ACT! (previously known as Sage ACT! 2010–2013) is a

customer relationship management Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance cus ...

(CRM) software and marketing automation software platform designed for, and used by, small and mid-sized businesses. It has a user base of over 800 thousand registered users.

History

The company Conductor Software was founded 1986 in

Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

, by Pat Sullivan and Mike Muhney. The original name for the software was Activity Control Technology, then Automated Contact Tracking, before finally just using the acronym. The name of the company was subsequently changed to Contact Software International and it was sold in 1993 to

Symantec Corporation Gen Digital Inc. (formerly Symantec Corporation and NortonLifeLock Inc.) is a multinational software company co-headquartered in both Prague, Czech Republic ( EU) and Tempe, Arizona ( USA). The company provides cybersecurity software and servi ...

, who in 1999 then sold it to SalesLogix. The

Sage Group The Sage Group plc, commonly known as Sage, is a British Multinational corporation, multinational enterprise software company based in Newcastle upon Tyne, England. it is the UK's second largest technology company, the world's third-largest ...

purchased Interact Commerce (formerly SalesLogix) in 2001 through

Best Software The Sage Group plc, commonly known as Sage, is a British multinational enterprise software company based in Newcastle upon Tyne, England. it is the UK's second largest technology company, the world's third-largest supplier of enterprise res ...

, then its North American software division. Swiftpage acquired it in 2013. Beginning with the 2006 version, the name was styled ACT! by Sage, and in 2010 revised to Sage ACT!. Following its 2013 acquisition by Swiftpage, it was renamed to ACT! Swiftpage. In May 2018, ACT! was sold to SFW Advisors. In December 2018, Kuvana, a marketing automation software solution, was acquired by SFW and merged with ACT! This add-on is now a complementary service to the core CRM solution. In December 2019, ACT! hired Steve Oriola as

chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

and

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

. In 2020, Swiftpage changed its company name to ACT!. In March 2023, ACT! hired Bruce Reading as President and CEO.

Software

ACT! features include contact, company and opportunity management, a calendar, marketing automation and e-marketing tools, reports, interactive dashboards with graphical visualizations, and the ability to track prospective customers. ACT! integrates with

Microsoft Word Microsoft Word is a word processor program, word processing program developed by Microsoft. It was first released on October 25, 1983, under the name Multi-Tool Word for Xenix systems. Subsequent versions were later written for several other platf ...

, Excel,

Outlook Outlook or The Outlook may refer to: Computing * Microsoft Outlook, also referred to as ''the classic Outlook'' an e-mail client and personal information management software product from Microsoft * Outlook for Windows, also referred to as ''the ...

Google Contacts Google Contacts is a contact management service developed by Google. It is available as an Android mobile app, a web app, or on the sidebar of Gmail as part of Google Workspace. History Google Contacts originated as the built-in contacts ma ...

Gmail Gmail is the email service provided by Google. it had 1.5 billion active user (computing), users worldwide, making it the largest email service in the world. It also provides a webmail interface, accessible through a web browser, and is also ...

, and other applications via

Zapier Zapier is an American multinational software company that offers a platform for automation, integration, and artificial intelligence (AI) orchestration to connect software applications and manage workflows. History Zapier was founded in 2011 i ...

. For custom integrations, ACT! has an in-built API. ACT! can be accessed from Windows desktops (Win7 and later) with local or network shared database; synchronized to laptops or remote officers; Citrix or Remote Desktop; Web browsers (Premium only) with self or SaaS hosting; smartphones and tablets via

HTML5 HTML5 (Hypertext Markup Language 5) is a markup language used for structuring and presenting hypertext documents on the World Wide Web. It was the fifth and final major HTML version that is now a retired World Wide Web Consortium (W3C) recommend ...

Web (Premium only); smartphones and tablets via sync with Handheld Contact.

References

External links

*
A UK Act! CRM reseller
{{DEFAULTSORT:Act! CRM 1987 software Administrative software Business software for Windows Cloud applications Customer relationship management software Mobile applications Mobile web Productivity software Products introduced in 1987 Proprietary software Windows database-related software

History

Software

See also

References

External links