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Buick () is a
division Division or divider may refer to: Mathematics *Division (mathematics), the inverse of multiplication *Division algorithm, a method for computing the result of mathematical division Military * Division (military), a formation typically consisting ...
of the American automobile manufacturer General Motors (GM). Started by automotive pioneer
David Dunbar Buick David Dunbar Buick (September 17, 1854 – March 5, 1929) was a Scottish-born American Detroit-based inventor, best known for founding the Buick Motor Company. He headed this company and its predecessor from 1899–1906, thereby helping to ...
in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. In the North American market, Buick is a premium automobile brand, selling
luxury vehicles A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars. The term is subjective and reflects both the qualities of the car and th ...
positioned above GM's mainstream brands, while priced below the flagship luxury
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed ...
division. Buick's current target demographic according to ''
The Detroit News ''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival '' Detroit Free Press'' building. ''The News'' absorbed the '' Detroit Tribune'' on Febru ...
'' is "a successful executive with family." After securing its market position in the late 1930s, when junior companion brand Marquette and Cadillac junior brand LaSalle were discontinued, Buick was positioned as an upscale luxury car below the Cadillac. During this same time period, many manufacturers were introducing V8 engines in their high-end models, while Buick used a
straight-8 The straight-eight engine (also referred to as an inline-eight engine; abbreviated I8 or L8) is a piston engine with eight cylinders arranged in a straight line along the crankshaft. The number of cylinders and perfect primary and secondary eng ...
for all models starting in 1931. The first Buick V8 was introduced in 1953, then in 1962, the
Buick V6 The Buick V6, popularly referred to as the 3800 in its later incarnations, originally and initially marketed as ''Fireball'' at its introduction in 1962, was a large V6 engine used by General Motors. The block is made of cast iron and all use tw ...
was introduced for the compact Special model. Buick engines, with few exceptions, have always used overhead valves which the company pioneered in the 1904
Buick Model B The Buick Model B was Buick's first model as an independent company, later becoming part of General Motors in 1908. It was built in Jackson, Michigan. A model B was exhibited in 1905 at the New York Auto Show The New York International Auto ...
. In 2017, Buick sold more than 1.4 million vehicles worldwide, a record for the brand. Buick's largest market is China, which accounts for 80% of its sales. Buicks are also sold in the United States,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...
, and
Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...
. U.S. market share in 2022 was 1.2%, down by nearly half of its market share in 2000.


History


Early years

Buick is one of the oldest automobile brands in the world and currently the oldest in the United States. ( Autocar, founded in 1897, is the oldest motor vehicle manufacturer in the
western hemisphere The Western Hemisphere is the half of the planet Earth that lies west of the prime meridian (which crosses Greenwich, London, United Kingdom) and east of the antimeridian. The other half is called the Eastern Hemisphere. Politically, th ...
; while originally an automobile maker, Autocar now builds heavy trucks.
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it pro ...
, also an early automaker founded in 1897, is now defunct;
Studebaker Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers ...
was founded in 1852, but did not begin producing automobiles until 1902; Henry Ford produced his first car in 1896 but did not start the Ford Motor Co. until 1903, and during the period in between was involved with other automobile manufacturers such as
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed ...
, founded in 1902). The first two Buick automobiles were made in 1899 and 1900 at the "Buick Auto-Vim and Power Company" by chief engineer
Walter Marr Walter Lorenzo Marr was an automotive pioneer and engineer who worked with David Dunbar Buick perfecting the first Buick production automobiles. He worked with Mr. Buick a number of times around the turn of the century, building Buick's first two o ...
, but company owner
David Dunbar Buick David Dunbar Buick (September 17, 1854 – March 5, 1929) was a Scottish-born American Detroit-based inventor, best known for founding the Buick Motor Company. He headed this company and its predecessor from 1899–1906, thereby helping to ...
was reluctant to begin making automobiles, being satisfied with stationary and marine engine production, so Marr left Buick in 1901 to found his own automobile company under his own name. His replacement was Eugene Richard, who applied for a patent in 1902 for Marr's valve-in-head (
overhead valve An overhead valve (OHV) engine, sometimes called a ''pushrod engine'', is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with earlier flathead engines, where the valves were located be ...
) engine, which patent, number 771,095, was awarded to Richard in the name of Buick in 1904. In 1903, the third Buick automobile was made, this time by Richard, but in 1904 Buick, whose company was now called "Buick Motor Company", moved from Detroit to Flint, Michigan, and Richard stayed behind. Marr was rehired in Flint as chief engineer, to begin making automobiles in production. That year, 37 Buick automobiles were made, production increasing to 750 in 1905, 1,400 in 1906, 4,641 in 1907, and 8,800 in 1908, taking the number one spot away from close competitors Oldsmobile, Ford, and
Maxwell Maxwell may refer to: People * Maxwell (surname), including a list of people and fictional characters with the name ** James Clerk Maxwell, mathematician and physicist * Justice Maxwell (disambiguation) * Maxwell baronets, in the Baronetage o ...
. David Buick incorporated his company as the Buick Motor Company on May 19, 1903, in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at ...
, Michigan. Buick had been financed by a friend and fellow automobile enthusiast, Benjamin Briscoe, who in September 1903 sold control of the business to James H. Whiting, of
Flint Wagon Works Flint Wagon Works of Flint, Michigan, manufactured wagons from the early 1880s. One of the world's most successful horse-drawn vehicle makers they formed with their Flint neighbours a core of the American automobile industry. In 1905 Flint was p ...
, in Flint, Michigan. Whiting moved Buick to Flint, to a location across the street from his factory, with the idea of adding Buick's engines to his wagons. David Buick stayed on as a manager and re-hired Walter Marr as chief engineer. The engine Buick and Marr developed for this automobile was a two-cylinder valve-in-head engine of 159 cubic inches, with each cylinder horizontal and opposed to the other by 180 degrees. Whiting built only a few automobiles in 1904, the Model B, before running out of operating capital, causing him to bring in William C. Durant that year as controlling investor. Durant built a few more model B's in 1904, stepped up production for the model C in 1905, and spent the next four years turning Buick into the biggest-selling automobile brand in the US. During the 19th century, Durant had made his fortune as co-owner, also in Flint, with Josiah Dallas Dort, of the
Durant-Dort Carriage Company Durant-Dort Carriage Company was a manufacturer of horse-drawn vehicles in Flint, Michigan. Founded in 1886, by 1900 it was the largest carriage manufacturer in the country. This very successful business made the partners rich men and it became the ...
, which by 1904 was the largest carriage-making company in the country and one of the largest in the world. Durant moved most Buick production to the former Durant-Dort Imperial Wheel plant in
Jackson, Michigan Jackson is the only city and county seat of Jackson County in the U.S. state of Michigan. As of the 2010 census, the city population was 33,534, down from 36,316 at the 2000 census. Located along Interstate 94 and U.S. Route 127, it is approx ...
in 1905. Buick continued car production in Jackson through 1907, when Factory #1 was completed in Flint. The Jackson plant continued production with Buick trucks through 1912. David Buick sold his stock upon departure in 1906, making him a wealthy man, but he died in modest circumstances 25 years later. In 1907, Durant agreed to supply motors to R. S. McLaughlin in Canada, an automaker, and in 1908 he founded General Motors. Between 1899 and 1902, two prototype vehicles were built in Detroit, Michigan by Walter Lorenzo Marr. Some documentation exists of the 1901 or 1902 prototype with
tiller A tiller or till is a lever used to steer a vehicle. The mechanism is primarily used in watercraft, where it is attached to an outboard motor, rudder post or stock to provide leverage in the form of torque for the helmsman to turn the rudder ...
steering similar to the
Oldsmobile Curved Dash __NOTOC__ The gasoline-powered Oldsmobile Model R, also known as the Curved Dash Oldsmobile, is credited as being the first mass-produced automobile, meaning that it was built on an assembly line using interchangeable parts. It was introduced by ...
. In mid-1904, another prototype was constructed for an endurance run, which convinced Whiting to authorize production of the first models offered to the public. The architecture of this prototype was the basis for the Model B. The first Buick made for sale, the 1904 horizontally opposed 2-cylinder engine Model B, was built in Flint, Michigan at a re-purposed factory that was known as the
Flint Wagon Works Flint Wagon Works of Flint, Michigan, manufactured wagons from the early 1880s. One of the world's most successful horse-drawn vehicle makers they formed with their Flint neighbours a core of the American automobile industry. In 1905 Flint was p ...
. There were 37 Buicks made that year, none of which survive. There are, however, two replicas in existence: the 1904 endurance car, at the Buick Gallery & Research Center in Flint, and a Model B assembled by an enthusiast in California for the division's 100th anniversary. Both of these vehicles use various parts from Buicks of that early era, as well as fabricated parts. These vehicles were each constructed with the two known surviving 1904 engines. The early success of Buick is attributed mainly to what it called the valve-in-head engine, now known as the
overhead valve An overhead valve (OHV) engine, sometimes called a ''pushrod engine'', is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with earlier flathead engines, where the valves were located be ...
(OHV), engine patented by Eugene Richard and developed by Richard, Buick, and Marr. The Model F had a two-cylinder engine, an 87-inch wheelbase and weighed 1,800 lbs. The creation of General Motors is attributed mainly to the success of Buick, so it can be said
Marr Marr (Scottish Gaelic: ''Màrr'') is one of six committee areas in Aberdeenshire, Scotland. It has a population of 34,038 (2001 Census). Someone from Marr is called a ''Màrnach'' in Scottish Gaelic. Etymology The genesis of the name ''Mar ...
and Richard's designs directly led to GM. The power train and chassis architecture introduced on the Model B was continued through the 1909 Model F. The Model F was similar to the Model G, a lower-priced two-seat roadster, produced from 1906 until 1909. Both the F and G were powered by a two-cylinder 159 engine producing along with a 2-speed transmission as well as mechanical brakes on the rear wheels. The flat-twin engine is inherently balanced, with
torque In physics and mechanics, torque is the rotational equivalent of linear force. It is also referred to as the moment of force (also abbreviated to moment). It represents the capability of a force to produce change in the rotational motion of t ...
presented to the chassis in a longitudinal manner. The engine was mounted
amidships This glossary of nautical terms is an alphabetical listing of terms and expressions connected with ships, shipping, seamanship and navigation on water (mostly though not necessarily on the sea). Some remain current, while many date from the 17th ...
.
Billy Durant William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each s ...
was a promoter, and Buick soon became the largest carmaker in America. Durant embarked on a series of corporate acquisitions, calling the new firm General Motors. At first, the manufacturers comprising General Motors competed against each other, but Durant ended that. He wanted each General Motors division to target one class of buyers. Buick was positioned below the
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed ...
brand. To save on resources, Buick vehicles shared a common platform, called the
GM A platform The General Motors A platform (commonly called A-body) was an automobile platform, and was GM's original, and oldest, platform used by all early GM products, beginning with the Chevrolet Superior. From this platform, all North American platforms ...
, that was shared with Chevrolet,
Oakland Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...
,
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it pro ...
, and Cadillac. At first, Buick followed the likes of
Napier Napier may refer to: People * Napier (surname), including a list of people with that name * Napier baronets, five baronetcies and lists of the title holders Given name * Napier Shaw (1854–1945), British meteorologist * Napier Waller (1893–19 ...
in
automobile racing Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. Auto racing has existed since the invention of the automobile. Races of various sorts were organi ...
, winning the first-ever race held at
Indianapolis Motor Speedway The Indianapolis Motor Speedway is an automobile racing circuit located in Speedway, Indiana, an enclave suburb of Indianapolis, Indiana. It is the home of the Indianapolis 500 and the Verizon 200, and and formerly the home of the United St ...
. The first full-size Buick to join the smaller Model B was in 1907, when the Buick Model D was introduced with a four-cylinder T-head engine, installed in the front with rear-wheel drive. This was one of the only cars with side valves that Buick ever made.


1910s - 1920s

In 1910, Buick introduced the Model 10 with an OHV four-cylinder engine followed in 1911, with their first closed-body car, the
Buick Six The Buick Six was a top level automobile produced by GM's Buick Division which was first introduced in 1914, and was the senior vehicle to the Buick Four, Buick Series B Four. It was an all new platform which was shared with the Oldsmobile Six an ...
, that followed the same bodystyle that first appeared at Cadillac, and four years ahead of Ford. The car was built at the all-new factory in Flint which later became known as
Buick City Buick City was a name applied to the former Buick home plant following major renovations completed during the early 1980s to better compete with Japanese producers. The plant was a massive automobile manufacturing complex in the northeast of Flint ...
. Buick during the 1920s made various sized vehicles, with series designations for different years, sometimes using numbers, while later years using lettered designations. One of the larger vehicles, with straight-six, was the Buick Master Six. In the 1910s and 1920s, Buick was a prestige brand in the Republic of China with the brand driven by or for high-level politicians and the
Emperor An emperor (from la, imperator, via fro, empereor) is a monarch, and usually the sovereign ruler of an empire or another type of imperial realm. Empress, the female equivalent, may indicate an emperor's wife ( empress consort), mother ( e ...
. Buick now sells 80% of its production in the People's Republic of China and is a minor player in Taiwan. In 1929, as part of General Motors' companion make program, Buick Motor Division launched the Marquette sister brand, designed to bridge the price gap between Buick and
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it pro ...
; however, Marquette was discontinued in 1930. All Buick, Marquette,
Viking Vikings ; non, víkingr is the modern name given to seafaring people originally from Scandinavia (present-day Denmark, Norway and Sweden), who from the late 8th to the late 11th centuries raided, pirated, traded and s ...
, and Oldsmobile products shared the newly introduced
GM B platform The B platform (also known as the B body) is a full-size rear-wheel drive car platform that was produced by General Motors (GM) from 1926 to 1996. Originally made for Oldsmobile and Buick, all of General Motors's five main makes would use it a ...
starting in 1926.


1930s

Buick debuted two major achievements for the 1931 model year, the OHV
Buick Straight-8 engine The Buick Straight-8 engine (Fireball 8) was produced from 1931 to 1953 and sold in Buick automobiles, replacing the Buick Straight-6 engine across the board in all models in 1931. Like many American automobile makers, Buick adopted the straight-ei ...
and a synchromesh transmission in all models but the Series 50. The Eight was offered in three displacements, the 220 cubic inch (bore 2 7/8 in. stroke 4.25 in.), was available in the Series 50 with 77 brake HP. The Series 60 engine was a 272 cu. in. unit (bore 3 1/16 in., stroke 5 in.) giving 90 brake HP. Cadillac had previously introduced the Cadillac Type 51 with a flathead V8 engine in 1915 which made usage of an eight-cylinder engine a luxury feature. The Series 80 and Series 90 used a 344 cu. in. version (bore 3 5/16 in., stroke 5 in.) for 104 brake HP. Automatic vacuum-operated spark advance was another feature replacing the steering column-mounted spark lever although an emergency lever was now dash mounted. Buick scored another first in 1939 when it became the first company to introduce
turn signal The lighting system of a motor vehicle consists of lighting and signalling devices mounted to or integrated into the front, rear, sides, and in some cases the top of a motor vehicle. They illuminate the road ahead for the driver and increase th ...
s, which did not appear on other car brands until almost a decade later. All 1939 models also had a steering column-mounted shift lever. In the mid-1930s McLaughlin-Buicks were purchased by British monarch
Edward VIII Edward VIII (Edward Albert Christian George Andrew Patrick David; 23 June 1894 – 28 May 1972), later known as the Duke of Windsor, was King of the United Kingdom and the Dominions of the British Empire and Emperor of India from 20 January ...
. He had a preference for the Canadian built McLaughlin-Buick. Buicks were used for royal transport within Canada, including for King
George VI George VI (Albert Frederick Arthur George; 14 December 1895 – 6 February 1952) was King of the United Kingdom and the Dominions of the British Commonwealth from 11 December 1936 until his death in 1952. He was also the last Emperor of I ...
and Queen Elizabeth during the 1939 royal tour of Canada. In the 1920s and 1930s Cadillac and Buick vehicles were popular with long-distance passenger service operators e.g. the Nairn Transport Company in the Middle East (Baghdad-Damascus). File:1904Buick.jpg, 1904
Buick Model B The Buick Model B was Buick's first model as an independent company, later becoming part of General Motors in 1908. It was built in Jackson, Michigan. A model B was exhibited in 1905 at the New York Auto Show The New York International Auto ...
File:1905 Buick Model C.jpg, alt=Buick Model C, Jackson, Michigan, 1905 Buick Model C File:Woman on Buick.jpg, 1910 Buick Model 10 Runabout File:1914 BUICK B-35 PHAETEN, AM-91-91 pic1.JPG, 1914 Buick Six Model B-35 phaeton File:Buick Roadster 1917.jpg, 1917 Buick D-35 roadster File:Buick E-Six 45 (1918) 1Y7A6067.jpg, 1918 Buick E-45 File:Buick Roadster 1922.jpg, 1922 Buick Model 22-54 Sport roadster File:Buick Standard Model 25 Touring 1925 2.jpg, 1925 Buick Master Six Series 25 touring File:16 21 2362 museum.jpg, 1925 Buick Master Six File:SLNSW 22578 192930 Buick coupe.jpg, 1929 Buick Series 46 Business Coupe File:Buick Coupe Series 26 (1930) (20634081715).jpg, 1930 Buick Series 46 Business Coupe File:Buick 4-Dorrars Sedan 1932.jpg, 1932 Buick Series 60 Model 67 sedan File:Buick 46C Convertible Coupe 1935.jpg, 1935 Buick Series 40 Model 46C convertible coupe File:1938 Buick Roadmaster 4d sdn - fvr.jpg, 1938 Buick Series 80 touring sedan File:1939 Buick 4d sdn - brown - 13.jpg, 1939 Buick Series 40 Model 41 touring sedan File:1941 Buick Limited (34646246692).jpg, 1941 Buick Series 90 Touring Sedan Model 90


Buick engines

1904–1911. Two cylinders horizontally opposed at 180 degrees, OHV, 159 cu. in. 1907–1924. Four cylinders, in line, OHV, 165 to 392.6 cu. in. It was related to the Chevrolet Inline-4 engine 1914–1930.
Buick Straight-6 engine The Buick Straight 6 was an engine manufactured by Buick from 1914–1930 and was exclusively used in the Buick Six platform, then later in the Buick Master Six and Buick Standard Six. They were OHV, like their previous engines, as Buick had been ...
, in line, OHV, 191 to 331 cu. in. 1931–1953.
Buick Straight-8 engine The Buick Straight-8 engine (Fireball 8) was produced from 1931 to 1953 and sold in Buick automobiles, replacing the Buick Straight-6 engine across the board in all models in 1931. Like many American automobile makers, Buick adopted the straight-ei ...
, in line, OHV, 221 to 345 cu. in. 1953-1981
Buick V8 engine The Buick V8 is a family of V8 engines produced by the Buick division of General Motors between 1953 and 1981. The first version replaced the Buick straight-eight. Displacements vary from (for the division's unique all-aluminum early 1960s eng ...
1961-2008
Buick V6 engine The Buick V6, popularly referred to as the 3800 in its later incarnations, originally and initially marketed as ''Fireball'' at its introduction in 1962, was a large V6 engine used by General Motors. The block is made of cast iron and all use tw ...


Post World War II years

File:Buick - Super 8 - 1947 - 40 hp - 8 cyl - Kolkata 2013-01-13 3361.JPG, 1947 Buick Super File:1948 Buick Roadmaster - blue - fvr.jpg, 1948
Buick Roadmaster The Buick Roadmaster is an automobile that was built by Buick from 1936 until 1942, from 1946 until 1958, and then again from 1991 until 1996. Roadmasters produced between 1936 and 1958 were built on Buick's longest non-limousine wheelbase and sh ...
Sedanet File:Buick Convertible 1949.jpg, 1949
Buick Roadmaster The Buick Roadmaster is an automobile that was built by Buick from 1936 until 1942, from 1946 until 1958, and then again from 1991 until 1996. Roadmasters produced between 1936 and 1958 were built on Buick's longest non-limousine wheelbase and sh ...
File:Buick Riviera 1950.jpg, 1950 Buick Super
Riviera ''Riviera'' () is an Italian word which means "coastline", ultimately derived from Latin , through Ligurian . It came to be applied as a proper name to the coast of Liguria, in the form ''Riviera ligure'', then shortened in English. The two areas ...
File:1953 Buick Skylark - blue - fvl.jpg, 1953 Buick Roadmaster Skylark File:1953 Buick Roadmaster Estate Wagon - Green - fvr.jpg, 1953
Buick Roadmaster The Buick Roadmaster is an automobile that was built by Buick from 1936 until 1942, from 1946 until 1958, and then again from 1991 until 1996. Roadmasters produced between 1936 and 1958 were built on Buick's longest non-limousine wheelbase and sh ...
Estate Estate or The Estate may refer to: Law * Estate (law), a term in common law for a person's property, entitlements and obligations * Estates of the realm, a broad social category in the histories of certain countries. ** The Estates, representat ...
File:Buick Special sedan ca 1955.jpg, 1955
Buick Special The Buick Special was an automobile produced by Buick. It was usually Buick's lowest-priced model, starting out as a full-size car in 1936 and returning in 1961 (after a two-year hiatus) as a mid-size. The Special was built for several decades and ...
File:1956 Buick Century fvl2.jpg, 1956 Buick Century
Riviera ''Riviera'' () is an Italian word which means "coastline", ultimately derived from Latin , through Ligurian . It came to be applied as a proper name to the coast of Liguria, in the form ''Riviera ligure'', then shortened in English. The two areas ...
File:Buick Super 1957.jpg, 1957 Buick Super
Riviera ''Riviera'' () is an Italian