Cookie (song)

"Cookie" is a song by South Korean girl group NewJeans. It was released as the third single from their debut self-titled extended play by ADOR on August 1, 2022.

Background and release

On July 22, 2022, NewJeans released the music video for their first single "Attention" as a surprise release, without any previous information given about the group. The following day, NewJeans announced they would release their debut self-titled extended play on August 1, 2022. It would contain four tracks, including two additional singles. Five music videos, of which four focused on the individual members, were released for their second single "Hype Boy" on July 23. On August 1, the group released their debut EP, accompanied by the music video for their third and final single, "Cookie".

Composition

"Cookie" was written by Gigi, Ylva Dimberg and Park Jin-su, who also handled the arrangement. The song is a club-oriented R&B and pop track featuring a Jersey club bridge built upon a minimal hip hop beat. "Cookie" was composed in the key of C major with a tempo of 157 beats per minute.

Reception

Joshua Minsoo Kim of ''Pitchfork'' regarded "Cookie" as the "most interesting selection" from the EP, calling "a weightless groove about courting a crush". Writing for ''The New York Times'', Jon Caramanica placed the song at number 11 on his list of the 22 best songs of 2022, praising "its ease—no maximalism, no theater". He pointed out the way NewJeans "deploys its contemporary reference points in service of a throwback idea" through the employment of New Jersey club music on "Cookie". Han Seong-hyun of ''IZM'' defined the song as a "small experiment for the next step and commented positively on the "odd" lyrics and the "kitschy" rhythm.

Controversy

The song has received backlash due to allegations that the lyrics contain sexual innuendos which many considered inappropriate for a group composed of teenagers. At the time of release, all members of the group were considered minors under South Korean law. In a review for ''NME'', Carmen Chin noted the "lyrical innuendo that can only be described as concerning when delivered by a group of 14- to 18-year-olds – some examples that listeners have flagged as distasteful are "Looking at my cookie / Do you ever smell it different? (Taste it) / What's with a bite isn't enough?" and "Made a little cookie / Come and take a lookie / Only at my house, come over and play'". In particular, the word "cookie" has been highlighted as a slang term referring to the female genitalia. NewJeans' agency ADOR has denied the allegations, claiming that the song was intended for fans and does not contain a sexual meaning. According to ADOR, they consulted "numerous doctors in English literature, interpreters and native speakers" who agreed that "cookie is not widely used sexual slang". The agency concluded that "the term itself cannot be a problem, although its interpretations can differ".

Chart performance

In South Korea, "Cookie" debuted at number 14 on the Circle Digital Chart in the issue dated July 31–August 6, 2022, and peaked at number nine on the chart in the issue dated September 11–17, 2022. The song peaked at number nine on the ''Billboard Japan'' Heatseekers chart in the issue dated October 5, 2022. In Singapore, it peaked at number 15 on the RIAS Top Regional Chart in the issue dated February 3–9, 2023. "Cookie" peaked at number 21 on the Vietnam Hot 100 in the chart issue dated August 18, 2022. The song peaked at number 198 on the ''Billboard'' Global Excl. U.S. in the chart issue dated August 27, 2022.

Promotion

The group performed "Cookie" for the first time on the South Korean music show ''M Countdown'' on August 4. NewJeans performed the song alongside their previous singles at the 2022 Melon Music Awards on November 26 and at the 2022 MAMA Awards on November 30.

Charts

Weekly charts

Monthly charts

Year-end charts

Certifications

Release history

References

{{NewJeans

NewJeans songs
2022 songs
2022 singles
Songs in Korean
Hybe Corporation singles
Obscenity controversies in music