Clorets is a line of
chewing gum
Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...
and
mints
A mint or breath mint is a food item often consumed as an after-meal refreshment or before business and social engagements to improve breath odor. Mints are commonly believed to soothe the stomach, given their association with natural byproducts ...
made by
Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains
chlorophyll
Chlorophyll is any of several related green pigments found in cyanobacteria and in the chloroplasts of algae and plants. Its name is derived from the Greek words (, "pale green") and (, "leaf"). Chlorophyll allows plants to absorb energy ...
, which purportedly acts as an active ingredient to eliminate
mouth odors.
Clorets was originally owned by
American Chicle
The American Chicle Company was a chewing gum trust founded by Thomas Adams, Jr., with Edward E. Beeman and Jonathan Primle.
Thomas Adams
Thomas Adams (May 4, 1818 – February 7, 1905) was a 19th-century American scientist and inventor who is ...
, then by
Warner-Lambert in 1962 under its Adams division until
Pfizer
Pfizer Inc. ( ) is an American Multinational corporation, multinational Pharmaceutical industry, pharmaceutical and biotechnology corporation headquartered at The Spiral (New York City), The Spiral in Manhattan, New York City. Founded in 184 ...
took over in 2000.
The Adams division was sold to
Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by
Kraft Foods
Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
).
Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.
Packaging and flavor varieties
;Packaging sizes
* Gum in 2s carton
* Gum in 12s carton
* Small mints (in a pack of 50)
* Candy-style mints (in a pack of 6)
* Tablet mints (in a pack of 35)
* Val-U-Pak (in a pack of 30)
;Flavors
* Original/Cool Mint
* Arctic/Ocean Mint
* Orange Mint
* Lemon Mint
* Green Lime Mint
* Dark Secret Mint (Thailand)
* Cinnamon (Japan and Morocco)
* Cool Berry Mint
* Pink Grapefruit Mint
;Clorets Infinity
* Peppermint
* Spearmint
See also
*
List of chewing gum brands
*
List of breath mints
This is a list of breath mint brands in alphabetical order. A breath mint is a type of candy primarily consumed to freshen the smell of one's breath, by masking halitosis, offensive odors with the scent of Mentha#Uses, mint or other flavoring, and ...
References
Further reading
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{{Mondelez
Chewing gum
Breath mints
Cadbury Adams brands
Products introduced in 1951
Mondelez International brands