Charly is a Mexican

sports equipment Sports equipment, also called sporting goods, are the tools, materials, apparel, and gear, which varies in shapes, size, and usage in a particular sport. It includes balls, nets, rackets, protective gears like helmets, goggles, etc. Since th ...

manufacturing company headquartered in Leon, Guanajuato, Mexico. It was founded in 1949 and is one of the largest sportswear companies in Mexico and is the exclusive partner of Skechers, allowing them to sell their shoes within Mexico.

History

The company was founded in 1949, in Leon Guanajuato, Mexico as a small shoe company named "Campanita" ("Little Bell" in Spanish), that originally only sold baby shoes hence its name. It wasn't until 1977 that the company decided to expand its business and started offering sneakers for other ages and changed its name to "Charly". In 2010, Charly struck a deal with Skechers and became the official distributor of their shoes after Skechers had left the Mexican market. This deal meant a new found source of funding and allowed the company to expand its business. With a booming business and greater success, the company decided to launch its own line of football gear in 2014 expanding from just selling shoes to selling equipment needed to play. At first the company only sponsored teams in the second division,

Ascenso MX Ascenso MX, also known as Ascenso BBVA MX for sponsorship reasons, was a professional association football league in Mexico and the second level of the Mexican football league system. Formerly known as Primera División A de México (1994–2009 ...

, but the success of its sales and marketing eventually led them to start sponsoring teams in the

Liga MX Liga MX, also known as Liga BBVA MX for sponsorship reasons, is a professional association football league in Mexico and the highest level of the Mexican football league system. Formerly known as Liga Mayor (1943–1949) and also as Primera Divis ...

first division and even teams and players outside of the country. Charly is the official manufacturer of the Mexican Olympic uniforms for the 2024 Paris Olympics and 2028 Los Angeles Olympics. Charly opened a store in the United States, at Plaza La Alameda Mall in Walnut Park, California, to serve the Greater Los Angeles area.

Sponsorships

Football

Club teams

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* León * Pachuca *

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Tijuana Tijuana is the most populous city of the Mexican state of Baja California, located on the northwestern Pacific Coast of Mexico. Tijuana is the municipal seat of the Tijuana Municipality, the hub of the Tijuana metropolitan area and the most popu ...

Sinaloa Sinaloa (), officially the (), is one of the 31 states which, along with Mexico City, compose the Federal Entities of Mexico. It is divided into 18 municipalities, and its capital city is Culiacán Rosales. It is located in northwest Mexic ...

* Everton * Monterey Bay FC * North Carolina FC * Oakland Roots * Oakland Soul * Pittsburgh Riverhounds * Project 51O *

Tampa Bay Rowdies The Tampa Bay Rowdies are an American professional soccer team based in St. Petersburg, Florida. The club was founded in 2008 and first took the pitch in 2010. Since 2017, the Rowdies have been members of the USL Championship in the second tie ...

Players

* Héctor Moreno

References

{{Running shoe brands Athletic shoe brands Clothing brands of Mexico Clothing companies established in 1949 Clothing retailers of Mexico Multinational companies headquartered in Mexico Sporting goods manufacturers of Mexico Sportswear brands Mexican brands