China Tourism Academy (CTA) is a

Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

-based research institution with a focus on studies in

tourism industry Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...

. Under the Document No.

007 The ''James Bond'' franchise focuses on James Bond (literary character), the titular character, a fictional Secret Intelligence Service, British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels ...

98 released by the

State Commission for Public Sector Reform The Central Institutional Organization Commission, sometimes synonymous with the State Commission for Public Sector Reform, is an agency of the Central Committee of the Chinese Communist Party with full jurisdiction also over the State Council of ...

, it was established in 2008, directly affiliated with the

China National Tourism Administration The China National Tourism Administration (CNTA) was a Chinese government authority responsible for the development of tourism affairs and was subordinate to the State Council. Its headquarters were in Beijing. History The predecessor was the ...

(CNTA). The academy is organised into academic and administrative divisions. For the academic part, it comprises four individual Institutes looking to Tourism Policy and Strategy Studies, Tourism Industry and Enterprise Development, Regional Tourism Planning and Development, and International Tourism Development respectively. In addition, there are twelve independently run subsidiaries affiliated to CTA, including two branch offices located in

Kunming Kunming is the capital and largest city of the province of Yunnan in China. The political, economic, communications and cultural centre of the province, Kunming is also the seat of the provincial government. During World War II, Kunming was a Ch ...

and

Wuhan Wuhan; is the capital of Hubei, China. With a population of over eleven million, it is the most populous city in Hubei and the List of cities in China by population, eighth-most-populous city in China. It is also one of the nine National cent ...

, two targeted research centers for Tourism in

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

and

Western China Western China ( zh, s=中国西部, l=, labels=no or zh, s=华西, l=, labels=no) is the west of China. It consists of Southwestern China and Northwestern China. In the definition of the Chinese government, Western China covers six provinces ...

, along with seven specialised institutions exploring topics including tourism theories, tourism standardisation,

hospitality Hospitality is the relationship of a host towards a guest, wherein the host receives the guest with some amount of goodwill and welcome. This includes the reception and entertainment of guests, visitors, or strangers. Louis de Jaucourt, Louis, ...

, market development and

destination marketing A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". They primarily exist to provide ...

, tourism safety and security, tourism

impact Impact may refer to: * Impact (mechanics), a large force or mechanical shock over a short period of time * Impact, Texas, a town in Taylor County, Texas, US Science and technology * Impact crater, a meteor crater caused by an impact event * Imp ...

analysis, urban tourism and tourism vocational education. The scope of CTA's research activities is quite broad, partly due to its position as the research arm of the National Tourism Administration. It regularly hosts national conferences and forums, inviting both scholars and businesses related to the industry. It is also capable of conducting surveys on national bases, which very much facilitates its annually issued ''Annual Development Report of China's Tourism''. In 2013, CTA partnered with the Italian marketing and communications firm

Select Holding Select or SELECT may refer to: Arts, entertainment, and media * ''Select'' (album), a 1982 album by Kim Wilde * ''Select'' (magazine), a 1990–2001 British music magazine * ''MTV Select'', a 1996–2001 interactive television music program * ' ...

. This led to the establishment of the necessary basis for the constitution of Welcome Chinese, an hospitality standard, brand and company with the goal to help Chinese tourists feel more comfortable, easier to travel and feel welcome overseas. CTA agreed to promote the Welcome Chinese project and to privilege participants who have implemented the standard by recommending them to the Chinese travel industry.
CTA Official Authorization
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References

Further reading