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''CW Football Saturday'' is a presentation of
college football College football is gridiron football that is played by teams of amateur Student athlete, student-athletes at universities and colleges. It was through collegiate competition that gridiron football American football in the United States, firs ...
on
The CW The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...
through
CW Sports CW Sports is the sports programming division of The CW that is responsible for sports broadcasts carried on the network. The division was formed in 2023 with The CW's acquisition of broadcast rights to LIV Golf. The CW also airs college football ...
. The CW began carrying college football broadcasts on September 9, 2023, with a package of
Atlantic Coast Conference The Atlantic Coast Conference (ACC) is a collegiate List of NCAA conferences, athletic conference in the United States. Headquartered in Charlotte, North Carolina, the ACC's eighteen member universities compete in the National Collegiate Athlet ...
games sub-licensed from and produced by
Raycom Sports Raycom Sports is a Charlotte, North Carolina–based producer of sports television programs owned by Gray Media. It was founded in 1979 by husband and wife, Rick and Dee Ray. In the 1980s, Raycom Sports established a prominent joint venture wi ...
(billed as the ''ACC on The CW''), as well as coverage of the Arizona Bowl sub-licensed from
Barstool Sports Barstool Sports is an American blog website and digital media company headquartered in New York City that publishes sports journalism and pop culture-related content. It is owned by Dave Portnoy, who founded the company in 2003 in Milton, Massa ...
. In 2024,
CW Sports CW Sports is the sports programming division of The CW that is responsible for sports broadcasts carried on the network. The division was formed in 2023 with The CW's acquisition of broadcast rights to LIV Golf. The CW also airs college football ...
reached an agreement with the
Pac-12 The Pac-12 Conference is a collegiate athletic conference in the Western United States. It participates at the National Collegiate Athletic Association (NCAA) Division I level for all sports, and its football teams compete in the Football Bowl ...
—which, due to realignment, had been reduced to two teams for at least the 2024 and 2025 seasons—to broadcast most
Oregon State University Oregon State University (OSU) is a Public university, public Land-grant university, land-grant research university in Corvallis, Oregon, United States. OSU offers more than 200 undergraduate degree programs and a variety of graduate and doctor ...
and
Washington State University Washington State University (WSU, or colloquially Wazzu) is a Public university, public Land-grant university, land-grant research university in Pullman, Washington, United States. Founded in 1890, WSU is also one of the oldest Land-grant uni ...
home games during the 2024 season. The games are produced by the Pac-12's media department, which CW Sports also subcontracted to produce studio programming for its college football coverage.


History

After
Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarters in Irving, Texas, Midtown Manhattan, and Chicago. The company is the largest television station owner in the United States, owning 197 television station ...
acquired a majority stake in The CW, the company began efforts to broaden the network's demographic reach to encompass older viewers within the
key demographic The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally ...
and
linear television Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly, or season-long schedule. Modern broadcasters use broadcast automatio ...
viewership, citing preferences towards streaming platforms by younger viewers. This would include an increased focus on imported programs from other countries, and sports programming. The network began to establish a
sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...
division in 2023, initially with the acquisition of U.S. rights to the
LIV Golf League LIV Golf ( ) is a professional men's golf tour. The name "LIV" refers to the Roman numerals for 54, the number of holes played at LIV events. The first LIV Golf Invitational Series event started on 9 June 2022, at the Centurion Club near St Alba ...
.
Raycom Sports Raycom Sports is a Charlotte, North Carolina–based producer of sports television programs owned by Gray Media. It was founded in 1979 by husband and wife, Rick and Dee Ray. In the 1980s, Raycom Sports established a prominent joint venture wi ...
has had a long-standing relationship with the
Atlantic Coast Conference The Atlantic Coast Conference (ACC) is a collegiate List of NCAA conferences, athletic conference in the United States. Headquartered in Charlotte, North Carolina, the ACC's eighteen member universities compete in the National Collegiate Athlet ...
, having syndicated ACC basketball games, and later football, since 1982. Raycom maintained the rights to this package after ESPN acquired the conference's media rights in 2010. The broadcast television package ended after the 2018–19 season, when ESPN acquired its inventory for its new
ACC Network ACC Network (ACCN) is an American multinational subscription-television channel owned and operated by ESPN Inc. Dedicated to coverage of the Atlantic Coast Conference, it was announced in July 2016 and launched on August 22, 2019. The channel ...
cable channel. As an aspect of this agreement, Raycom also held rights to syndicate a separate package of ACC telecasts to
regional sports network A regional sports network (RSN) in the United States and Canada is a television channel that presents sports programming to a local media market or geographical region. Such channels often focus on one or a few teams who currently play in Major L ...
s. In June 2023,
Bally Sports FanDuel Sports Network (formerly Bally Sports) is a group of regional sports networks in the United States owned by Main Street Sports Group (formerly Diamond Sports Group). The networks carry regional broadcasts of sporting events from variou ...
—the package's primary rightsholder—announced that it would drop the ACC RSN package, amid the bankruptcy of parent company
Diamond Sports Group Main Street Sports Group LLC (formerly known as Diamond Sports Group LLC) is an American media and entertainment company. The company operates FanDuel Sports Network, a group of regional sports channels that was formerly known as Fox Sports Netw ...
. The following month, Raycom announced that it had sold the package to The CW, consisting of 13 football games, 28 men's basketball games, and 9 women's basketball games per-season. The CW aired its first ACC football broadcast on September 9, 2023, featuring
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
at
Pittsburgh Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
. On November 30, 2023, The CW reached an agreement with
Barstool Sports Barstool Sports is an American blog website and digital media company headquartered in New York City that publishes sports journalism and pop culture-related content. It is owned by Dave Portnoy, who founded the company in 2003 in Milton, Massa ...
to simulcast its coverage of the Arizona Bowl, which was previously exclusive to Barstool’s social media platforms since 2021. On March 26, 2024, it was reported by sports columnist
John Canzano John Canzano is an American sports columnist, radio talk show host on Portland's 750 AM "The Game". The show is also syndicated in Eugene, Medford, Roseburg and Klamath Falls, Oregon. He now writes his column aJohnCanzano.comand hosts a daily ...
that CW Sports was nearing an agreement with the
Pac-12 Conference The Pac-12 Conference is a collegiate List of NCAA conferences, athletic conference in the Western United States. It participates at the National Collegiate Athletic Association (NCAA) NCAA Division I, Division I level for all sports, and its Co ...
—whose membership had been reduced to
Oregon State Oregon State University (OSU) is a public land-grant research university in Corvallis, Oregon, United States. OSU offers more than 200 undergraduate degree programs and a variety of graduate and doctoral degrees through all 11 of the universit ...
and
Washington State Washington, officially the State of Washington, is a state in the Pacific Northwest region of the United States. It is often referred to as Washington State to distinguish it from the national capital, both named after George Washington ...
as a result of realignment—to televise the two teams' home games during the 2024 season. The deal was officially announced on May 14, under which The CW would air 11 broadcasts between the two teams (the remaining two were aired by
Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...
). As part of the expansion, The CW also rebranded its coverage as ''CW Football Saturday'', adding a new pre-game show hosted by
Mike Yam Mike Yam is an American studio host for the NFL Network and author of the children's book ''Fried Rice and Marinara''. Previously, he was hired to be the lead studio host for the Pac-12 Network where he worked from 2012 to 2020. Prior to his a ...
, and former Fox Sports personality
Thom Brennaman Thomas Wade Brennaman (born September 12, 1963) is an American television sportscaster, currently the lead announcer for CW Sports college football games. He is the son of former Cincinnati Reds radio sportscaster Marty Brennaman. He served as ...
as lead commentator for ACC games and selected Pac-12 games. The Pac-12 games, as well as the new studio show, are being produced by the Pac-12's in-house media department Pac-12 Enterprises (which consists of the remainder of
Pac-12 Network The Pac-12 Network (P12N), sometimes referred to as Pac-12 Networks, was an American sports-oriented digital cable and satellite television network owned by the Pac-12 Conference. The network's studio and production facilities were headquartere ...
's staff). Both ''CW Football Saturday'' and the Pac-12 football broadcasts would feature a number of former Pac-12 Network personalities, including Yam and commentators such as
Ted Robinson Ted Robinson may refer to: * Ted Robinson (American football) (1904–?), American college football player and coach * Ted Robinson (footballer) (1903–1972), English footballer with Southampton, Southport and Wigan Athletic * Ted Robinson (golf c ...
. On May 29, 2024, with Barstool ending its title sponsorship and broadcast rights to the bowl after 2023, CW Sports acquired rights to the
2024 Arizona Bowl The 2024 Arizona Bowl was a college football bowl game played on December 28, 2024, at Arizona Stadium in Tucson, Arizona. The ninth annual Arizona Bowl featured Colorado State and Miami University. The game began at approximately 2:30 p.m. ...
. In April 2025, The CW announced a one-year renewal of its agreement with the Pac-12, with plans to air nine Oregon State and Washington State home games in the 2025 season (the remaining four will be split between
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
and
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
).


Production

With the limited turnaround time between the announcement and the start of the 2023 ACC football season, Raycom and The CW subcontracted resources from other broadcasters for its initial season of college football broadcasts, including ESPN (the conference's main rightsholder) temporarily allowing use of the ''
ESPN College Football ''ESPN College Football'' is the branding used for broadcasts of NCAA Division I FBS college football across ESPN properties, including ESPN, ESPN2, ESPN3, ESPN+, ABC, ESPN Classic, ESPN Deportes, ESPNews and ESPN Radio. ''ESPN College Fo ...
'' on-air graphics (pending the development of a dedicated CW Sports graphics package in time for basketball season), and its first game at Pitt sharing resources with
Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...
(which was already at
Acrisure Stadium Acrisure Stadium, formerly (and still colloquially) known as Heinz Field, is a football stadium located in the North Shore neighborhood of Pittsburgh, Pennsylvania. It primarily serves as the home of the Pittsburgh Steelers of the National Foot ...
for an NFL broadcast the following afternoon). Notably, the games are not available live on streaming-specific services like The CW app (replays of Pac 12 games are available on a next day on demand basis) but are available through streaming TV providers. For the 2024 season, the production was rebranded as ''CW Football Saturday'' with a new on-air graphics package; Raycom continues to produce the ACC games under the new banner, while the Pac-12 portion of the package, as well as studio coverage, is produced from the new Pac-12 Studios in
San Ramon, California San Ramon (Spanish language, Spanish: ''San Ramón'', meaning "Saint Raymond") is a city in Contra Costa County, California, United States, located within the San Ramon Valley, and east of San Francisco. San Ramon's population was 84,605 per th ...
(which had opened as a new facility for Pac-12 Network the previous season). Sister cable network
NewsNation NewsNation is an American cable news network owned by Nexstar Media Group. Known for most of its history as Superstation WGN before becoming WGN America in 2008, it relaunched on March 1, 2021, as a cable news network named after its flagship n ...
began to also be used as an overflow during doubleheaders. The
TCU Horned Frogs The TCU Horned Frogs are the athletic teams that represent Texas Christian University. The 18 varsity teams participate in National Collegiate Athletic Association, NCAA Division I and in the Football Bowl Subdivision (FBS) for football, competi ...
' Iron Skillet rivalry game against the
SMU Mustangs The SMU Mustangs are the sport, athletic teams that represent Southern Methodist University in University Park, Texas, United States. SMU was founded in 1911 and joined the Southwest Conference, competing against Baylor Bears, Baylor, Rice Owls, ...
was televised as part of the CW's ACC package in 2024; the team promoted the game via a video satirizing ESPN's " This is ''SportsCenter''" commercials entitled "one treefroghill" (referencing former CW series '' One Tree Hill''), seemingly dissing the network by saying that the game was "unfortunately" on The CW. When SMU beat TCU in the game (its first victory in the rivalry since 2021), the ACC's X account quipped "'Thank goodness it was only on The CW' – TCU fans, probably."


On-air talent

*
Thom Brennaman Thomas Wade Brennaman (born September 12, 1963) is an American television sportscaster, currently the lead announcer for CW Sports college football games. He is the son of former Cincinnati Reds radio sportscaster Marty Brennaman. He served as ...
(play-by-play) *
Ted Robinson Ted Robinson may refer to: * Ted Robinson (American football) (1904–?), American college football player and coach * Ted Robinson (footballer) (1903–1972), English footballer with Southampton, Southport and Wigan Athletic * Ted Robinson (golf c ...
(play-by play) *
Tom Werme Tom Werme is a television sports announcer who currently calls ACC College Basketball and Football for ACC on The CW, The CW broadcasts produced by Raycom Sports and Major League Lacrosse games for the Charlotte Hounds on ESPN3. Biography Werme ...
(alternate play-by-play) * Evan Lepler (alternate play-by-play) *
Max Browne Max Austin Browne (born February 2, 1995) is an American football analyst and former quarterback. He played college football for the USC Trojans (2013–2016) and Pittsburgh Panthers (2017). Browne committed to USC on April 4, 2012, during his ...
(color) * James Bates (alternate color) * David Archer (alternate color) * Treavor Scales (sideline reporter) * Tabitha Turner (alternate sideline reporter) * Heidi Watney (alternate sideline reporter) *
Mike Yam Mike Yam is an American studio host for the NFL Network and author of the children's book ''Fried Rice and Marinara''. Previously, he was hired to be the lead studio host for the Pac-12 Network where he worked from 2012 to 2020. Prior to his a ...
(pregame and halftime studio host)


''CW Courtside Saturday''

''CW Courtside Saturday'' is the presentation of
Atlantic Coast Conference The Atlantic Coast Conference (ACC) is a collegiate List of NCAA conferences, athletic conference in the United States. Headquartered in Charlotte, North Carolina, the ACC's eighteen member universities compete in the National Collegiate Athlet ...
college basketball College basketball is basketball that is played by teams of Student athlete, student-athletes at universities and colleges. In the Higher education in the United States, United States, colleges and universities are governed by collegiate athle ...
on
The CW The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...
through
CW Sports CW Sports is the sports programming division of The CW that is responsible for sports broadcasts carried on the network. The division was formed in 2023 with The CW's acquisition of broadcast rights to LIV Golf. The CW also airs college football ...
. Through the same agreement which allows the network to carry ACC football, The CW has the rights to 28 men's basketball games and 11 women's basketball games per-season. Like ACC football games, the basketball telecasts are produced by
Raycom Sports Raycom Sports is a Charlotte, North Carolina–based producer of sports television programs owned by Gray Media. It was founded in 1979 by husband and wife, Rick and Dee Ray. In the 1980s, Raycom Sports established a prominent joint venture wi ...
. In December 2024, The CW acquired the rights to two additional ACC women's basketball games.


References

{{CWNetwork Shows The CW original programming 2023 American television series debuts College football television series Atlantic Coast Conference football 2020s American television series