Cyber Sunday
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WWE Cyber Sunday (originally known as WWE Taboo Tuesday) was an annual
professional wrestling Professional wrestling, often shortened to either pro wrestling or wrestling,The term "wrestling" is most often widely used to specifically refer to modern scripted professional wrestling, though it is also used to refer to Real life, real- ...
pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program ...
(PPV) event produced by
World Wrestling Entertainment World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, ...
(WWE), a
professional wrestling promotion A professional wrestling promotion is a company or business that regularly performs shows involving professional wrestling. "Promotion" also describes a role which entails management, advertising and logistics of running a wrestling event. Within ...
based in
Connecticut Connecticut ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Rhode Island to the east, Massachusetts to the north, New York (state), New York to the west, and Long Island Sound to the south. ...
. Established in 2004, the event was originally called Taboo Tuesday as it was held on Tuesdays. In 2006, the event was moved to the more traditional Sunday night for PPVs and was renamed Cyber Sunday. The theme of the event was the ability for fans to vote on certain aspects of every match, using their personal computers and
text messaging Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablet computers, smartwatches, desktops/laptops, or ...
via mobile phones. The voting typically began in the middle of an episode of '' Raw'' a few weeks beforehand and ended during the pay-per-view, often moments before the match was slated to begin. Because of this, the event was billed as an "
interactive Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but mo ...
pay-per-view." During the event's first two years as Taboo Tuesday, it was held exclusively for wrestlers from the Raw
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
. The 2006 event, which was the first held as Cyber Sunday, was also Raw-exclusive. Following
WrestleMania 23 WrestleMania 23 was a 2007 professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was the 23rd annual WrestleMania and took place on April 1, 2007, at Ford Field in Detroit, Michigan, held for wrestle ...
in 2007, however, brand-exclusive PPVs were discontinued, thus the events in 2007 and 2008 featured the Raw,
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE. It airs live every Friday at 8 p.m. Eastern Time (ET) on USA Network in the United ...
, and ECW brands. The event was discontinued and replaced by
Bragging Rights Boasting or bragging is speaking with excessive pride and self-satisfaction about one's achievements, possessions, or abilities. Boasting tends to be an attempt to prove one's superiority by recounting accomplishments so that others will feel adm ...
in 2009. The event was revived as an NXT television special in 2022, but not branded as Taboo Tuesday.


History

In 2004,
World Wrestling Entertainment World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, ...
(WWE) established a new
pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program ...
(PPV) event titled Taboo Tuesday. The inaugural event was held on October 19 that year, and as its name implies, it was held on a Tuesday. It was the first regularly-scheduled pay-per-view held by the company on a Tuesday since 1991's
This Tuesday in Texas This may refer to: * ''This'', the singular proximal demonstrative pronoun Places * This (Egypt), or ''Thinis'', an ancient city in Upper Egypt * This, Ardennes, a commune in France * This, a country mentioned in the ''Periplus of the Erythrae ...
, the first regularly-scheduled non-Sunday pay-per-view since the
1994 Survivor Series The 1994 Survivor Series was the eighth annual Survivor Series professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). It took place on Wednesday, November 23, 1994, at the Freeman Coliseum in Sa ...
, and the first non-Sunday pay-per-view of any kind since In Your House 8: Beware of Dog 2 in 1996. To coincide with the
brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...
, in which the promotion divided its roster into brands where wrestlers were exclusively assigned to perform, the inaugural event was held exclusively for the Raw brand. Taboo Tuesday returned in
2005 2005 was designated as the International Year for Sport and Physical Education and the International Year of Microcredit. The beginning of 2005 also marked the end of the International Decade of the World's Indigenous Peoples, Internationa ...
, but was pushed back to early November and was also Raw-exclusive. In 2006, which was again Raw-exclusive and held in November, the show was moved to a more traditional Sunday night slot—alleviating problems with the taping schedule of ''
SmackDown! ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE. It airs live every Friday at 8 p.m. Eastern Time (ET) on USA Network in the United ...
'', usually held on Tuesdays. As a result, the event was renamed Cyber Sunday. Following
WrestleMania 23 WrestleMania 23 was a 2007 professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was the 23rd annual WrestleMania and took place on April 1, 2007, at Ford Field in Detroit, Michigan, held for wrestle ...
in April 2007, WWE discontinued brand-exclusive PPVs, thus the
2007 2007 was designated as the International Heliophysical Year and the International Polar Year. Events January * January 1 **Bulgaria and Romania 2007 enlargement of the European Union, join the European Union, while Slovenia joins the Eur ...
and
2008 2008 was designated as: *International Year of Languages *International Year of Planet Earth *International Year of the Potato *International Year of Sanitation The Great Recession, a worldwide recession which began in 2007, continued throu ...
events, which were both held in October, featured wrestlers from the Raw,
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE. It airs live every Friday at 8 p.m. Eastern Time (ET) on USA Network in the United ...
, and ECW brands. In 2009, the event's pay-per-view slot was replaced by Annihilation then later renamed
Bragging Rights Boasting or bragging is speaking with excessive pride and self-satisfaction about one's achievements, possessions, or abilities. Boasting tends to be an attempt to prove one's superiority by recounting accomplishments so that others will feel adm ...
. Almost a decade after the discontinuation of the PPV, elements of this event were incorporated into NXT's
television program A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via Terrestrial television, over-the-air, Satellite television, satellite, and cable te ...
for its ''NXT 2.0'' one-year anniversary special but the event is not called Taboo Tuesday.


Concept

The most distinctive feature of the event was the ability for fans to vote on certain aspects of every match, using their personal computers and
text messaging Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablet computers, smartwatches, desktops/laptops, or ...
via mobile phones. The voting typically began in the middle of an episode of '' Raw'' a few weeks beforehand and ended during the pay-per-view, often moments before the match was slated to begin. Because of this, the event was billed as an "
interactive Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but mo ...
pay-per-view." For the first four events, voting was made online through WWE.com, with the official tagline for the PPV being "''Log On. Take Over."'' In 2008, however, this was replaced by votes through text messaging, but this was only available to United States mobile carriers. However, the match between
The Undertaker Mark William Calaway (born March 24, 1965), better known by his ring name the Undertaker, is an American retired Professional wrestling, professional wrestler. Widely regarded as one of the greatest professional wrestlers of all time, Calaway ...
and
Big Show Paul Donald Wight II (born February 8, 1972) is an American professional wrestler and actor. He is signed to All Elite Wrestling (AEW) under his real name of Paul Wight. He is best known for his tenure with World Championship Wrestling (WCW) f ...
was made universal, as fans were allowed to vote for the match stipulation on WWE.com. After Cyber Sunday was discontinued, the fan interaction aspects of the pay-per-view were incorporated into ''Raw'' as ''WWEActive'' (originally ''RawActive'') for some ''Raw'' episodes, which was eventually dropped altogether.


Events


References


External links


Official Website
{{DEFAULTSORT:Wwe Cyber Sunday Recurring events established in 2004 Recurring events disestablished in 2008