Clyde 1 Ayrshire, formerly West FM, is an

Independent Local Radio Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. As a result of the buyouts and mergers permitted by the Broadcasting Act 1990, and deregulation resulting from the Communications Act 2 ...

station based in

Glasgow Glasgow is the Cities of Scotland, most populous city in Scotland, located on the banks of the River Clyde in Strathclyde, west central Scotland. It is the List of cities in the United Kingdom, third-most-populous city in the United Kingdom ...

Scotland Scotland is a Countries of the United Kingdom, country that is part of the United Kingdom. It contains nearly one-third of the United Kingdom's land area, consisting of the northern part of the island of Great Britain and more than 790 adjac ...

, owned and operated by

Bauer Media Audio UK Bauer Media Audio UK is a UK-based radio division of Bauer Media Group owning brands; Absolute Radio, Greatest Hits Radio, Jazz FM, Hits Radio, KISS, Planet Rock, Magic, Kerrang! Radio and Heat Radio. History In early 2008, German ma ...

. It is a part of the

Hits Radio Hits Radio is a network of 26 contemporary hit radio stations in the United Kingdom, owned and operated by Bauer Media Audio UK. The network launched in 2018 with the rebranding of Bauer's Manchester station Key 103 and its merger with The Hi ...

network. It broadcasts to

Ayrshire Ayrshire (, ) is a Counties of Scotland, historic county and registration county, in south-west Scotland, located on the shores of the Firth of Clyde. The lieutenancy areas of Scotland, lieutenancy area of Ayrshire and Arran covers the entirety ...

and South West Scotland. As of May 2025, the rebranded station’s weekly audience had fallen to 82,000 listeners according to

RAJAR Radio Joint Audience Research Limited (RAJAR; ) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and Radiocentre. RAJAR's predecessor was c ...

Programming

Regional programming for ''Bowie At Breakfast'' is produced and broadcast from Clyde 1 at its studios in Clydebank on weekdays 6-10am. At all other times, the station airs networked programming from

Forth 1 Forth 1 is an Independent Local Radio station based in Edinburgh, Scotland, owned and operated by Bauer Media Audio UK as part of the Hits Radio network. It broadcasts to Edinburgh, Lothian, Fife and Falkirk. As of September 2024, the stati ...

Edinburgh Edinburgh is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. The city is located in southeast Scotland and is bounded to the north by the Firth of Forth and to the south by the Pentland Hills. Edinburgh ...

Tay FM Tay FM is an Independent Local Radio station serving Dundee, Perth and Tayside in Scotland. The station is owned by and operated by Bauer Media Audio UK and forms part of the Hits Radio network. As of September 2024, the station has a weekly a ...

Dundee Dundee (; ; or , ) is the List of towns and cities in Scotland by population, fourth-largest city in Scotland. The mid-year population estimate for the locality was . It lies within the eastern central Lowlands on the north bank of the Firt ...

as well as

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

and

Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...

. On Monday 10 July 2017, West FM ceased broadcasting from Ayr and moved its studio output to

Clyde 1 Clyde 1 is an Independent Local Radio station based in Glasgow, Scotland, owned and operated by Bauer Media Audio UK as part of the Hits Radio network. It broadcasts to Glasgow and West Central Scotland. As of September 2024, the station ...

's Clydebank studios. The station retained its local breakfast, albeit presented from Clydebank, with news, sales and charity staff based in Prestwick. In August 2024, it was announced that after 27 years of the West FM name, the station would be rebranded to 'Clyde 1 Ayrshire' from 16 September 2024 and share all output with Clyde 1 whilst retaining local news, weather and travel bulletins. The station's breakfast show, ''Ali & Michael in the Morning'', was axed and replaced by Clyde 1's ''Bowie at Breakfast''.

News and Sport

Clyde 1 Ayrshire broadcasts local news bulletins hourly. Headlines are broadcast on the half hour during weekday breakfast and drivetime shows, alongside sport and traffic bulletins. National bulletins from

Sky News Radio Sky News Radio is the radio arm of Sky News, owned by Sky UK. It has been operating since June 1999, providing a news bulletin service for UK commercial radio stations operators across the UK and for a number of English-speaking radio stations aro ...

are carried overnight with bespoke networked Scottish bulletins at weekends, produced from

Radio Clyde Radio Clyde is a group of two Independent Local Radio stations serving Glasgow and West Central Scotland. Radio Clyde is owned and operated by Bauer Media Audio UK, Bauer, based at studios in Clydebank, West Dunbartonshire and forms part of Baue ...

's newsroom in Clydebank.

References

External links

* Bauer Radio Hits Radio Radio stations in Scotland Radio stations established in 1997 1997 establishments in Scotland Contemporary hit radio stations in the United Kingdom {{Scotland-radio-station-stub