Channel One News was an American news
content provider. The daily news program was accompanied by
commercial advertising
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
for
marketing in schools
Marketing in schools is a widespread phenomenon in which schools sign contracts allowing certain businesses to conduct marketing activities in school facilities — primarily advertising. For example, a school might allow only one brand of so ...
, with supplementary educational resources. The
Peabody award-winning Channel One News program was broadcast mainly to minors, advertising a way for young teens to understand happenings in the world. Susan Winston, former Executive Producer of Good Morning America, and Daniel Funk were brought in to design the broadcast and produce the six weeks of test shows. On May 13, 2014, it was sold for an undisclosed price to
Houghton Mifflin Harcourt
Houghton Mifflin Harcourt (; HMH) is an American publisher of textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults. The company is based in the Financial Dist ...
. On June 28, 2018, HMH announced that Channel One's last broadcast occurred in May and that they would be "winding down ongoing operations".
History
Channel One was founded in 1989 and began with a pilot program in four high schools before its national rollout in 1990, with original anchors and reporters Ken Rogers, Lynne Blades, and
Brian Tochi. It was founded by
Christopher Whittle along with co-founder Ed Winter, advertising and marketing executives based in
Knoxville, Tennessee.
Primedia purchased Channel One for approximately $250 million from Whittle in 1994, with Ed Winter remaining as chairman for several more years.
The program's first
executive producer
Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...
, Cynthia Samuels, came to Channel One from 9 years on ''
Today''. While at Channel One, she created Student Producer Week—during which students produced, reported, directed, and designed an entire week of programming—Channel One's one-hour specials, including one in
Moscow and
Ohio, one in
Tokyo and
Texas, one in Los Angeles after the
Rodney King riots hosted by
Arsenio Hall and
OneVote—an "election night" for students to vote for president and watch the returns come in live from their classrooms. After Cynthia Samuels came Douglas Greenlaw, former President of MTV, followed by David Neuman, former vice president of comedy at NBC.
From 1997 until 2000,
Andy Hill was president of programming for Channel One News, where he produced award-winning news programming for an audience of eight million American teens.
In December 2007, Channel One's parent company, Primedia, classified its Education Segment, which includes Channel One Network, as a "discontinued operation" and announced that it was "exploring strategic alternatives for" the businesses in that segment. In 2007, Primedia sold Channel One to
Alloy Media.
In July 2007,
NBC News announced that it would be partnering with Alloy under an arrangement in which NBC would work with Channel One News to produce original content for Channel One's in-school broadcasts, providing Channel One with access to global news gathering resources.
In 2009,
CBS News
CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
entered into a partnership with Channel One.
Alloy was bought by
ZelnickMedia
Harry Strauss Zelnick (born June 26, 1957) is an American businessman. Born in Boston and raised in South Orange, New Jersey, he attended Columbia High School, Wesleyan University, Harvard Business School, and Harvard Law School. He is the f ...
in 2010. On May 13, 2014, Channel One was acquired by the educational publisher
Houghton Mifflin Harcourt
Houghton Mifflin Harcourt (; HMH) is an American publisher of textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults. The company is based in the Financial Dist ...
; the company stated that the purchase would foster the "continued development of high-quality digital content for students, teachers, and parents across multiple modalities, and will bring significant video and cross-media production capabilities in-house."
Business model
The original model for Channel One had it providing schools and school districts with
televisions,
headend units, and
satellite receivers. Schools would record the broadcast and transmit it into classrooms. Ads were displayed during the broadcast to cover the costs of the equipment. Starting in 1989, schools began to accept two minutes of advertisement. In 2011, the network began offering a subscription fee to receive an ad-free version of its transmissions.
OneVote
Channel One held mock presidential
elections called OneVote shortly before the general elections in 1992, 2000, 2004, 2008, 2012, and 2016. With the exception of the 2016 election, the popular vote winner in each OneVote election accurately predicted the electoral college winner of the respective real presidential election.
1992: The initial vote in 1992 had 3,400,000 participants.
Bill Clinton won the 1992 OneVote, garnering 43% of the vote.
George H. W. Bush
George Herbert Walker BushSince around 2000, he has been usually called George H. W. Bush, Bush Senior, Bush 41 or Bush the Elder to distinguish him from his eldest son, George W. Bush, who served as the 43rd president from 2001 to 2009; pr ...
got 27%, with independent
H. Ross Perot
Henry Ross Perot (; June 27, 1930 – July 9, 2019) was an American business magnate, billionaire, politician and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an inde ...
getting 24% of the vote.
2000: When OneVote returned in 2000, 877,497 students participated, choosing Texas Governor
George W. Bush
George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
in a mock election with nearly 59% of the vote. Vice-president
Al Gore
Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic Part ...
was voted second with 36% of the vote.
2004: The 2004 OneVote gave
George W. Bush
George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
55% of the vote.
John Kerry finished second with 40% of the vote, while all third-party candidates as a group (voters could only vote for them as a group) got 5%. The vote consisted of 1,400,000 students.
2008: The 2008 OneVote gave Barack Obama 51.5 percent of the vote.
John McCain
John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American politician and United States Navy officer who served as a United States senator from Arizona from 1987 until his death in 2018. He previously served two terms ...
finished second with 48.5 percent.
2012: The 2012 OneVote gave
Barack Obama 50 percent of the vote.
Mitt Romney
Willard Mitt Romney (born March 12, 1947) is an American politician, businessman, and lawyer serving as the junior United States senator from Utah since January 2019, succeeding Orrin Hatch. He served as the 70th governor of Massachusetts f ...
finished second with 44 percent.
2016: The 2016 OneVote gave
Hillary Clinton 47 percent of the vote.
Donald Trump finished second with 41 percent.
Controversy
Channel One was controversial largely because of the commercial content of the show. Critics claimed that it was a problem in classrooms because it forced children to watch ads and wasted class time and tax dollars. Supporters argued that the ads were necessary to help keep the program running and lease TVs, VCRs, and satellite dishes to schools, as well as commercial-free educational video through Channel One Connection. In 2006, the
American Academy of Pediatrics
The American Academy of Pediatrics (AAP) is an American professional association of pediatricians, headquartered in Itasca, Illinois. It maintains its Department of Federal Affairs office in Washington, D.C.
Background
The Academy was founded ...
reported that research indicated that children who watched Channel One remembered the commercials more than they remembered the news.
Another criticism, noted by Media Education Foundation's documentary ''Captive Audience'', was that very little time was dedicated to actual news and that the majority of the programming was corporate
marketing and
PR tie-ins to promote products and services, arguing that it further corrupted the school setting with
consumerism.
Former anchors
Channel One News had seven
anchors/correspondents on its roster. Here are some of those who rotated between 1993 and 2018.
*
Serena Altschul
Serena Altschul (born October 13, 1970) is an American broadcast journalist, known for her work at MTV News and CBS.
Early life and education
Altschul was born in New York City, a daughter of author and botanist Siri von Reis and Arthur Altsch ...
(correspondent for ''
CBS News Sunday Morning
''CBS News Sunday Morning'' (normally shortened to ''Sunday Morning'' on the program itself since 2009) is an American news magazine
A news magazine is a typed, printed, and published magazine, radio or television program, usually published ...
'')
* Tony Anderson
*
Errol Barnett (anchor and correspondent for
CBS News
CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
and
its streaming channel)
* Chris Browne
* Mark Carter
* Azia Celestino
*
Janet Choi
Janet may refer to:
Names
* Janet (given name)
* Janet (French singer) (1939–2011)
Surname
* Charles Janet (1849–1932), French engineer, inventor and biologist, known for the Left Step periodic table
* Jules Janet (1861–1945), French p ...
*
Gotham Chopra
*
Anderson Cooper
Anderson Hays Cooper (born June 3, 1967) is an American broadcast journalist and political commentator from the Vanderbilt family. He is the primary anchor of the CNN news broadcast show ''Anderson Cooper 360°''. In addition to his duties at C ...
(anchor on
CNN and talk show host)
*
Adriana Diaz
*
Seth Doane
Seth Doane (born June 26, 1978) is an American television journalist, working for CBS News.
Career
Doane is a Peabody Award winning CBS News reporter who was named correspondent for '' "60 in 6"'', the new ''60 Minutes'' streaming program. "Seth ...
(correspondent on
CBS News
CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
)
* Julian Dujarric
* Scott Evans (Reporter/Anchor at
Access Hollywood)
* Steven Fabian (correspondent on
Inside Edition)
* Justin Finch ( Reporter/Anchor at
NBC Washington
WRC-TV (channel 4) is a television station in Washington, D.C., airing programming from the NBC network. It is owned-and-operated station, owned and operated by the network's NBC Owned Television Stations division alongside Class A television se ...
)
* Jared Friesen
* Tom Hanson
* Chris Haslage
* Arielle Hixson
*
Shelby Holliday
Shelby Holliday (born 11 December 1985) is a senior video reporter for the ''Wall Street Journal'', based in New York City, and focusing on that region, on business and finance, and on politics (as of September 2022).
Early Years
Holliday grew ...
* Cassie Hudson
*
Craig Jackson (host of
VH1
VH1 (originally an initialism of Video Hits One) is an American basic cable television network based in New York City and owned by Paramount Global. It was created by Warner-Amex Satellite Entertainment, at the time a division of Warner Commun ...
's ''
I Love Money'')
*
Brian Kilmeade (co-host on
Fox News Channel
The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
and host on
Fox News Radio
Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio.
History
In 2003, ...
)
* Keith Kocinski
* Kathy Kroenenberger
* Jessica Kumari
* Hicks Neal
* Ron Mervine
* Demetrius Pipkin
* Emily Reppert
* Maggie Rulli
* Sofia Lidskog
*
Lisa Ling (host of ''
Our America'' on
OWN: The Oprah Winfrey Network and ''
This is Life with Lisa Ling
''This Is Life with Lisa Ling'' is a CNN original documentary television series produced by Brooklyn-based production company Part2 Pictures and American journalist Lisa Ling, who is also the show's host. The program was announced on April 14, 2 ...
'' on
CNN)
*
Laura Ling
Laura Ling (born December 1, 1976) is an American journalist and writer. She worked for Current TV as a correspondent and vice president of its Vanguard Journalism Unit, which produced the ''Vanguard'' TV series.
She was the host and reporter o ...
(Director of Development for
Discovery Digital Networks)
* Alex Marquardt (Correspondent on
CNN)
* Tonoccus McClain
*
Maria Menounos (on ''
E! News'')
* Alexandra Montoya
* Meka Nichols
*
Monica Novotny (anchor on
MSNBC)
*
Kris Osborn
Kris Osborn (born May 16, 1969) is a journalist, military expert, and former news anchor. He worked at CNN Headline News from 2001 to 2004 as an anchor, and specialized in military issues. He has worked as a reporter for KSTP-TV in Minneapolis and ...
(correspondent for ''
Entertainment Tonight
''Entertainment Tonight'' (or simply ''ET'') is an American Broadcast syndication, first-run syndicated news broadcasting news magazine, newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Para ...
'')
*
Michele Ruiz
Michele Ruiz (born January 21, 1965), is an entrepreneur, award-winning broadcast journalist, author, public speaker and former Los Angeles news anchor for KNBC-TV. She is co-founder and CEO of BiasSync, a SaaS technology company that helps orga ...
* Alex Sanz (U.S. News leadership team at
Associated Press)
*
Tracy Smith (correspondent on ''
CBS News Sunday Morning
''CBS News Sunday Morning'' (normally shortened to ''Sunday Morning'' on the program itself since 2009) is an American news magazine
A news magazine is a typed, printed, and published magazine, radio or television program, usually published ...
'')
*
Brian Tochi
* Rawley Valverde
* Justin Gunn
[
]
See also
*
BusRadio BusRadio was an American company established in 2004, with the goal of providing several services to school buses, their drivers and passengers. It was envisioned that the service would transmit music, original programming, public service announce ...
*
Cable in the Classroom
Cable in the Classroom was an American division of the National Cable & Telecommunications Association that assisted the cable television industry in providing educational content to schools. The organization was founded in 1989. A Canadian organ ...
References
External links
*
{{authority control
American educational television series
1989 American television series debuts
1990s American television news shows
2000s American television news shows
2010s American television news shows
2018 American television series endings
Peabody Award winners