Cessyl Orchestra

Gregg Alexander (born Gregory Aiuto; May 4, 1970) is an American singer, songwriter, and record producer. He served as lead vocalist and guitarist for the short-lived alternative rock band New Radicals, who are best known for the 1998 single " You Get What You Give".

After the release of their only album, ''Maybe You've Been Brainwashed Too'' (1998), the group disbanded and Alexander shifted focus onto production and songwriting work for other artists. Since then, he has been credited on the singles " Life Is a Rollercoaster" and " Lovin' Each Day" by Ronan Keating, " Inner Smile" by Texas, "Murder on the Dancefloor" and " Mixed Up World" by Sophie Ellis-Bextor, all of which were commercial successes in the early 2000s.

Alexander won a Grammy Award for his contributions to the 2003 single " The Game of Love" by Santana. He also co-wrote songs for the film '' Begin Again'', including "Lost Stars", which was nominated for an Academy Award for Best Original Song.

Early life

Born in Grosse Pointe, Michigan, Alexander was raised in a conservative Jehovah's Witness household. He received his first guitar at age 12 and taught himself to play several instruments. He and his sister, Caroline, played piano and Gregg composed songs.

Career

Early career

At age 14, he joined a band, The Circus, with his older brother, Stephen Aiuto, and classmates George Snow and John Mabarak. In 1984, they played their high school's battle of the bands, a competition that also included John Lowery (later known as John 5). At age 16, Alexander signed his first recording contract with A&M Records after playing his demo tapes for producer Rick Nowels'', in 1989 at age 19, to little notice. In 1992, he signed to Epic Records and released '' Intoxifornication'', consisting largely of re-released songs from ''Michigan Rain'', and was again ignored.

New Radicals (1997–1999)

In 1997, Alexander formed New Radicals, a revolving-door band with no permanent members other than Alexander and his long-term collaborator Danielle Brisebois. In October 1998, they released the album ''Maybe You've Been Brainwashed Too'', which sold more than one million copies. The single " You Get What You Give" was released that autumn and was an international hit. It was not long after New Radicals' success that Alexander became tired of the constant media attention and an exhausting touring schedule. In July 1999, "Someday We'll Know" was announced as the band's second single; several days later, Alexander announced he was disbanding New Radicals to focus on production work. On January 20, 2021, New Radicals reunited for a one-off performance of "You Get What You Give" on inauguration day for President Joe Biden. Used as a rally song at Biden campaign events, the song was a favorite of Joe's son Beau Biden, who died in 2015. The song's lyrics were recited by his sister Ashley during the eulogy at his funeral.

The band had rejected offers to perform over the preceding 22 years, but wanted to honor this day and honor Beau, a military veteran. Prior to their performance on inauguration day, Alexander said: "We pledged if Joe idenwon, we'd get together and play our little song both in memory and in honor of our new president's patriot son Beau and also with the prayer of Joe being able to bring our country together again with compassion, honesty and justice for a change."

Songwriting and production (1999–)

Since the summer of 1999, Alexander has written and produced hit songs for several artists, including Brisebois, Enrique Iglesias, Texas, Geri Halliwell, S Club 7, Melanie C, Rod Stewart, Hanson, Sophie Ellis-Bextor, Mónica Naranjo, and Ronan Keating (he co-produced and co-wrote the album '' Destination''). Alexander's composition " The Game of Love", recorded by Santana and Michelle Branch, earned him a Best Pop Collaboration prize at the 45th Annual Grammy Awards. AllMusic's Stephen Thomas Erlewine described Alexander as "the catchiest, smartest professional mainstream pop songwriter of the early 2000s."

In 2003, he wrote four songs on Iglesias' album '' 7'', under the pseudonym Alex Ander. In 2004, a new Alexander track, "A Love Like That," was released, uncredited, on the Internet. It was suspected to be a New Radicals outtake, as some of the lyrics appeared in the booklet accompanying ''Maybe You've Been Brainwashed Too''. Also in 2004, Hanson released " Lost Without Each Other," co-written by Alexander, on their album '' Underneath.'' "Why Can't We Make Things Work", written by Alexander (and Rick Nowels

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