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Marketing In Schools
Marketing in schools is a widespread phenomenon in which schools sign contracts allowing certain businesses to conduct marketing activities in school facilities — primarily advertising. For example, a school might allow only one brand of soft drink to be sold in vending machines on the campus; in return, the soft drink company would provide compensation to the school (frequently money, but it may provide other compensation as well, such as building new facilities or paying for school supplies). The phrase usually refers to arrangements by elementary schools or high schools, rather than higher education; because this marketing is seen as targeting children, it is very controversial. One example of this is Channel One News, a TV show, branded as educational, shown in schools that shows two minutes of advertising. Channel One is shown in over 11,500 middle and high schools across the United States, reaching 7.7 million students. Many find the practice objectionable. Some arg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
School
A school is an educational institution designed to provide learning spaces and learning environments for the teaching of students under the direction of teachers. Most countries have systems of formal education, which is sometimes compulsory. In these systems, students progress through a series of schools. The names for these schools vary by country (discussed in the '' Regional terms'' section below) but generally include primary school for young children and secondary school for teenagers who have completed primary education. An institution where higher education is taught is commonly called a university college or university. In addition to these core schools, students in a given country may also attend schools before and after primary (elementary in the U.S.) and secondary (middle school in the U.S.) education. Kindergarten or preschool provide some schooling to very young children (typically ages 3–5). University, vocational school, college or seminary ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Channel One News
Channel One News was an American news content provider. The daily news program was accompanied by commercial advertising for marketing in schools, with supplementary educational resources. The Peabody award-winning Channel One News program was broadcast mainly to minors, advertising a way for young teens to understand happenings in the world. Susan Winston, former Executive Producer of Good Morning America, and Daniel Funk were brought in to design the broadcast and produce the six weeks of test shows. On May 13, 2014, it was sold for an undisclosed price to Houghton Mifflin Harcourt. On June 28, 2018, HMH announced that Channel One's last broadcast occurred in May and that they would be "winding down ongoing operations". History Channel One was founded in 1989 and began with a pilot program in four high schools before its national rollout in 1990, with original anchors and reporters Ken Rogers, Lynne Blades, and Brian Tochi. It was founded by Christopher Whittle alo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Food Advertising
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy; spending over 4.6 billion dollars on advertising in 2012. A 2013 ''Ad Age'' compilation of the 25 largest U.S. advertisers ranked McDonald's as the fourth-largest advertiser (spending US$957,000,000 on measurable advertisements in 2012) and Subway as the nineteenth largest (US$516,000,000). Campaign intentions Fast food advertising campaigns have changed their intent over time. After hearing years of criticism of fast food diet's harmful effects, many modern campaigns stress the availability of healthy options. The rise in awareness of proper nutrition and obesity has decreased the income of these establishments, and their marketing campaigns attempt to rectify this. Target audience Fast food restaurants often ai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Of Schools
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising In Schools
Advertisements in schools is a controversial issue that is debated in the United States. Naming rights of sports stadiums and fields, sponsorship of sports teams, placement of signage, vending machine product selection and placement, and free products that children can take home or keep at school are all prominent forms of advertisements in schools. Debates on advertisements in schools can vary depending on factors such as location, age group, school type, and the context of the advertisement (e.g., during after-school events or within the school premises). Some argue that limited or monitored advertisements and sponsorships, such as those on school buses or in school sports, can provide much-needed funding for school events, fundraisers, activities, or school supplies that the school might otherwise lack. Advocates of this perspective contend that such advertising can be a practical solution to support educational initiatives. On the other hand, there are those who believe that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adbusters
The Adbusters Media Foundation is a Canadian-based not-for-profit, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age." As anti-capitalist or opposed to capitalism, it publishes the reader-supported, advertising-free ''Adbusters'', an activist magazine devoted to challenging consumerism. The magazine has an international circulation peaking at 120,000 in the late 2000s with circulation of 60,000 in 2022. Past and present contributors to the magazine include Jonathan Barnbrook, Morris Berman, Brendan Connell, Simon Critchley, David Graeber, Michael Hardt, Chris Hedges, Bill McKibben, Jim Munroe, David Orrell, Douglas Rushkoff, Matt Taibbi, Slavoj Žižek, and others. Adbusters has launched numerous international campaig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Left-wing Politics
Left-wing politics describes the range of political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically involve a concern for those in society whom its adherents perceive as disadvantaged relative to others as well as a belief that there are unjustified inequalities that need to be reduced or abolished. Left-wing politics are also associated with popular or state control of major political and economic institutions. According to emeritus professor of economics Barry Clark, left-wing supporters "claim that human development flourishes when individuals engage in cooperative, mutually respectful relations that can thrive only when excessive differences in status, power, and wealth are eliminated." Within the left–right political spectrum, ''Left'' and '' Right'' were coined during the French Revolution, referring to the seating arrangement in the French Estates General. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Food
Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredients and served in packaging for take-out/take-away. Fast food was created as a commercial strategy to accommodate large numbers of busy commuters, travelers and wage workers. In 2018, the fast food industry was worth an estimated $570 billion globally. The fastest form of "fast food" consists of pre-cooked meals which reduce waiting periods to mere seconds. Other fast food outlets, primarily hamburger outlets such as McDonald's, use mass-produced, pre-prepared ingredients (bagged buns and condiments, frozen beef patties, vegetables which are prewashed, pre-sliced, or both; etc.) and cook the meat and french fries fresh, before assembling "to order". Fast food restaurants are traditionally distinguished by the drive-through. Outlets ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edutainment
Educational entertainment (also referred to as edutainment) is media designed to educate through entertainment. The term was used as early as 1954 by Walt Disney. Most often it includes content intended to teach but has incidental entertainment value. It has been used by academia, corporations, governments, and other entities in various countries to disseminate information in classrooms and/or via television, radio, and other media to influence viewers' opinions and behaviors. History Concept Interest in combining education with entertainment, especially in order to make learning more enjoyable, has existed for hundreds of years, with the Renaissance and Enlightenment being movements in which this combination was presented to students.. Komenský in particular is affiliated with the "school as play" concept, which proposes pedagogy with dramatic or delightful elements. '' Poor Richard's Almanack'' demonstrates early implementation of edutainment, with Benjamin Franklin c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Show
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed between shows. Television shows are most often scheduled for broadcast well ahead of time and appear on electronic guides or other TV listings, but streaming services often make them available for viewing anytime. The content in a television show can be produced with different methodologies such as taped variety shows emanating from a television studio stage, animation or a variety of film productions ranging from movies to series. Shows not produced on a television studio stage are usually contracted or licensed to be made by appropriate production companies. Television shows can be viewed live (real time), be recorded on home video, a digital video recorder for later viewing, be viewed on demand via a set-top box, or streamed over the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Child
A child ( : children) is a human Humans (''Homo sapiens'') are the most abundant and widespread species of primate, characterized by bipedalism and exceptional cognitive skills due to a large and complex brain. This has enabled the development of advanced tools, culture, ... being between the stages of childbirth, birth and puberty, or between the Development of the human body, developmental period of infancy and puberty. The legal definition of ''child'' generally refers to a minor (law), minor, otherwise known as a person younger than the age of majority. Children generally have fewer Children's rights, rights and responsibilities than adults. They are classed as unable to make serious decisions. ''Child'' may also describe a relationship with a parent (such as sons and daughters of any age) or, metaphorically, an authority figure, or signify group membership in a clan, tribe, or religion; it can also signify being strongly affected by a specific time, place, or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with Sole proprietorship, sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
