Chooks-to-Go is a chain of stores owned by
Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the
Philippines
The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
.
It offers
roast
Roasting is a cooking method that uses dry heat where hot air covers the food, cooking it evenly on all sides with temperatures of at least from an open flame, oven, or other heat source. Roasting can enhance the flavor through caramelizatio ...
chicken
The chicken (''Gallus gallus domesticus'') is a domesticated subspecies of the red junglefowl (''Gallus gallus''), originally native to Southeast Asia. It was first domesticated around 8,000 years ago and is now one of the most common and w ...
and
processed meat
Processed meat is considered to be any meat that has been modified in order to either improve its taste or to extend its shelf life. Methods of meat processing include salting, curing, fermentation, smoking, and the addition of chemical prese ...
for
take-out
A take-out (US, Canada, Philippines) or takeaway (UK, Ireland, Commonwealth) is a prepared meal or other food items purchased at a restaurant or fast food outlet with the intent to eat elsewhere. A concept found in many ancient cultures, take ...
.
History
Chooks-to-Go is a brand of
Bounty Agro Ventures, Inc. (BAVI), a company established in 1997
that was originally engaged in selling raw poultry products.
The influx of cheaper raw poultry goods from other Southeast Asian countries with the implementation of the
ASEAN Free Trade Area
The ASEAN Free Trade Area (AFTA) is a trade bloc agreement by the Association of Southeast Asian Nations supporting local trade and manufacturing in all ASEAN countries, and facilitating economic integration with regional and international all ...
in the late 1990s led BAVI to set up Chooks-to-Go, a retail chain that sells roast chicken products.
Chooks-to-Go was launched by BAVI in 2008.
Its name combines "
chooks" (the Australian casual term for chicken) with "to-go" to indicate its
take-out
A take-out (US, Canada, Philippines) or takeaway (UK, Ireland, Commonwealth) is a prepared meal or other food items purchased at a restaurant or fast food outlet with the intent to eat elsewhere. A concept found in many ancient cultures, take ...
-only format.
Operations
Store personnel are trained and constantly evaluated to maintain high standards of operation and quality of service. Recent results from a UAI study by Consumer Vibe Asia (2012 Project Seneca) showed a satisfaction score of 7.5 out of 10, for Chooks-to-Go in the food services arena. To keep quality at the desired level, the brand established the BAVI Academy, which provides in-house training for outlet personnel, and other areas of operations.
Chooks-to-Go has a delivery service for certain areas for a minimal fixed delivery fee of
₱
The Philippine peso sign (₱) is the currency symbol used for the Philippine peso, the official currency of the Philippines. The symbol resembles a Latin script, Latin letter P with two horizontal strokes. It differs from the currency symbol u ...
30. Customer Service Associates take telephone orders and relay these to hubs, with software automatically determining the nearest hub based on customer location.
For marketing, Chooks-to-Go periodically conducts promotions, which may be on a national or local level. Site selection guidelines are strictly observed, while pre-opening campaigns for new stores are held and in-store merchandising is standardized.
In 2024, Chooks-to-Go has 1,800
take-out
A take-out (US, Canada, Philippines) or takeaway (UK, Ireland, Commonwealth) is a prepared meal or other food items purchased at a restaurant or fast food outlet with the intent to eat elsewhere. A concept found in many ancient cultures, take ...
stores with 37
dine-in restaurants nationwide.
CEO Kenneth Cheng announced its expansion with additional 100 take-out stores and 40 more dine-in stores, in line with its "Food Made Better" and #Manok Ng Bayan
advertising campaign
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...
s.
See also
*
Chooks-to-Go Pilipinas
*
Tacloban Fighting Warays
*
List of restaurant chains in the Philippines
This is a list of notable restaurant chains in the Philippines. A restaurant chain is a set of related restaurants with the same name in many different locations that are either under shared corporate ownership (e.g., McDonald's in the United Sta ...
References
External links
*
*
{{Food chains in the Philippines
Brand name meats
Fast-food chains of the Philippines
Fast-food poultry restaurants
Philippine brands
Restaurant chains in the Philippines
Restaurants established in 2008