Carol J. Schneiderman Roth (born 1973) is an American television personality, bestselling author, entrepreneur, radio host, and investor. Roth appears regularly on national cable television networks including Fox Business, CNBC, CNN, Fox News and MSNBC. She was one of the judges on Mark Burnett's
America's Greatest Makers
''America's Greatest Makers'' is a reality television show that aired in 2016 on TBS (American TV channel), TBS. Twenty-four teams of Maker culture, Makers compete for a $1 million prize. The judging panel consists of Intel CEO Brian Krzanic ...
television show and was a weekly panelist on the current events and business show Bulls & Bears. She was the host of
WGN Radio
WGN (720 kHz) is a commercial AM radio station in Chicago, Illinois, featuring a talk radio format. WGN's studios are in the Chicago Loop, while the transmitter is in Elk Grove Village. WGN also features broadcasts of Chicago Blackhawks hocke ...
's ''The Noon Show'', and author of three books, including two ''New York Times'' bestsellers. As a self-styled "recovering"
Investment Banker
Investment banking is an advisory-based financial service for institutional investors, corporations, governments, and similar clients. Traditionally associated with corporate finance, such a bank might assist in raising financial capital by unde ...
, she has completed more than $2 billion in capital raising, mergers & acquisitions and related transactions and invests in private companies.
Early life
Roth was born in the northern suburbs of
Chicago, Illinois
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
electrician
An electrician is a tradesman, tradesperson specializing in electrical wiring of buildings, transmission lines, stationary machines, and related equipment. Electricians may be employed in the installation of new electrical components or the ...
(died in May 2013). Her parents divorced while she was in high school, and her mother Sheri died from
leukemia
Leukemia ( also spelled leukaemia; pronounced ) is a group of blood cancers that usually begin in the bone marrow and produce high numbers of abnormal blood cells. These blood cells are not fully developed and are called ''blasts'' or '' ...
in 1998, as did her step-mother from lung cancer in 2004. She attended the
Wharton School of the University of Pennsylvania
The Wharton School ( ) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, the Wharton ...
, and graduated
magna cum laude
Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some Sout ...
in 1995.
Career
Roth is an advocate for
entrepreneurship
Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones.
An entrepreneu ...
and
small business
Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being ...
. She was named a Top 100 Small Business Influencer by Small Biz Trends in 2011 and again in 2012, 2013, 2014 and 2015. A number of her television segments and writings are related to small business and she was the event moderator for the New York Times Small Business Summit in 2012.
Roth also is a business advisor, investor and director. She has sat on a public company board and currently sits on the board of a private technology company.
Roth put out a legacy and wishes planning product called Future File, as a direct result of her father's death.
Investment banking
Roth joined San Francisco based
investment bank
Investment is traditionally defined as the "commitment of resources into something expected to gain value over time". If an investment involves money, then it can be defined as a "commitment of money to receive more money later". From a broade ...
financial analyst
A financial analyst is a professional undertaking financial analysis for external or internal clients as a core feature of the job.
Book
Roth released her first book, ''The Entrepreneur Equation'', in 2010. The book, which was listed on ''The New York Times'', ''
The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' and ''
USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
'' bestseller lists, won an Axiom Gold Medal Business book award. Reviewers particularly focused on the book's direct tone and highlight Roth's "reality checks" for readers. Initially, there was a controversy with buyers over the book's cover, which featured a picture of her, but she insisted on keeping it.
An action figure of Roth was created as a marketing prop to coincide with the release of ''The Entrepreneur Equation''.
Roth's second book was ''The War on Small Business'', chronicling the government's response to COVID and the epic transfer of wealth from Main Street to Wall Street that happened as a result of government policies.
Roth's most recent book, ''You Will Own Nothing'', again making the ''New York Times'', ''
Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'', ''Publishers Weekly'' and ''
USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
'' bestseller lists, looks at the forces holding back wealth creation opportunities for the middle class in America and around the world, and the often tyrannical forces pushing to curb wealth and freedoms as the global financial order shifts. The Next Big Idea Club recommended the book as a "must read" in its July 2023 issue. However, ''
Kirkus Reviews
''Kirkus Reviews'' is an American book review magazine founded in 1933 by Virginia Kirkus. The magazine's publisher, Kirkus Media, is headquartered in New York City. ''Kirkus Reviews'' confers the annual Kirkus Prize to authors of fiction, no ...
'' had a critical review, calling the book an "alarmist manifesto" and questioning some anecdotes in it.
Television
Roth has been actively appearing on television since 2010. Roth was a permanent judge for the reality competition series America's Greatest Makers on TBS. She has been featured as a guest, co-host and panelist on a variety of national
cable news
Cable news channels are television networks devoted to television news broadcasts, with the name deriving from the proliferation of such networks during the 1980s with the advent of cable television.
In the United States, the first nationwide ca ...
networks, and has recurring roles on
Fox Business
Fox Business (officially known as Fox Business Network, or FBN) is an American conservative business news channel and website publication owned by the Fox News Media division of Fox Corporation. The channel broadcasts primarily from studios ...
' Bulls & Bears as a member of the panel. She has also had recurring roles on Cavuto Coast-to-Coast, Making Money with Charles Payne, Varney&Co where she often appeared as a second-hour co-host, CNN's
Piers Morgan Tonight
''Piers Morgan Live'' (formerly known as ''Piers Morgan Tonight'') is an American television talk show, hosted by Piers Morgan and broadcast on CNN. The show premiered on January 17, 2011, and filled in the former ''Larry King Live'' timeslot. ...
, CNBC's Closing Bell, MSNBC's Your Business, Fox News' Fox & Friends, Fox News' America's Newsroom, Fox News'
America Live with Megyn Kelly
''America Live with Megyn Kelly'' is an American news program that aired on the Fox News Channel from February 1, 2010, to September 27, 2013, and was hosted by Megyn Kelly, former co-host of ''America's Newsroom''. It aired 1:003:00 PM Eastern ...
, Fox Business' The Tom Sullivan Show and Fox Business' The Willis Report. Her coverage of business, economic, political, and current events included discussion panel appearances during the United States 2012 elections. She has interviewed celebrities, presidential candidates and business leaders.
Roth hosted the final season of Microsoft's Office Small Business Academy.
Roth also appeared in the online series BOOKD, where she analyzed
Michael Lewis
Michael Monroe Lewis (born October 15, 1960) Gale Biography In Context. is an American author and financial journalist. He has also been a contributing editor to '' Vanity Fair'' since 2009, writing mostly on business, finance, and economics. ...
' ''
The Big Short
''The Big Short: Inside the Doomsday Machine'' is a nonfiction book by Michael Lewis about the build-up of the United States housing bubble during the 2000s. It was released on March 15, 2010, by W. W. Norton & Company. It spent 28 weeks on '' ...
60 Minutes
''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who distinguished it from other news programs by using a unique style o ...
'', investor
Peter Schiff
Peter David Schiff (; born March 23, 1963; nicknamed "Dr. Doom") is an American stockbroker, financial commentator, and radio personality. He co-founded Echelon Wealth Partners in Canada (formerly Euro Pacific Canada). He is involved in other fin ...
and others.
Radio
Roth acts as a fill-in host and co-host for a variety of stations in Chicago and New York, including AM560 and 710WOR. Roth hosted "The Noon Show" on WGN Radio from January to June 2013. Previously, she co-hosted episodes of American Entrepreneur Radio with Suzanne Caplan, focused on entrepreneurship and business.
Movies
Roth appeared in documentary movie about the auto-bailouts called Live Another Day.
Columns and articles
Roth writes regularly for a number of online publications, including op-ed columns at FoxNews.com and FoxBusiness.com. Previously, she had a featured blog called "Make Your Pitch" at ''The New York Times'' and blogs at the Huffington Post and Entrepreneur.com where she covered Business, Political, and Women's Issue postings. In 2011, Roth authored Sober Entrepreneurship, a manifesto which was published through Change This. She wrote an article for CNBC.com proposing the legalization of insider trading.
Personal life
Roth lives with her husband in Chicago and is a
Chicago Bears
The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. They are one of two remaining ...