Cecilia Robinson (born 1985), originally from Sweden, is a New Zealand entrepreneur and founder of the

My Food Bag My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals. The company is publicly traded and was floated on the NZX and ASX on 5 March 2021. History My Food Bag is New Zealan ...

business.

Biography

Robinson grew up in Sweden and moved to the United States to work as a nanny before making a trip to New Zealand to visit her brother, who was living there. She stayed and enrolled to study law at the

University of Auckland The University of Auckland (; Māori: ''Waipapa Taumata Rau'') is a public research university based in Auckland, New Zealand. The institution was established in 1883 as a constituent college of the University of New Zealand. Initially loc ...

, but dropped out to start an online nanny website, Au Pair Link. The business quickly grew to be the biggest au pair company in Australasia. Robinson sold the company in 2014. In late 2012, Robinson and her husband James established My Food Bag in New Zealand with former Telecom CEO

Theresa Gattung Dame Theresa Elizabeth Gattung (born 1962) is a New Zealand businessperson and the former chief executive of Telecom New Zealand (1993–2007). Early life Gattung was born in Wellington in 1962, the eldest of four daughters. She was educa ...

, celebrity chef

Nadia Lim Nadia Rui-chi Lim (born 21 December 1985) is a New Zealand celebrity chef, entrepreneur, food writer and television personality. Lim is known as the self-proclaimed "Nude Cook" as an advocate of natural, unprocessed foods, and for creating heal ...

, and Lim's husband Carlos Bagrie. The business was launched in March 2013. The founding team sold 70% of the company to Waterman Capital in 2016 and appointed new CEO Kevin Bowler mid 2018. Robinson continues with the business as a director. In 2020 she founded Tend Health, a primary healthcare provider driven by digital-technology, with her husband James, Dr Mataroria Lyndon and Josh Robb.

Recognition and awards

In 2013, Robinson won the EY Young Entrepreneur of the Year Award. In 2014, Robinson was named NEXT Woman of the Year in the Business category. In 2017 she won the Business Enterprise Award and the Supreme Award at the

New Zealand Women of Influence Award The New Zealand Women of Influence Awards are an annual set of awards which recognise women who make a difference to everyday New Zealanders' lives. The Awards were first made in 2013 and were initially sponsored by Westpac Bank. In 2016, Stuff N ...

s. In 2024, Robinson was awarded Innovator of the Year in the

New Zealander of the Year Awards The New Zealander of the Year Awards, currently known as the Kiwibank New Zealander of the Year Awards, celebrate the achievements of New Zealanders and were founded in 2010 by Australian Jeffrey Hopp, Jeffrey John Hopp. Nominations are accepted ...

References

Living people Swedish emigrants to New Zealand New Zealand Women of Influence Award recipients 21st-century New Zealand businesspeople 1985 births {{NewZealand-business-bio-stub