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Stellantis Canada (formerly, FCA Canada, Inc. and Chrysler Canada) is the wholly owned
subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of
Stellantis Stellantis N.V. is a multinational automaker formed in 2021 through the Mergers and acquisitions, merger of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group, PSA (Peugeot S.A.) Group. The company's hea ...
through its North American division operating in Canada. Incorporated in 1925, the Chrysler Corporation of Canada acquired a Maxwell-Chalmers plant in Windsor, Ontario that had been used to manufacture some Chrysler models in the previous year. Initially called Chrysler Canada, Ltd, the name of the company changed to
DaimlerChrysler Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a German multinational automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-B ...
Canada Inc. following the merger of the two parent automotive conglomerates. In August 2007, the company was renamed Chrysler Canada Incorporated when
Cerberus Capital Management Cerberus Capital Management, L.P. is an American global alternative investment firm with assets across credit, private equity, and real estate strategies.Leaders Magazine"Providing Economic Opportunity: An Interview with The Honorable Dan Qua ...
purchased 80.1% of its parent company
Chrysler FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
. FCA Canada has three manufacturing plants in operation in Canada, and built 535,878 cars and trucks in 2002. In 2007, the company sold 232,688 vehicles in the Canadian market. In 2012, Stellantis Canada sales were 243,845, a 6% increase over 2011; this put the company into the #2 sales slot for Canada.


History

FCA Canada was established in mid-June 1925, with 181 employees. 7,857 vehicles were produced in the first year.


"Plodge"

Plodge, a
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
of the names Plymouth and Dodge, is a name informally used to refer to vehicles Chrysler Canada built with a mix of U.S.
Plymouth Plymouth ( ) is a port city status in the United Kingdom, city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers River Plym, Plym and River Tamar, Tamar, about southwest of Exeter and ...
and
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above P ...
parts for the Canadian and
export An export in international trade is a good produced in one country that is sold into another country or a service provided in one country for a national or resident of another country. The seller of such goods or the service provider is a ...
markets. This practice allowed dealers in Canada to offer a wider array of vehicles at lower development cost in the relatively small Canadian market. For example, a Plymouth with a Dodge grille and taillights became a Dodge without the expense of tooling a vehicle for the market. On the
Dodge Dart The Dodge Dart is a line of passenger cars produced by Dodge from the 1959 to 1976 model years in North America, with production extended to later years in various other markets. The production Dodge Dart was introduced as a lower-priced full-si ...
introduced in 1960, only the interiors were shared; Canadian-market 1960-61 Darts had Plymouth dashboards. The 1965 to 1966
Dodge Monaco The Dodge Monaco is an automobile that was marketed by the Dodge division of Chrysler Corporation. Introduced as the flagship of the Dodge product line, the Monaco was introduced for the 1965 model year to replace the Custom 880, then later joined ...
used a Dodge body, with a
Plymouth Fury The Plymouth Fury is a model of automobile that was produced by Plymouth from 1955 until 1989. It was introduced for the 1956 model year as a sub-series of the Plymouth Belvedere, becoming a separate series one level above the contemporary Belved ...
dashboard and interior trim. Not all Canadian-market Chrysler-built vehicles were
badge engineered In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. T ...
in this manner, however; the DeSoto Diplomat, for example—a rebadged Dodge Dart—was never sold in Canada, where DeSotos were similar to the US models. The Canadian 1960
DeSoto Adventurer The DeSoto Adventurer is a full-sized automobile that was produced by DeSoto from 1956 through the 1960 model year. Introduced as a four-seat high-performance sports coupe concept car, the Adventurer ended up being DeSoto's special, limited-pro ...
looked like the American 1960 DeSoto but used the upholstery and door panels from the 1960
Chrysler Saratoga The Chrysler Saratoga is an automobile built by Chrysler. The nameplate was used from 1939 to 1952 and from 1957 to 1960 in the U.S. market, in Canada through 1965, and in Europe from 1989 to 1995. In the beginning, it was introduced as a sport lux ...
. The Valiant was sold by both Dodge and Plymouth dealers as a separate make, as had been the original plan in the United States. 1960 to 1962 Canadian Valiants were substantially the same as American models, with minor trim and mechanical equipment differences. 1963-64 Canadian Valiants had U.S. Valiant front sheetmetal on the U.S. Dart body. 1965 Canadian Valiants were available in the full range of sizes and models offered across the American Valiant and Dart models, but all Canadian-market cars used Dart instrument clusters and were badged "Valiant". For 1966, the Valiant Barracuda was the only offering in Canada on the U.S. Valiant's wheelbase, with no Valiant station wagons in Canada for 1966. "Plodge" vehicles include: * DeSoto Diplomat: Dodge Dart body, DeSoto-like side trim * Dodge Kingsway: Dodge body, Plymouth fenders and trim *
Dodge Mayfair The Dodge Mayfair was an automobile built by Chrysler Corporation of Canada Ltd. This vehicle was produced solely for the Canadian market from 1953 to 1959. Its American equivalent was the Plymouth Belvedere. It was based on the Plymouth (autom ...
: Dodge front clip, Plymouth body * Dodge Regent: Dodge front clip, Plymouth body *
Dodge Crusader The Dodge Crusader is an automobile built by Dodge Canada. Initially introduced in 1951, the original Crusader was a rebadged Plymouth Cambridge fitted with a long-block flathead-six engine. For 1954, the Crusader nameplate was switched to a ...
: Dodge Front Clip (grille minus six "teeth") Plymouth body * Dodge Viscount: Dodge front clip, Plymouth body *
Dodge Monaco The Dodge Monaco is an automobile that was marketed by the Dodge division of Chrysler Corporation. Introduced as the flagship of the Dodge product line, the Monaco was introduced for the 1965 model year to replace the Custom 880, then later joined ...
1965-1966: Used 1965-1966
Plymouth Fury The Plymouth Fury is a model of automobile that was produced by Plymouth from 1955 until 1989. It was introduced for the 1956 model year as a sub-series of the Plymouth Belvedere, becoming a separate series one level above the contemporary Belved ...
dashboard * Valiant 1960-1966: parts mix varied by model year *
Dodge Dart The Dodge Dart is a line of passenger cars produced by Dodge from the 1959 to 1976 model years in North America, with production extended to later years in various other markets. The production Dodge Dart was introduced as a lower-priced full-si ...
1960-1961: Plymouth instrument panel Once the
Canada–United States Automotive Products Agreement The Canada–United States Automotive Products Agreement, commonly known as the Auto Pact, was a trade agreement between Canada and the United States. It was signed by Prime Minister Lester B. Pearson and President Lyndon B. Johnson in January 19 ...
(the "Auto Pact") took practical effect in 1967, virtually all differences ceased to exist between U.S. and Canadian Chrysler products. However, until the early 2000s the model distribution within and among marques was sometimes different in Canada than in the U.S. The Dodge and Plymouth
Neon Neon is a chemical element; it has symbol Ne and atomic number 10. It is the second noble gas in the periodic table. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with approximately two-thirds the density of ...
was sold in Canada as the Chrysler Neon; the Dodge
Dynasty A dynasty is a sequence of rulers from the same family, usually in the context of a monarchy, monarchical system, but sometimes also appearing in republics. A dynasty may also be referred to as a "house", "family" or "clan", among others. H ...
and Intrepid were likewise both badged and sold as Chrysler models in Canada. In 2003 this practice was stopped and the U.S. and Canadian marque and model ranges are fully aligned. Historically, Stellantis Canada sold vehicles under the Dodge, Plymouth, Chrysler, DeSoto, Valiant, and Imperial marques. Presently there are four marques: Dodge, Ram, Jeep, and Chrysler. Dodge is the mainstream car and van line, Jeep is the main SUV range, Chrysler is the premium line, and Ram is the range of trucks and truck-based SUVs.


Operations


Manufacturing plants

Stellantis Canada has other operations in Canada:


Offices

* One Riverside Drive headquarters - employs 345 in
Windsor, Ontario Windsor ( ) is a city in southwestern Ontario, Canada. It is situated on the south bank of the Detroit River directly across from the U.S city of Detroit, Detroit, Michigan. Geographically located within but administratively independent of Esse ...
* Automotive Research and Development Centre - employs 200 in
Windsor, Ontario Windsor ( ) is a city in southwestern Ontario, Canada. It is situated on the south bank of the Detroit River directly across from the U.S city of Detroit, Detroit, Michigan. Geographically located within but administratively independent of Esse ...
* DC Transport - employs 326 in
Windsor, Ontario Windsor ( ) is a city in southwestern Ontario, Canada. It is situated on the south bank of the Detroit River directly across from the U.S city of Detroit, Detroit, Michigan. Geographically located within but administratively independent of Esse ...
* National Fleet Office - employs 16 in
Mississauga, Ontario Mississauga is a Canadian city in the province of Ontario. Situated on the north-western shore of Lake Ontario in the Regional Municipality of Peel, it borders Toronto (Etobicoke) to the east, Brampton to the north, Milton to the northwest, ...
* Eastern Business Centre - employs 37 in Mississauga, Ontario * Quebec Business Centre - employs 24 in
Montreal, Quebec Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
* Western Business Centre - employs 26 in
Calgary, Alberta Calgary () is a major city in the Provinces and territories of Canada, Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a Metropolitan area, metropolitan population of 1,481,806 making it the List of ...
* Atlantic Sales Branch -
Moncton, New Brunswick Moncton (; ) is the most populous city in the Canadian province of New Brunswick. Situated in the Petitcodiac River Valley, Moncton lies at the geographic centre of the Maritime Provinces. The city has earned the nickname "Hub City" because ...


Parts and distribution centres

* employs 190 in Mississauga, Ontario (regional and national) * employs 26 in
Red Deer, Alberta Red Deer is a city in Alberta, Canada, located midway on the Calgary–Edmonton Corridor. Red Deer serves central Alberta, and its key industries include health care, retail trade, construction, oil and gas, hospitality, manufacturing and educati ...


References


External links

*
Mopar Canada

The Chrysler Canada Story
(serialized history book) {{Authority control Car manufacturers of Canada Chrysler Fiat Stellantis Vehicle manufacturing companies established in 1925 Companies based in Windsor, Ontario Canadian subsidiaries of foreign companies 1925 establishments in Ontario Canadian brands