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Middle of the road (also known by its acronym MOR) is a commercial radio format and
popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Funk ...
genre. Music associated with this term is strongly melodic and uses techniques of vocal harmony and light orchestral arrangements. The format was eventually rebranded as soft adult contemporary.


Etymology and usage

According to music academic Norman Abjorensen, "middle of the road" has referred to a commercial radio format more often than a music genre, although "it has been used to describe a broad type of music" of numerous styles, usually characterized by vocal harmony techniques, prominent melodies, and subtle orchestral arrangements. MOR is somewhat often used as a derogatory term for this type of music. Radio stations that played
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator m ...
during the 1960s and 1970s were marketed as "MOR radio" in order to differentiate them from related soft adult contemporary and smooth jazz stations. Soft rock groups like the Association, the 5th Dimension, and Simon & Garfunkel infiltrated the MOR market in the late 1960s. Writing in '' Christgau's Record Guide: The '80s'' (1990),
Robert Christgau Robert Thomas Christgau ( ; born April 18, 1942) is an American music journalist and essayist. Among the most well-known and influential music critics, he began his career in the late 1960s as one of the earliest professional rock critics and ...
said MOR "applied to radio formats that shun or put stringent tempo and volume restrictions on rock, although 'lite' and 'adult contemporary' are now the preferred evasions."


Traditional format

The middle of the road music category has traditionally included these genres: *
Easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, ...
* Traditional pop music of the pre-
rock and roll Rock and roll (often written as rock & roll, rock 'n' roll, or rock 'n roll) is a genre of popular music that evolved in the United States during the late 1940s and early 1950s. It originated from African-American music such as jazz, rhythm an ...
era; and, later, revivalist recordings of the style * Orchestral ballads * Show tunes * Smooth jazz melodies * Soft rock songs and melodies * Countrypolitan ballads


Peak

As an AM radio format in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
and
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...
, MOR's heyday was the 1960s and the 1970s. The 50,000-watt AM radio stations WLW in Cincinnati, Ohio;
WJR WJR (760 AM) is a commercial radio station in Detroit, Michigan, owned by Cumulus Media, with a news/talk format. Most of WJR's broadcast studios, along with its newsroom and offices, are in the Fisher Building in Detroit's New Center area. A ...
in Detroit, Michigan; WNEW in New York City, New York; WCCO in Minneapolis, Minnesota; KMPC in Los Angeles, California;
KIRO Kiro was a colonial post in what is now the Central Equatoria province of South Sudan on the west side of the Bahr al Jebel or White Nile river. It was in part of the Lado enclave. In 1900 there were said to be 1,500 troops from the Congo Free ...
and KOMO in Seattle, Washington; WTIC in Hartford, Connecticut; and Canadian stations CFRB in Toronto, Ontario and CKNW in Vancouver, British Columbia, were known as " full-service MOR" stations with scheduled programming other than the MOR music. Even though it was not a 50,000-watt station, WMAL in Washington DC achieved some of the highest ratings and revenue of all radio stations in the country by programming MOR music, news, sports, and very popular announcers. In time, as the listener demographic groups aged and popular music migrated to FM radio, MOR stations found themselves competing with
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
FM stations and AM stations broadcasting the Music of Your Life and adult standards formats. In response, most eliminated music and transmitted only news and talk programs; some continued to play MOR music until the early 1990s. MOR (or at least formats bearing a strong resemblance to MOR) were still available as late as 2013; the Memories/ Unforgettable Favorites network, a nationwide MOR satellite service, was available until 2006. Many of the styles and genres of music that had traditionally been heard on MOR formatted stations are currently heard on adult standards-formatted stations.


Contemporary format

In recent years, the term "middle of the road" has been used pejoratively by genre-specific music aficionados to describe musicians who avoid "edgy" (innovative) material, and who calibrate their musical appeal to commercial, popular musical taste. Artists such as Westlife (pop),
Kenny Rogers Kenneth Ray Rogers (August 21, 1938 – March 20, 2020) was an American singer, songwriter, and actor. He was inducted into the Country Music Hall of Fame in 2013. Rogers was particularly popular with country audiences but also charted m ...
(country) and Train (rock) are considered middle-of-the-road. Moreover, MOR has been used to pejoratively describe a musical band's creative and commercial progress from the innovative path to the tried-and-true-pop-catalogue path. For example,
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...
's review of
Duran Duran Duran Duran () are an English rock band formed in Birmingham in 1978 by singer and bassist Stephen Duffy, keyboardist Nick Rhodes and guitarist/bassist John Taylor. With the addition of drummer Roger Taylor the following year the band wen ...
's '' Rio'' states: "The band peppered the 80s with a number of hot singles (most of which can be found on the unstoppable side A of ''Rio'') before departing for MOR country.", while on a later review of
Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey (manager), Phil H ...
's '' X&Y'', Pitchfork writes that: " U2 recorded '' I Will Follow'', ''
New Year's Day New Year's Day is a festival observed in most of the world on 1 January, the first day of the year in the modern Gregorian calendar. 1 January is also New Year's Day on the Julian calendar, but this is not the same day as the Gregorian one. Wh ...
'', '' Bad'', and ''
The Joshua Tree ''The Joshua Tree'' is the fifth studio album by Irish rock band U2. It was produced by Daniel Lanois and Brian Eno, and was released on 9 March 1987 on Island Records. In contrast to the ambient experimentation of their 1984 release, ...
'', among others, before they wandered off into the MOR wilderness.".Review of X&Y - Coldplay
Pitchfork.


See also

* Full service radio * Traditional pop music * Album-oriented rock (AOR) *
Adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
* Middlebrow * MOR Music TV, a defunct
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devi ...
channel with a
home shopping Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Buy.com and Amazon.com, as well as ...
element that mainly carried MOR artists


References


Further reading

* {{DEFAULTSORT:Middle Of The Road (Music) Popular music Radio formats English phrases