Bwin Interactive Entertainment AG, formerly known as Betandwin, is an Austrian online betting brand acquired by Entain PLC. The group operated under international and regional licences in countries like Gibraltar, the Amerindian reserve of Kahnawake (Canada), and Belize; and Germany, Italy, Mexico, Croatia, Austria, France, and the United Kingdom in Europe. Bwin offered

sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...

poker Poker is a family of Card game#Comparing games, comparing card games in which Card player, players betting (poker), wager over which poker hand, hand is best according to that specific game's rules. It is played worldwide, with varying rules i ...

casino A casino is a facility for gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shops, cruise ships, and other tourist attractions. Some casinos also host live entertainment, such as stand-up comedy, conce ...

games, and soft and skill games, with most revenue coming from poker and sports betting. Bwin had over 20 million registered customers in more than 25 core markets. Competence centres were located in

Vienna Vienna ( ; ; ) is the capital city, capital, List of largest cities in Austria, most populous city, and one of Federal states of Austria, nine federal states of Austria. It is Austria's primate city, with just over two million inhabitants. ...

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

, and

Gibraltar Gibraltar ( , ) is a British Overseas Territories, British Overseas Territory and British overseas cities, city located at the southern tip of the Iberian Peninsula, on the Bay of Gibraltar, near the exit of the Mediterranean Sea into the A ...

. The company provides services for its subsidiaries such as marketing, finance, and administration, corporate communications, controlling, and IT services. All operational activities were managed by licensed subsidiaries. It was listed on the Vienna Stock Exchange from March 2000 until the company's merger with PartyGaming plc in March 2011, forming Bwin.Party Digital Entertainment. That company was purchased by GVC Holdings in February 2016; GVC (rebranded as Entain in 2020) continues to use Bwin as a brand.

History

Beginning with 12 employees in its founding in 1997, Bwin was formerly known as "betandwin" until 2006. The company launched its first

online gambling Online gambling (also known as iGaming or iGambling) is any kind of gambling conducted on the internet. This includes virtual poker, casinos, and sports betting. The first online gambling venue opened to the general public was ticketing for th ...

site in 1998, focusing on the growing sports betting market. One of the most important developments in the company's history was the launch of its live betting product, developed in-house, allowing players to place bets on sporting events while the actual event was taking place. The firm's

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...

at the Austrian Stock Exchange took place in March 2000. Betandwin acquired Simon Bold (Gibraltar) in June 2001 and changed its name to Bwin International Ltd. This relocation to Gibraltar was done to keep up with the company's main competitors, who had already moved to the British Overseas Territory. By December 2001, Betandwin was ready to step into the

online casino Online casinos, also known as virtual casinos or Internet casinos, are online versions of traditional ("brick and mortar") casinos. Online casinos enable gamblers to play and wager on casino games through the Internet. It is a prolific form of ...

gaming market and did so by launching its first casino platform. Two years later, in July 2003, Betandwin introduced and launched a soft games platform known as "Balls of Fire." In November 2004, Betandwin launched multiplayer poker. In June 2005, the group acquired betoto.com, a company that offers a fixed-odds betting service to punters around the globe, in an effort to expand its presence in the Greek market. In December 2005, Betandwin acquired Ongame e-Solutions AB, a move consistent with the group's strategy to expand into the poker market. After the takeover, Ongame e-Solutions changed its name to Bwin Games. In 2005, Betandwin acquired global media rights outside of Germany for the Germany Football League. In August 2006, Betandwin launched the new Bwin brand. This was done after it was found that the Betandwin brand, which was described as "descriptive, high-grade, and functional", was not suited anymore for the wide assortment of entertainment offerings covered by the company, including sports betting, poker, soft games, and casino games. In 2007, Bwin began to offer live streaming of major sports events. In September 2009, Bwin announced the acquisition of Italian poker operator Gioco Digitale, marking the company's entry into the Italian online gambling market. Bwin is often confused with BetWinner, but they are different bookmakers, with individual features and advantages.

PartyGaming merger

On April 1, 2011, Bwin and British gaming firm PartyGaming announced their merger. The new company Bwin.party became the world's largest publicly traded online gaming firm, 48.4% of which was owned by existing PartyGaming shareholders and 51.6% by Bwin shareholders. The merged company was listed on the

London Stock Exchange The London Stock Exchange (LSE) is a stock exchange based in London, England. the total market value of all companies trading on the LSE stood at US$3.42 trillion. Its current premises are situated in Paternoster Square close to St Paul's Cath ...

, with joint CEO's Norbert Teufelberger and Jim Ryan. After a takeover of Bwin.party by British GVC Group, the brand Bwin continues to exist as customer brand in its portfolio.

Products

The company's subsidiaries and affiliated companies offer sports betting,

, casino games, and soft games, as well as audio and video streams on sporting events, such as the German Bundesliga. These are all provided via the

Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...

, and many are also available via other

digital distribution Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of information or materials through digital platforms. The distribution of digital ...

channels, such as

mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...

Sports Betting

Sports bets are the core business at Bwin. Today, the sports betting line-up includes more than 90 different sports; the core area of customer interest is

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...

. Other sports include all popular ball-related sports, US sports, as well as all major winter sports and

motorsports Motorsport or motor sport are sporting events, competitions and related activities that primarily involve the use of automobiles, motorcycles, motorboats and powered aircraft An aircraft engine, often referred to as an aero engine, is the po ...

ranging from

Formula 1 Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...

MotoGP Grand Prix motorcycle racing is the highest class of motorcycle road racing events held on Road racing, road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held sin ...

. "Exotic" sports such as

Roller Hockey Roller hockey is a form of hockey played on a dry surface using wheeled skates. It can be played with traditional roller skates (quad skates) or with inline skates and use either a ball or puck. Combined, roller hockey is played in nearly 60 cou ...

Futsal Futsal is a variant of association football played between two teams of five players each on a court smaller than a football pitch. Its rules are based on the Laws of the Game (association football), Laws of the Game of association football, and i ...

, and

Darts Darts is a competitive sport in which two or more players bare-handedly throw small projectile point, sharp-pointed projectile, projectiles known as dart (missile), darts at a round shooting target, target known as a #Dartboard, dartboard. Point ...

are also included in the daily line-up. Customers can also find odds on a range of events outside the area of sports. These include bets on politics and entertainment, such as the

Oscars The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence i ...

Talent Show A talent show or talent contest is an event in which participants perform the arts of singing, dancing, lip-syncing, acting, martial arts, playing an instrument, poetry, comedy or other activities to showcase skills. Many talent shows are p ...

s, the

Eurovision Song Contest The Eurovision Song Contest (), often known simply as Eurovision, is an international Music competition, song competition organised annually by the European Broadcasting Union (EBU) among its members since 1956. Each participating broadcaster ...

, and "Miss" events.

Poker

The following types of games are offered at Bwin

Poker Poker is a family of Card game#Comparing games, comparing card games in which Card player, players betting (poker), wager over which poker hand, hand is best according to that specific game's rules. It is played worldwide, with varying rules i ...

: Texas Hold'em,

Omaha Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...

, Omaha Hi/Lo, Seven Card Stud, Seven Card Stud Hi/Lo, and

Five-card draw Five-card draw (also known as Cantredraw) is a poker variant that is considered the simplest variant of poker, and is the basis for video poker. As a result, it is often the first variant learned by new players. It is commonly played in home ...

. In terms of stakes, users can choose between Fixed Limit, Pot Limit, or No Limit tables. A "play money" version of the games is also available for users to try for free. Bwin offers poker tournaments, including Sit & Go, scheduled, and cash games (ring games). Sit & Go tournaments begin as soon as the table is completely occupied. Scheduled tournaments begin at a specified time and allow for a higher numbers of participants and the highest prize pools. In cash games the players can join and leave at-will. Bwin Poker can be played using the

Mac OS X macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...

Poker Client, the

Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...

Poker Client, the

Java Java is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea (a part of Pacific Ocean) to the north. With a population of 156.9 million people (including Madura) in mid 2024, proje ...

Poker Client, or the Mobile Poker Client. The Mac and Windows versions offer an extensive selection of features such as statistics and a mini-table function. The Java client is platform-agnostic and browser-based. The mobile client allows customers to play cash games on their mobile phones.

Casino Games

Bwin offers more than 1000+ games, ranging from classics such as

roulette Roulette (named after the French language, French word meaning "little wheel") is a casino game which was likely developed from the Italy, Italian game Biribi. In the game, a player may choose to place a bet on a single number, various grouping ...

blackjack Blackjack (formerly black jack or ''vingt-un'') is a casino banking game. It is the most widely played casino banking game in the world. It uses decks of 52 cards and descends from a global family of casino banking games known as " twenty-one ...

slot machine A slot machine, fruit machine (British English), poker machine or pokie (Australian English and New Zealand English) is a gambling machine that creates a game of chance for its customers. A slot machine's standard layout features a screen disp ...

s and casino tournaments. The casino has a longstanding tradition at Bwin, but in 2001, it was introduced as a second product, in addition to sports betting.

Soft Games

Bwin offers more than 60 games divided into the categories of Fortune Games, Skill Games, Mini Games and "ParaDice", as well as

Backgammon Backgammon is a two-player board game played with counters and dice on tables boards. It is the most widespread Western member of the large family of tables games, whose ancestors date back at least 1,600 years. The earliest record of backgammo ...

. This is the product group with the biggest potential for innovation and expansion in the market.

Bwin Games AB

Bwin Games AB – founded in 1999 and formerly known as Ongame e-solutions AB – became part of the Bwin Group following its acquisition, in March 2006, by Bwin Interactive Entertainment AG. Within the Bwin Group, Bwin Games AB acts as the competence centre for poker and casino games, developing products via digital distribution channels for Bwin proprietarily owned brands, such as PokerRoom.com, HoldemPoker.com, eCardroom.com, PokerGaming.com, Europoker.com, and the Ongame Network partners.

PokerRoom.com

PokerRoom.com was an

online poker Online poker is the game of poker played over the Internet. It has been partly responsible for a huge increase in the number of poker players worldwide. Christiansen Capital Advisors stated online poker revenues grew from $82.7 million in 2001 t ...

cardroom A cardroom or card room is a gaming establishment that exclusively offers card games for play by the public. The term poker room is used to describe a room in casinos that is dedicated to playing poker and in function is similar to a card room. ...

founded in 1999. Licensed by the Kahnawake Gaming Commission, PokerRoom offered both play and real money formats.

Tournaments A tournament is a competition involving at least three competitors, all participating in a sport or game. More specifically, the term may be used in either of two overlapping senses: # One or more competitions held at a single venue and concentr ...

and ring games were available in both web-browser and download client platforms, with support for both

Macintosh Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu ...

and

Linux Linux ( ) is a family of open source Unix-like operating systems based on the Linux kernel, an kernel (operating system), operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically package manager, pac ...

. PokerRoom was one of the first online poker sites to provide multi-language support, and catered to Danish, German, Spanish, French, Italian, Russian, and Swedish speakers. These languages were accessed via "regional sites", many of them showing local sponsorships for the selected region.

Legal Issues

PokerRoom also maintains a play money only site, PokerRoom.tv, that is advertised in

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

on the boards of

National Hockey League The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...

rinks, as well as on U.S.

television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...

networks like ABC.

Awards

PokerRoom has won industry awards, such as "Poker Site of the Year" from the UK Gambling Awards in 2006 and "Top Poker Software" from the Online Gambling Magazine Awards in 2005.

Shutdown

After 10 years of operation, Bwin announced the closure of PokerRoom.com on April 14, 2009. Players with money still left in their accounts were encouraged to transfer their balance and play at Bwin.com. However, PokerRoom.com players with large "play money" accounts had to abandon those accounts when transferring to Bwin.com.

Legal Status

As the global legal framework for Internet gambling is a complicated mix of laws and regulations, Bwin's situation varies depending on the country concerned. For several years now, the United Kingdom and Italy have been examples of countries that have regulated their online gaming markets to the advantage of all stakeholders. Just recently,

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

extended its online licenses to include poker tournaments, and countries like

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

, and

Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...

announced their intention to permit private operators access to their markets under stringent conditions and controls. Other countries, on the other hand, are still pursuing a policy of maintaining a

state monopoly In economics, a government monopoly or public monopoly is a form of coercive monopoly in which a government agency or government corporation is the sole provider of a particular good or service and competition is prohibited by law. It is a monopoly ...

of internet gaming, or even a complete ban. On 15 September 2006, Norbert Teufelberger and Manfred Bodner were arrested at a press conference in La Turbie,

, due to offenses against the French gambling laws. After an investigation the judge released them on the evening of September 18, 2006. Due to the enactment of the Safe Port Act, Bwin stopped taking bets from United States-based players in October 2006. The offerings became available again upon regulation of the markets. In the States where regulation is in place, the same product line offered through Bwin is available through BetMGM, the joint venture of Bwin's parent company Entain PLC's with

MGM Resorts International MGM Resorts International is an American Multinational corporation, multinational hospitality, sports and entertainment company. It operates resorts in Las Vegas, Massachusetts, Michigan, Mississippi, Maryland, Ohio, New Jersey, Macau, Shanghai, ...

. On 6 March 2007, the

European Court of Justice The European Court of Justice (ECJ), officially the Court of Justice (), is the supreme court of the European Union in matters of European Union law. As a part of the Court of Justice of the European Union, it is tasked with interpreting ...

struck down Italian national gambling restrictions in the Placanica case. The EFTA Court held hearings in January 2007 to decide on the admissibility of a state monopoly for betting and gaming according to European Law. The decision of the EFTA Court will be made on 14 March 2007. In February 2021, Bwin ended its operations in Russia. An agreement was made with Parimatch enabling customers to transfer platforms along with their funds.

Sponsorship

Bwin sponsored football giant

Real Madrid Real Madrid Club de Fútbol (), commonly referred to as Real Madrid, is a Spanish professional Football club (association football), football club based in Madrid. The club competes in La Liga, th ...

from 2007 to 2013 and they were also a premium partner of

FC Bayern Munich Fußball-Club Bayern München e. V. (FCB, ), commonly known as Bayern Munich (), FC Bayern () or simply Bayern, is a German professional sports club based in Munich, Bavaria. They are most known for their men's professional association foo ...

. In October 2010, Bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "Bwin Cup"). In July 2010, Bwin signed a two-year sponsorship deal with Italy's second tier,

Serie B The Serie B (), officially known as Serie BKT for sponsorship reasons, is the second-highest division in the Italian football league system after the Serie A. It has been operating for over ninety years since the 1929–30 season. It had b ...

. Additionally, Bwin cooperates with the

International Basketball Federation The International Basketball Federation (FIBA ; French: ) is an association of national organizations which governs the sport of basketball worldwide. FIBA defines the rules of basketball, specifies the equipment and facilities required, ...

(FIBA) and has been sponsoring the European and World Basketball Championships since 2006. In the area of

motorsport Motorsport or motor sport are sporting events, competitions and related activities that primarily involve the use of Car, automobiles, motorcycles, motorboats and Aircraft, powered aircraft. For each of these vehicle types, the more specific term ...

, the company is one of the main sponsors of the

series. In 2010, Bwin became the title sponsor of the races in Jerez and

Estoril Estoril () is a town in the civil parish of Cascais e Estoril of the Portuguese Municipality of Cascais, on the Portuguese Riviera. It is a popular tourist destination, with hotels, beaches, and the Casino Estoril. It has been home to numero ...

and official partner of the GP in Brno, Misano, Mugello. In the past, many other popular events across international and local sports were supported by Bwin. Bwin also lent its name to the

Primeira Liga The Primeira Liga (), also known as Liga Portugal Betclic for sponsorship reasons, is a professional association football league in Portugal and the highest level of the Portuguese football league system. Organised and supervised by the Liga ...

(BwinLIGA), sponsored Italian football club

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

from 2006 to 2010, and has also been a partner to popular football clubs, such as

Juventus Juventus Football Club (; from , ), commonly known as Juventus or colloquially as Juve (), is an Italian professional Association football, football List of football clubs in Italy, club based in Turin, Piedmont, who compete in Serie A, the ...

and

Werder Bremen Sportverein Werder Bremen von 1899 e. V. (), commonly known as Werder Bremen, Werder or simply Bremen, is a German professional sports club based in Bremen. Founded on 4 February 1899, Werder are best known for their professional association foo ...

. In addition, Bwin organised numerous online and offline poker events. One of the biggest regular online poker tournaments was the ChampionChip. Special poker tournaments, like the Weekly Country Showdown or the Bwin Dailies, offered a huge range of tournaments adjusted to specific country regulations and buy-in levels. Periodically new types and variations of Sit & Go tournaments were launched. Through several online qualifying events, a Bwin user could qualify for offline events like the World Series of Poker (WSOP), the Aussie Millions, and events on the World Poker Tour. For "poker newbies", Bwin offered a special route - the Rookie Challenge, where a new poker player had the chance to climb up several stages for free to earn real money tickets. In 2008, Bwin provided the luxury villa on ''Bwin PokerIsland'' as filming location for the music video of

Lady Gaga Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...

's hit Poker Face. The video featured Bwin branded poker equipment through a

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of t ...

campaign. The company faced some opposition in Europe over its sponsorship of sports, especially football. In 2006,

Bremen Bremen (Low German also: ''Breem'' or ''Bräm''), officially the City Municipality of Bremen (, ), is the capital of the States of Germany, German state of the Bremen (state), Free Hanseatic City of Bremen (), a two-city-state consisting of the c ...

banned its top football team, Sportverein Werder Bremen, from carrying the Bwin logo on its shirts. In November 2009, the city acted further by moving against sport stores which sold shirts from other teams, such as Milan and Real Madrid. In 2017, Bwin signed a three-year partnership with Italian football club

Inter Milan Football Club Internazionale Milano, commonly referred to as Internazionale () or simply Inter, and colloquially known as Inter Milan in English-speaking countries, is an Italian professional Association football, football List of football ...

becoming its first official betting partner. In 2019, Bwin became

Valencia CF Valencia Club de Fútbol, S. A. D. (; ), commonly referred to as Valencia CF or simply Valencia, is a Spanish professional Association football, football club based in Valencia, Spain, that currently plays in La Liga, the top tier of the Spani ...

's main global sponsor. The three-year agreement was made official in July 2019. As of 2020 the agreement is in jeopardy with the Spanish government informing all

La Liga The Campeonato Nacional de Liga de Primera División, commonly known as the Primera División or La Liga, and officially known as LaLiga EA Sports for sponsorship reasons, is a professional association football league in Spain and the highest ...

clubs that betting sponsors will be banned from the start of the 2021-22 season. In 2020, Bwin announced a three-year partnership with the

Belgian Pro League The Belgian Pro League (; ; ), officially the Jupiler Pro League () for sponsor Jupiler, is a professional association football league in Belgium and the highest level of the Belgian football league system. Contested by 16 clubs from the 2023 ...

becoming the official sports betting partner of Belgium's top tier football division. The deal will also cover the

Belgian First Division B The Challenger Pro League, previously known as 1B Pro League is the second-highest division in the Football in Belgium, Belgian football Belgian football league system, league system, one level below the Belgian Pro League. It was created by the ...

and

Belgian Super Cup The Belgian Super Cup ( ; ; ), ''Pro League Supercup'', is a Belgian club competition played as a single match between the Belgian Pro League champions (also received the Super Cup host) and the Belgian Cup winners. If both teams are the same, ...

. Bwin is able to broadcast live coverage of football matches to customers using both online and mobile platforms as part of the agreement. In April 2021, Bwin signed a five-year partnership with Liga Portugal. As part of the deal, the

, Portugal's top football division, will be called Liga Portugal Bwin from July 2021 onward. In August 2021, Bwin signed extended deals with German Bundesliga football clubs

Borussia Dortmund Ballspielverein Borussia 09 e. V. Dortmund, often known simply as Borussia Dortmund () or by its initialism BVB (), or just Dortmund by International fans, is a German professional sports club based in Dortmund, North Rhine-Westphalia. It is ...

, Union Berlin, and FC Köln, as well as 2. Bundesliga clubs

FC St. Pauli Fußball-Club St. Pauli von 1910 e.V., commonly known as simply FC St. Pauli (), is a German professional association football, football club based in the St. Pauli district of Hamburg. The team plays in the Bundesliga from the 2024–25 Bundesli ...

and

Dynamo Dresden Sportgemeinschaft Dynamo Dresden e.V., commonly known as SG Dynamo Dresden or Dynamo Dresden, is a German association football club based in Dresden, Saxony.Grüne, Hardy (2001). Enzyklopädie des deutschen Ligafußballs 7. Vereinslexikon. Kasse ...

. As part of the deal, Bwin will serve as the exclusive sports betting provider for each team. Each of the agreements will run from the 2021-22 season until the end of the 2023-24 season. In September 2021, Bwin signed a partnership with

UEFA The Union of European Football Associations (UEFA ; ; ) is one of six continental bodies of governance in association football. It governs football, futsal and beach soccer, beach football in Europe and the List of transcontinental countries#A ...

to become an Official Partner of the

UEFA Europa League The UEFA Europa League (UEL), usually known simply as the Europa League, is an annual association football, football club competition organised since 1971 by the UEFA, Union of European Football Associations (UEFA) for eligible European footb ...

and the

UEFA Europa Conference League The UEFA Conference League (UECL), usually known simply as the Conference League, is an annual association football, football competition organised since 2021 by the UEFA, Union of European Football Associations (UEFA) for eligible European foot ...

for the 2021–24 seasons.

Responsible Gaming

A dedicated

Corporate Social Responsibility Corporate social responsibility (CSR) or corporate social impact is a form of international private business industry self-regulation, self-regulation which aims to contribute to societal goals of a philanthropy, philanthropic, activist, or chari ...

department of the company was in charge of social responsibility. Protection of minors, protection against manipulation of bets, and the prevention of gaming addiction were key aspects of the Bwin CSRphilosophy. Bwin supported research in this field in a joint project with

Harvard Medical School Harvard Medical School (HMS) is the medical school of Harvard University and is located in the Longwood Medical and Academic Area, Longwood Medical Area in Boston, Massachusetts. Founded in 1782, HMS is the third oldest medical school in the Un ...

. Bwin is a co-founder of the EGBA (European Gaming and Betting Association), where it lobbied for fair competition within a regulated online gaming market. As founder and member of the ESSA (European Sports Security Association), Bwin campaigned against manipulation and

fraud In law, fraud is intent (law), intentional deception to deprive a victim of a legal right or to gain from a victim unlawfully or unfairly. Fraud can violate Civil law (common law), civil law (e.g., a fraud victim may sue the fraud perpetrato ...

in the fields of sports and betting.

Awards

At the annual EGR Awards organised by '' eGaming Review'' magazine, Bwin won the "Operator of the Year 2009" award.Bwin crowned EGR Operator of the Year 2009
, egrmagazine.com, 1 December 2009, accessed 3 December 2009.

References

External links

* {{official Entain 2011 disestablishments in Austria Online gambling companies of Austria 1997 establishments in Austria