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Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative data, qualitative and quantitative data, quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves employing a data-driven marketing approach to specify the data required to address these issues, then designing the method for collecting information and implementing the data collection process. After analyzing the collected data, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business process, business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically with marketing pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Qualitative Data
Qualitative properties are properties that are observed and can generally not be measured with a numerical result, unlike Quantitative property, quantitative properties, which have numerical characteristics. Description Qualitative properties are properties that are observed and can generally not be measured with a numerical result. They are contrasted to Quantitative property, quantitative properties which have numerical characteristics. Evaluation Although measuring something in qualitative terms is difficult, most people can (and will) make a judgement about a behaviour on the basis of how they feel treated. This indicates that qualitative properties are closely related to emotional impressions. A test method can result in qualitative data about something. This can be a categorical result or a binary classification (e.g., pass/fail, go/no go, Conformity, conform/non-conform). It can sometimes be an engineering judgement. Categorization The data that all share a qualitat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Economy
A market economy is an economic system in which the decisions regarding investment, production, and distribution to the consumers are guided by the price signals created by the forces of supply and demand. The major characteristic of a market economy is the existence of factor markets that play a dominant role in the allocation of capital and the factors of production. Market economies range from minimally regulated free market and '' laissez-faire'' systems where state activity is restricted to providing public goods and services and safeguarding private ownership, to interventionist forms where the government plays an active role in correcting market failures and promoting social welfare. State-directed or dirigist economies are those where the state plays a directive role in guiding the overall development of the market through industrial policies or indicative planning—which guides yet does not substitute the market for economic planning—a form sometimes r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ernest Dichter
Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research". Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas. Early life and education Dichter was born to Jewish family on 14 August 1907 in Vienna. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charles Coolidge Parlin
Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the ''Saturday Evening Post''. He is credited as being the founder and a "pioneer" in the area of market research. Career Parlin worked as a member of the United States Food Administration while it was run by Herbert Hoover during World War I before becoming a schoolteacher in De Pere, Wisconsin. He would then move on to be the Principal of the Wausau Senior High School and concurrently as President of the Wisconsin State Teachers' Association. In 1911, he was hired by the Curtis Publishing Company in a job that had no clearly defined title, as the work he was doing had not previously been done. Parlin came up with the name "commercial research" for his work, which would later end up being changed to market research. The company had just bought out the magazine, '' Country Gentleman'', but ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tin Toys
A tin toy, or tin lithograph toy, is a mechanical toy made out of tinplate and colorfully painted by chromolithography to resemble primarily a character or vehicle. History Tinplate was used in the manufacture of toys beginning in the mid-19th century. The invention of sheet metal stamping machines in 1815 allowed for the mass production of inexpensive toys. Tin toys were made from thin sheets of steel plated with tin, hence the name ''tinplate''. Tin toys were a cheap and durable substitute for wooden toys. The toys were originally assembled and painted by hand. Spring-activated tin toys originated in Germany in the 1850s. In the late 1880s offset lithography was used to print designs on tinplate. After the colorful designs were printed on the metal, they were formed by dies and assembled with small tabs. The lightweight nature of the toys allowed them to be shipped less expensively and easier than the heavier cast iron toys. Germany was the major producer of tin toys in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high-yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) seller ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Differentiation
In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 book, '' The Theory of Monopolistic Competition''. Rationale Firms have different resource endowments that enable them to construct specific competitive advantages over competitors. Resource endowments allow firms to be different, which reduces competition and makes it possible to reach new segments of the market. Thus, differentiation is the process of distinguishing the differences of a product or offering from others, to make it more attractive to a particular target market. Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daniel Defoe
Daniel Defoe (; born Daniel Foe; 1660 – 24 April 1731) was an English writer, merchant and spy. He is most famous for his novel ''Robinson Crusoe'', published in 1719, which is claimed to be second only to the Bible in its number of translations. He has been seen as one of the earliest proponents of the English novel, and helped to popularise the form in Britain with others such as Aphra Behn and Samuel Richardson. Defoe wrote many political tracts, was often in trouble with the authorities, and spent a period in prison. Intellectuals and political leaders paid attention to his fresh ideas and sometimes consulted him. Defoe was a prolific and versatile writer, producing more than three hundred works—books, pamphlets, and journals—on diverse topics, including politics, crime, religion, marriage, psychology and the supernatural. He was also a pioneer of business journalism and economic journalism. Early life Daniel Foe was probably born in Fore Street, London, Fore Street ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johann Fugger
The House of Fugger () is a German family that was historically a prominent group of European bankers, members of the fifteenth- and sixteenth-century mercantile patriciate of Augsburg, international mercantile bankers, and venture capitalists. Alongside the Welser family, the Fugger family controlled much of the European economy in the sixteenth century and accumulated enormous wealth. The Fuggers held a near monopoly on the European copper market. This banking family replaced the Medici family who influenced all of Europe during the Renaissance. The Fuggers took over many of the Medicis' assets and their political power and influence. They were closely affiliated with the House of Habsburg whose rise to world power they financed. Unlike the citizenry of their hometown and most other trading patricians of German free imperial cities, such as the Tuchers, they never converted to Lutheranism, as presented in the Augsburg Confession, but rather remained with the Roman Catholic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Policies
Public policy is an institutionalized proposal or a decided set of elements like laws, regulations, guidelines, and actions to solve or address relevant and problematic social issues, guided by a conception and often implemented by programs. These policies govern and include various aspects of life such as education, health care, employment, finance, economics, transportation, and all over elements of society. The implementation of public policy is known as public administration. Public policy can be considered the sum of a government's direct and indirect activities and has been conceptualized in a variety of ways. They are created and/or enacted on behalf of the public, typically by a government. Sometimes they are made by Non-state actors or are made in co-production with communities or citizens, which can include potential experts, scientists, engineers and stakeholders or scientific data, or sometimes use some of their results. They are typically made by policy-makers af ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pricing
Pricing is the Business process, process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product. Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and Distribution (business), place. Price is the only revenue generating element among the four Ps, the rest being cost center (business), cost centers. However, the other Ps of marketing will contribute to decreasing price elasticity and so enable price increases to drive greater revenue and profits. Pricing can be a manual or automatic process of applying prices to purchase and sales orders, based on factors such as a fixed amount, quantit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Management
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. Compare marketology, which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions". Structure Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others. In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
