Destination Canada, formerly the Canadian Tourism Commission (CTC; (CCT)), was created in 1995 to promote

tourism in Canada Canada has a large domestic and foreign tourism industry. The second largest country in the world, Canada's wide geographical variety is a significant tourist attractor. Much of the country's tourism is centred in the following regions: Toronto, ...

. It is a

Crown corporation Crown corporation () is the term used in Canada for organizations that are structured like private companies, but are directly and wholly owned by the government. Crown corporations have a long-standing presence in the country, and have a sign ...

, wholly owned by the

Government of Canada The Government of Canada (), formally His Majesty's Government (), is the body responsible for the federation, federal administration of Canada. The term ''Government of Canada'' refers specifically to the executive, which includes Minister of t ...

, which reports to the Minister of Small Business and Tourism and the

Minister of Innovation, Science and Economic Development The minister of industry () is the minister of the Crown in the Canadian Cabinet who is responsible for Innovation, Science and Economic Development Canada. The minister of industry is also the minister responsible for Statistics Canada. By ...

. Destination

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

states that it "is dedicated to promoting the growth and profitability of the Canadian tourism industry by

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

Canada as a desirable travel destination and providing timely and accurate information to the Canadian tourism industry to assist in its decision making." It also claims to "recognise that the greatest source of tourism knowledge and expertise rests with the tourism industry itself. Therefore, Destination Canada designs, delivers and funds marketing and research initiatives in

partnership A partnership is an agreement where parties agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments or combinations. Organizations ...

with provincial and regional tourism associations, government agencies, hoteliers, tour operators,

airlines An airline is a company that provides air transport services for traveling passengers or freight (cargo). Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in ...

and attractions managers." It has operated marketing campaigns in

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

and the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. The organization is headed by a 10-person

board of directors A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...

which is overseen by a President and chief executive officer, chosen from the combined private and public sector nature of the industry to represent the various

regions of Canada The list of regions of Canada is a summary of geographical areas on a hierarchy that ranges from national (groups of provinces and territories) at the top to local regions and sub-regions of provinces at the bottom. Administrative regions that ran ...

as well as the country's

demographic Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analy ...

composition.

References

External links

Official website
Canadian federal Crown corporations Tourism in Canada Tourism agencies Government agencies established in 1995 Innovation, Science and Economic Development Canada {{Canada-gov-stub

See also

References

External links