Competitor backlinking is a
search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than di ...
strategy that involves analyzing the
backlinks of competing websites within a
vertical search. The outcome of this activity is designed to increase
organic search engine rankings and to gain an understanding of the
link building strategies used by business competitors.
By analyzing the backlinks to competitor websites, it is possible to gain a
benchmark on the number of links and the quality of links that is required for high
search engine rankings. Another possible outcome of competitive backlinking is the identification of the type of websites that are inclined to link to a specific type of website.
Backlink tools
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Yahoo! Site Explorer
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Semrush
Semrush Inc is an American public company that offers a SaaS platform known as Semrush. The platform is often used for keyword research and online ranking data, including metrics such as search volume and cost per click (CPC). The platform also ...
References
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External links
Google Search ConsoleAhrefsExample of backlinks at the last of this article
Search engine optimization