The China TV Golden Eagle Award (), is one of three most prestigious national awards recognizing excellence in the Chinese television industry, alongside the
Feitian Awards and
Magnolia Awards. It is known as the "national-level television art award uniquely determined primarily by audience voting". The award is presented by the
China Federation of Literary and Art Circles
The China Federation of Literary and Art Circles (CFLAC), established in July 1949, is a Chinese people's organization composed of nationwide associations of writers and artists. CFLAC is one of the founders of CPPCC (Chinese People's Political ...
and the
China Television Artists Association to honor outstanding television professionals and works across China.
Established in 1983, the China TV Golden Eagle Award was originally named the Popular Television Golden Eagle Award. In 1996, it was elevated to a national-level award. In 2000, it was upgraded to the China Golden Eagle TV Art Festival, with
Changsha
Changsha is the capital of Hunan, China. It is the 15th most populous city in China with a population of 10,513,100, the Central China#Cities with urban area over one million in population, third-most populous city in Central China, and the ...
,
Hunan
Hunan is an inland Provinces of China, province in Central China. Located in the middle reaches of the Yangtze watershed, it borders the Administrative divisions of China, province-level divisions of Hubei to the north, Jiangxi to the east, Gu ...
designated as its permanent host city. Since 2005, the festival has been held biennially, with awards presented in even-numbered years.
History
Originally known as the Popular Television Golden Eagle Award established in 1983 by
Zhejiang's ''Popular Television'' magazine, the award was founded by the magazine's editorial department to symbolize the soaring development of China's television industry like an eagle spreading its wings. The initiator was
Lin Chenfu, then director of . The first awards ceremony was held in
Kunming
Kunming is the capital and largest city of the province of Yunnan in China. The political, economic, communications and cultural centre of the province, Kunming is also the seat of the provincial government. During World War II, Kunming was a Ch ...
in March 1983, with winners selected through reader votes from ''Popular Television'' magazine. The ceremony was held annually thereafter.
Starting from the 15th ceremony in 1997, the award was jointly organized by
China Federation of Literary and Art Circles
The China Federation of Literary and Art Circles (CFLAC), established in July 1949, is a Chinese people's organization composed of nationwide associations of writers and artists. CFLAC is one of the founders of CPPCC (Chinese People's Political ...
(CFLAC) and the
China Television Artists Association (CTAA). It was therefore renamed the China TV Golden Eagle Award, becoming a national comprehensive television art award. Initially focused on TV drama categories, it later expanded to include TV entertainment programs, documentaries, art films, and commercials. Each category comprises two main types of awards: "Best Work" and "Individual Achievement". The selection process shifted to a combination of expert evaluations, votes from CTAA members, and audience participation. Final rankings are determined by aggregated scores from these three groups, with audience votes fixed at 40% of the total weight. In case of ties, TV drama awards prioritize audience vote counts.
In 2000, the 18th ceremony marked a major transition when signed an agreement with CTAA and the . The company invested CN¥10 million to secure permanent hosting and commercial rights for the award, along with an annual payment of CN¥2.8 million to CTAA for expert evaluation fees. The award was upgraded to the ''China Golden Eagle TV Art Festival'', aiming to become "China's premier cultural festival brand."
Changsha
Changsha is the capital of Hunan, China. It is the 15th most populous city in China with a population of 10,513,100, the Central China#Cities with urban area over one million in population, third-most populous city in Central China, and the ...
became the permanent host city, with
Hunan Television
Hunan Television or Hunan TV () is a state-owned provincial satellite TV station launched on September 29, 1970. It is currently China's second-most-watched television channel, second to China Central Television's CCTV-1, although Hunan TV has oc ...
as the official broadcaster.
The original rotating annual awards ceremony evolved into a three-day festival, held at the Hunan International Convention and Exhibition Center from 2000 to 2020 and at
Hunan Broadcasting System's "Colourful Box" production base in 2022.
From 2005 onward, the Golden Eagle Award shifted to a biennial schedule.
Beginning with the 30th ceremony in 2020, the award expanded eligibility to include "online audiovisual programs" such as web dramas, variety shows, documentaries, and animations.
[Audience's Choice for Actor ()
* Audience's Choice for Actress ()
* Best Performing Arts Award ()
* Best Art Direction ()
* Best Lighting ()
* Best Sound Recording ()
* Best Television Documentary Director
* Best Literary Arts Programme ()
* Best Literary Arts Programme Director ()
* Best Host ()
* Best Literary Arts Programme Art Direction
* Best Literary Arts Programme Cinematography
]
Major Awards Selection
In 2020, it was announced that a separate Best Actor award () was created, and will be awarded based on polling from a panel of judges. Audience's Choice for Actor () will be awarded based solely on three rounds of internet voting. For the first time, web dramas were also included in the list of nominations.
Golden Eagle Goddess
The Golden Eagle Goddess () is a special symbolic figure established after the China TV Golden Eagle Awards was upgraded to the "China Golden Eagle TV Art Festival." The goddess, depicted with hands lifting a soaring golden eagle, represents the rapid rise of Chinese television dramas. Starting from the ''6th China Golden Eagle TV Art Festival and the 23rd China TV Golden Eagle Award'' in 2006, the organizers materialized the image of the "Golden Eagle Goddess" by selecting a new-generation female star with outstanding representative TV drama works in the past two years to serve as the festival's spokesperson. The first actress to hold the title was Liu Yifei.
See also
* List of Asian television awards
This list of Asian television awards is an index to articles on notable awards for contributions in various fields of television in Asia. The list is organized by region and country, although some awards are open to television performers or shows ...
References
External links
*
24th Annual Golden Eagle Awards official website
{{DEFAULTSORT:China TV Golden Eagle Award
Chinese television awards
Awards established in 1983
*
1983 establishments in China
Biennial events