Coca-Cola Amatil Limited (CCAL) was an Australian bottler of non-alcoholic beverages that existed from 1904 to 2021, when it merged with Coca-Cola European Partners to form Coca-Cola Europacific Partners. It was one of the largest bottlers of non-alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the world's five major

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

bottlers. CCA operated in six countries—Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa. The company also bottled beer and coffee.

Products

CCA's diversified portfolio of products included carbonated

soft drinks A soft drink (see § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) carbonated, and typically including added sweetener. Flavors used to be natural, but now can also be artificial. The sweet ...

spring water A spring is a natural exit point at which groundwater emerges from an aquifer and flows across the ground surface as surface water. It is a component of the hydrosphere, as well as a part of the water cycle. Springs have long been important f ...

sports drink Sports drinks, also known as electrolyte drinks, are non-caffeinated functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during and (especially) after training or competition. The eviden ...

s and

energy drink An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...

fruit juices Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such a ...

, iced tea, flavoured milk, coffee, tea and alcohol. Coca-Cola Amatil distributed a number of sparkling, still and other non-alcoholic beverages. Some of these include:

Water

* Mount Franklin Water *

Pump A pump is a device that moves fluids (liquids or gases), or sometimes Slurry, slurries, by mechanical action, typically converted from electrical energy into hydraulic or pneumatic energy. Mechanical pumps serve in a wide range of application ...

* Neverfail * Peats Ridge Pure * AdeS (Indonesia) * Aquarius Water * Kiwi Blue (New Zealand) * Pure Drop (New Zealand) * Nature's Own Water (Papua New Guinea)

Non-alcoholic beverages

Diet Coke Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on ...

Coca-Cola Vanilla Coca-Cola Vanilla (commonly referred to as Vanilla Coke) is a vanilla-flavored version of Coca-Cola, introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, though it remained available at certain founta ...

Leed Leadership in Energy and Environmental Design (LEED) is a Green building certification systems, green building certification program used worldwide. Developed by the non-profit U.S. Green Building Council (USGBC), it includes a set of rating ...

* Sprite * Sprite Zero *

Fanta Fanta () is an American-owned brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are over 200 flavors worldwide. Fanta originated in Germany as a Co ...

* Lift * Lemon & Paeroa * Deep Spring *

Mother A mother is the female parent of a child. A woman may be considered a mother by virtue of having given birth, by raising a child who may or may not be her biological offspring, or by supplying her ovum for fertilisation in the case of ges ...

* Kirks * Bisleri * Glaceau Vitamin Water *

Powerade Powerade is a sports drink created in 1988 and distributed by the Coca-Cola Company. Its primary competitor is Gatorade, which is owned by PepsiCo since 2001. History Powerade was created by the Coca-Cola Company and first released in 1988. Th ...

* e2 * Nestea * Australian Bitters Company * Goulburn Valley * Grinders Coffee * Lift plus * Kiwi Blue * Keri Juice * Rose's Cordial Lemon * Fuze Tea * Barista Bros *Bu Energy Drink

Alcoholic beverages

Maker's Mark Maker's Mark is a small-batch bourbon whisky produced in Loretto, Kentucky, by Suntory Global Spirits. It is bottled at 90 U.S. proof (45% alcohol by volume) and sold in squarish bottles sealed with red wax. The distillery offers tours, and ...

Jim Beam Jim Beam is an American brand of bourbon whiskey produced primarily at James B. Beam Distilling Co. in Clermont, Kentucky by Suntory Global Spirits. It is one of the best-selling brands of bourbon in the world. Since 1795 (interrupted by Prohi ...

* Knob Creek * Booker's * Basil Hayden's * Vox * Vodka O * Canadian Club * Old Crow * Kilbeggan Distillery * Sauza Tequila * Laphroaig distillery * Galliano * Bols * Bounty Rum *

Tribe The term tribe is used in many different contexts to refer to a category of human social group. The predominant worldwide use of the term in English is in the discipline of anthropology. The definition is contested, in part due to conflict ...

* Ratu Rum

Beer & cider

* Arvo * Australian Beer Co *

Blue Moon A blue moon refers either to the presence of a second full moon in a calendar month, to the third full moon in a season containing four, or to a moon that appears blue due to atmospheric effects. The calendrical meaning of "blue moon" is unc ...

* Coors * Feral Brewing Company * Fiji Bitter * Fiji Light * Fiji Stout * Fiji Gold * Fiji Gold Moli * Island Brewing Company *

Magners Magners Irish Cider is a brand of cider produced in County Tipperary in Ireland by the C&C Group. The product range includes the cider varieties: Original, Light, Berry, Pear and Rosé. The cider was originally produced as Bulmers Irish C ...

Miller Brewing Company The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the ...

* Pressman's Cider * Rekorderlig *

Samuel Adams Samuel Adams (, 1722 – October 2, 1803) was an American statesman, Political philosophy, political philosopher, and a Founding Father of the United States. He was a politician in Province of Massachusetts Bay, colonial Massachusetts, a le ...

* Taki Premium Lager * Vailima * Vonu Pure Lager * Yenda Brewing Company

Hot beverages

* Grinders Coffee * Romanza coffee * FIX Coffee

Countries served

As at December 2014, Coca-Cola Amatil employed 14,700 people in six countries across the Asia-Pacific region.Annual Report for Year Ended 31 December 2014
Coca-Cola Amatail The company was the bottler of Coca-Cola products in Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa.

Ownership

Coca-Cola Amatil was listed on the

Australian Securities Exchange Australian Securities Exchange Ltd (ASX) is an Australian public company that operates Australia's primary Exchange (organized market), securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or c ...

with

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

holding around one third of the shares, as it did with each of its primary or "anchor" bottlers in the worldwide Coca-Cola system. Amatil and The Coca-Cola Company were also joint owners of Coca-Cola Bottling Indonesia (CCBI).

History

The company's Australian origins date to 1903 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola Bottlers (

Perth Perth () is the list of Australian capital cities, capital city of Western Australia. It is the list of cities in Australia by population, fourth-most-populous city in Australia, with a population of over 2.3 million within Greater Perth . The ...

), and the company was listed on the Australian Stock Exchange in 1972. Soft drinks and snack foods gradually became the primary focus of the company, and it was eventually renamed Allied Manufacturing and Trade Industries Limited in 1973 and Amatil Limited in 1977. It began to expand bottling operations overseas in Europe, purchasing a Coca-Cola bottling plant in Australia in 1982 and expanding into Fiji and New Zealand in 1987. A majority stake was purchased by The Coca-Cola Company in 1989. In the same year Amatil ceased its involvement in cigarette manufacturing with the sale of its WD & HO Wills division to

British American Tobacco British American Tobacco p.l.c. (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products including electronic cigarettes. The company, established in 1902, is headquartered in London, E ...

. Amatil's snack food operations were sold in 1992, and its European operations were spun off into a new company, Coca-Cola Beverages, in 1998. Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company. Amatil had facilities all over Australia, with key sites at Northmead (NSW),

North Sydney North Sydney is a suburb and commercial district on the Lower North Shore of Sydney, New South Wales, Australia. And is the administrative centre for the local government area of North Sydney Council. History The Indigenous people on the s ...

(NSW), Richlands (QLD), Moorabbin (VIC) and Hazelmere (WA). CCA announced on 22 February 2017 that it would be closing the Thebarton site on Port Road early in 2019 as there was no space to expand it, and expanding the Richlands site in Queensland. From 2006 to 2011, Amatil operated a joint venture (named Pacific Beverages) with

SABMiller SABMiller plc was an Anglo–South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by AB InBev for US$107-billion. It was the world's sec ...

to distribute its drinks in Australia. In 2011, SABMiller acquired

Foster's Group Foster's Group Pty. Ltd. was an Australian beer group with interests in brewing and soft drinks, known for Foster's Lager, now called Carlton & United Breweries since the company was renamed in 2011. Foster's was founded in 1888 in Melbourne, ...

and full ownership of Pacific Beverages; in exchange, Foster's sold its Fiji and Samoa operations to Amatil in 2012. In May 2021, CCA was acquired by Coca-Cola European Partners for A$9.8 billion, forming the new largest Coca-Cola bottling firm Coca-Cola Europacific Partners. At the time of the sale, Amatil's group managing director was Alison Watkins, and the board chairman was Ilana Atlas.

Container deposit schemes

Coca-Cola Amatil opposed proposals for Northern Territory and Western Australian container deposit schemes between 2011 and 2013. Former Northern Territory treasurer Delia Lawrie claimed that Coca-Cola offered to fund her political opponents (the

Country Liberal Party The Country Liberal Party of the Northern Territory (CLP), commonly known as the Country Liberals, is a centre-right and conservative political party in Australia's Northern Territory. In territory politics, it operates in a two-party system wi ...

), to oppose a container deposit scheme, a claim the company strongly denied. In 2013, Coca-Cola Amatil joined with

Schweppes Schweppes ( , ) is a soft drink brand founded in the Republic of Geneva in 1783 by the German watchmaker and amateur scientist Johann Jacob Schweppe; it is now made, bottled, and distributed worldwide by multiple international conglomerates, de ...

and

Lion The lion (''Panthera leo'') is a large Felidae, cat of the genus ''Panthera'', native to Sub-Saharan Africa and India. It has a muscular, broad-chested body (biology), body; a short, rounded head; round ears; and a dark, hairy tuft at the ...

in a legal challenge against the

Northern Territory Government The Northern Territory Government is the executive branch of the Northern Territory. The Government of Northern Territory was formed in 1978 with the granting of self-government to the Territory. The Northern Territory is a territory of the Co ...

's 'Cash for Containers' recycling scheme arguing it breached Australia's Mutual Recognition Act 1992. This Act creates a legal requirement that "goods produced in or imported into the first State, that may lawfully be sold in that State... (may) be sold in the second State." Beverage companies argued that the recently introduced Cash for Containers scheme, which doubled recycling rates to 30% in the Northern Territory in the limited time it operated, hindered this right by requiring the company to implement different production processes for the same product in different states and territories. The Federal Court ruled in favour of the beverage companies. The ruling created a public backlash with hostile posts on Coca-Cola's Facebook page and calls for a boycott. Coca-Cola Amatil argued that the Cash for Containers scheme was ineffective and costly suggesting a "National Bin Network" as an alternative solution. The

Council of Australian Governments The Council of Australian Governments (COAG) was the primary intergovernmental forum in Australia from 1992 to 2020. Comprising the federal government, the governments of the six states and two mainland territories and the Australian Local G ...

found the economic cost of a national container deposit scheme would be between $1.4 and $1.76 billion; however, research undertaken by the Boomerang Alliance in 2008 suggested that such a scheme would in fact bring about saving of up to $84 million. Organisations such as Keep Australia Beautiful and the Boomerang Alliance supported the initiative as an addition to Cash for Containers, but argued that if used alone it would make a comparatively insignificant difference to recycling rates. Former Northern Territory Chief Minister, Terry Mills, stated that he would continue to fight against Coca-Cola for Cash for Containers and called on other States and Territories to support the Scheme.

References

External links

* {{Authority control Drink companies of Australia Coca-Cola bottlers Manufacturing companies based in Sydney Food and drink companies established in 1904 Australian companies established in 1904 Companies formerly listed on the Australian Securities Exchange 2021 mergers and acquisitions