Cole Matthew Custer (born January 23, 1998) is an American professional
stock car racing driver. He competes full-time in the
NASCAR Xfinity Series
The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to ...
, driving the No. 00
Ford Mustang
The Ford Mustang is a series of American automobiles manufactured by Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its sixth generation, it is the fifth-best selli ...
for
Stewart-Haas Racing. He previously drove for the team full-time in the
NASCAR Cup Series
The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. ...
from 2020 to 2022. He is the son of Joe Custer, the team president of SHR.
Racing career
Early career
Custer began racing
quarter midgets at age four. In 2011, Custer won the
USAC National Focus Young Guns Championship. The following year, Custer began racing
late model
A late model car is a car which has been recently designed or manufactured, often the latest model. (An early model car or classic car is a car old enough to be of historical interest; there is no usual intermediate term.)
The precise definition ...
s, winning ten races and earning Rookie of the Year honors.

In 2013 Custer joined the
K&N Pro Series East, making his debut at
Bristol Motor Speedway for
Ken Schrader Racing. During the season at
Iowa Speedway, Custer won the
pole position, led every lap, a record for a
combination race
In mathematics, a combination is a selection of items from a set that has distinct members, such that the order of selection does not matter (unlike permutations). For example, given three fruits, say an apple, an orange and a pear, there are th ...
, and won, becoming the youngest race winner in K&N Pro Series history at age 15, beating
Dylan Kwasniewski's record by six months. Custer would win again at
New Hampshire Motor Speedway, also from the pole. He finished eighth in the series standings.
Custer later ran in the
K&N Pro Series West's season-ending race. Custer led every single lap, but was turned by
Gray Gaulding
Dwayne Gray Gaulding Jr. (born February 10, 1998) is an American professional stock car racing driver. He last competed part-time in the NASCAR Xfinity Series, driving the No. 47 Chevrolet Camaro for Mike Harmon Racing and the No. 6 for JD Motorsp ...
on the final lap, and finished sixth.
In the 2014 season, Custer won the Pro Series West opener at
Phoenix International Raceway, holding off
Greg Pursley and
Brennan Newberry on the
green–white–checker finish
In North American auto racing, a green–white–checker finish (GWC) is a racing restart procedure one in which the race is restarted from a caution period with 2 laps remaining. When the race distance is extended to accommodate such a finish, ...
.
2014–2016: Truck Series

In 2014, Custer joined
Haas Racing Development to run nine races in the
NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and h ...
Camping World Truck Series
The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of ...
, making his debut in the
Kroger 250
The Blue-Emu Maximum Pain Relief 200 is a NASCAR Camping World Truck Series race that takes place at Martinsville Speedway in the spring.
In 2020, as part of schedule realignment, the fall race became the only Truck Series race at the track ...
at
Martinsville Speedway
Martinsville Speedway is a NASCAR-owned stock car racing short track in Ridgeway, Virginia, just south of Martinsville. At in length, it is the shortest track in the NASCAR Cup Series. The track was also one of the first paved oval tracks in ...
.
Custer started the race 9th, and finished 12th. In qualifying for the
Drivin' for Linemen 200 at
Gateway Motorsports Park
World Wide Technology Raceway (formerly Gateway International Raceway and Gateway Motorsports Park) is a motorsport racing facility in Madison, Illinois, just east of St. Louis, Missouri, United States, close to the Gateway Arch. It features a o ...
, Custer set the track record with a lap speed, becoming the youngest pole winner in NASCAR history.
At
New Hampshire Motor Speedway on September 20, 2014, Custer won the Camping World Truck Series'
UNOH 175 from the pole, becoming the youngest winner in the history of NASCAR's national touring series at 16 years, 7 months and 28 days.
On January 12, 2015,
JR Motorsports announced that Custer would drive a truck for them in ten races in 2015. On June 13, Custer won the Truck race at
Gateway Motorsports Park
World Wide Technology Raceway (formerly Gateway International Raceway and Gateway Motorsports Park) is a motorsport racing facility in Madison, Illinois, just east of St. Louis, Missouri, United States, close to the Gateway Arch. It features a o ...
, holding off the No. 23 truck of
Spencer Gallagher
Spencer Gallagher (born November 20, 1989) is an American professional stock car racing driver. He last competed part-time in the NASCAR Monster Energy Cup Series, driving the No. 23 Toyota Camry for BK Racing, part-time in the NASCAR Xfinity Seri ...
, after the dominating trucks of
Erik Jones and
Matt Crafton were involved in two wrecks at laps 142 and 152.
When he turned 18 years old in 2016, JR Motorsports began fielding the No. 00 truck for Custer full-time, competing for the
Rookie of the Year title. At
Canadian Tire Motorsport Park during the
Chevrolet Silverado 250,
John Hunter Nemechek and Custer were battling for the lead when Nemechek bumped Custer before running both Custer and himself off-road, pinning Custer to the wall. Before the winner was declared, Nemechek was tackled by Custer; Nemechek would be named the winner.
2017–2019: Xfinity Series

In 2016, Custer made his
Xfinity Series
The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to ...
debut for JR Motorsports at
Richmond International Raceway, driving the No. 5
Chevrolet Camaro
The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sh ...
. He drove the No. 88 for JR Motorsports to a career best fourth-place finish at Charlotte in the
Hisense 4K TV 300.
On September 16, 2016,
Stewart-Haas Racing announced that Custer would drive the No. 00
Ford Mustang
The Ford Mustang is a series of American automobiles manufactured by Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its sixth generation, it is the fifth-best selli ...
full-time in 2017, with
Haas Automation as the primary sponsor. Custer began the 2017 Xfinity season with a crash at Daytona, finishing 37th. He rebounded the next week at Atlanta, finishing 10th.
After making the Playoffs in his first appearance, Custer began making a surge at the end of the season including leading the most laps at Chicago and Kansas. Custer missed the Final Four by two spots after racing head to head with
Daniel Hemric, the next week, Custer put on a clinic by leading the most laps, winning both stages and en route to his first Xfinity win at the
Homestead–Miami Speedway in South Florida. The next year at the fall Texas race, Custer got his second career win when he passed
Tyler Reddick
Tyler George Reddick (born January 11, 1996) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 45 Toyota Camry for 23XI Racing, and part-time in the NASCAR Xfinity Series, driving ...
on the last lap, clinching his spot in the Championship Four.
In the
2019 season, Custer scored wins at
Fontana,
Richmond,
Pocono,
Chicago
(''City in a Garden''); I Will
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, map_caption = Interactive Map of Chicago
, coordinates =
, coordinates_footnotes =
, subdivision_type = List of sovereign states, Count ...
,
Kentucky
Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virgini ...
, and
Dover
Dover () is a town and major ferry port in Kent, South East England. It faces France across the Strait of Dover, the narrowest part of the English Channel at from Cap Gris Nez in France. It lies south-east of Canterbury and east of Maidstone ...
. He finished second at
Darlington
Darlington is a market town in the Borough of Darlington, County Durham, England. The River Skerne flows through the town; it is a tributary of the River Tees. The Tees itself flows south of the town.
In the 19th century, Darlington under ...
, but was declared the official race winner after
Denny Hamlin was disqualified when his car failed to meet height requirements during post-race inspection. At the end of the
Kansas race, Custer got into a fight with Reddick on pit road. Custer finished the 2019 season second in points after finishing second again to Reddick at
Homestead.
2020–2022: Cup Series

In March 2018, Custer joined Rick Ware Racing for his
Monster Energy NASCAR Cup Series debut in the
Pennzoil 400 at
Las Vegas Motor Speedway. He finished 25th. He returned for the June Pocono race where he would finish 26th. At
Richmond Raceway in the fall, he qualified a surprising tenth, though he would go on to finish 26th.
On November 15, 2019, Stewart-Haas Racing announced that Custer will replace
Daniel Suárez
Daniel Alejandro Suárez Garza (born January 7, 1992) is a Mexican professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 99 Chevrolet Camaro ZL1 for Trackhouse Racing Team. He previously drove in ...
in the No. 41 Ford in
2020
2020 was heavily defined by the COVID-19 pandemic, which led to global social and economic disruption, mass cancellations and postponements of events, worldwide lockdowns and the largest economic recession since the Great Depression in ...
. He scored his first Cup top-ten finish at
Phoenix, while his maiden top five came at
Indianapolis.
A week after Indianapolis, Custer won his first Cup race in the
Quaker State 400 at
Kentucky Speedway, passing
Kevin Harvick
Kevin Michael Harvick (born December 8, 1975) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 4 Ford Mustang for Stewart-Haas Racing.
Harvick is the 2014 Cup Series champi ...
,
Martin Truex Jr., and
Ryan Blaney on the last lap.
He became the first rookie to win in the Cup Series since
Chris Buescher in 2016, the first rookie to do so in a non-shortened race since
Juan Pablo Montoya in 2007, and the 33rd driver to win a race in all three NASCAR national touring series.
With the win, Custer made the 2020
Playoffs
The playoffs, play-offs, postseason or finals of a sports league are a competition played after the regular season by the top competitors to determine the league champion or a similar accolade. Depending on the league, the playoffs may be eit ...
, but was eliminated following the third round at
Bristol
Bristol () is a city, ceremonial county and unitary authority in England. Situated on the River Avon, it is bordered by the ceremonial counties of Gloucestershire to the north and Somerset to the south. Bristol is the most populous city i ...
. He finished 16th in the points standings and was awarded the
Sunoco Rookie of the Year honors. Custer remained with Stewart-Haas for the 2021 season. However, his results were inconsistent and he missed the playoffs after the regular-season finale at Daytona as he was 26th in the points standings with just two top tens at Talladega and Dover.
After a two-year absence, Custer returned to the Xfinity Series in May 2021 at
Circuit of the Americas, driving the No. 17 for
SS-Green Light Racing and
Rick Ware Racing in a collaboration with
Stewart-Haas Racing.
Custer returned to Xfinity Series competition in February 2022 at
Auto Club Speedway, driving the No. 07 for
SS-Green Light Racing in a collaboration with
Stewart-Haas Racing. He would end up winning the race after leading 80 laps. It was his 10th career Xfinity Series win, and the first win for
SS-Green Light Racing.
On October 11, 2022, Custer and crew chief
Mike Shiplett were fined 100,000 after Custer intentionally slowed down and checked up on the last lap of the
Charlotte Roval race, allowing his SHR teammate
Chase Briscoe to advance to the next round of the playoffs. In addition, Shiplett was indefinitely suspended and the No. 41 team was docked 50 owner and driver points.
2023–present: Back to the Xfinity Series
On November 16, 2022, SHR announced that
Ryan Preece would replace Custer in the No. 41 in the
Cup Series in 2023 while Custer would move back to the Xfinity Series, driving a second full-time car for SHR. The team announced on November 23, 2022 that he would drive the 00 once again.
Personal life
Born in
Ladera Ranch, California, Custer is the son of Joe Custer, who is the team president of
Stewart-Haas Racing and the chief operating officer of
Haas F1 Team.
SHR co-owner
Gene Haas' company,
Haas Automation, sponsors Custer.
He attended Ladera Ranch Middle School and
Tesoro High School.
Motorsports career results
NASCAR
(
key) (
Bold – Pole position awarded by qualifying time. ''Italics'' – Pole position earned by points standings or practice time. * – Most laps led.)
Cup Series
=Daytona 500
=
Xfinity Series
Camping World Truck Series
K&N Pro Series East
K&N Pro Series West
Season still in progress
Ineligible for series points
ARCA Racing Series
(
key) (
Bold – Pole position awarded by qualifying time. ''Italics'' – Pole position earned by points standings or practice time. * – Most laps led.)
References
;Notes
;Citations
External links
*
*
{{DEFAULTSORT:Custer, Cole
Living people
1998 births
Sportspeople from Orange County, California
Racing drivers from California
NASCAR drivers
JR Motorsports drivers
Stewart-Haas Racing drivers
Multimatic Motorsports drivers
Michelin Pilot Challenge drivers