Broadcast Drive is a
road
A road is a linear way for the conveyance of traffic that mostly has an improved surface for use by vehicles (motorized and non-motorized) and pedestrians. Unlike streets, the main function of roads is transportation.
There are many types of ...
in
Kowloon Tong
Kowloon Tong () is an area of Hong Kong located in Kowloon. The majority of the area is in the Kowloon City District. Its exaclocationis south of the Lion Rock, north of Boundary Street, east of the East Rail line and west of Grampian Road. I ...
,
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
. The road is notable as it is only 1 km long but having played host to all five broadcasting outlets in Hong Kong at one point in the 1970s, and the hill on which the road is located was known in
Chinese as ''
Ng Toi Shan'' (五台山, lit. ''five-station hill'') during that time. The five broadcasters were:
*
Radio Television Hong Kong (RTHK), whose headquarters (Broadcasting House) was inaugurated in 1969 at 30 Broadcast Drive
*
Commercial Radio Hong Kong
Commercial Radio Hong Kong (CRHK, , aka Hong Kong Commercial Broadcasting Company Limited is one of the two commercial radio broadcasting companies in Hong Kong along with Metro Radio Hong Kong. CRHK provides an array of entertainment, inclu ...
(CRHK)
*
Television Broadcasts Limited
Television Broadcasts Limited (TVB) is a television broadcasting company based in Hong Kong SAR. The Company operates five free-to-air terrestrial television channels in Hong Kong, with TVB Jade as its main Cantonese language service, and TV ...
(TVB)
*
Rediffusion Television
Rediffusion Television (RTV) was the first television station in Hong Kong, making it both the first British colony and the first predominantly ethnically Chinese city to have television.Kitley, Philip. 003(2003). Television, Regulation and ...
(RTV), later renamed
Asia Television
Asia Television Limited (, also known as ATV) is a digital media and broadcasting company in Hong Kong. Established as the first television service in Hong Kong as Rediffusion Television () on 29 May 1957, it shifted to terrestrial televi ...
(ATV); and
*
Commercial Television
Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio ( ...
The area became known as ''Four-station Hill'' () in 1978 following Commercial Television's collapse. Its studio building was acquired by RTHK for its television unit, and was reopened as Television House in 1986.
TVB moved its operations to the
Clear Water Bay
Clear Water Bay () is a bay on the eastern shore of Clear Water Bay Peninsula of Hong Kong, located within Clear Water Bay Country Park. There are two beaches at Clear Water Bay: " Clear Water Bay First Beach" and "Clear Water Bay Second Beach ...
TV City in 1988, and ATV moved to
Tai Po
Tai Po is an area in the New Territories of Hong Kong. It refers to the vicinity of the traditional market towns in the area presently known as Tai Po Old Market or Tai Po Kau Hui () (the original "Tai Po Market") on the north of Lam Tsu ...
in 2007, leaving RTHK and CRHK the only remaining broadcasters on the road. RTHK has announced plans to move its operations to
Tseung Kwan O
Tseung Kwan O New Town is one of the nine new towns in Hong Kong, built mainly on reclaimed land in the northern half of Junk Bay (known as Tseung Kwan O in Chinese/Cantonese language) in southeastern New Territories, after which it is name ...
within the next few years. The reason for the departure of broadcast stations is partly due to the rising value of the land occupied and stations cashing in the rise in value.
The area is also a well known
high end
In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to ...
(though gradually ageing) residential neighbourhood, and is home to those mainly from
professional
A professional is a member of a profession or any person who works in a specified professional activity. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and ski ...
and
upper middle class
In sociology, the upper middle class is the social group constituted by higher status members of the middle class. This is in contrast to the term '' lower middle class'', which is used for the group at the opposite end of the middle-class stra ...
backgrounds.
TVB Headquarters
TVB first headquarters and studios were located on Broadcast Drive in Kowloon Tong and were neighbours with fellow broadcasters
RTHK
Radio Television Hong Kong (RTHK) is the public broadcasting service in Hong Kong. GOW, the predecessor to RTHK, was established in 1928 as the first broadcasting service in Hong Kong. As a government department under the Commerce and Econom ...
and
ATV
ATV may refer to:
Broadcasting
* Amateur television
*Analog television
Television stations and companies
* Ràdio i Televisió d'Andorra
* ATV (Armenia)
* ATV (Aruba), NBC affiliate
* ATV (Australian TV station), Melbourne
* ATV (Austria)
* AT ...
. The six storey office tower and studios were located along the hills along Broadcast Drive. By the late 1980s, TVB had out-grown the facility at Broadcast Drive, and built a new studio complex, named T.V. City, at 220 Clear Water Bay Road in November 1988. From the late 1970s to 1987, TVB also used the office of the defunct
Commercial TV
Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio ...
for additional studio space.
The old headquarters were demolished to make way for residential flats. The old
Commercial Television
Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio ( ...
Building is now
RTHK
Radio Television Hong Kong (RTHK) is the public broadcasting service in Hong Kong. GOW, the predecessor to RTHK, was established in 1928 as the first broadcasting service in Hong Kong. As a government department under the Commerce and Econom ...
Television House.
The company's main rival: ATV, moved away from the neighbourhood in 2007.
Public Transportation
Broadcast Drive is served by 4 minibus routes, 1
KMB KMB or kmb may refer to:
* KMB Jazz, a record label
* Khushhali Microfinance Bank, Pakistan
* Kimberly-Clark Corporation, NYSE symbol
* Kowloon Motor Bus, Hong Kong
*Kimbundu
Kimbundu, a Bantu language which has sometimes been called Mbundu
or ...
bus route and one free shuttle bus route.
* Green Minibus No. 13 (to
Hung Hom Ferry Pier)
* Green Minibus No. 13A (to
Lok Fu)
* Green Minibus No. 13B (to Lok Fu)
* Green Minibus No. 29A (to
Kowloon Tong station)
* KMB No. 208 (to
Tsim Sha Tsui East)
*Lok Fu Place - Broadcast Drive Shuttle Bus (to Lok Fu Place)
Education
Broadcast Drive is in Primary One Admission (POA) School Net 41. Within the school net are multiple aided schools (operated independently but funded with government money) and Kowloon Tong Government Primary School.
See also
*
List of streets and roads in Hong Kong
References
External links
Google Maps of Broadcast Drive
{{Coord, 22.34243, 114.18140, display=title
Roads in New Kowloon
Kowloon City District
Mass media in Hong Kong
Television studios