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Chronic Tacos is an American
chain A chain is a wikt:series#Noun, serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression (physics), compression but line (g ...
of
fast casual restaurant A fast casual restaurant, found primarily in the United States and Canada, does not offer full table service, but advertises higher quality food than fast food restaurants, with fewer frozen or processed ingredients. It is an intermediate conce ...
s specializing in
tacos A taco (, , ) is a traditional Mexican food consisting of a small hand-sized corn- or wheat-based tortilla topped with a filling. The tortilla is then folded around the filling and eaten by hand. A taco can be made with a variety of filli ...
,
Mission Mission (from Latin ''missio'' "the act of sending out") may refer to: Organised activities Religion *Christian mission, an organized effort to spread Christianity *Mission (LDS Church), an administrative area of The Church of Jesus Christ of ...
or
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
burritos, tostada bowls, carne asada fries and
churro A churro (, ) is a type of fried dough foods, fried dough from Cuisine of Spain, Spanish and Cuisine of Portugal, Portuguese cuisine. They are also found in Latin American cuisine and in other areas that have received immigration from Spanish ...
s. The first Chronic Tacos restaurant was opened in 2002 in Newport Beach, California by Daniel Biello and Randy Wyner. As of 2020, the company operates over 60 locations across the United States, Canada and Japan. Since 2011, the company has partnered with
Dexter Holland Bryan Keith "Dexter" Holland (born December 29, 1965) is an American musician who is the lead vocalist, rhythm guitarist, primary songwriter and last remaining original member of the American rock band the Offspring. He is also the creator of th ...
's Gringo Bandito hot sauce company to host the Gringo Bandito Chronic Tacos Challenge, a
competitive eating Competitive eating, or speed eating, is an activity in which participants compete against each other to eat large quantities of food, usually in a short time period. Contests are typically eight to ten minutes long, although some competitions c ...
contest in which
Takeru Kobayashi , also known as Takeru "Tsunami" Kobayashi, is a Japanese competitive eater. Described as "the godfather of competitive eating", Kobayashi is a six-time champion of Nathan's Hot Dog Eating Contest and is widely credited with popularizing the spor ...
set world records in 2015 and again in 2017 for taco eating.


History

Daniel Biello and Randy Wyner opened the first Chronic Tacos in Newport Beach, California in 2002. Their initial concept was one inspired by the local
taqueria A taco stand or taquería is a food stall, food cart or restaurant that specializes in tacos and other Mexican dishes. The food is typically prepared quickly and tends to be inexpensive. Many various ingredients may be used, and various taco st ...
s they had grown up eating at, but that allowed more customization. In 2005, they opened their second location in
Huntington Beach, California Huntington Beach is a seaside city in Orange County in Southern California, located southeast of Downtown Los Angeles. The city is named after American businessman Henry E. Huntington. The population was 198,711 during the 2020 census, maki ...
. In 2006, Chronic Tacos started
franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...
with a third location in
San Clemente, California San Clemente (; Spanish for " St. Clement") is a city in Orange County, California. Located in the Orange Coast region of the South Coast of California, San Clemente's population was 64,293 in at the 2020 census. Situated roughly midway betwe ...
. As the company grew, Biello and Wyner decided to give up their
controlling interest A controlling interest is an ownership interest in a corporation with enough voting stock shares to prevail in any stockholders' motion. A majority of voting shares (over 50%) is always a controlling interest. When a party holds less than the majo ...
citing burnout. In 2010, Chronic Tacos opened its first location in Canada. In 2011, Wyner started talking with Michael Mohammed, a franchisee financier, about buying back Chronic Tacos. In 2012, Mohammed and Wyner acquired majority control of the company and stopped franchising until 2015. In 2018, Chronic Tacos opened its first location in Japan. In 2016, Chronic Tacos began offering a vegetarian protein option consisting of common
fajita A fajita (; ), in Tex-Mex cuisine, is any stripped grilled meat with stripped peppers and onions usually served on a flour or corn tortilla. The term originally referred to skirt steak, the cut of beef first used in the dish. Popular alternati ...
vegetables and in 2019 the franchise partnered with
Beyond Meat Beyond Meat, Inc. is a Los Angeles–based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company's initial products were launched in the United States in 2012. History Founding Ethan Brown founded the company in ...
to launch and begin offering Beyond Beef Crumbles, a new
vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. ...
protein option.


References

{{reflist, refs= {{Cite web, url=http://businesschef.org/chronic-tacos/, title=Chronic Tacos, date=2019-12-12, access-date=2021-02-02, website=Business Chef, last=Bucher, first=Shawn, url-status=live {{Cite news, title=With tacos, beer and live music, Sabroso a sold-out success at Doheny, url=https://www.ocregister.com/2017/04/09/with-tacos-beer-and-live-music-sabroso-a-sold-out-success-at-doheny/, last=Fadroski, first=Kelli, date=2017-04-09, access-date=2021-02-04, url-status=live, work= Orange County Register {{Cite web, url=https://www.onegreenplanet.org/vegan-food/chronic-tacos-will-offer-vegan-meat-crumbles/, title=Mexican Fast Food Chain, Chronic Tacos Will Offer Vegan 'Meat' Crumbles!, date=March 2019, access-date=2021-02-02, website=One Green Planet, last=Gusinow, first=Sander, url-status=live, archive-url=https://web.archive.org/web/20190330064318/https://www.onegreenplanet.org/vegan-food/chronic-tacos-will-offer-vegan-meat-crumbles/ , archive-date=March 30, 2019 {{Cite news, title=New restaurant offers pandemic reprieve, url=https://www.winnipegfreepress.com/our-communities/headliner/New-restaurant-offers-pandemic-reprieve-572079661.html, last=LeGal, first=Janine, date=2020-08-11, access-date=2021-02-04, url-status=live, work=
Winnipeg Free Press The ''Winnipeg Free Press'' (or WFP; founded as the ''Manitoba Free Press'') is a daily (excluding Sunday) broadsheet newspaper in Winnipeg, Manitoba, Canada. It provides coverage of local, provincial, national, and international news, as well ...
{{Cite news, title=Southern California-based Chronic Tacos to open first Sacramento-area restaurant, url=https://www.sacbee.com/news/business/article140287788.html, last=Lindelof, first=Bill, date=2017-03-23, access-date=2021-02-02, url-status=live, work=
The Sacramento Bee ''The Sacramento Bee'' is a daily newspaper published in Sacramento, California, in the United States. Since its foundation in 1857, ''The Bee'' has become the largest newspaper in Sacramento, the fifth largest newspaper in California, and the 2 ...
{{Cite magazine, title=How street cred is helping Chronic Tacos go national, date=2016-11-22, magazine=
Campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed * Advertising campaign, a series of advertisement messages that share a single idea and theme * B ...
, url=https://www.campaignlive.com/article/street-cred-helping-chronic-tacos-go-national/1416291, last=Luttner, first=Kathryn, access-date=2021-02-04
{{Cite magazine, title=Chronic Tacos Restaurant Review, date=2018-03-07, magazine=
Metropolis A metropolis () is a large city or conurbation which is a significant economic, political, and cultural center for a country or region, and an important hub for regional or international connections, commerce, and communications. A big c ...
, url=https://metropolisjapan.com/chronic-tacos/, last=Miyamoto, first=Mary, access-date=2021-02-02
{{Cite magazine, title=Ones To Watch: Chronic Tacos, date=October 2013, magazine=QSR Magazine, url=https://www.qsrmagazine.com/emerging-concepts/ones-watch-chronic-tacos, last=Kneiszel, first=Judy, access-date=2021-02-02 {{Cite web, url=https://retailandhospitalityhub.com/retail/retail-case-studies/chronic-tacos-mexican-grill-2/, title=Chronic Tacos Mexican Grill, date=2018-07-13, access-date=2021-02-02, website=Retail & Hospitality Hub, last=Zeman, first=Kat, url-status=live, archive-url=https://web.archive.org/web/20210205153739/https://retailandhospitalityhub.com/retail/retail-case-studies/chronic-tacos-mexican-grill-2/ , archive-date=February 5, 2021 {{Cite magazine, title=Inside the Comeback Story of Chronic Tacos, date=November 2018, magazine=QSR Magazine, url=https://www.qsrmagazine.com/business-advice/inside-comeback-story-chronic-tacos, last=Zolman Kirk, first=Laura, access-date=2021-02-02


External links


www.chronictacos.com
Cuisine of the Western United States Fast casual restaurants Fast-food Mexican restaurants Fast-food chains of the United States Restaurants established in 2002 Restaurant franchises 2002 establishments in California Companies based in Newport Beach, California