Broaster Company is an American

foodservice The foodservice (US English) or catering (British and Commonwealth English) industry includes the businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, grocery stores, school and hospital cafet ...

equipment manufacturer headquartered in

Beloit, Wisconsin Beloit ( ) is a city in Rock County, Wisconsin, United States. As of the 2020 census, the city had a population of 36,657 people. Beloit is a principal city of the Janesville, Wisconsin, Janesville–Beloit metropolitan statistical area (Rock Co ...

. It was founded by L.A.M. Phelan in 1954. The company is known for producing pressure fryers, licensing "Genuine Broaster Chicken", and operating a branded food program, "''Broaster Express''".

History

The

Broasting Broaster Company is an American foodservice equipment manufacturer headquartered in Beloit, Wisconsin. It was founded by L.A.M. Phelan in 1954. The company is known for producing pressure fryers, licensing "Genuine Broaster Chicken", and opera ...

technique was introduced in 1954 when American businessman and inventor, L.A.M. Phelan, combined parts of a deep fryer and pressure cooker as a way to cook chicken more quickly. With his invention, Phelan trademarked the words "broaster" and "broasted food". Phelan manufactured the first Broaster Pressure Fryers under Flavor Fast Foods, Inc. and in 1956 formed the Broaster Company, expanding its line of offerings to include food product ingredients and accessories. In 1970, the Alco Standard Corporation of

Valley Forge, Pennsylvania The village of Valley Forge is an unincorporated settlement. It is located on the west side of Valley Forge National Historical Park at the confluence of Valley Creek and the Schuylkill River in Pennsylvania. The remaining village is in Schu ...

purchased the Broaster Company. In 1991, Alco sold the Broaster Company to a group of private investors. In 2009, Jay Cipra was named CEO of Broaster Company LLC, after serving as president of its parent company Broaster Company, Inc. Broaster Company celebrated its 60th anniversary in 2014.

Operations

Broaster Company is the owner of a proprietary process that creates what the company calls "Genuine Broaster Chicken". The process uses the company's

marinades Marinating is the process of soaking foods in a seasoned, often acidic, liquid before cooking. This sauce, called the marinade, can be either acidic (made with ingredients such as vinegar, lemon juice, or wine), or enzymatic (made with ingredien ...

and coating to prepare chicken which is then fried in a Broaster Pressure Fryer by an employee with training from the Broaster Company. The Broaster Company licenses more than 5,000 restaurants, bars, and carryout locations in the United States with additional locations in 54 countries. Among them is High Life Lounge in Des Moines, highlighting the chicken broasting process on a Season 3 (2010) episode of ''Man v. Food''.

Broasting

Broasting is a method of cooking

chicken The chicken (''Gallus gallus domesticus'') is a domesticated subspecies of the red junglefowl (''Gallus gallus''), originally native to Southeast Asia. It was first domesticated around 8,000 years ago and is now one of the most common and w ...

and other foods using a

pressure fryer In cooking, pressure frying is a variation on pressure cooking where meat and cooking oil are brought to high temperatures while pressure is held high enough to cook the food more quickly. This leaves the meat very hot and juicy. A receptacle used ...

technique invented by L. A. M. Phelan and marketed by the Broaster Company. The method essentially combines

pressure cooking A pressure cooker is a sealed vessel for cooking food with the use of high pressure steam and water or a water-based liquid, a process called pressure cooking. The high pressure limits boiling and creates higher temperatures not possible at low ...

with

deep frying Deep frying (also referred to as deep fat frying) is a cooking method in which food is submerged in hot fat, traditionally lard but today most commonly Cooking oil, oil, as opposed to the shallow frying used in conventional frying done in a fryi ...

to pressure fry chicken that has been

marinated Marinating is the process of soaking foods in a seasoned, often acidic, liquid before cooking. This sauce, called the marinade, can be either acidic (made with ingredients such as vinegar, lemon juice, or wine), or enzymatic (made with ingredien ...

and

breaded Breadcrumbs are a culinary ingredient consisting of flour or crumbled bread of varying dryness, sometimes with seasonings added. They are used for a variety of purposes, including breading or crumbing foods before frying (such as breaded cutlet ...

. Internationally, broasted chicken remains highly popular in

Middle Eastern The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

and

South Asian South Asia is the southern Subregion#Asia, subregion of Asia that is defined in both geographical and Ethnicity, ethnic-Culture, cultural terms. South Asia, with a population of 2.04 billion, contains a quarter (25%) of the world's populatio ...

countries such as

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in West Asia. Located in the centre of the Middle East, it covers the bulk of the Arabian Peninsula and has a land area of about , making it the List of Asian countries ...

and Pakistan, as well as in Latin American countries such as Colombia and Peru. Many restaurants and fast-food chains in these countries also have the word "broast" in their names.

References

Bibliography

External links

Broaster Company website.
https://emenuprices.com/dajaj-broast-menu-prices-mall-road-dha-johar-town/ * {{Cooking techniques Cooking appliances Manufacturing companies based in Wisconsin Cuisine of Wisconsin American companies established in 1954 Food and drink companies established in 1954 Manufacturing companies established in 1954 1954 establishments in Wisconsin