Coke Studio India (season 2)
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''Coke Studio'' is an Indian music series that's part of the international franchise, Coke Studio. It features live studio recordings by various artists, showcasing a diverse range of music. This includes classical genres from the
Indian subcontinent The Indian subcontinent is a physiographic region of Asia below the Himalayas which projects into the Indian Ocean between the Bay of Bengal to the east and the Arabian Sea to the west. It is now divided between Bangladesh, India, and Pakista ...
like
Hindustani Hindustani may refer to: * something of, from, or related to Hindustan (another name of India) * Hindustani language, an Indo-Aryan language, with Hindi and Urdu being its two standard registers * Hindustani Muslims are the Urdu-speaking, Hindust ...
,
Carnatic Carnatic may refer to: *Carnatic region, Southern India *Carnatic music, the classical music of Southern India *, the name of several ships *, a minesweeper of the Royal Indian Navy *, the name of several ships of the Royal Navy See also *Karnata ...
, Indian folk, alongside
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
,
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...
, and
pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...
music. Launched in India in 2011 as Coke Studio @ MTV, the program enjoyed a successful run for four seasons, culminating in 2015. Currently, India boasts two active editions:
Coke Studio Tamil ''Coke Studio Tamil'' is an Indian music series that is part of the international franchise, Coke Studio. It features live studio recordings by various artists, showcasing a diverse range of music. This includes classical genres from Tamil Nad ...
and
Coke Studio Bharat ''Coke Studio Bharat ''is an Indian music series that's part of the international franchise, Coke Studio. It features live studio recordings by various artists, showcasing a diverse range of music. This includes classical genres from India like ...
. The program's concept originated in Brazil and has subsequently expanded its reach worldwide.


History

The Coke Studio phenomenon emerged in
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
in 2007. It was conceived as a studio-based adaptation of Brazil's existing live concert platform, ''Estúdio Coca-Cola''. This new format aimed to foster musical fusions by bringing together two Brazilian artists and blending their styles. The concept found international application in 2008 with the launch of
Coke Studio Pakistan ''Coke Studio Pakistan'' () is a Pakistani television programme and a part of the international music franchise, Coke Studio, which features studio-recorded music performances by established and emerging artists. It is the longest-running annua ...
. Through a partnership between Nadeem Zaman, then Marketing Head of Coca-Cola, and
Rohail Hyatt Rohail Hyatt (Urdu: روحیل حیات) is a Pakistani record producer, keyboardist, and composer. As a record producer, Hyatt is largely credited with pioneering Pakistani pop rock music by incorporating western rock and pop influences. In ...
, a former member of the Pakistani band
Vital Signs Vital signs (also known as vitals) are a group of the four to six most crucial medical signs that indicate the status of the body's vital (life-sustaining) functions. These measurements are taken to help assess the general physical health of ...
, the inaugural season of
Coke Studio Pakistan ''Coke Studio Pakistan'' () is a Pakistani television programme and a part of the international music franchise, Coke Studio, which features studio-recorded music performances by established and emerging artists. It is the longest-running annua ...
achieved significant success. This initial format featured live audiences, which transitioned to a closed studio setting from season two onwards, remaining so until season thirteen. In June 2012, Coke Studio launched an Indian adaptation titled Coke Studio @ MTV.
Leslee Lewis Leslee Peter Lewis (formerly spelled Leslie and Lesle; born 20 June 1960), popularly known as Lezz Lewis, is an Indian singer and composer known for his work with Hariharan as the duo Colonial Cousins.first season, with subsequent seasons seeing a rotation of producers. This collaborative effort between Coca-Cola India and
MTV India MTV is an Indian pay television channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of the original American network and is owned by JioStar, under a license agreement with Par ...
saw MTV India serve as the official broadcaster for all four seasons. Following an eight-year hiatus, Coke Studio revived its Indian program in February 2023. The show was rebranded as Coke Studio Bharat, signaling a shift towards a focus on India's rich musical heritage. In the same month, Coke Studio also introduced its
Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...
-language edition, titled Coke Studio Tamil.


Format

The show retained the essence of Coke Studio, featuring a unique combination of artists accompanied by a house band and additional musicians. The recorded performances are available on various streaming platforms, showcasing both the lead vocalists and the ensemble, captured through close-up shots during live recordings. The program offers a diverse mix of Western and traditional instruments from the
Indian subcontinent The Indian subcontinent is a physiographic region of Asia below the Himalayas which projects into the Indian Ocean between the Bay of Bengal to the east and the Arabian Sea to the west. It is now divided between Bangladesh, India, and Pakista ...
. Instruments like
piano A piano is a keyboard instrument that produces sound when its keys are depressed, activating an Action (music), action mechanism where hammers strike String (music), strings. Modern pianos have a row of 88 black and white keys, tuned to a c ...
s,
guitar The guitar is a stringed musical instrument that is usually fretted (with Fretless guitar, some exceptions) and typically has six or Twelve-string guitar, twelve strings. It is usually held flat against the player's body and played by strumming ...
s,
bass guitar The bass guitar (), also known as the electric bass guitar, electric bass, or simply the bass, is the lowest-pitched member of the guitar family. It is similar in appearance and construction to an Electric guitar, electric but with a longer nec ...
s,
synthesizer A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis a ...
s,
harmoniums The pump organ or reed organ is a type of organ that uses free reeds to generate sound, with air passing over vibrating thin metal strips mounted in a frame. Types include the pressure-based harmonium, the suction reed organ (which employs a va ...
, rubabs,
sarod The sarod is a stringed instrument, used in Hindustani music on the Indian subcontinent. Along with the sitar, it is among the most popular and prominent instruments. It is known for a deep, weighty, introspective sound, in contrast with the sweet ...
s,
sitar The sitar ( or ; ) is a plucked stringed instrument, originating from the Indian subcontinent, used in Hindustani classical music. The instrument was invented in the 18th century, and arrived at its present form in 19th-century India. Khusrau K ...
s,
bamboo flute The bamboo flute, especially the bone flute, is one of the oldest musical instruments known. Examples of Paleolithic flutes, Paleolithic bone flutes have survived for more than 40,000 years, to be discovered by archaeologists. While the oldest f ...
s,
dholak The ''dholak'' is a two-headed hand drum, a folk percussion instrument. The dholak is most commonly recognised in countries such as India, Pakistan, Bangladesh, Nepal and Sri Lanka, but can also be found amongst the Indo-Diaspora in countries s ...
s,
tabla A ''tabla'' is a pair of hand drums from the Indian subcontinent. Since the 18th century, it has been the principal percussion instrument in Hindustani classical music, where it may be played solo, as an accompaniment with other instruments a ...
s, and other
percussion instrument A percussion instrument is a musical instrument that is sounded by being struck or scraped by a percussion mallet, beater including attached or enclosed beaters or Rattle (percussion beater), rattles struck, scraped or rubbed by hand or ...
s are part of the mix. While Coke Studio @ MTV was aired on both television and digital platforms, maintaining a consistent episodic structure throughout its four seasons, the introduction of
Coke Studio Bharat ''Coke Studio Bharat ''is an Indian music series that's part of the international franchise, Coke Studio. It features live studio recordings by various artists, showcasing a diverse range of music. This includes classical genres from India like ...
and
Coke Studio Tamil ''Coke Studio Tamil'' is an Indian music series that is part of the international franchise, Coke Studio. It features live studio recordings by various artists, showcasing a diverse range of music. This includes classical genres from Tamil Nad ...
altered the format. These new editions, exclusively accessible on digital platforms, transitioned to releasing individual songs instead of featuring multiple songs within each episode.


Coke Studio @ MTV

The Indian iteration of the Coke Studio franchise, titled Coke Studio @ MTV, ran for four seasons in collaboration with MTV India. The show's premiere took place on 17 June 2011, on MTV India. The subsequent season followed on 7 July 2012, expanding its broadcast to include
DD National DD National (formerly DD1) is an Indian state-owned entertainment television channel, founded by the Government of India, owned by the Ministry of Information and Broadcasting (India), Ministry of Information and Broadcasting. It is the flagshi ...
alongside MTV India. Season three debuted on 17 August 2013, on a wider platform encompassing MTV India, Big FM, and DD National. This season further extended its reach with an additional broadcast on
All India Radio All India Radio (AIR), also known as Akashvani (), is India's state-owned public broadcasting, public radio broadcaster. Founded in 1936, it operates under the Ministry of Information and Broadcasting (India), Ministry of Information and Broa ...
on 24 August 2013. The fourth and final season commenced on 1 March 2015.


Season 1 (2011)

Coke Studio @ MTV's inaugural season premiered on 17 June 2011, and ran until 12 August 2011. It showcased a vibrant mix of genres – Carnatic and Hindustani classical music, brand new compositions, reimagined Bollywood hits, and exclusive productions created especially for the show. This nine-episode season, produced by
Leslee Lewis Leslee Peter Lewis (formerly spelled Leslie and Lesle; born 20 June 1960), popularly known as Lezz Lewis, is an Indian singer and composer known for his work with Hariharan as the duo Colonial Cousins.

Season 2 (2012)

The second season of Coke Studio @ MTV premiered on 6 July 2012 and concluding on 25 August 2012. It introduced a new format where each episode focused on a specific composer showcasing their original compositions. This season saw a diverse range of 13 music producers, including
Agam,
Amit Trivedi Amit Trivedi (born 8 April 1979) is an Indian music composer, record producer, singer, songwriter, musician who works primarily for Indian cinema. After working as a theatre and jingle composer and composing for non-film albums, he debuted as ...
,
Clinton Cerejo Clinton Cerejo is an Indian singer and composer. Personal life Clinton Cerejo was born into an academically inclined family with no known musical background. His father was an engineer at L&T and his mother is a French professor. His elder b ...
,
Dhruv Sangari Dhruv Sangari also known as Bilal Chishty () is a Indian classical music, Classical Indian vocalist, composer, lyricist and teacher. He is the son of scholar-author Kumkum Sangari and painter Mahendra 'Manu' Sangari. Early life and training Bor ...
, Ehsaan Noorani and Loy Mendonsa, Hari & Sukhmani,
Hitesh Sonik Sunidhi Chauhan (pronounced ; born Nidhi Chauhan, 14 August 1983) is an Indian playback singer. Known for her Bold vocal range, she has recorded songs for films in several Indian languages and received accolades including three Filmfare Awards ...
,
Karsh Kale Karsh Kale (pronounced ''Kursh Kah-lay'', ''कर्ष काळे'' in Marathi; born 1 November 1974) is an Indian-American musician born in England. Known primarily for his experimental tabla playing within electronic music contexts, Kale ...
,
Nitin Sawhney Nitin Sawhney (; born 1964) is a British musician, producer and composer. A recipient of the Ivor Novello Lifetime Achievement award in 2017, among multiple international awards throughout his career. Sawhney's work combines Asian and other ...
, Papon,
Shantanu Moitra Shantanu Moitra (born 22 January 1968) is an Indian pianist, score composer and musician who has composed songs for the Hindi film industry, and is most known for his scores in the films ''Parineeta (2005 film), Parineeta'' (2005), ''Hazaaron K ...
,
Shilpa Rao Shilpa Rao (born Apeksha Rao; 11 April 1984) is an Indian singer who primarily records songs in Hindi, Telugu language, Telugu and Tamil language, Tamil languages. During her college days, composer Mithoon offered her to record the song "Javeda ...
, and Zila Khan. Eight episodes aired, followed by two "best of season 2" episodes.


Season 3 (2013)

Premiering on 1 August 2013, the third season ran until 7 October 2013, featuring eight episodes with a total of 47 songs. It continued the format established in the previous season, with 13 music producers curating their own compositions. The producers included
A. R. Rahman Allah Rakha Rahman (; born A. S. Dileep Kumar; 6 January 1967), also known by the initialism ARR, is an Indian music composer, record producer, singer, songwriter, multi-instrumentalist, and philanthropist known for his works in Indian cinem ...
, Aditya Balani,
Amit Trivedi Amit Trivedi (born 8 April 1979) is an Indian music composer, record producer, singer, songwriter, musician who works primarily for Indian cinema. After working as a theatre and jingle composer and composing for non-film albums, he debuted as ...
,
Clinton Cerejo Clinton Cerejo is an Indian singer and composer. Personal life Clinton Cerejo was born into an academically inclined family with no known musical background. His father was an engineer at L&T and his mother is a French professor. His elder b ...
, Func.,
Hitesh Sonik Sunidhi Chauhan (pronounced ; born Nidhi Chauhan, 14 August 1983) is an Indian playback singer. Known for her Bold vocal range, she has recorded songs for films in several Indian languages and received accolades including three Filmfare Awards ...
, Orange Street, Papon,
Ram Sampath Ram Sampath (born 25 July 1977) is an Indian composer, music producer and musician, who started his career composing advertising jingles for Mumbai-based advertising industry, subsequently he started composing for pop albums like ''Tanha Dil'' ...
,
Salim–Sulaiman Salim–Sulaiman are an Indian music composer duo consisting of siblings Salim Merchant and Sulaiman Merchant. The duo has composed music predominantly for Hindi films. Life and early career Salim–Sulaiman's ancestral town is Mundra, Kutch, ...
, Sonam Kalra,
Vijay Prakash Vijay Prakash (born 21 February 1976) is an Indian Playback singer and Music director from Karnataka. He has given his voice for predominantly Kannada, Tamil, and Telugu language films, in addition to Hindi, Malayalam and Marathi language ...
, and Winit Tikoo.


Season 4 (2015)

The fourth season, which aired from 1 March 2015 to 4 October 2015, maintained the format of featuring multiple music producers. This season saw nine producers curate their own compositions, including
Amit Trivedi Amit Trivedi (born 8 April 1979) is an Indian music composer, record producer, singer, songwriter, musician who works primarily for Indian cinema. After working as a theatre and jingle composer and composing for non-film albums, he debuted as ...
,
Anupam Roy Anupam Roy (born 29 March 1982) is an Indian Bengali singer-songwriter, music director, composer, writer, guitarist, playback singer, engineer from Kolkata, India. He made his debut with ''Amake Amar Moto Thakte Dao'' & ''Benche Thakar Gaan'', ...
,
Dhruv Ghanekar Dhruv Ghanekar (born 30 April 1974) is a Music composer, song writer, producer and guitar player based in Mumbai, India. Ghanekar has performed and/or recorded with Richard Bona, Raul Midon, Trilok Gurtu, Ustad Zakir Hussain, Bernard Purdee, A. ...
,
Jatinder Shah Jatinder Shah is an Indian music composer and record producer. He is primarily recognized for his compositions in Punjabi music and film industry. He has also composed for many Hindi films like Second Hand Husband and Dilliwali Zaalim Girlfri ...
,
Jeet Gannguli Jeet Gannguli (, born Chandrajeet Ganguly, on 24 May 1977), is an Indian playback singer and composer who works in Hindi and Bengali language, Bengali cinema. Early life and education Born in a Kulin Bengali Brahmin family, Gannguli was ini ...
,
Manj Musik Manjeet Singh Ral ( Punjabi: ਮਨਜੀਤ ਸਿੰਘ ਰਾਲ, born 24 January 1975), better known by his stage-name Manj Musik, is a British Indian composer, singer and Filmi scorer. He was one of the music composer for the bhangra mus ...
, Pradeep Giri and
Ram Sampath Ram Sampath (born 25 July 1977) is an Indian composer, music producer and musician, who started his career composing advertising jingles for Mumbai-based advertising industry, subsequently he started composing for pop albums like ''Tanha Dil'' ...
. Additionally,
Sachin–Jigar Sachin–Jigar are an Indian music composer duo consisting of Sachin Sanghvi and Jigar Saraiya. They are both known for their compositions in both Hindi and Gujarati language films. Personal life Sachin Sanghvi and Jigar Saraiya are both orig ...
,
Salim–Sulaiman Salim–Sulaiman are an Indian music composer duo consisting of siblings Salim Merchant and Sulaiman Merchant. The duo has composed music predominantly for Hindi films. Life and early career Salim–Sulaiman's ancestral town is Mundra, Kutch, ...
and Sunny Brown also contributed to the season.


Coke Music Live

Memu Aagamu (We Won't Stop!)" is a song released on 22 August 2022 featuring vocals by
Armaan Malik Armaan Malik (born 22 July 1995) is an Indian playback singer, songwriter, record producer, voice-over artist, and actor. He is known for his singing in multiple Indian languages. He is the brother of music composer Amaal Mallik. Previously ...
and
Tri.be Tri.be (; ; stylized as TRI.BE), is a South Korean girl group formed in 2021 by TR Entertainment and Universal Music Group. The group consists of six members: Songsun, Kelly, Hyunbin, Jia, Soeun, and Mire. The group debuted on February 17, 2021, ...
. The track is composed by Lost Stories and ELLY, with lyrics penned by
Kunaal Vermaa Kunaal Vermaa is an Indian lyricist and poet from Sri Madhopur, Sikar district, Rajasthan, India. His debut song as a lyricist was Hasi from the movie ''Hamari Adhuri Kahani ''Hamari Adhuri Kahani'' () is a 2015 Indian Hindi-language musical ...
, ELLY, and S.TIGER. The music video, directed by Colin D'Cunha, stars
Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu cinema. He is one of the highest-paid actors in Indian cinemaand has been featured in ''Forbes Indias Celebrity 100 list since 2014. Allu Arjun's accolades include a Na ...
,
Armaan Malik Armaan Malik (born 22 July 1995) is an Indian playback singer, songwriter, record producer, voice-over artist, and actor. He is known for his singing in multiple Indian languages. He is the brother of music composer Amaal Mallik. Previously ...
, and
K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
group
Tri.be Tri.be (; ; stylized as TRI.BE), is a South Korean girl group formed in 2021 by TR Entertainment and Universal Music Group. The group consists of six members: Songsun, Kelly, Hyunbin, Jia, Soeun, and Mire. The group debuted on February 17, 2021, ...
. The project management was handled by Motion Content Group, while Dharma Productions oversaw video production, led by producers
Karan Johar Karan Yash Johar (born Rahul Kumar Johar; 25 May 1972), often informally referred to as KJo, is an Indian filmmaker, producer and television personality who primarily works in Hindi cinema. He has launched the careers of several successful ac ...
and
Punit Malhotra Punit Malhotra (born 13 May 1982) is an Indian film director who works in Hindi cinema. His first film, '' I Hate Luv Storys'', released on 2 July 2010. Early life and family Punit Malhotra was born on 13 May 1982, in Mumbai, Maharashtra, and br ...
.


Revival and Rebranding

In 2023, Coke Studio returned to the Indian music scene after an eight-year hiatus following the conclusion of its fourth season. This resurgence was part of a branding initiative led by Coca-Cola India. The series underwent significant changes, rebranding itself as Coke Studio Bharat, potentially signaling a shift in focus towards the nation's musical heritage. This relaunch included the introduction of Coke Studio Tamil, a separate edition dedicated to the Tamil language. Both editions are exclusively available on digital platforms, departing from the televised format of its predecessor, Coke Studio @ MTV. The revamped format aimed to modernize the program's presentation while emphasizing collaborations between diverse artists. Prior to the relaunch,
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
tested the digital sphere with
Coke Studio Bangla ''Coke Studio Bangla'', also known as ''Coke Studio Bangladesh'', is a Bangladeshi television series which is the local installment of the Coke Studio franchise, featuring studio-recorded music performances by established and emerging Banglades ...
in 2022. Arnab Roy, VP of Marketing for India and Southwest Asia, emphasized the preference for a self-owned branded channel over partnerships with video streaming services.


Coke Studio Tamil


Season 1 (2023)

Coke Studio Tamil's first season began airing on 1 February 2023, concluding its run on 27 July 2023. This season showcased a collection of seven songs curated by
Sean Roldan Raghavendra Raja Rao, known by his stage name Sean Roldan is an Indian composer, musician, and lyricist who predominantly works in the Tamil film industry. He has worked on Carnatic music, independent music, and film scores for the Tamil film i ...
and Arivu. Production management was handled by Open X and Motion Content Group, while
Universal Music India Universal Music India Pvt. Ltd. (UMI) was launched in 1999; it is a part of the Universal Music Group, an American-based, Dutch-listed multinational music corporation. Universal Music India is registered with the Indian Music Industry, a tru ...
partnered in distributing the show.


Season 2 (2024)

On 20 December 2023, Coca-Cola introduced the second edition of Coke Studio Tamil. This season includes nine tracks and is scheduled for gradual release throughout 2024. The title track, "Idhu Semma Vibe," was released alongside the season's launch.
Sean Roldan Raghavendra Raja Rao, known by his stage name Sean Roldan is an Indian composer, musician, and lyricist who predominantly works in the Tamil film industry. He has worked on Carnatic music, independent music, and film scores for the Tamil film i ...
has returned to curate the season, preserving the artistic direction, while Open X and Motion Content Group have continued their roles in production management, and
Universal Music India Universal Music India Pvt. Ltd. (UMI) was launched in 1999; it is a part of the Universal Music Group, an American-based, Dutch-listed multinational music corporation. Universal Music India is registered with the Indian Music Industry, a tru ...
has remained the distributor.


Coke Studio Bharat


Season 1 (2023)

The first season of "Coke Studio Bharat" began airing on 7 February 2023 and concluded on 9 October 2023. The season was curated by Ankur Tewari, who collaborated with poet and lyricist
Kausar Munir Kausar Munir is an Indian lyricist and dialogue writer who works in Hindi cinema. Biography Munir was born and brought up in Bandra, Mumbai. She graduated in English Literature from St. Xavier's College, Mumbai. Munir married actor Nirmal Pa ...
and music producer
K. J. Singh Kanwarjit Singh Sawhney, a.k.a. K.J. Singh is an Indian audio engineer/music producer based in Mumbai who won the 54th National Film Award (India), National Film Award for National Film Award for Best Audiography, Best Audiography and Filmfare ...
. Colosceum Media Pvt Ltd managed the visual aspect of the production, while Misfits Inc oversaw audio production.
Universal Music India Universal Music India Pvt. Ltd. (UMI) was launched in 1999; it is a part of the Universal Music Group, an American-based, Dutch-listed multinational music corporation. Universal Music India is registered with the Indian Music Industry, a tru ...
served as the season's executive producer and official distributor.


Season 2 (2024)

The ongoing broadcast of the second season of "Coke Studio Bharat" began on 7 February 2023. Ankur Tewari is overseeing the curation of this season, with the creative team comprising lyricists
Swanand Kirkire Swanand Kirkire (born 29 April 1972) is an Indian lyricist, playback singer, writer, assistant director, actor and dialogue writer, who works in Marathi and Hindi film and television. Kirkire won the National Film Award for Best Lyrics twice: f ...
and
Kausar Munir Kausar Munir is an Indian lyricist and dialogue writer who works in Hindi cinema. Biography Munir was born and brought up in Bandra, Mumbai. She graduated in English Literature from St. Xavier's College, Mumbai. Munir married actor Nirmal Pa ...
, along with sound engineer and music producer
K. J. Singh Kanwarjit Singh Sawhney, a.k.a. K.J. Singh is an Indian audio engineer/music producer based in Mumbai who won the 54th National Film Award (India), National Film Award for National Film Award for Best Audiography, Best Audiography and Filmfare ...
.
Universal Music India Universal Music India Pvt. Ltd. (UMI) was launched in 1999; it is a part of the Universal Music Group, an American-based, Dutch-listed multinational music corporation. Universal Music India is registered with the Indian Music Industry, a tru ...
is managing marketing and distribution, and Colosceum serves as the production house.


Reception

The debut season of Coke Studio @ MTV in 2011, produced by Leslie Lewis, faced criticism despite its blend of mainstream and folk artists. Aditya Swamy, who was then the Executive Vice President and Business Head of
MTV India MTV is an Indian pay television channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of the original American network and is owned by JioStar, under a license agreement with Par ...
, expressed that requesting a single producer to create 50 songs in 60 days was an excessive expectation. The subsequent seasons, however, garnered praise for improved music quality and composition, exemplified by popular tracks like 'Ki Banu Duniya Da' and 'Laadki' from season 4. Similarly, debut season hits like 'Khalasi' from Coke Studio Bharat and 'Sagavaasi' from Coke Studio Tamil gained significant traction on their respective YouTube channels.


See also

*
MTV Unplugged ''MTV Unplugged'' is an American television series on MTV. It showcases recorded live performances of popular music artists playing acoustic instrument, acoustic or "unplugged" variations of songs. The show aired regularly from 1989 to 1999. F ...
*
Coke Studio Pakistan ''Coke Studio Pakistan'' () is a Pakistani television programme and a part of the international music franchise, Coke Studio, which features studio-recorded music performances by established and emerging artists. It is the longest-running annua ...
*
Coke Studio Bangla ''Coke Studio Bangla'', also known as ''Coke Studio Bangladesh'', is a Bangladeshi television series which is the local installment of the Coke Studio franchise, featuring studio-recorded music performances by established and emerging Banglades ...


References


External links


Official website

Coke Studio Bharat's official website

Coke Studio Tamil's official website
{{Coke Studio (Indian series) Coke Studio (Indian TV program) 2011 Indian television series debuts Indian music television series Indian television series based on non-Indian television series
Indian Indian or Indians may refer to: Associated with India * of or related to India ** Indian people ** Indian diaspora ** Languages of India ** Indian English, a dialect of the English language ** Indian cuisine Associated with indigenous peoples o ...