C. Howard Company, Inc. (also called Choward's) is the maker of Choward's Fine Mints and Gum. The company's flagship product is its unique hard square

tablet Tablet may refer to: Medicine * Tablet (pharmacy), a mixture of pharmacological substances pressed into a small cake or bar, colloquially called a "pill" Computing * Tablet computer, a mobile computer that is primarily operated by touching the s ...

mint MiNT is Now TOS (MiNT) is a free software alternative operating system kernel for the Atari ST system and its successors. It is a multi-tasking alternative to TOS and MagiC. Together with the free system components fVDI device drivers, XaAES g ...

" (

candy Candy, also called sweets (British English) or lollies (Australian English Australian English (AusE, AusEng, AuE, AuEng, en-AU) is the set of varieties of the English language native to Australia. It is the country's common language an ...

) with a distinct

violet Violet may refer to: Common meanings * Violet (color), a spectral color with wavelengths shorter than blue * One of a list of plants known as violet, particularly: ** ''Viola'' (plant), a genus of flowering plants Places United States * Viol ...

aroma and taste. Choward's candies are also available in lemon (flavored with natural oil of lemon), spearmint (flavored with natural oil of spearmint), guava, and peppermint flavors.

History

The company was started by Charles Howard in New York City in 1934. In a small industrial

loft A loft is a building's upper storey or elevated area in a room directly under the roof (American usage), or just an attic: a storage space under the roof usually accessed by a ladder (primarily British usage). A loft apartment refers to large ...

on Broadway, Howard created the "Choward's Violet", a confectionery mint with a floral flavor.C Howard company profile https://chowardcompany.com/company-profile/ The next product was a purple colored gum tablet named "Choward's Scented Gum". The line was then expanded to include Choward's Peppermints, Spearmints, and Lemon Mints.

In popular culture

The candy is mentioned in two episodes of the AMC series'' Mad Men'' and displayed in others. In "

Three Sundays "Three Sundays" is the fourth episode of the second season of the American television drama series Mad Men. It was written by Andre Jacquemetton and Maria Jacquemetton and directed by Tim Hunter. The episode originally aired on AMC in the United ...

", we learn it was Archibald Whitman's favorite candy. In "

Far Away Places "Far Away Places" is an American popular song. It was written by Joan Whitney and Alex Kramer and published in 1948. The recording by Bing Crosby & The Ken Darby Choir was recorded on November 25, 1948 and released by Decca Records as catalog ...

", Peggy, who has an important presentation that day, anxiously searches in vain for her pack and explains to

Abe Abe or ABE may refer to: People and fictional characters * Shinzo Abe (1954–2022), former Prime Minister of Japan * Abe (given name), a list of people and fictional characters with the given name or nickname * Abe (surname), a list of people a ...

that

Donald Draper Donald Francis Draper, born Richard “Dick” Whitman, is a fictional character and the protagonist of the AMC television series ''Mad Men'' (2007–2015), portrayed by Jon Hamm. Up to the Season 3 finale, Draper was creative director of fict ...

once gave it to her before a presentation. She dismisses Abe's suggestion to buy a replacement, because it "wouldn't be the same". When she finds it in her desk drawer at work, she tells her SCDP colleagues, "Oh. Thank God. I couldn't take one more omen of doom." In

season six A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and pola ...

, we see that she continues to keep the candy in her desk drawer, even at CGC. It is also mentioned in

Sarah Weeks Sarah Weeks (born March 18, 1955) is an American writer of children's books, perhaps best known for the novel '' So B. It'' which has won several juvenile literature awards. In 2007 it won the Rebecca Caudill Young Reader's Book Award and Willia ...

' novel ''

So B. It ''So B. It'' is a children's novel by Sarah Weeks, released in 2004. It received awards in Illinois (the Rebecca Caudill Young Reader's Book Award) and Kansas (the William Allen White Children's Book Award). The book recounts the story of a yo ...

'' (2004), when Georgia gives one to Heidi. The indie pop band

La Musique Populaire La Musique Populaire is an American indie pop band, made of up members Ryan Bassler and Eric Haugen. The band was originally a quartet, Lorenzo Music in 1992, which grew into a 22 member pop orchestra, called the ''Lorenzo Music Philharmonic''. Fa ...

included their interpretation of the jingle "C. Howard's Gum Has the Power of Taste" on their CD set ''

A Century of Song ''A Century of Song'' is a 6-CD box set by La Musique Populaire. As the title suggests, ''A Century of Song'' is a chronological overview of songs from the 20th century. Recorded from 1999 to 2003, the songs were originally available for download ...

''. A recurring character in several

Raymond Chandler Raymond Thornton Chandler (July 23, 1888 – March 26, 1959) was an American-British novelist and screenwriter. In 1932, at the age of forty-four, Chandler became a detective fiction writer after losing his job as an oil company executive durin ...

novels A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. The present English word for a long work of prose fiction derives from the for "new", "news", or "short story of something new", itself ...

also gets his nickname from the candy. Violets M'Gee is a homicide detective in the Los Angeles County Sheriff's Office, as mentioned in his 1943 novel ''

The Lady in the Lake ''The Lady in the Lake'' is a 1943 detective novel by Raymond Chandler featuring the Los Angeles private investigator Philip Marlowe. Notable for its removal of Marlowe from his usual Los Angeles environs for much of the book, the novel's comp ...

'': "'Well, they call him Violets M'Gee,' I said. 'On account of he chews little throat pastilles that smell of violets.'" NCIS season 11 episode 5 also incorporates Choward's scented gum when DiNozzo finds some at a present crime scene, which causes him to remember a case he worked on when he was still with the Baltimore PD.

References

External links

C Howard's Unique Candies and Mints
Brand name confectionery Breath mints American confectionery Chewing gum {{confection-stub