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The Cookie Jar Group, commonly known as simply Cookie Jar and formerly known as CINAR, was a Canadian
animation studio An animation studio is a company producing animation, animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales ...
, media production and distribution company that existed from 1976 until it was folded into DHX Media, now
WildBrain WildBrain Ltd. is a Canadian media, animation studio, production company, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest independent library of Children's tel ...
, on December 25, 2014. The company was first established in 1976 as CINAR Films Inc., a
Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
-based studio that was heavily involved in children's entertainment. Its business model, which included the licensing of its properties into educational markets, had a significant impact on its success; by 1999, CINAR held CDN$1.5 billion of the overall children's television market. In the 2000s, CINAR became the subject of multiple business scandals, including accusations that the company had used offshore accounts to transfer money out of the company, had plagiarized the concept of one of its series, and had obfuscated the involvement of U.S. screenwriters in its productions in order to continue receiving Canadian
tax credit A tax credit is a tax incentive which allows certain taxpayers to subtract the amount of the credit they have accrued from the total they owe the state. It may also be a credit granted in recognition of taxes already paid or a form of state "dis ...
s for domestic productions. Over a decade later, these scandals would result in criminal charges, convictions, and fines for four suspects, which included two executives at the company, co-founder Ronald A. Weinberg and chief financial officer Hasanain Panju. CINAR was sold in 2004 for $190 million to a group led by Michael Hirsh, the founder of
Nelvana Nelvana Limited (; also known as Nelvana Enterprises, Nelvana International or Nelvana Digital; commonly known as Nelvana; stylized as "nelvana") is a Canadian animation studio and entertainment production company owned by Corus Entertainment s ...
, and changed its name to Cookie Jar Group. In 2008, they agreed to acquire
DIC Entertainment DIC Entertainment Corporation (; also known as DIC Audiovisuel, DIC Enterprises, DIC Animation City, DIC Entertainment, L.P., and DIC Productions, sometimes stylized as DİC) was a French American film and television production company that ...
, expanding its library. On August 20, 2012, DHX Media announced its intent to acquire Cookie Jar, in a deal that would make DHX the largest independent owner of children's television programming, and by December 25, 2014, Cookie Jar was folded into DHX Media.


History


As CINAR

After their meeting in
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
,
Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
, in 1976, Micheline Charest and Ronald A. Weinberg organized an event for a women's film festival and worked at distributing foreign films to U.S. theatres. The couple moved to
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
and formed CINAR, a film and television distribution company. In 1984, CINAR changed their focus from media distribution to production and moved operations to
Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
,
Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...
, where they concentrated on family-oriented television programming, including '' The Little Lulu Show'', '' Animal Crackers'', ''
Emily of New Moon ''Emily of New Moon'' is the first in a series of novels by Lucy Maud Montgomery about a Canadian orphan girl growing up in Prince Edward Island. Montgomery is also the author of ''Anne of Green Gables'' series. It was first published in 1923. ...
'', ''
Mona the Vampire ''Mona the Vampire'' is an animated children's television series based on the children's book of the same name written and illustrated by Sonia Holleyman (itself adapted to the novel series, itself illustrated by Holleyman and written by Hia ...
'', and ''
The Wombles ''The Wombles'' are fictional pointy-nosed, furry creatures created by Elisabeth Beresford and originally appearing in a series of children's novels from 1968. They live in burrows, where they aim to help the environment by collecting and recycl ...
'', as well as the English and French dubs of the Japanese series '' Adventures of the Little Koala'', '' Ronin Warriors'', '' The Adventures of Albert and Sidney'', and '' The Wonderful Wizard of Oz'', the Spanish television series '' The World of David the Gnome'', and the English dub of '' Ultraseven''. As a production company, CINAR was also involved in the work of ''
Are You Afraid of the Dark? ''Are You Afraid of the Dark?'' is a children's horror anthology television series created by D. J. MacHale and Ned Kandel. The original series aired on Nickelodeon in the United States from August 15, 1992 to February 3, 1996, and also o ...
'', '' A Bunch of Munsch'', '' The Busy World of Richard Scarry'', ''
Madeline ''Madeline'' is a media franchise that originated as a series of children's books written and illustrated by Ludwig Bemelmans. The books have been adapted into numerous formats, spawning telefilms, television series and a live action feature fi ...
'' (specials 2 to 6), '' The Real Story of Happy Birthday to You'', '' The Country Mouse and the City Mouse Adventures'', '' Space Cases'', and its most well-known works, ''
Arthur Arthur is a masculine given name of uncertain etymology. Its popularity derives from it being the name of the legendary hero King Arthur. A common spelling variant used in many Slavic, Romance, and Germanic languages is Artur. In Spanish and Ital ...
'', ''
Zoboomafoo ''Zoboomafoo'' is a live-action/animated children's television series that originally aired on PBS from January 25, 1999, to November 21, 2001. After the original run on public television, reruns were shown on Universal Kids#As PBS Kids Sprout/S ...
'', and ''
Caillou ''Caillou'' ( ; , stylized in lowercase) is an animated educational children's television series that aired on Teletoon (both English and French versions) with the first episode airing on the former channel on September 15, 1997 until the fou ...
''. The firm became a
public company A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...
in September 1993. On November 1, 1996, CINAR announced that they would purchase the programming library and animation unit of the London-based FilmFair from the Caspian Group for $10.5 million. After the deal closed, CINAR reopened FilmFair and utilized its acquired catalogue to launch a dedicated London-based European production and distribution studio - CINAR Europe in March 1997. The aim of the new subsidiary was to produce, with FilmFair; revival series based on existing properties including ''
The Wombles ''The Wombles'' are fictional pointy-nosed, furry creatures created by Elisabeth Beresford and originally appearing in a series of children's novels from 1968. They live in burrows, where they aim to help the environment by collecting and recycl ...
'' and '' The Adventures of Paddington Bear'', and bring the existing FilmFair catalogue to the world. Following CINAR's financial issues and the scandal, CINAR Europe was put up for sale in September 2001 but was closed in February 2002. The closure led to CINAR's European partners, like Alphanim, to find other studios to co-produce shows with. By 1999, CINAR boasted annual revenues of $150 million ( CAD) and owned about $1.5 billion (CAD) of the children's television market. In February 1999, CINAR acquired the film library of
Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...
-based production company Leucadia Film Corporation from the Leucadia National Corporation, with the company's acquisition of 55 titles in the '' WonderWorks'' library following at the end of the year. CINAR's rights to the Leucadia library and ''WonderWorks'' specials were purchased by Feature Films for Families in 2003. CINAR also owned the dubbing studio Fandango Studios in
Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...
.


Scandal

CINAR received over $50 million in tax benefits from the Canadian government. However, in 1999, the company was accused of falsely crediting Canadians for work done by Americans. Hélène Charest, the sister of
Quebec Liberal Party The Quebec Liberal Party (QLP; , PLQ) is a provincial political party in Quebec. It has been independent of the federal Liberal Party of Canada since 1955. The QLP has traditionally supported a form of Quebec federalist ideology with nuance ...
leader Jean Charest, was listed on over 100 episodes that she did not write. The success of Charest, Weinberg, and CINAR ended in March 2000, when an internal audit revealed that about $167 million ( CAD) was invested into Bahamian bank accounts without the board members' approval. CINAR had also paid U.S. screenwriters for work while continuing to accept federal
grants Grant or Grants may refer to: People * Grant (given name), including a list of people and fictional characters * Grant (surname), including a list of people and fictional characters ** Ulysses S. Grant (1822–1885), the 18th president of the U ...
and
tax credit A tax credit is a tax incentive which allows certain taxpayers to subtract the amount of the credit they have accrued from the total they owe the state. It may also be a credit granted in recognition of taxes already paid or a form of state "dis ...
s for the production of
Canadian content Canadian content (abbreviated CanCon, cancon or can-con; ) refers to the Canadian Radio-television and Telecommunications Commission (CRTC) requirements, derived from the Broadcasting Act of Canada, that radio and television broadcasters (inclu ...
. The names of Canadian citizens (generally non-writers connected to CINAR, including Charest's sister Helene) were credited for the works. While the
province A province is an administrative division within a country or sovereign state, state. The term derives from the ancient Roman , which was the major territorial and administrative unit of the Roman Empire, Roman Empire's territorial possessions ou ...
of
Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...
did not file criminal charges, CINAR denied any wrongdoing, choosing instead to pay a settlement to Canadian and Quebec tax authorities of $17.8 million (CAD) and another $2.6 million (CAD) to
Telefilm Canada Telefilm Canada is a Canadian Crown corporation that supports Canada's audiovisual industry. Headquartered in Montreal, Telefilm Canada provides services to the Canadian audiovisual industry with four regional offices in Vancouver, British Colu ...
, a Canadian federal funding agency. The value of CINAR's
stock Stocks (also capital stock, or sometimes interchangeably, shares) consist of all the Share (finance), shares by which ownership of a corporation or company is divided. A single share of the stock means fractional ownership of the corporatio ...
plummeted, and the company was soon delisted. There was some speculation that Hasanain Panju, CFO was the mastermind behind the investment scheme along with John Xanthoudakis of Norshield Investment Group and Lino Matteo of Mount Real Corporation. It was claimed that Charest and Weinberg (and later Panju) used CINAR as a 'piggy bank' and schemed to transfer funds out from the company through a series of complicated transactions to their own offshore holding companies. In 2001, as part of a settlement agreement with the Commission des Valeurs Mobilières du Québec (Quebec Securities Commission), Charest and Weinberg agreed to pay $1 million each and were banned from serving in the capacity of directors or officers at any publicly traded Canadian company for five years. There was no admission of guilt and none of the allegations has been proven in court. Charest never lived to see a possible outcome, as she died on April 14, 2004. On March 10, 2011, Weinberg was arrested for
securities fraud Securities fraud, also known as stock fraud and investment fraud, is a deceptive practice in the stock or commodities markets that induces investors to make purchase or sale decisions on the basis of false information.DreamWorks became interested in purchasing the company, it was announced in October 2003 that CINAR would be sold to an investment group made up of
Nelvana Nelvana Limited (; also known as Nelvana Enterprises, Nelvana International or Nelvana Digital; commonly known as Nelvana; stylized as "nelvana") is a Canadian animation studio and entertainment production company owned by Corus Entertainment s ...
founder Michael Hirsh, former Nelvana president Toper Taylor and the private fund TD Capital, for over CA$190 million. The company would be taken private and relocate to Toronto, where Hirsh lived. The deal was closed on March 15, 2004. Two weeks later on March 28, Hirsh announced that the company would rebrand and relaunch as Cookie Jar, which would comprise a combined entertainment division (Consisting of CINAR and FilmFair) and educational division (consisting of Carson-Dellosa Publishing and HighReach Learning) and a restructure to focus more on new original IPs to take advantage of the synergies between both divisions. The first new project announced under the name was '' Dark Oracle''. The company opened up a Japanese office in May and announced their first new pre-school property '' The Doodlebops'' in August for a delivery to Kids' CBC in January 2005, deemed by Cookie Jar to be their flagship franchise. On June 20, 2008, Cookie Jar Group announced a deal to acquire
DIC Entertainment DIC Entertainment Corporation (; also known as DIC Audiovisuel, DIC Enterprises, DIC Animation City, DIC Entertainment, L.P., and DIC Productions, sometimes stylized as DİC) was a French American film and television production company that ...
. On July 23, 2008, the acquisition was completed, and eventually DIC was folded into Cookie Jar's entertainment division. When Cookie Jar acquired DIC Entertainment, Cookie Jar also acquired Copyright Promotions Licensing Group and a one-third interest in the international children's television channel,
KidsCo KidsCo was an international children's television channel active from 2007 until 2014. It was a joint venture between Corus Entertainment, DIC Entertainment (later part of Cookie Jar Group) and NBCUniversal whose content was mainly commission ...
. Cookie Jar now had more than 6,000 half-hours of programming as well as rights to several children's brands. Also, DIC's headquarters were taken over by Cookie Jar for Burbank offices, and it was announced that Cookie Jar was in negotiation with
American Greetings American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, Ohio, Cleveland, the company sells paper greeting ...
to buy the
Care Bears Care Bears are multi-colored bears, painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. They were turned into plush teddy bears and featured in ''The Care Bears in the Land Without Feelings'' (1983) and ...
,
Strawberry Shortcake Strawberry shortcake may refer to: * Strawberry shortcake (dessert), a shortcake served with strawberries * Strawberry Shortcake, a cartoon character and franchise created by American Greetings ** Strawberry Shortcake (TV series), ''Strawberry Sho ...
, and Sushi Pack franchises. The deal was not finalized yet in late 2008 and with the current scenario, the transaction did not progress. On March 30, 2009, Cookie Jar made a $76 million counter bid for Care Bears and Strawberry Shortcake. Cookie Jar had until April 30, 2009, to complete a deal with American Greetings. In May 2009, American Greetings filed a $100 million lawsuit against Cookie Jar and the company filed a $25 million lawsuit against American Greetings over the Care Bears and Strawberry Shortcake deal. In April 2009, the company hired Tom Mazza, formerly of
TriStar Television TriStar Television, Inc. (first spelled Tri-Star, and abbreviated as TT) was an American television production studio that was a division of Sony Pictures Television, a Sony Pictures Entertainment company. TriStar Television was launched in Marc ...
and
Paramount Television The first incarnation of Paramount Television was operated as the television production division of the American film studio Paramount Pictures, until it changed its name to CBS Paramount Television on January 17, 2006. History Desilu Pro ...
, as its executive vice president of worldwide television. Mazza planned to broaden Cookie Jar's slate by pursuing Canadian co-productions intended for global saley. In February 2011, Cookie Jar announced a new imprint known as The Jar, which it intended to use on series targeting U.S. primetime television; its development slate included Lori Kirkland Baker's ''All Over You'' for Lifetime, ''Blah Girls'' for
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
, Andrew Orenstein's ''Lords of the Playground'' for CBS, and Steven E. de Souza's ''Spyburbia'' for Fox and
Global Global may refer to: General *Globe, a spherical model of celestial bodies *Earth, the third planet from the Sun Entertainment * ''Global'' (Paul van Dyk album), 2003 * ''Global'' (Bunji Garlin album), 2007 * ''Global'' (Humanoid album), 198 ...
.


Acquisition by DHX Media

On August 20, 2012, DHX Media announced that they would acquire Cookie Jar Group for $111 million; the purchase made DHX the world's largest independent owner of children's television programming. The acquisition was completed on October 22, 2012. On December 25, 2014, DHX Media ceased usage of the ''Cookie Jar'' brand, thus using the unified DHX name instead.


Television


Programming


Cookie Jar TV

At the time of Cookie Jar's acquisition of the company, DIC had been programming a weekend morning block for CBS known as KEWLopolis. On February 24, 2009, it was announced that CBS had renewed its contract with Cookie Jar for the block through 2012. For the 2009–10 television season, the block was rebranded as Cookie Jar TV. Beginning with the 2011–12 television season, Cookie Jar TV was branded as Team Toon in television promos outside the block. Cookie Jar TV was succeeded in 2013–14 by CBS Dream Team, which is programmed by Litton Entertainment.


Cookie Jar Toons

On November 1, 2008,
This TV This TV (also known as This TV Network and alternately stylized as thisTV) was an American free-to-air television network owned by Allen Media Broadcast Networks, LLC, part of the Allen Media Group division of Entertainment Studios. Originally ...
launched airing Cookie Jar's daily children's programming block Cookie Jar Toons which provided
children's A child () is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The term may also refer to an unborn human being. In English-speaking countries, the legal definition of ''child ...
and E/I-oriented programming.


Cookie Jar Kids Network

Cookie Jar Kids Network (formerly DIC Kids Network) was a children's programming block that aired selected Cookie Jar programs on local Fox,
MyNetworkTV MyNetworkTV (stylized as mynetworkTV; unofficially abbreviated MNT or MNTV) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations ...
, and
independent station An independent station is a broadcast station, usually a television station, not affiliated with a larger broadcast television network, network. As such, it only broadcasts broadcast syndication, syndicated programs it has purchased; brokered pr ...
s to provide them with a source of educational and informational (E/I) programming required by American broadcast standards. Syndicated by Ascent Media, it ceased broadcasting on September 18, 2011.


References


Works cited

*


External links


Official website
(archived April 27, 2006)
Official CINAR website
(archived February 21, 2003)
Jaroo website

A history of the studio (1998) from the Canadian Encyclopedia
{{Authority control Canadian animation studios Mass media companies established in 1976 WildBrain OMERS Television production companies of Canada American animation studios Entertainment companies established in 1976 Canadian brands Companies based in Toronto Scandals in Canada Children's television Privately held companies of Canada 1976 establishments in Quebec 2012 mergers and acquisitions Companies based in Montreal Companies formerly listed on the Toronto Stock Exchange Companies formerly listed on the Nasdaq 1993 initial public offerings