DD Sahyadri is a Marathi TV channel. It is a regional channel dedicated to

Maharashtra Maharashtra () is a state in the western peninsular region of India occupying a substantial portion of the Deccan Plateau. It is bordered by the Arabian Sea to the west, the Indian states of Karnataka and Goa to the south, Telangana to th ...

. It shows

Marathi Marathi may refer to: *Marathi people, an Indo-Aryan ethnolinguistic group of Maharashtra, India **Marathi people (Uttar Pradesh), the Marathi people in the Indian state of Uttar Pradesh *Marathi language, the Indo-Aryan language spoken by the Mar ...

serials, news, films infotainment and educational programs about agriculture, healthcare, and other subjects. It is part of

Doordarshan Doordarshan (), abbreviated as DD, is India's State-owned enterprise, state-owned public broadcasting, public television broadcaster. Established by the Government of India on 15 September 1959, it is owned by the Ministry of Information and B ...

network. It is a

Free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...

channel.

Name

The name 'Sahyadri' in 'DD Sahyadri' comes from the a group of hills in the Western Ghats. This is similar to how other regional DD channels are named.

History

2 October 1972 (

Gandhi Jayanti Gandhi Jayanti is a national holiday in India, celebrated annually on 2 October to honour the birth of Mahatma Gandhi, one of the key leaders of the Indian independence movement and a pioneer of the philosophy and strategy of nonviolence. It ...

Kendra Mumbai started broadcasting two hours a day on

DD National DD National (formerly DD1) is an Indian state-owned entertainment television channel, founded by the Government of India, owned by the Ministry of Information and Broadcasting (India), Ministry of Information and Broadcasting. It is the flagshi ...

in black-and-white. The transmission was broadcast using a small transmitter that served few TV households. The station broadcast on channel 4 from 6 to 10pm every evening, with additional schools programming on Mondays, Wednesdays and Fridays. A second station in

Poona Pune ( ; , ISO 15919, ISO: ), previously spelled in English as Poona (List of renamed Indian cities and states#Maharashtra, the official name until 1978), is a city in the state of Maharashtra in the Deccan Plateau, Deccan plateau in Western ...

on channel 5 was added in 1973. Regional service started on 9 August 1986. 15 August 1994 (

Independence Day An independence day is an annual event memorialization, commemorating the anniversary of a nation's independence or Sovereign state, statehood, usually after ceasing to be a group or part of another nation or state, or after the end of a milit ...

): DD Sahyadri was launched as separate channel as RLSS Marathi (DD 10) throughout India. 2 June 1999: A new studio for DD Sahyadri was inaugurated. 1 January 2000: DD 10 broadcast time increased to seventeen hours a day. 5 April 2000: DD 10 was renamed DD Sahyadri.

Description

DD Sahyadri broadcasts serials, informative programmes, public debates, and film-based programmes. Old and new Marathi films shown on this channel. DD Sahyadri offers about six to eight event properties a year with the big ones being the annual DD Awards, Hirkhani Awards (felicitating women achievers) and the Navaratan Awards. DD Sahyadri is supported by Doordarshan studios in

Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...

Pune Pune ( ; , ISO 15919, ISO: ), previously spelled in English as Poona (List of renamed Indian cities and states#Maharashtra, the official name until 1978), is a city in the state of Maharashtra in the Deccan Plateau, Deccan plateau in Western ...

and

Nagpur Nagpur (; ISO 15919, ISO: ''Nāgapura'') is the second capital and third-largest city of the Indian state of Maharashtra. It is called the heart of India because of its central geographical location. It is the largest and most populated city i ...

. It makes an annual live telecast of ''Dahihandi Mahotsav'' from

Thane Thane (; previously known as Thana, List of renamed Indian cities and states#Maharashtra, the official name until 1996) is a metropolitan city located on the northwestern side of the list of Indian states, state of Maharashtra in India and on ...

. DD Sahyadri's Mission is 'To inform, Educate and Entertain Marathi knowing people in their language, idiom & Culture' and 'To showcase the Real Maharashtra Culture, its values, traditions, modernization, diversity and its unity through programmes of high quality in the highest tradition of Public Service Broadcasting with true Indian National Spirit'.

Competitors and Ranking

The channel competes with private channels such as

Zee Marathi Zee Marathi is an Indian Marathi-language general entertainment pay television channel owned by Zee Entertainment Enterprises. The channel was launched on 15 August 1999 and was known as Alpha TV Marathi until 28 March 2005, when it was r ...

Colors Marathi Colors Marathi (previously known as ETV Marathi) is an Indian Marathi language general entertainment channel owned by JioStar, a joint venture between Viacom18 and Disney India. It primarily telecasts programs such as serials, reality shows and ...

Star Pravah Star Pravah is an Indian Marathi language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. It primarily telecasts family dramas, comedies, reality shows and films. History ...

Sony Marathi Sony Marathi is an Indian pay television channel that broadcasts programming in Marathi. It was launched on 19 August 2018 and is owned and operated by Culver Max Entertainment Culver Max Entertainment Pvt. Ltd., Trade name, trading as Sony ...

and

Zee Yuva Zee Marathi is an Indian Marathi-language general entertainment pay television channel owned by Zee Entertainment Enterprises. The channel was launched on 15 August 1999 and was known as Alpha TV Marathi until 28 March 2005, when it was rena ...

and

FTA FTA may refer to: Arts and media * '' The Faery Tale Adventure'', a computer game * Festival TransAmériques, an annual dance and theater festival in Montreal, Quebec, Canada * Free The Army tour, the F.T.A. Tour or F.T.A. Show, an American anti ...

channels such as Fakt Marathi. In the TAM Report for the week ending on 5 March 2011, DD Sahyadri was ranked the most watched

Marathi-language Marathi (; , 𑘦𑘨𑘰𑘙𑘲, , ) is a Classical languages of India, classical Indo-Aryan languages, Indo-Aryan language predominantly spoken by Marathi people in the Indian state of Maharashtra and is also spoken in Goa, and parts of Guj ...

channel with 32.4% reach. Sahyadri is also considered the best regional TV channel, compared to other regional Doordarshan TV channels. In week 47 of 2020, ''7 chya Batmya'' comes in Top 5 Marathi TV shows. Also, in lockdown of 2020, ''7 chya Batmya'' always top the TRP charts.

Broadcast Timings

Monthly Programme Composition

New versus Repeat Programmes in a Month

Classification of Programmes in a Month

Categories of Programmes in a Month

News

News Bulletin Timings

News Headlines Timings

Ratings

Technology

DD Sahyadri is broadcast from eight high power transmitters in

located in: *

Aurangabad Aurangabad (), officially renamed as Chhatrapati Sambhajinagar in 2023, is a city in the Indian state of Maharashtra. It is the administrative headquarters of Aurangabad district and is the largest city in the Marathwada region. Located on a ...

* Ambajogai *

Chandrapur Chandrapur (earlier known as ''Chanda'', the official name until 1964) is a city and a municipal corporation in Chandrapur district, Maharashtra state, India. It is the district headquarters of Chandrapur district. Chandrapur is a fort city ...

Jalgaon Jalgaon () is a city in the state of Maharashtra, India. The city is located in North Maharashtra in the subregion of Khandesh, and serves as the administrative headquarters of its namesake district, the Jalgaon district. In the subregion of ...

Ratnagiri Ratnagiri (IAST:Ratnāgirī ; �ət̪n̪aːɡiɾiː is a port city on the Arabian Sea coast in Ratnagiri District in southwestern Maharashtra, India. The district is part of Konkan division of Maharashtra. The city is known for the Hapus or ...

External links

DD Sahyadri

Doordarshan Official Internet site

Doordarshan news site

An article at PFC

References

{{Marathi language television Television stations in Mumbai Doordarshan Foreign television channels broadcasting in the United Kingdom Television channels and stations established in 1972 Television channels and stations established in 1994 Direct broadcast satellite services Indian direct broadcast satellite services Mass media in Maharashtra Mass media in Mumbai Marathi-language television channels 1994 establishments in Maharashtra