Naugahyde is an American

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

artificial leather Artificial leather, also called synthetic leather, is a material intended to substitute for leather in upholstery, clothing, footwear, and other uses where a leather-like finish is desired but the actual material is cost prohibitive or unsuitab ...

. Naugahyde is a composite knit fabric backing and expanded

polyvinyl chloride Polyvinyl chloride (alternatively: poly(vinyl chloride), colloquial: vinyl or polyvinyl; abbreviated: PVC) is the world's third-most widely produced synthetic polymer of plastic (after polyethylene and polypropylene). About 40 million tons of ...

(PVC) coating. It was developed by Byron A. Hunter, a senior chemist at the

United States Rubber Company Uniroyal, formerly known as the United States Rubber Company, is an American manufacturer of tires and other synthetic rubber-related products, as well as variety of items for military use, such as ammunition, explosives, chemical weapons and op ...

, and is now manufactured and sold by the

corporate spin-off A corporate spin-off, also known as a spin-out, starburst or hive-off, is a type of corporate action where a company "splits off" a section as a separate business or creates a second incarnation, even if the first is still active. It is distinct ...

Uniroyal Engineered Products LLC. Its name, first used as a trademark in 1936, comes from the name of

Naugatuck, Connecticut Naugatuck ( ) is a consolidated borough (Connecticut), borough and town in New Haven County, Connecticut, United States. The town, part of the Naugatuck Valley Planning Region, Connecticut, Naugatuck Valley Planning Region, had a population of ...

, where it was first produced. It is now manufactured in

Stoughton, Wisconsin Stoughton ( ) is a city in Dane County, Wisconsin, United States. It straddles the Yahara River about southeast of the state capital, Madison, Wisconsin, Madison. As of the 2020 census, the population was 13,173. Stoughton is part of the Madison ...

Uses

The primary use for Naugahyde is as a substitute for leather in

upholstery Upholstery is the work of providing furniture, especially seats, with padding, springs, webbing, and fabric or leather covers. The word also refers to the materials used to upholster something. ''Upholstery'' comes from the Middle English wor ...

. In this application it is very durable and can be easily maintained by wiping with a damp sponge or cloth. Being a synthetic product, it is supplied in long rolls, allowing large sections of furniture to be covered seamlessly, unlike

animal hides A hide or skin is an animal skin treated for human use. The word "hide" is related to the German word , which means skin. The industry defines hides as "skins" of large animals ''e.g''. cow, buffalo; while skins refer to "skins" of smaller animals ...

General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...

for several decades used the material in several of its vehicles, with the term "Cordaveen" and later "Madrid-grain vinyl" for

Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...

, "Morocceen" for

Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...

, and "Morrokide" for

Pontiac Pontiac most often refers to: * Pontiac (Odawa leader) ( – 1769), Native American war chief *Pontiac (automobile), a former General Motors brand Pontiac may also refer to: Places and jurisdictions Canada * Pontiac, Quebec, a municipality ** Apo ...

vehicles, while

Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...

did not use a brand name and simply listed it in sales brochures as "vinyl interior".

Marketing

A marketing campaign of the 1960s and 1970s asserted facetiously that Naugahyde was obtained from the skin of an animal called a "Nauga". The claim became an

urban myth Urban legend (sometimes modern legend, urban myth, or simply legend) is a genre of folklore concerning stories about an unusual (usually scary) or humorous event that many people believe to be true but largely are not. These legends can be e ...

. The campaign emphasized that, unlike other animals, which must typically be slaughtered to obtain their hides, Naugas can shed their skin without harm to themselves. The Nauga doll, a squat, horned monster with a wide, toothy grin, became popular in the 1960s and is still sold today.

References

External links

The Naugahyde Company
{{leather Artificial leather