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''Candy Crush Saga'' is a free-to-play
tile-matching video game A tile-matching video game is a type of puzzle video game where the player manipulates tiles in order to make them disappear according to a matching criterion. In many tile-matching games, that criterion is to place a given number of tiles of the ...
released by
King King is a royal title given to a male monarch. A king is an Absolute monarchy, absolute monarch if he holds unrestricted Government, governmental power or exercises full sovereignty over a nation. Conversely, he is a Constitutional monarchy, ...
on April 12, 2012, originally for
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; other versions for
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,
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,
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, and
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followed. It is a variation of their
browser game A browser game is a video game that is played on the internet using a web browser. They are sometimes referred to more specifically by their format, such as Flash games or HTML5 games. They are generally free-to-play and can be either single-pl ...
''Candy Crush''. In the game, players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. Boards have various goals that must be completed within a fixed number of moves, such as collecting a specific number of a type of candy. The game uses a
freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...
model; while it can be played completely through without spending money, players can buy special actions to help clear more difficult boards, from which King makes its revenues—at its peak, the company was reportedly earning almost $1 million per day. Around 2014, over 93 million people were playing ''Candy Crush Saga'', while revenue over a three-month period as reported by King was over $493 million. Five years after its release on mobile, the ''Candy Crush Saga'' series has received over 2.7 billion downloads, and the game has been one of the highest-grossing and most-played mobile apps in that time frame. As of September 2023, it had reached over $20 billion in lifetime revenue. King has since released three related titles—''Candy Crush Soda Saga'', ''Candy Crush Jelly Saga'' and ''Candy Crush Friends Saga''—and most of the company's other mobile titles follow the same ''Saga'' freemium format.


Gameplay

''Candy Crush Saga'' is a "match three" game, where the core gameplay is based on swapping two adjacent candies among several on the gameboard to make a row or column of at least three matching-colored candies. On this match, the matched candies are removed from the board, and candies above them fall into the empty spaces, with new candies appearing from the top of the board. This may create a new matched set of candies, which is automatically cleared in the same manner. The player scores points for these matches and gains progressively more points for chain reactions (called cascades). Additionally, creating matches of four or more candies will create a special candy that, when matched, can clear a row, column, or other section of the board. The game is split into many levels, which must be completed in sequence. Each level poses a different challenge to the user, such as removing jelly on tiles or clearing candies in a fixed number of moves to bring special ingredients to the bottom of the board. Boards have a number of different configurations and may include special spaces that have their own unique rules, such as spaces covered with jelly that must be cleared by making a match on that space. If the player meets the level's goal, they will be given stars based on their score and can proceed onto the next level. Otherwise, they will lose one life and must try again. If the player runs out of lives, they have to wait for some period of real-world time while their lives regenerate before attempting the level again. Completed levels can be replayed if desired. The game has been expanded with a number of episodes, adding a 15 new levels per episode as well as new gameplay mechanics. Each episode has 15 levels of gameplay. In the game's first major expansion, the game added a separate set of levels in the Dreamworld. While levels had the same goals, the players had to balance matches of candies of two randomly selected colors to avoid disrupting the sleeping Odus the Owl; if they failed, the level had to be repeated. If they collected enough matched candies to fill a meter, the game would automatically activate the Moon Struck power: the board was cleared of all candies of those two colors, and the player gained a few turns of additional matches without needing to balance colors. After this, Odus returned to sleeping and two new colors were randomly selected for the balance. This continued until the player completed the level or ran out of turns as in the main game. Dreamworld levels used a different set of lives from the main game, allowing the player to switch back and forth between these modes. The Dreamworld is no longer accessible.


In-app purchases

The game is primarily monetized through
in-app purchase Microtransaction (mtx) refers to a business model where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions ...
s (through either a credit card,
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credits or
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credits); players begin with five "lives", lost whenever a level is failed. This applies to all of King's games. When lives are exhausted, users can either send requests to their Facebook friends for more lives, wait for them to replenish themselves (a life is restored every half-hour), or purchase them. Initially, when a player makes a purchase for new lives, they receive five new lives for a specific dollar amount. In a recent update, when a player makes a purchase for new lives, the player receives gold bars, the quantity depending on how much money they spend. Gold bars can be used for new lives, extra moves, boosters or to unlock a new episode. At certain points, primarily at the start of new "episodes", users must also either purchase or receive a request from at least three friends before they may access the next set of levels. An update meant players waited for only three days to unlock the next episode. Boosters, to make the levels easier, can be bought using in-app purchases. While the game includes
freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...
content, 97.7% of those playing the game do so for free, while only 2.3% pay.Candy Crush Saga players spent £865m on the game in 2014 alone
, theguardian.com, February 13, 2015.


Characters

Throughout the game, the player solves puzzles so Tiffi (short for Toffette) can solve problems plaguing the residents of the Candy Kingdom. These include tutorial guide Mr. Toffee, whose voice was changed from an over-the-top French accent in the original version of the game into a more modest deep male voice; the
Easter Bunny The Easter Bunny (also called the Easter Rabbit or Easter Hare) is a folkloric figure and symbol of Easter, depicted as a rabbit—sometimes dressed with clothes—bringing Easter eggs. Originating among German Lutherans, the "Easter Hare" origi ...
; the shop owner Mr. Yeti; Odus the owl from Dreamworld levels; the villainous Bubblegum Troll; and many others. In ''Candy Crush Jelly Saga'', the two main characters that the player plays against are the Jelly Queen and Cupcake Carl.


Development

Prior to the release of ''Candy Crush Saga'', most of King's games were
browser game A browser game is a video game that is played on the internet using a web browser. They are sometimes referred to more specifically by their format, such as Flash games or HTML5 games. They are generally free-to-play and can be either single-pl ...
s offered through their website or partner portals such as
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. This included ''Candy Crush'', a straightforward tile-matching game released in 2011 which King's chief creative officer and co-founder Sebastian Knutsson said came after a few hundred other games they had designed for the portal. ''Candy Crush''s concept had been based on an early game King made, ''Miner Speed'', that borrowed gameplay elements from ''
Bejeweled Bejeweled may refer to: * ''Bejeweled'' (series), a series of tile-matching puzzle video games ** ''Bejeweled'' (video game), the first game in the series, released in 2000 * "Bejeweled" (song), a 2022 song by Taylor Swift {{disambiguation ...
''. ''Candy Crush'' added new animations for the candies, and expressive
paper doll Paper dolls are figures cut out of paper or thin card, with separate clothes, also made of paper, that are usually held onto the dolls by paper folding tabs. They may be a figure of a person, animal or inanimate object. Paper dolls have been use ...
-like characters that helped to make the game one of five most popular ones on the site by 2012. At that point, the game was a basic
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game. Knutsson said, "the first version was three minutes of great gaming, but that three minutes didn't really evolve." ''Candy Crush'', as with several of King's other portal games, featured tournament-style gameplay, where players could spend money to enter competitive tourneys for in-game boosts, which served as one of the main forms of revenue for the company in addition to in-game item sale
microtransactions Microtransaction (mtx) refers to a business model where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions ...
and advertisements. Around 2009,
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began to pull in developers, in particular
Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
, to offer
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s that could be built on its fundamental services; for King, this resulted in a large drop in players at their game portals within a year. At this point, King started to determine how it could enter the Facebook and the associated
mobile game A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, table ...
markets, breaking up its web development department to work on Facebook and mobile games in 2010, including bringing several of their existing browser games to those platforms. Most of these existing games were introduced as beta versions to Facebook users, and the company used player counts and feedback to determine which of these titles had the most prospect for moving forward, allowing them to focus more intensive development on those titles while dropping the rest, in the style of a
rapid prototyping Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design ( CAD) data. Construction of the part or assembly is usually done using 3D printing ...
approach. The Facebook platform allowed them to explore expansion of their existing tournament-style games and the ability to include microtransactions within the game. In April 2011, King released its existing portal game ''Miner Speed'' as its first cross-platform (Facebook and mobile) game to figure out the transition between Facebook and mobile games for this new direction. King's first major success in this area followed with ''Bubble Witch Saga'', released in October 2011; by January 2012 it has attracted over 10 million players and was one of fastest rising Facebook games at that time. ''Bubble Witch Saga'' introduced the "saga" approach in contrast to typical tile-matching games, where instead of having the game continue through a fixed amount of time or until the player reached an unplayable state, the game was divided into discrete levels that required the player to complete certain goals within a fixed set of moves, and where the next level could only be reached after completing the previous level. These saga elements allowed for the basics of social gameplay, but did not require the time investment that then-popular titles like Zynga's ''
FarmVille ''FarmVille'' is a series of agriculture-simulation social network games developed and published by Zynga in 2009. It is similar to '' Happy Farm'' and ''Farm Town''. Its gameplay involves various aspects of farmland management, such as plo ...
'' required; players could play just for a few minutes each day through the saga model. The success of ''Bubble Witch Saga'' establishing King as a viable developer in this arena, becoming the second-largest developer by daily player count on the Facebook platform by April 2012, trailing only Zynga. ''Candy Crush Saga'' was selected as King's next Facebook game based on the popularity of the portal version of ''Candy Crush''. The basic cross-platform framework from ''Miner Speed'' were used to craft the foundation of ''Candy Crush Saga'', adding the "saga" elements from ''Bubble Witch Saga''. Initial ideas to expand ''Candy Crush'' into ''Candy Crush Saga'' were proposed by Knutsson, around 2011, including making the saga map visually look like a
board game A board game is a type of tabletop game that involves small objects () that are placed and moved in particular ways on a specially designed patterned game board, potentially including other components, e.g. dice. The earliest known uses of the ...
. The game was first released for Facebook in April 2012, at the time featuring only 65 levels. The game quickly gained popularity, gaining more than 4 million players within a few weeks of release. King later released mobile versions for
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
and
Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...
that same year, adding a feature that allowed mobile users to synchronize their progress with the Facebook version. Knutsson stated that at that time, with ''Candy Crush Saga'' as popular as it was on Facebook, they knew that they "had to get it right" in the transition process. King had previously discussed the nature of games that kept their state between a PC and mobile version with Fabrication Games, believing this was a necessary trend in the future of gaming, Both recognized several of the difficulties that would have to be addressed to provide both the progress synchronization and gameplay interface between mouse-driven PC computers and touch-driven mobile devices. King found that one issue with transiting ''Bubble Witch Saga'' to mobile was that the gameplay elements were too small for mobile devices, and aimed to correct that for ''Candy Crush Saga'' on mobile. The mobile release delay for ''Candy Crush Saga'' was in part due to adding the ability to play the mobile version in an offline mode that would still synchronize once the player returned online. The mobile version helped to boost the popularity of the game, attributed to the nature of the game being able to be played in a pick-up-and-go manner ideally suited for mobile devices. Tommy Palm, one of the four developers for ''Candy Crush Saga'', stated that the first weekend numbers after the game's mobile release were over ten times greater than the estimates they expected. By January 2013, ''Candy Crush Saga'' overtook Zynga's '' FarmVille 2'' as the top-played game on the Facebook platform. King had not planned for ''Candy Crush Saga'' to be as popular as it was, expecting the game to have only a six-month window after which players would move on to a different game, and thus had committed only minimal resources to its ongoing support at launch. Instead, with the game's popularity still high by the end of 2012, King became more serious about supporting the game for the long term, looking into deeper game mechanics, adding more levels, and other methods to extend the game. Since its release, ''Candy Crush Saga'' was expanded over the years by adding new episodes, each containing a number of new levels. This enabled King to also introduce new gameplay features alongside other game improvements. New features were first tested on King's own portal to see how players there responded and allowed them to tweak these as needed, then push them into the episodes on the Facebook/mobile version. By September 2016, King released its 2000th level for the game to celebrate the milestone of over 1 trillion ''Candy Crush Saga'' games having been played. Starting around that time, with the game offered as a free-to-play model, King seeks to provide new content on a weekly or biweekly basis, including time-limited content. Zacconi saw this approach as a means to keep players, who otherwise have not purchased anything, to keep coming back and playing the game. In March 2025, ''Candy Crush Soda Saga'' was included in the 14.1 beta of
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, as part of the Android Auto testing program. The game was already available on cars with
Android Automotive Android Automotive (AAOS), marketed as Cars with Google built-in, is an open-source operating system designed for use in vehicle dashboards, based on Android. Introduced in March 2017, it was developed by Google and Intel, together with car manu ...
, and could be played on the 14.1 beta when the car was in park.


Reception

According to
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website
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, the game received an average review score of 79/100, indicating "generally favorable" reviews. Ellie Gibson of ''
Eurogamer ''Eurogamer'' is a British video game journalism website launched in 1999 alongside parent company Gamer Network. In 2008, it started in the formerly eponymous trade fair EGX (Eurogamer Expo until 2013) organised by its parent company. Fr ...
'' referred to ''Candy Crush Saga'' as one of 2013's Games of the Year.


Commercial

By 2013, ''Candy Crush Saga'' had been downloaded more than 500 million times across Facebook, iOS, and Android devices. It was considered the most downloaded app from the Apple App Store, and had at least 6.7 million active users on a daily basis; the game had a daily revenue of $633,000 from the United States section of the
iOS App Store The App Store is an app marketplace developed and maintained by Apple, for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS SDK. Apps can be download ...
alone. By 2014, the game had over 245 million active players each month but has since dropped off, with that count falling to around 166 million by 2016. It again rose back to 293 million active monthly players by November 2017. Though initially released with advertising to help with revenue, King removed the advertising in 2013 and solely has earned money from the game in the form of in-app purchases. Only a small percentage of the player base has purchased in-game items, up to around 4%, but this has led to millions of dollars in monthly revenue for King. In 2014, ''Candy Crush Saga'' players spent over $1.33 billion on in-app purchases. This is a decline from the previous year since in the second half of 2013 players spent over $1.04 billion. By 2015, the monthly revenue was estimated at $120 million, but with declining players purchasing in-game items, down to 2% by 2016, that revenue has dropped to just over $53 million per month. Again, by the end of October 2018, the monthly revenue rose to $128 million. Five years after its release on mobile, the ''Candy Crush Saga'' series has received over 2.73 billion downloads. Its revenue for the quarter ending September 2017 was $250 million, having gained significant improvement in year-to-year revenues from 2016. It remains one of the top gross-revenue earnings app for mobile in the four years leading up to 2017. By the end of July 2018, the total revenue earned by this game stood at $3.91 billion. ''Candy Crush'' received particular mention in
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media, with reports that one in seven Hong Kong citizens plays the game. In December 2013, King entered the Japanese market with a series of television commercials in
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, and by December 4 it had become the 23rd most downloaded game in Japan on Android devices and number 1 most downloaded from the App Store. It is also the most popular game in the UK of all time. Starting in 2020, King has hosted an online and in-person tournament, called ''Candy Crush All Stars'', with a $1 million prize pool, of which $500,000 goes to the tournament winner. In 2024, 15 million players competed, with in-person finals held in
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.


Player demographics

58% of the players are women, while 46% of the players are of
Gen X Generation X (often shortened to Gen X) is the demographic cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the late 1970s as its ending birth y ...
, though more youths and children play it.


Awards

Candy Crush Saga won the People's Choice Awards for Favorite Mobile Game 2016. Other nominees were ''
Fruit Ninja ''Fruit Ninja'' is a video game developed by Halfbrick originally released on April 21, 2010. In the game, the player must slice fruit that is thrown into the air by swiping the device's touch screen with their finger(s) or (in the case of the ...
'', '' Despicable Me: Minion Rush'', ''
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'' and ''
Temple Run ''Temple Run'' is a 2011 endless runner video game developed and published by Imangi Studios. The player controls an explorer who has obtained an ancient relic and runs from demonic monkey-like creatures chasing them. The game was initially r ...
''. It was also the winner of 9th
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for the Best Social Game.


Controversy

King filed for applications for trademarks on the word "candy" in January 2013 with the
United States Patent and Trademark Office The United States Patent and Trademark Office (USPTO) is an List of federal agencies in the United States, agency in the United States Department of Commerce, U.S. Department of Commerce that serves as the national patent office and trademark ...
, which became publicly known in January 2014. News of these pending trademarks raised concerns from other developers, who feared that King would use their trademark to intimidate smaller developers. In response to this criticism, King decided not to pursue the trademark. The mobile game known as ''CandySwipe'' created in 2010, two years prior to the release of ''Candy Crush Saga'', had many similarities that its independent developer Albert Ransom noticed as ''Candy Crush Saga'' became more successful. Following news of the "candy" trademark, Ransom issued a statement in February 2014, claiming that King had intentionally copied elements from his own game including the app icon, the art for the candy pieces, and sound effects like the level-completion "Sweet!". While details were not given, Ransom stated that he had "amicably" resolved the matter with King by April of that year. During this same period, it was discovered that King had applied for a trademark on the word "saga", and they had taken action against Stoic, the developers of ''
The Banner Saga ''The Banner Saga'' is a tactical role-playing video game developed by Stoic and published by Versus Evil. It was released for personal computers and mobile phones in 2014, for PlayStation 4 and Xbox One in 2016 and for Nintendo Switch in 2018. ...
''; King had attempted to block Stoic's registration of "The Banner Saga", and after the game released in January 2014, it issued a
cease and desist A cease and desist letter is a document sent by one party, often a business, to warn another party that they believe the other party is committing an unlawful act, such as copyright infringement, and that they will take legal action if the oth ...
letter to the developers (King's trademark application was still pending approval at this time). Similar to the ''CandySwipe'' situation, Stoic announced in April 2014 that the situation with King had been resolved with both sides coming to an agreement allowing Stoic to continue to use their name. ''Candy Crush Saga'' also received criticism when it struck a deal with
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to automatically install/reinstall the game on all new computers with then latest
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and already sold devices that had been upgraded to Windows 10 Home, even before Microsoft acquired King's parent company Activision Blizzard in October 2023. ''Candy Crush Saga'' is considered to be an addictive game as it uses a
compulsion loop A compulsion loop, reward loop or core loop is a habitual chain of activities that a user may feel compelled to repeat. Typically, this loop is designed to create a neurochemical reward in the user such as the release of dopamine. Compulsion l ...
that provides pleasurable reinforcement the more one plays. The game was investigated by the UK
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concerning exploitative
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with regards to younger users.


Sequels

In May 2014, a sequel titled ''Candy Crush Soda Saga'' was
soft launch A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public. Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it wi ...
ed by King, with a similar design but new gameplay dynamics, such as a soda bottle piece that can shift gravity. On October 20, 2014, the Facebook version of ''Candy Crush Soda Saga'' was released worldwide and the mobile app was released in November on the Android and iOS platforms. The app was subsequently made available for
Windows 10 Windows 10 is a major release of Microsoft's Windows NT operating system. The successor to Windows 8.1, it was Software release cycle#Release to manufacturing (RTM), released to manufacturing on July 15, 2015, and later to retail on July 2 ...
and
Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...
in October 2015. Among other gameplay changes, ''Candy Crush Soda Saga'' introduces soda candies that release soda that fill the puzzle board from the bottom up, causing candies to float up to the highest soda level. In September 2015, another sequel named ''Candy Crush Jelly Saga'' was soft-launched in various countries for the Android platform, followed by a worldwide release in January 2016. Initially it was not made available on Facebook unlike previous titles but was released on Android and iOS in May 2016. The Facebook version appears to no longer require Adobe Flash to play. The game introduces jelly-filled squares. Matches made with candies occupying jelly-filled squares will generally cause all squares that were part of the match to become jelly-filled, with the goal of making all squares on the gameboard filled with jelly to complete the puzzle. A third sequel, ''Candy Crush Friends Saga'', was released on both iOS and Android in October 2018. Prior to each round, the player may have the ability to select one of the series' characters to assist with the puzzle. Each character has a power that activates after a certain number of candies of a specific color are collected, such as converting a candy on the board to a wrapped candy. This game earned $5.6 million in its first month, and $10 million by June 2019.


Television show

CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
produced a live-action ''Candy Crush'' game show in partnership with King that premiered on July 9, 2017. It was an hour-long competition among several two-person teams using interactive games that are based on ''Candy Crush''. The show was produced by
Lionsgate Lions Gate, Lion Gate or similar terms may refer to: Gates *Lion Gate at Mycenae in Greece *Lion Gate, one of the entrances to the ancient Hittite city of Hattusa, now in Turkey *Lion Gate, one of the entrances to the gardens of Hampton Court Pala ...
with executive producer
Matt Kunitz Matt Kunitz (born November 5, 1968) is an American television producer who specializes in reality television. In July 2008, the ''Los Angeles Times'' named him "The King of Reality TV." Biography Kunitz was supervising producer of ''The Real Wor ...
, and with collaboration by Sebastian Knutsson, the creative developer of the first ''Candy Crush'' game.
Mario Lopez Mario Lopez (born October 10, 1973) is an American actor and television host. He has appeared on several television series, in films, and on Broadway theatre, Broadway. He is known for his portrayal of A.C. Slater on ''Saved by the Bell'', ''S ...
hosted the show. Four teams play in each episode doing various challenges based on the ''Candy Crush'' game, with the winning team earning a guaranteed $100,000.


In popular culture

The game is featured in
Psy Park Jae-sang (; born December 31, 1977), better known by his stage name Psy ( ; ), is a South Korean rapper and singer-songwriter, known domestically for his humorous music videos and stage performances and internationally for his hit singl ...
's music video "
Gentleman ''Gentleman'' (Old French: ''gentilz hom'', gentle + man; abbreviated ''gent.'') is a term for a chivalrous, courteous, or honorable man. Originally, ''gentleman'' was the lowest rank of the landed gentry of England, ranking below an esquire ...
". Part of ''
The Emoji Movie ''The Emoji Movie'' is a 2017 American animated comedy film produced by Columbia Pictures and Sony Pictures Animation, and distributed by Sony Pictures Releasing. The film was directed by Tony Leondis from a screenplay he co-wrote with Eric Si ...
'' takes place within ''Candy Crush Saga''. ''Candy Crush Saga'' was used as a challenge theme for an episode of the sixth season of ''Project Runway All Stars''. In February 2025,
make-up artist A make-up artist, also called a makeup artist, and often shortened to MUA, is an artist whose medium is the human body, applying makeup and Prosthetic makeup, prosthetics on others for theatre, television, film, fashion, magazines and other simil ...
Pat McGrath launched a cosmetics line based on the game, called ''Pat McGrath Labs x Candy Crush Saga'', which featured
lipstick Lipstick is a cosmetics, cosmetic product used to apply coloration and texture to lips, often made of wax and oil. Different pigments are used to produce color, and minerals such as silica may be used to provide texture. The use of lipstick ...
and
nail polish Nail polish (also known as nail varnish in British English or nail enamel) is a lacquer that can be applied to the human Nail (anatomy), fingernails or toenails to decorate and protect the nail plates. The formula has been revised repeatedly t ...
in colors and packagings inspired by ''Candy Crush Saga''.


References


External links


Official website
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