Grupo Cadena, formerly known as Cadena Baja California, was a media company based in

Tijuana Tijuana is the most populous city of the Mexican state of Baja California, located on the northwestern Pacific Coast of Mexico. Tijuana is the municipal seat of the Tijuana Municipality, the hub of the Tijuana metropolitan area and the most popu ...

Baja California Baja California, officially the Free and Sovereign State of Baja California, is a state in Mexico. It is the northwesternmost of the 32 federal entities of Mexico. Before becoming a state in 1952, the area was known as the North Territory of B ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

, with business offices in

San Diego, California San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. CBC had media properties located in Tijuana,

Ensenada Ensenada ("inlet") is a city in Ensenada Municipality, Baja California, situated on the Pacific Coast of Mexico. Located on Bahía de Todos Santos, the city had a population of 279,765 in 2018, making it the third-largest city in Baja Californ ...

Tecate Tecate () is a city in Tecate Municipality, Baja California. It is across the Mexico–United States border, Mexico–US border from Tecate, California. As of 2019, the city had a population of 108,860 inhabitants, while the metropolitan area ha ...

and

Mexicali Mexicali (; ) is the capital city of the States of Mexico, Mexican state of Baja California. The city, which is the seat of the Mexicali Municipality, has a population of 689,775, according to the 2010 census, while the Calexico–Mexicali, Cale ...

History

CBC, began in 1936 with the establishment of radio station

XEBG-AM XEBG-AM (1550 AM) is a radio station in Tijuana Tijuana is the most populous city of the Mexican state of Baja California, located on the northwestern Pacific Coast of Mexico. Tijuana is the municipal seat of the Tijuana Municipality, the hub ...

in Tijuana, followed in 1950 by XEDX-AM in Ensenada,

XEMBC-AM XEMBC-AM is a radio station on 1190 AM in Mexicali, Baja California, Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the ...

in Mexicali in 1964, and

XEWV-FM XEWV-FM is a radio station in Mexicali, Baja California, broadcasting on 106.7 MHz and it airs as a Regional Mexican and Latin Music music format and its known as Party Mix. History XEWV-FM received its concession in June 1965 for operation on 89 ...

in 1974. In 1990, CBC established its first television station,

XHBJ-TV XHBJ-TDT channel 45 is a television station in Tijuana, Baja California, Mexico, and serving San Diego, California, United States owned by Media Sports de México, S.A. de C.V. and operated by PSN Primer Sistema de Noticias History XHBJ's conce ...

channel 45 in the city of Tijuana. In 1994,

XHMORE-FM XHMORE-FM (98.9 MHz) is a radio station in Tijuana, Baja California, Mexico. It is operated by Esquina 32 and broadcasts a Regional Mexican and Latin music format known as "Party Mix" to the San Diego–Tijuana region. History XHMORE started as ...

began broadcasting; the station currently carries a

Rock en Español Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

format as "More FM 98.9", since September 2010. The More FM branding and format would later be carried over to

Mexicali on September 9, 2011. Also part of the CBC family is

XESPN-AM XESPN-AM 800 is a radio station that serves the Tijuana-San Diego area. It is operated by Esquina 32. It airs a Spanish-language adult hits music format known as Norte 800 AM. 800 AM is a Mexican clear-channel frequency on which XEROK-AM in Ci ...

; formerly an affiliate of

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

, the station changed to a news/talk format as "Noticias 800" on November 1, 2010. On January 24, 2011, CBC converted "CBC Radio" stations XEBG-AM, XEMBC-AM and Ensenada station XEDX-AM to a new news/talk format, under the "Cadena" branding. XESPN was later also rebranded as Cadena 800 AM. In November 2019, XHBJ ceased to be a Televisa broadcaster and was renamed ¨45 TV Tijuana¨ with programming from Multimedios TV, XHILA-TDT Mexicali and news cuts from the ¨Cadena¨ news department. And a show from its sister station MORE FM 98/9. In January 2020 XEWV-FM changed its format, from MORE FM to Suena FM with pop music in Spanish. On May 22, 2022 Tijuana XESPN-AM 800 kHz XEBG-AM 1550 kHz XHMORE-FM 98.9 MHz & Mexicali XEMBC-AM 1190 kHz went off the air and its programming is online-only.San Diego Targeting Mexican Licenses Move Online Only
Radioinsight - May 23, 2022

Stations

Cadena also formerly owned

XEMMM-AM XEMMM-AM is a radio station in Mexicali, Baja California, Mexico, broadcasting on 940 kHz. The station is owned by Radio Cañón and carries the W Radio news/talk format from Radiópolis. History XEWV-AM received its concession in March 19 ...

in Mexicali, which began as XEWV-AM in 1955 and was acquired along with XEWV-FM in 1974. CBC sold XEMMM to

Organización Editorial Mexicana Organización Editorial Mexicana, also known as OEM, is the largest Mexican print media company and the largest newspaper company in Latin America. The company owns a large newswire service, it includes 70 Mexican daily newspapers, 24 radio statio ...

's ABC Radio division in 2004.

References

External links

Official Cadena Baja California website
{{Cadena Baja California Broadcasting companies of Mexico Mass media in Tijuana Companies based in Tijuana Mass media companies established in 1936 Mexican companies established in 1936