Cookie Crisp is a breakfast cereal that is manufactured to look like

chocolate chip cookie A chocolate chip cookie is a drop cookie that features chocolate chips or chocolate morsels as its distinguishing ingredient. Chocolate chip cookies are claimed to have originated in the United States in 1938, when Ruth Graves Wakefield chop ...

s. It is produced by

General Mills General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...

in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

and Cereal Partners under the

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

brand in other countries. Introduced in 1977, it was originally produced by

Ralston Purina Ralston Purina Company was a St. Louis, Missouri,–based American conglomerate with substantial holdings in animal feed, food, pet food, consumer products, and entertainment. On December 12, 2001, it merged with Swiss food-giant Nestlé's ...

until they sold the trademark to General Mills in 1997.

Varieties

From its introduction in 1977 until the early 1990s, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp and Oatmeal Cookie Crisp. Peanut Butter Cookie Crisp was introduced in 2005 but was phased out by 2007. Double Chocolate Cookie Crisp was introduced in 2007. Sprinkles Cookie Crisp was introduced in July 2009. This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored

sprinkles Sprinkles are small pieces of confectionery used as an often colorful cake decorating, decoration or to add Texture (food), texture to desserts such as chocolate brownie, brownies, cupcakes, doughnuts or ice cream. The tiny candies are produced ...

. Birthday Cake Cookie Crisp was introduced in March 2018.

Imitations

Keebler Cookie Crunch was introduced by

Kellogg's Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets con ...

in 2008. This cereal has standard cookie pieces as well as round O shapes meant to resemble Keebler Fudge Shoppe Fudge Stripes cookies.

Advertising

Cookie Jarvis

The first Cookie Crisp mascot, Cookie Jarvis, was introduced in 1977. A wizard in the

Merlin The Multi-Element Radio Linked Interferometer Network (MERLIN) is an interferometer array of radio telescopes spread across England. The array is run from Jodrell Bank Observatory in Cheshire by the University of Manchester on behalf of UK Re ...

mold, he magically turns cookie jars into cereal bowls with a wave of his wand and rhyming incantations. He was voiced by Lennie Weinrib.

Cookie Crook and Cookie Cop

In 1980, Cookie Jarvis was joined by Cookie Crook, a robber who attempts to steal the Cookie Crisp; in 1984 he was followed by his opponent, The Cookie Cop (full name Officer Crumb), a

police officer A police officer (also called policeman or policewoman, cop, officer or constable) is a Warrant (law), warranted law employee of a police, police force. In most countries, ''police officer'' is a generic term not specifying a particular rank. ...

(reminiscent of the Keystone Cops) with an Irish accent who thwarts the Cookie Crook's attempts to steal the Cookie Crisp.

Chip the Dog

In 1990, the Cookie Crook was given a sidekick named Chip the Dog. From 1990 to 1996, while serving alongside the Cookie Crook in his schemes to steal Cookie Crisp, Chip would serve as a partial foil to the Cookie Crook, often by howling "Cooookie Crisp!" (with cookies in place of the Os in the word "cookie"), exposing them to Cookie Cop and, in some commercials, often saying "Doggone it" after his and the Cookie Crook's plans are foiled.

Chip the Wolf

In 2005, Chip was redesigned into a wolf which possessed the same thieving characteristics as Cookie Crook. His commercials have Chip attempting to steal Cookie Crisp cereal from children (mainly by creating decoy cookies to lure them away from the cereal) only to be foiled every time. He has been voiced by

Marc Silk Marc Silk (born 14 September 1972) is a British voice actor. Career During his school years, Silk was a quiet student who was aspiring for creativity. He presented a mock radio show for his media course, in which he performed an "unusual mix" ...

and Robb Pruitt.

References

{{Nestlé General Mills brands General Mills cereals Nestlé cereals Chocolate chip cookie Products introduced in 1977