Cause-and-effect Analysis
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Ishikawa diagrams (also called fishbone diagrams, herringbone diagrams, cause-and-effect diagrams) are causal diagrams created by
Kaoru Ishikawa was a Japanese organizational theorist and a professor in the engineering faculty at the University of Tokyo who was noted for his quality management innovations. He is considered a key figure in the development of quality initiatives in Japan, ...
that show the potential
cause Causality is an influence by which one event, process, state, or object (''a'' ''cause'') contributes to the production of another event, process, state, or object (an ''effect'') where the cause is at least partly responsible for the effect, ...
s of a specific event. Common uses of the Ishikawa diagram are
product design Product design is the process of creating new Product (business), products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products ...
and quality defect prevention to identify potential factors causing an overall effect. Each cause or reason for imperfection is a source of variation. Causes are usually grouped into major categories to identify and classify these sources of variation.


Overview

The ''defect'', or the problem to be solved, is shown as the fish's head, facing to the right, with the ''causes'' extending to the left as fishbones; the ribs branch off the backbone for major causes, with sub-branches for root-causes, to as many levels as required. Ishikawa diagrams were popularized in the 1960s by
Kaoru Ishikawa was a Japanese organizational theorist and a professor in the engineering faculty at the University of Tokyo who was noted for his quality management innovations. He is considered a key figure in the development of quality initiatives in Japan, ...
, who pioneered quality management processes in the Kawasaki shipyards, and in the process became one of the founding fathers of modern management. The basic concept was first used in the 1920s, and is considered one of the seven basic tools of
quality control Quality control (QC) is a process by which entities review the quality of all factors involved in production. ISO 9000 defines quality control as "a part of quality management focused on fulfilling quality requirements". This approach plac ...
. It is known as a fishbone diagram because of its shape, similar to the side view of a fish skeleton. Mazda Motors famously used an Ishikawa diagram in the development of the
Miata The Mazda MX-5 is a lightweight two-person sports car manufactured and marketed by Mazda. The convertible is marketed as the or in Japan, and as the Mazda Miata () in the United States, and formerly in Canada, where it is now marketed as the ...
( MX5) sports car.


Advantages of the Ishikawa Diagram

# Visual and easy to understand Its fishbone-like structure allows for a clear and organized graphical representation of the causes of a problem. This makes it easy to understand even for people without technical experience. # Encourages teamwork It is an ideal tool for group brainstorming sessions. It allows team members to contribute different perspectives, enriching the analysis and improving the identification of causes. # Organizes causes in a logical way It groups causes into categories (such as the 5Ms or 4Ss), allowing the problem to be analyzed from different angles. This structure helps quickly identify critical areas within the process.


Root causes

Root-cause analysis is intended to reveal key relationships among various variables, and the possible causes provide additional insight into process behavior. It shows high-level causes that lead to the problem encountered by providing a snapshot of the current situation. There can be confusion about the relationships between problems, causes, symptoms and effects. SmithSmith, Gerald F. "Determining the cause of quality problems: lessons from diagnostic disciplines." Quality Management Journal 5.2 (1998): 24-41. highlights this and the common question “Is that a problem or a symptom?” which mistakenly presumes that problems and symptoms are mutually exclusive categories. A problem is a situation that bears improvement; a symptom is the effect of a cause: a situation can be both a problem and a symptom. At a practical level, a cause is whatever is responsible for, or explains, an effect - a factor "whose presence makes a critical difference to the occurrence of an outcome".Schustack, Miriam W. "Thinking about causality." The psychology of human thought (1988): 92-115. The causes emerge by analysis, often through brainstorming sessions, and are grouped into categories on the main branches off the fishbone. To help structure the approach, the categories are often selected from one of the common models shown below, but may emerge as something unique to the application in a specific case. Each potential cause is traced back to find the root cause, often using the
5 Whys Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. The primary goal of the technique is to determine the root cause of a defect or problem by repeat ...
technique. Typical categories include:


The 5 Ms (used in manufacturing)

Originating with lean manufacturing and the
Toyota Production System The Toyota Production System (TPS) is an integrated socio-technical system, developed by Toyota, that comprises its management philosophy and practices. The TPS is a management system that organizes manufacturing and logistics for the automobile ...
, the 5 Ms is one of the most common frameworks for root-cause analysis: *Manpower / Mindpower (physical or knowledge work, includes:
kaizen is a Japanese concept in business studies which asserts that significant positive results may be achieved due the cumulative effect of many, often small (and even trivial), improvements to all aspects of a company's operations. Kaizen is put ...
s, suggestions) *Machine (equipment, technology) *Material (includes raw material, consumables, and information) *Method (process) *Measurement / medium (inspection, environment) These have been expanded by some to include an additional three, and are referred to as the 8 Ms: *Mission / mother nature (purpose, environment) *Management / money power (leadership) *Maintenance


The 8 Ps (used in product marketing)

This common model for identifying crucial attributes for planning in product marketing is often also used in root-cause analysis as categories for the Ishikawa diagram: *Product (or service) *Price *Place *Promotion *People (personnel) *Process *Physical evidence (proof) *Performance


The 4 or 5 Ss (used in service industries)

An alternative used for service industries, uses four categories of possible cause: *Surroundings: Refers to the environment in which the process occurs. *Suppliers: Refers to external parties that provide inputs—raw materials, components, or services. *Systems: Refers to the procedures, processes, and technologies used to perform the work. *Skill: Refers to the human factor, particularly the knowledge and abilities of employees. *Safety: Refers to physical and psychological well-being in the workplace.


Use in specific industries

The Ishikawa diagram has been widely adopted across various industries as an effective tool for root cause analysis in quality, efficiency, and safety-related issues. Its versatility allows it to be applied in both manufacturing and service contexts. In the manufacturing industry, particularly in the automotive and electronics sectors, the diagram is frequently used in continuous improvement initiatives such as Six Sigma and Lean Manufacturing. Quality teams use it to identify causes related to materials, methods, machinery, manpower, environment, and measurement, facilitating informed decision-making to reduce defects and optimize processes. In the food industry, the Ishikawa diagram is applied to analyze issues related to food safety, temperature control, cross-contamination, and regulatory compliance. Its use enables companies to identify improvement opportunities in production, packaging, and distribution stages. In the pharmaceutical sector, it is a key tool in process validation, quality control, and compliance with Good Manufacturing Practices (GMP). It helps visualize factors affecting product quality from formulation to storage. It has also been successfully implemented in sectors such as aerospace, pulp and paper, construction, education, and healthcare, where it supports structured problem-solving and promotes continuous improvement and a culture of quality.


See also

* Seven basic tools of quality *
Five whys Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. The primary goal of the technique is to determine the root cause of a defect or problem by repeati ...
*
Issue map Issue or issues may refer to: Publishing * ''Issue'' (company), a mobile publishing company * ''Issue'' (magazine), a monthly Korean comics anthology magazine * Issue (postal service), a stamp or a series of stamps released to the public * '' ...
*
Issue tree An issue tree, also called logic tree, is a graphical breakdown of a question that dissects it into its different components vertically and that progresses into details as it reads to the right. Issue trees are useful in problem solving to ide ...
*
Resource management In organizational studies, resource management is the efficient and effective development of an organization's resources when they are needed. Such resources may include the financial resources, inventory, human skills, production resources, or ...


Citations


References

* Ishikawa, Kaoru (1990); (Translator: J. H. Loftus); ''Introduction to Quality Control''; 448 p; * Dale, Barrie G. et al. (2007); ''Managing Quality 5th ed''; * {{DEFAULTSORT:Ishikawa diagram Causal diagrams Knowledge representation Quality control tools Japanese inventions