DC Shoes, Inc. is an American brand specializes in footwear for action sports such as

skateboarding Skateboarding is an extreme sport, action sport that involves riding and Skateboarding trick, performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry Profession, job, and a method of tr ...

and

snowboarding Snowboarding is a recreational and competitive activity that involves descending a snow-covered surface while standing on a snowboard that is almost always attached to a rider's feet. It features in the Winter Olympic Games and Winter Paralym ...

. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.

History

DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. It was originally based in

Carlsbad, California Carlsbad is a beach city in the North County area of San Diego County, California, United States. The city is north of downtown San Diego and south of downtown Los Angeles. As of the 2020 United States census, 2020 census, the population of ...

, but is now based in

Huntington Beach, California Huntington Beach is a seaside city in Orange County, California, United States. The city was originally called Pacific City, but it was changed in 1903 to be named after American businessman Henry E. Huntington. The population was 198,711 as of ...

. DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction. In 2010, DC Shoes moved from

Vista, California Vista (; Spanish language, Spanish for "view") is a city in San Diego County, California, United States. It is a medium-sized city within the San Diego-Carlsbad metropolitan statistical area. As of the 2020 United States census, 2020 census, V ...

, to Quiksilver's headquarters in Huntington Beach. A video entitled ''Skateboarding Is Forever'' was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status. In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo. As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online. The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson. Felipe Gustavo was introduced at a later stage. A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team. Co-founder Block died in a snowmobile crash in January 2023. On February 2, 2025, Liberated Brands, owner of DC Shoes retail stores, filed for Chapter 11 bankruptcy protection, listing assets and liabilities between $100 million and $500 million. The company announced the closure of all remaining DC Shoes stores, with liquidation sales beginning a week before the bankruptcy.

References

External links

* {{Running Shoe Brands Shoe brands Surfwear brands Skateboarding companies Snowboarding companies Outdoor clothing brands Clothing companies established in 1994 1990s fashion 2000s fashion 2010s fashion Skateboard shoe companies Shoe companies of the United States Companies that filed for Chapter 11 bankruptcy in 2015 Companies that filed for Chapter 11 bankruptcy in 2025 1994 establishments in California

History

See also

References

External links