Broadway is a decorative

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are thousands ...

, perhaps the archetypal

Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unit ...

typeface. The original face was designed by

Morris Fuller Benton Morris Fuller Benton (November 30, 1872 – June 30, 1948) was an American typeface designer who headed the design department of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937. Many of Benton' ...

in 1927 for

ATF The Bureau of Alcohol, Tobacco, Firearms and Explosives (BATFE), commonly referred to as the ATF, is a domestic law enforcement agency within the United States Department of Justice. Its responsibilities include the investigation and preven ...

as a capitals only display face. It had a long initial run of popularity, before being discontinued by ATF in 1954. It was re-discovered in the Cold Type Era and has ever since been used to evoke the feeling of the twenties and thirties. Several variants were made:MacGrew, Mac, ''American Metal Typefaces of the Twentieth Century'' Oak Knoll Books, New Castle Delaware, 1993, , pp. 50–51. * ''Broadway'' (1928,

), capitals only. * ''Broadway Engraved'' (1928,

Sol Hess Sol Hess (born 1886, Philadelphia, PA – d. 1953) was an American typeface designer. After a three-year scholarship course at Pennsylvania Museum School of Industrial Design, he began at Lanston Monotype in 1902, rising to typographic man ...

Monotype Monotyping is a type of printmaking made by drawing or painting on a smooth, non-absorbent surface. The surface, or matrix, was historically a copper etching plate, but in contemporary work it can vary from zinc or glass to acrylic glass. The i ...

). * ''Broadway (with lowercase)'' (1929,

Hess Hess or Heß may refer to: * Hess (surname), also ''Heß'' in German, people with the surname Hess * Hess, Oklahoma, a community in the United States * Hess Educational Organization, the largest private provider of English instruction in the Rep ...

). * ''Broadway Condensed'' (1929,

Benton Benton may refer to: Places Canada *Benton, a local service district south of Woodstock, New Brunswick *Benton, Newfoundland and Labrador United Kingdom * Benton, Devon, near Bratton Fleming * Benton, Tyne and Wear United States *Benton, Alabam ...

Digital Copies

Digital versions are now made by Linotype,

Elsner+Flake Elsner is a German surname. Notable people with the surname include: *Branko Elsner (1929–2012), Slovenian footballer and manager * David Elsner (born 1992), German ice hockey player *Gisela Elsner (1937–1992), German writer *Hannelore Elsner ( ...

Bitstream A bitstream (or bit stream), also known as binary sequence, is a sequence of bits. A bytestream is a sequence of bytes. Typically, each byte is an 8-bit quantity, and so the term octet stream is sometimes used interchangeably. An octet may ...

, and

URW++ URW Type Foundry GmbH (formerly URW++ Design & Development GmbH) is a type foundry based in Hamburg, Germany. The foundry has its own library with more than 500 font families. The company specializes in customized corporate typefaces and the d ...

. Similar fonts, such as ''ITC Manhattan'' and ''Glitzy'' are sold by ITC and Ingrimayne Type respectively.

References

{{reflist Display typefaces American Type Founders typefaces Letterpress typefaces Photocomposition typefaces Digital typefaces Typefaces and fonts introduced in 1928 Typefaces designed by Morris Fuller Benton