Call-Push-Shock (CPS) is a national collaborative movement co-sponsored by Parent Heart Watch (PHW) and Sudden Cardiac Arrest Foundation (SCAF). It is designed to drive public awareness, understanding, and action in cases of out-of-hospital cardiac arrest and increase survival rates by speaking in one voice across multiple organizations. CPS urges the public, when it witnesses sudden cardiac arrest, to call 911, provide CPR, and use an automated external defibrillator (AED), if available. The CPS concept is based on

consumer research Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix i ...

conducted by StrataVerve for SCAF. This research also led to development of tested definition of sudden cardiac arrest written at an 8th grade level. CPS was developed in response to a 2015 report from a workshop hosted by the

Institute of Medicine The National Academy of Medicine (NAM), formerly called the Institute of Medicine (IoM) until 2015, is an American nonprofit, non-governmental organization. The National Academy of Medicine is a part of the National Academies of Sciences, En ...

(now the National Academy of Medicine). Among other things, the IOM report recommended crystallizing messaging to promote public awareness; using a singular, simple, concise, easy-to communicate, and compelling message; establishing a public awareness campaign; and establishing a cardiac arrest collaborative. PHW and SCAF launched CPS in June 2018 during National CPR-AED Awareness Week. More than 50 organizations have joined CPS since its inception, including the

Centers for Disease Control and Prevention The Centers for Disease Control and Prevention (CDC) is the national public health agency of the United States. It is a United States federal agency, under the Department of Health and Human Services, and is headquartered in Atlanta, Georg ...

. An abstract on CPS was published by the

American Heart Association The American Heart Association (AHA) is a nonprofit organization in the United States that funds cardiovascular medical research, educates consumers on healthy living and fosters appropriate cardiac care in an effort to reduce disability and death ...

in 2019.

References

Health charities in the United States Emergency medicine organisations {{US-health-org-stub