York, New York, which broadcasts an urban contemporary music format. The station is owned by Mediaco Holding, a subsidiary of the Standard General hedge fund. WQHT's st ...
with
Peter Rosenberg Peter Elliot Rosenberg (born July 23, 1979)Chris Richards''Washington Post'', May 31, 2013. is an American radio disc jockey, television show host, and professional wrestling personality. He is a co-host of two New York City radio programs: '' E ...
. It aired every Sunday from 4am to 9am. The show was called The Cipha/Rosenberg Experience, and they were given a Saturday morning slot from 6am to 10am. HOT 97 later moved The Cipha/Rosenberg Experience to Mon-Fri 5am to 7am, which later grew to 5am to 10am. The HOT 97 Morning Show later added
Ebro Darden Ibrahim Jamil "Ebro" Darden (born March 17, 1975) is an American radio personality, broadcaster, and DJ. Until 2014, he was Vice President of Programming for Emmis Communications' New York contemporary urban station WQHT (Hot 97). He is currentl ...
and Laura Stylez. Cipha Sounds is known for being the first to play Rihanna, Rick Ross, and more on NYC Radio. When
Angie Martinez Angela "Angie" Martinez (born January 9, 1971) is an American radio personality, podcaster, singer, former rapper and actress. Dubbed "The Voice of New York", Martinez is widely known for her 28-year run at New York City station WQHT, Hot 97 ( ...
left HOT 97 to move to POWER 105.1, Cipha took over her slot on Weekday afternoons. After months of growing tension, and less than 24 hours after he had criticized management on a podcast regarding his removal as interim host of the afternoon show, Cipha was fired from Hot 97. He was ultimately with the station for more than 17 years. It was announced on February 20, 2015, that Cipha Sounds had signed with ROC Nation


Controversy

On December 17, 2010, Cipha Sounds stated on the air that "the reason
e is E, or e, is the fifth letter and the second vowel letter of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''e'' (pronounced ); plu ...
HIV negative is because
e doesn't E, or e, is the fifth letter and the second vowel letter of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''e'' (pronounced ); plu ...
mess with
Haiti Haiti, officially the Republic of Haiti, is a country on the island of Hispaniola in the Caribbean Sea, east of Cuba and Jamaica, and south of the Bahamas. It occupies the western three-eighths of the island, which it shares with the Dominican ...
an girls". Immediate outrage came from some in the Haitian community and others in New York to have him fired from Hot 97. He offered an apology shortly thereafter, remarking that it was simply "a stupid, tasteless joke" that was "taken totally the wrong way". These remarks also drew criticism from other radio personalities namely Charlamagne Tha God, co-host of
The Breakfast Club ''The Breakfast Club'' is a 1985 American independent teen coming-of-age comedy-drama film written, produced, and directed by John Hughes. The ensemble cast includes Emilio Estevez, Paul Gleason, Anthony Michael Hall, Judd Nelson, Molly Ring ...
Power 105.1 WWPR-FM (105.1 FM) is an urban contemporary music radio station licensed to New York, New York. The station is owned by iHeartMedia and broadcasts from studios located at 125 West 55th Street in Midtown Manhattan, while its transmitter is loca ...
, in which he responded on-air by nominating Cipha Sounds for the show's "Donkey of the Day" (but instead for the "Year") and said:
"I'm from the south, so I know about hatred toward ethnic groups. So when he said that he reps Haitians heavy and he says 'sak pase' before all his parties, it was the equivalent to a racist red neck getting called out on being racist and saying to the people, I'm not racist, all my best friends are black. Any person who would throw hate at the Haitians at any time oon after the Haiti earthquake">Haiti_earthquake.html" ;"title="oon after the Haiti earthquake">oon after the Haiti earthquake but especially at this moment and time...A person like this doesn't care about the people period...[Hot 97] 'so-called' suspended a guy during the holidays. He was gonna be off anyway! They don't care about the people, so why do we care about them?"


Television career

From 2003 to 2006, Sounds was a DJ for
Comedy Central Comedy Central is an American Cable television in the United States, cable television channel, channel owned by Paramount Global through its Paramount Media Networks, network division's Paramount Media Networks#MTV Entertainment Group, MTV Ente ...
's ''
Chappelle's Show ''Chappelle's Show'' is an American sketch comedy television series created by comedians Dave Chappelle and Neal Brennan, with Chappelle hosting the show and starring in the majority of its sketches. Chappelle, Brennan, and Michele Armour were ...
'', for 19 episodes. In April 2006, he became the host of
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
's urban
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
program ''Direct Effect'' which later became ''
Sucker Free ''Sucker Free'', known as ''Sucker Free Daily'' on weekdays and then ''Sucker Free Countdown'' on Sundays, was a former hip-hop video block on MTV2. Previously, ''Sucker Free'' aired weekdays for one hour, then eventually sporadically until the w ...
''.


Music management and production

Sounds has his own artist management company called Jack Move, Inc. The first artists that he managed were the R&B duo
Nina Sky Nina Sky is a Puerto Rican-born musical duo based in the United States, consisting of identical twins Nicole and Natalie Albino. Their debut single "Move Ya Body", released from their Nina Sky (album), self-titled debut album in 2004, was a succ ...
in 2004, with the hit single "
Move Ya Body "Move Ya Body" is a song by Puerto Rican musical duo Nina Sky. It was released on April 12, 2004, as the lead single from its self-titled debut album (2004). The song features guest vocals by American-Jamaican DJ Jabba. The song became the du ...
". He has worked as an A&R executive for
Rawkus Records Rawkus Records (or Rawkus Entertainment) is an American hip hop record label, owned by James Murdoch, known for starting the careers of many rappers. Rawkus started in 1995 with releases in hip-hop, drum and bass and fun-dustrial (Dystopia One) ...
,
Tommy Boy Records Tommy Boy Records is an American independent record label and multimedia brand founded in 1981 by Tom Silverman. The label is credited with helping and launching the music careers of Queen Latifah, Amber, Afrika Bambaataa, Stetsasonic, Digita ...
, and
The Neptunes The Neptunes were an American record production duo composed of Pharrell Williams and Chad Hugo, formed in Virginia Beach, Virginia, in 1992. Williams often provided backing vocals and music video appearances on the duo's productions, while H ...
' record label,
Star Trak Entertainment Star Trak Entertainment was an American record label, founded by the Neptunes and Rob Walker in 2001. It was launched as an imprint of Arista Records, a subsidiary of Sony Music Entertainment from its formation until 2003, after which it opera ...
. In 2005, he became the senior vice president of
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
's
Roc-La-Familia Roc-A-Fella Records was an American record label and music management company founded in 1994 by record executives and entrepreneurs Shawn "Jay-Z" Carter, Damon Dash, and Kareem "Biggs" Burke. Carter issued his debut album, ''Reasonable Doubt' ...
label, but he left after becoming a VJ for
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
in 2006. Cipha is also part of Black Jays International, a label managed by rapper
Kardinal Offishall Jason Drew Harrow (born May 11, 1976), better known by his stage name Kardinal Offishall ( ), is a Canadian rapper and record producer. Often credited as Canada's "hip-hop ambassador", he has been regarded as one of the country's most prominent ...
. In 2006, Sounds and
Solitair Sheldon Pitt, better known by his stage name Solitair, is a Canadian rapper and record producer from Toronto, Ontario. He is a founding member of the now defunct Black Jays record label and production team. Solitair has been producing hip hop an ...
of the Black Jays became a hip-hop/R&B production duo.


Comedy

In 2007, Sounds started a
stand-up comedy Stand-up comedy is a performance directed to a live audience, where the performer stands on a stage (theatre), stage and delivers humour, humorous and satire, satirical monologues sometimes incorporating physical comedy, physical acts. These ...
series called ''Don't Get Gassed'', a monthly show at Carolines on Broadway (NYC), billed as a ''
Def Comedy Jam ''Def Comedy Jam'' is an HBO television series produced by Russell Simmons, Stan Lathan, and Bob Sumner. The series was hosted by Martin Lawrence and Joe Torry in its first six seasons, Mike Epps in its seventh season, and D. L. Hughley in its ...
''-type show. He is also the creator of the improv show "Take It Personal" at Upright Citizens Brigade Theater East in New York. The show features hip hop artists telling true life stories, which then inspire scenes performed by a cast of improvisors known as "A Tribe Called YES". Cipha and
Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer and songwriter. A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at 15. After d ...
reportedly have an improv comedy show in development for VH1. He also got passed at The Comedy Cellar in Greenwich Village, New York He also had a comedy series on Tidal. Since 2017 Sounds has hosted '' Laff Mobb's Laff Tracks'' on
TruTv TruTV (stylized as truTV) is an American basic cable Television channel, channel owned by Warner Bros. Discovery. The channel primarily broadcasts reruns of Television comedy, comedy, Reality television, docusoaps and reality shows, with a rec ...
. Former "Def Comedy Jam" co-creator Bob Sumner is among "Laff Mobb's" executive producers.


Film appearance

Sounds was featured in the 2002 film ''
25th Hour ''25th Hour'' is a 2002 American drama film directed by Spike Lee and starring Edward Norton. Adapted by David Benioff from his 2001 debut novel '' The 25th Hour'', it tells the story of a man's last 24 hours of freedom as he prepares to go to ...
'', playing "DJ Dusk" and providing some original music.


References


External links


Official Website

Official Blog

Cipha Sounds
at
MySpace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...
*
Cipha Sounds
at Artst Guild & Gallery {{DEFAULTSORT:Cipha Sounds 1976 births Living people American radio personalities Television personalities from New York City American hip-hop DJs American hip-hop record producers Comedians from the Bronx American people of Puerto Rican descent American video jockeys Record producers from New York (state) The Flip Squad members