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The ''Bugle'' or ''Bugle-American'' (the original name) was an
underground newspaper The terms underground press or clandestine press refer to periodicals and publications that are produced without official approval, illegally or against the wishes of a dominant (governmental, religious, or institutional) group. In specific rece ...
based in
Milwaukee, Wisconsin Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...
. Distributed throughout the state from September 1970 to 1978, it was published weekly for most of that time for a total of 316 issues. The ''Bugle'', an early example of the alternative newsweekly genre, was less radical than the city's other underground newspaper, ''
Kaleidoscope A kaleidoscope () is an optical instrument with two or more reflecting surfaces (or mirrors) tilted to each other at an angle, so that one or more (parts of) objects on one end of these mirrors are shown as a symmetrical pattern when viewed fro ...
'', although it was not viewed that way by the local media such as the ''
Milwaukee Journal The ''Milwaukee Journal Sentinel'' is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper and also the largest newspaper in the state of Wisconsin, where it is widely read. It was purchased by the G ...
'' and ''
Milwaukee Sentinel The ''Milwaukee Journal Sentinel'' is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper and also the largest newspaper in the state of Wisconsin, where it is widely read. It was purchased by the ...
''. The paper was founded by
Denis Kitchen Denis Kitchen (born August 27, 1946) is an American underground cartoonist, publisher, author, agent, and the founder of the Comic Book Legal Defense Fund. Early life Kitchen grew up in Wisconsin, attending William Horlick High School, Raci ...
, Dave Schreiner, Mike Hughes, Mike Jacobi and Judy Jacobi, some of them former
journalism Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree of accuracy. The word, a noun, applies to the journ ...
students at the
University of Wisconsin–Milwaukee The University of Wisconsin–Milwaukee (UW–Milwaukee, UWM, or Milwaukee) is a Public university, public Urban university, urban research university in Milwaukee, Wisconsin, United States. It is the largest university in the Milwaukee metropo ...
. The tongue-in-cheek name was inspired by that of the ''
Daily Bugle The ''Daily Bugle'' (at one time ''The DB!'') is a fictional New York City tabloid newspaper appearing as a plot element in American comic books published by Marvel Comics. The ''Daily Bugle'' is a regular fixture in the Marvel Universe, most ...
'', the fictional newspaper published by
Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
-hater
J. Jonah Jameson John Jonah Jameson Jr., known as J. Jonah Jameson, is a character appearing in American comic books published by Marvel Comics, most commonly in association with the superhero Spider-Man. The character was created by writer Stan Lee and artist St ...
. Because of Kitchen's interest in
underground comics Underground comix are small press or self-published comic books that are often socially relevant or satirical in nature. They differ from mainstream comics in depicting content forbidden to mainstream publications by the Comics Code Authority, ...
, the ''Bugle'' featured a comics page with the works of both local artists like Kitchen, Jim Mitchell, Don Glassford,
Bruce Walthers Bruce Walthers von Alten (born 1944) is an American underground cartoonist. Also known as Bruce von Alten, Walthers was part of the late-1960s/early-1970s Milwaukee underground comix scene and a member of the Krupp Comics/ Kitchen Sink group, ...
, and Wendel Pugh, and work by nationally known artists like
Robert Crumb Robert Dennis Crumb (; born August 30, 1943) is an American artist who often signs his work R. Crumb. His work displays a nostalgia for American folk culture of the late 19th and early 20th centuries, and satire of contemporary American c ...
. For a time Kitchen syndicated these strips to about fifty college and alternative papers around the country. On February 22, 1975, the ''Bugle's'' office on Bremen Street in the Riverwest neighborhood was firebombed. About the same time, the car of ''Kaleidoscope's'' editor John Kois was also bombed. The newspaper's next issue, delayed a week, was aided by financial support from such fans as George Reedy,
Leonard Cohen Leonard Norman Cohen (September 21, 1934November 7, 2016) was a Canadian songwriter, singer, poet, and novelist. Themes commonly explored throughout his work include faith and mortality, isolation and depression, betrayal and redemption, soc ...
and
Bryan Ferry Bryan Ferry (born 26 September 1945) is an English singer and songwriter. He became known as the frontman of the band Roxy Music and also launched a solo career. His voice has been described as an "elegant, seductive croon". He also established ...
. Neither bombing was ever solved; many suspected involvement by the
Milwaukee Police Department The Milwaukee Police Department (MPD) is the police department organized under the city of Milwaukee, Wisconsin. The department has a contingent of about 1,800 sworn officers when at full strength and is divided into seven districts. Jeffrey B. ...
's
Red Squad In the United States and Canada, Red Squads were police intelligence units that specialized in infiltrating, conducting counter-measures and gathering intelligence on political and social groups during the 20th century. Dating as far back as the ...
.Armstrong, David. ''A Trumpet to Arms: Alternative Media in America'' (Houghton Mifflin, 1981), p. 148-149 ''et seq.'' Veterans of the ''Bugle'' (in addition to Kitchen) include Tony Capaccio (later editor of ''
Jane's Defence Weekly ''Jane's Defence Weekly'' (abbreviated as ''JDW'') is a weekly magazine reporting on military and corporate affairs, edited by Peter Felstead. It is one of a number of military-related publications named after John F. T. Jane, an Englishman who ...
''),
Greg Kot Greg Kot (born March 3, 1957) is an American music journalist and author. From 1990 until 2020, Kot was the rock music critic at the ''Chicago Tribune'', where he covered popular music and reported on music-related social, political and busines ...
(the ''
Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
s pop music critic since 1990), Rob Fixmer (later technology news editor of ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''), Gary Peterson, and Peter James Spielmann of the
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
.


See also

*
List of underground newspapers of the 1960s counterculture This is a partial list of the local underground newspapers launched during the Sixties era of the hippie/psychedelic/youth/counterculture/New Left/antiwar movements, approximately 1965–1973. This list includes periodically appearing papers of g ...


References

{{reflist Newspapers established in 1970 Publications disestablished in 1978 Alternative weekly newspapers published in the United States Underground culture 1970 establishments in Wisconsin