HOME

TheInfoList



OR:

is a Japanese multinational manufacturing company founded in 1931 by Shojiro Ishibashi (18891976) in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a
calque In linguistics, a calque () or loan translation is a word or phrase borrowed from another language by literal word-for-word or root-for-root translation. When used as a verb, "to calque" means to borrow a word or phrase from another language ...
translation and transposition of (), meaning 'stone bridge' in Japanese. It primarily manufactures
tires A tire (North American English) or tyre (Commonwealth English) is a ring-shaped component that surrounds a wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide traction on the surface over w ...
, as well as golf equipment. As of 2021, Bridgestone is the largest manufacturer of tires in the world, followed by
Michelin Michelin ( , ), in full ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes '' région'' of France. It is the second largest t ...
, Goodyear, Continental, and
Pirelli Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer based in the city of Milan, Italy. The company, which has been listed on the Borsa Italiana since 1922, is the 5th-largest tyre manufacturer, and is focused on the consumer pro ...
. Bridgestone Group has 181 production facilities in 24 countries as of July 2018.


History


Origins

The history of the ''Bridgestone Tire Company, Ltd.'', founded in 1931 by Shojiro Ishibashi in Japan. The first Bridgestone tire was produced on 9 April 1930, by the Japanese " Tabi" Socks Tire Division (actually made jika-tabi). One year later on 1 March 1931, the founder, Shojiro Ishibashi, made the "Tabi" Socks Tire Division independent and established the Bridgestone Tire Co., Ltd. in the city of Kurume, Fukuoka Prefecture. "Bridgestone" was named after the name of the founder, Shojiro Ishibashi (; ). Foregoing dependence on European and North American technology, the Bridgestone Tire Co., Ltd. set its eyes on manufacturing tires based largely on Japanese technology. The fledgling company experienced many difficulties in the areas of technology, production, and sales in the early days. Eventually, improvements were achieved in quality and manufacturing processes which led to the business rapidly expanding in domestic and overseas markets.


Challenges during and after World War II

Wartime regulations were in effect throughout Japan during
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, and tires also came under the jurisdiction of these regulations. This resulted in nearly all of the company's output being used to satisfy military demand. 1945 saw the end of armed conflict, but the company was devastated by the war. The Tokyo headquarters was destroyed during an aerial bombing raid, and all overseas assets were lost. The plants in Kurume and
Yokohama is the List of cities in Japan, second-largest city in Japan by population as well as by area, and the country's most populous Municipalities of Japan, municipality. It is the capital and most populous city in Kanagawa Prefecture, with a popu ...
escaped unscathed, and production was able to resume immediately after the war ended. Brushing aside the problems caused by a labour union strike that lasted for 46 days, the foundations of the company were further reinforced after this. After the war the company started making bicycles, with the Bridgestone Cycle Company being formed in 1949. From 1952 the first complete powered bicycles were produced, with a 26cc engine. In 1958 the first 50cc Bridgestone motorcycles were manufactured, but the company's main income was from supplying tires to its rival motorcycle makers such as
Honda commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan. Founded in October 1946 by Soichiro Honda, Honda has bee ...
,
Suzuki is a Japanese multinational mobility manufacturer headquartered in Hamamatsu, Shizuoka Prefecture, Shizuoka. It manufactures automobiles, motorcycles, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs and a va ...
and Yamaha and it was later decided to cease motorcycle manufacturing. In 1952, Ishibashi founded the Bridgestone Museum of Art and located it at 10 Kyobashi 1chome, Chuoku, Tokyo 104; Bridgestone Corporation's company headquarters.


Technological innovation

In 1951, Bridgestone was the first company in Japan to begin selling
rayon Rayon, also called viscose and commercialised in some countries as sabra silk or cactus silk, is a semi-synthetic fiber made from natural sources of regenerated cellulose fiber, cellulose, such as wood and related agricultural products. It has t ...
cord tires, and a five-year project to modernize production facilities was started. This year also saw another Bridgestone building opened in
Kyōbashi, Tokyo is a neighborhood east of Tokyo Station in Chūō, Tokyo, Japan. It is one of the city's oldest commercial districts, although it has since been eclipsed by Ginza to the south and Nihonbashi to the north. Kyobashi, together with Nihonbashi and ...
, which contained the Bridgestone Museum. Sales surpassed ten billion yen in 1953, placing Bridgestone at the top of the tire industry in Japan, and celebrations were held to commemorate the 25th anniversary of the company's foundation in Kurume. The sale of nylon tires was started in 1959, and work forged ahead with the construction of the new Tokyo plant, which was opened in 1960, in order to cope with the fast-expanding market for motorization.


Radial tires and overseas expansion

The company issued stock shares and was listed on the stock exchange in 1961. A new system of administration was ushered in by Shojiro Ishibashi as the chairman, and Kanichiro Ishibashi as the president. As part of the transition across to administrative reform, the Deming Plan in honor of
W. Edwards Deming William Edwards Deming (October 14, 1900 – December 20, 1993) was an American business theorist, composer, economist, industrial engineer, management consultant, statistician, and writer. Educated initially as an electrical engineer and later ...
, which involves overall quality control activities, was adopted, and the company was awarded the prestigious
Deming Prize The Deming Prize is the longest-running national quality award and one of the highest awards in the world. It recognizes both individuals for their contributions to the field of quality and businesses that have successfully implemented exemplary s ...
in 1968. Also, additions were built onto the Tokyo plant in 1962 to house the new Technical Centre, and a progressive system of research and development was established. On the product front, 1967 saw the sale of the company's first ever
radial tire A radial tire (more properly, a radial-ply tire) is a particular design of vehicular tire. In this design, the cord plies are arranged at 90 degrees to the direction of travel, or radially (from the center of the tire). Radial tire constructio ...
, the RD10. Bridgestone's first overseas plant since the end of the war was opened in Singapore in 1965, and production was also commenced in Thailand in 1969. The 1960s for Bridgestone was an era of overseas expansion that also included the establishment of Bridgestone Americas in the United States in 1967 to act as Bridgestone's USA representative sales branch. At the start of the period of Japan's economic stagnation, brought about by the first oil shock, the company was placing even more emphasis on establishing its own technology for the manufacture of radial tires, and it was also at this time that further domestic plants were constructed and fitted out. Its Super Filler Radial was placed on the market in 1978, and in 1979 the company introduced the high-performance POTENZA radial tire, from an Italian word for power. The company was actively engaged in overseas expansion activities at this time. In addition to starting up production in Indonesia and Iran in 1976, it also invested in a Taiwan tire manufacturer and purchased a tire plant and a plant for diversified products in Australia in 1980. The founder, Shojiro Ishibashi, died on 11 September 1976. On 1 March 1981, the company celebrated its 50th anniversary. At the same time, the company initiated activities to strengthen its home base that supported overseas expansion strategy with the aim of being ranked as one of the world's top three manufacturers of rubber products. New production facilities were also established in Thailand, India, Poland, China, the United States and other countries. The company changed the name from Bridgestone Tire Co., Ltd. to Bridgestone Corporation in 1984.


Firestone Tire and Rubber Company purchase

In 1988, Bridgestone purchased the Firestone Tire and Rubber Company of
Akron, Ohio Akron () is a city in Summit County, Ohio, United States, and its county seat. It is the List of municipalities in Ohio, fifth-most populous city in Ohio, with a population of 190,469 at the 2020 United States census, 2020 census. The Akron metr ...
. Placing considerable financial and personnel resources into rebuilding Firestone after the purchase, Bridgestone achieved surplus annual profits for the year 1992 with BFE (''Bridgestone Firestone Europe'') and again in 1993 with BFS (''Bridgestone Firestone USA''). The Firestone Tire and Rubber Company and Bridgestone Tire Company Ltd. USA were amalgamated in 1990 and became ''"Bridgestone Firestone North American Holdings Ltd"''. The North American subsidiary of Bridgestone Corporation is now named Bridgestone Americas, Inc. The tire division is Bridgestone Americas Tire Operations, LLC. In April 2012, Bridgestone Americas opened up its new ''Bridgestone Americas Technical Center'' in Akron. The $100 million facility, located just down the street from the former headquarters, tire plant, and technical center, houses 450 employees whose jobs are to develop innovative and advanced tire technologies for the company. In June 2022, Bridgestone opened up its $21 million ''Advanced Tire Production Center'' which replaced the ''Firestone Advance Tire Works Plant'' at the original Firestone Tire and Rubber Company headquarters which opened in 1910. The new building is home of the company's racing tire production for the NTT IndyCar Series. The plant manufactures all Firestone Firehawk racing tires. It is the first new tire plant in the city of Akron in more than 70 years. Bridgestone also opened up a $6 million test track adjacent to the ''Advanced Tire Production Center'' to support passenger tire testing and development. The test track opened in autumn 2022. Bridgestone has invested more than $125 million in its Akron operations since 2012, when the company opened the Bridgestone Americas Technology Center.


Bridgestone's global locations

Bridgestone has major manufacturing plants in many countries around the world. As of 1 April 2011, Bridgestone has 47 tire plants, 29 tire-related plants, 19 raw materials plants, 89 diversified product plants, 4 technical centers, and 11 proving grounds globally. Some of the major plants are located in:


Australia

Bridgestone Australia is headquartered in Eastwood, an inner-southern suburb of
Adelaide, South Australia Adelaide ( , ; ) is the list of Australian capital cities, capital and most populous city of South Australia, as well as the list of cities in Australia by population, fifth-most populous city in Australia. The name "Adelaide" may refer to ei ...
. Beginning as the SA Rubber Mills in 1939, Bridgestone took over the Australian plants which were at that time operated by the Uniroyal Tyre Company in 1980. Bridgestone Australia had a major manufacturing tire factory in Australia: located in
Salisbury Salisbury ( , ) is a city status in the United Kingdom, cathedral city and civil parish in Wiltshire, England with a population of 41,820, at the confluence of the rivers River Avon, Hampshire, Avon, River Nadder, Nadder and River Bourne, Wi ...
, a northern suburb of Adelaide (this plant was eventually decommissioned in April 2011). Bridgestone has State Offices in all states of Australia, and has a large number of retail outlets across the country. In 2000 Bridgestone Australia Ltd. purchased the BANDAG Retreading plant and its operations in Australia. Bandag Manufacturing Pty Limited has 35 franchised dealers across Australia, New Zealand, Fiji, Papua New Guinea and Nouméa. Bandag Manufacturing Pty Limited is a wholly owned subsidiary of Bridgestone Australia Limited, and operates under license to Bandag Incorporated. In 2006 Bridgestone purchased Bandag Incorporated, which is now a subsidiary of Bridgestone Corporation. From the purchase in 1981, the Australian operations of Bridgestone have been run as a publicly listed company on the Australian Stock exchange. Bridgestone Corporation has maintained a majority share holding. As of mid-2007 the Australian operation was delisted from the Australian Stock exchange and became a solely owned Division of Bridgestone Corporation (pending minority shareholder approval as per Australian Corporate Law). Following the cancellation on Friday, 11 May 2007, of all shares held by minority shareholders, Bridgestone Australia Ltd. became a wholly owned subsidiary of Bridgestone Corporation of Japan. The selective capital reduction and subsequent privatisation which cost $49 million was approved and completed. Bridgestone Australia Ltd. was delisted from the ASX on 30 May 2007.


Europe

Bridgestone EU has its head office in
Brussels, Belgium Brussels, officially the Brussels-Capital Region, (All text and all but one graphic show the English name as Brussels-Capital Region.) is a Communities, regions and language areas of Belgium#Regions, region of Belgium comprising #Municipalit ...
, and was set up in 1990 as Bridgestone/Firestone Europe SA. Before that, a representative office in Belgium set up in 1972 and sales subsidiary companies and importers in each countries were selling products imported from Japan. There are 7 production plants in the region and a 32 hectare
research and development Research and development (R&D or R+D), known in some countries as OKB, experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage ...
centre near
Rome, Italy Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...
. The company distributes more than 25 million tires a year through 17 national sales subsidiaries and 2 distributors. They directly employ over 12,000 people with Mr. Tsuda as CEO. At present there are national headquarters in the following locations:
Vienna Vienna ( ; ; ) is the capital city, capital, List of largest cities in Austria, most populous city, and one of Federal states of Austria, nine federal states of Austria. It is Austria's primate city, with just over two million inhabitants. ...
, Austria;
Prague Prague ( ; ) is the capital and List of cities and towns in the Czech Republic, largest city of the Czech Republic and the historical capital of Bohemia. Prague, located on the Vltava River, has a population of about 1.4 million, while its P ...
, Czech Republic; Hinnerup, Denmark;
Vantaa Vantaa (; , ) is a city in Finland. It is located to the north of the capital, Helsinki, in southern Uusimaa. The population of Vantaa is approximately . It is the most populous municipality in Finland. Vantaa is part of the Helsinki Metropoli ...
, Finland; Fresnes, France; Bad Homburg, Germany;
Athens Athens ( ) is the Capital city, capital and List of cities and towns in Greece, largest city of Greece. A significant coastal urban area in the Mediterranean, Athens is also the capital of the Attica (region), Attica region and is the southe ...
, Greece;
Budapest Budapest is the Capital city, capital and List of cities and towns of Hungary, most populous city of Hungary. It is the List of cities in the European Union by population within city limits, tenth-largest city in the European Union by popul ...
, Hungary;
Dublin Dublin is the capital and largest city of Republic of Ireland, Ireland. Situated on Dublin Bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, and is bordered on the south by the Dublin Mountains, pa ...
, Ireland;
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
, Italy; Moerdijk, Netherlands;
Oslo Oslo ( or ; ) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of 1,064,235 in 2022 ...
, Norway;
Warsaw Warsaw, officially the Capital City of Warsaw, is the capital and List of cities and towns in Poland, largest city of Poland. The metropolis stands on the Vistula, River Vistula in east-central Poland. Its population is officially estimated at ...
, Poland; Alcochete, Portugal;
Madrid Madrid ( ; ) is the capital and List of largest cities in Spain, most populous municipality of Spain. It has almost 3.5 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 7 million. It i ...
, Spain;
Sundsvall Sundsvall () is a city and the seat of Sundsvall Municipality in Västernorrland County, Sweden. It has a population of 58,807 as of 2020; more than 95,000 live in the municipal area. It is Sweden's 21st largest city by population. Old town i ...
, Sweden; Spreitenbach, Switzerland;
Istanbul Istanbul is the List of largest cities and towns in Turkey, largest city in Turkey, constituting the country's economic, cultural, and historical heart. With Demographics of Istanbul, a population over , it is home to 18% of the Demographics ...
, Turkey and
Warwick Warwick ( ) is a market town, civil parish and the county town of Warwickshire in the Warwick District in England, adjacent to the River Avon, Warwickshire, River Avon. It is south of Coventry, and south-east of Birmingham. It is adjoined wit ...
, UK. Bridgestone EU runs a continent-wide scheme called Truckpoint wherein fleets can take their vehicles to any Bridgestone approved garage throughout Europe and get Bridgestone specialist work carried out on their tires. There are no Bridgestone factories in the United Kingdom but there is a technical bay at which tyres returned by dissatisfied customers are inspected in
Coventry Coventry ( or rarely ) is a City status in the United Kingdom, cathedral city and metropolitan borough in the West Midlands (county), West Midlands county, in England, on the River Sherbourne. Coventry had been a large settlement for centurie ...
. The plant at
Ulyanovsk Ulyanovsk,, , known as Simbirsk until 1924, is a types of inhabited localities in Russia, city and the administrative center of Ulyanovsk Oblast, Russia, located on the Volga River east of Moscow. Ulyanovsk has been the only Russian UNESCO Ci ...
, Russia and the marketing office in Moscow were sold in December 2023 as Bridgestone withdrew from the Russian market, following the
Russian invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
.


North America

As part of reinforcement plans, the company purchased a plant in Tennessee from the Firestone Tire and Rubber Company, its first manufacturing plant in North America, and started the production of radial tires for trucks and buses in 1983. Bridgestone also has a steel cord plant in Clarksville, Tennessee, named Bridgestone Metalpha. Metalpha is currently ranked as the top provider in the global steel cord market. In May 1988, a takeover bid of America's No. 2 tire manufacturer,
Akron, Ohio Akron () is a city in Summit County, Ohio, United States, and its county seat. It is the List of municipalities in Ohio, fifth-most populous city in Ohio, with a population of 190,469 at the 2020 United States census, 2020 census. The Akron metr ...
based Firestone Tire and Rubber Company, was successful, and Firestone was placed under the Bridgestone umbrella as a subsidiary company. This purchase brought a large number of Firestone global production sites into the Bridgestone organization. These sites included North America, Central and South America, Europe, New Zealand and other locations. Bridgestone also commenced production in Turkey. In 1992, the company established regional corporate offices in Europe and the Americas.
Nashville Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
-based Bridgestone Americas, Inc. (BSA) is the American subsidiary of the Bridgestone Corporation. BSA and its subsidiaries develop, manufacture and market Bridgestone, Firestone, and associate brand tires for consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies also produce air springs, roofing materials,
synthetic rubber A synthetic rubber is an artificial elastomer. They are polymers synthesized from petroleum byproducts. About of rubber is produced annually in the United States, and of that amount two thirds are synthetic. Synthetic rubber, just like natural ru ...
and industrial fibers and textiles and operate the world's largest chain of automotive tire and service centers. In November 2010
ASA Automotive Systems Inc.
was selected by the Consumer Tire Sales division of Bridgestone Americas Tire Operations, LLC (BATO) as the software provider for their North American consumer dealers to supply the industry's leading 'All-in-One' Point-of-Sale, Accounting and Inventory shop management software. In 2014, Bridgestone Americas Tire Operations (BATO) unveiled its newly rebranded GCR Tires & Service division. With one of the largest network of commercial stores across the country, GCR's reach extends nationwide. The letters of GCR reflect the last names of the original company founders Balie Griffith, Harold Crawford and Perry Rose. In 2015, Bridgestone Americas Inc. signed a deal giving its dealers the option to install digital air calibration machines from Excel Tire Gauge Inc. in their stores. The digital air calibration machines streamline the tire inflation process by automatically inflating or deflating tires. In 2017, Bridgestone Americas consolidated many of their business units into a single building in downtown Nashville, Bridgestone Tower. Nearly 2,000 employees work in the new skyscraper, nestled between the
Country Music Hall of Fame The Country Music Hall of Fame and Museum in Nashville, Tennessee, is one of the world's largest museums and research centers dedicated to the preservation and interpretation of American vernacular music. Chartered in 1964, the museum has amass ...
and the Schermerhorn Symphony Center. In April 2020, due to demand by essential service providers during COVID-19 pandemic in Tennessee, Bridgestone Americas announced plans to restart its North American commercial tire plants as well as its North American Firestone Industrial Products and Firestone Building Products manufacturing facilities.


Sports sponsorships


Formula racing

Bridgestone started to invest in motorsport in the 1980s by developing race tires for feeder series like
Formula 2 Formula Two (F2) is a type of open-wheel formula racing category first codified in 1948. It was replaced in 1985 by Formula 3000, but revived by the FIA from 2009 to 2012 in the form of the FIA Formula Two Championship. The name returned aga ...
,
Formula 3 Formula Three (F3) is a third-tier class of open-wheel formula racing. The various championships held in Europe, Australia, South America and Asia form an important step for many prospective Formula One drivers. History Formula Three (adop ...
,
Formula Ford Formula Ford, also known as F1600 and Formula F, is an entry-level class of single-seater, open-wheel formula racing. The various championships held across the world have historically been an important step for many prospective Formula One dri ...
, Formula Opel Lotus and karting. In order to increase the Firestone subsidiary's brand awareness, ''Bridgestone Firestone NAH Ltd'', re-entered the Firestone brand into CART open-wheel racing in 1995 to challenge Goodyear. The tires proved better and Goodyear left the series for 2000. Since then, Firestone has been the single tire provider for the successor
Champ Car World Series Champ Car World Series (CCWS) was the series sanctioned by Open-Wheel Racing Series Inc., a sanctioning body for American open-wheel car racing that operated from 2004 to 2008. It was the successor to Championship Auto Racing Teams (CART), ...
, the
IndyCar Series The IndyCar Series, officially known as the NTT IndyCar Series for sponsorship reasons, is the highest class of American open-wheel car racing in the United States, which has been conducted under the auspices of various sanctioning bodies sinc ...
and its feeder series
Indy NXT Indy NXT (pronounced "Indy Next"), previously Indy Lights, is an American Minor league, developmental automobile racing series sanctioned by IndyCar, currently known as INDY NXT by Firestone for sponsorship reasons. Indy NXT is the highest step ...
. Bridgestone has supplied tires in
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
since , although the company one-off produced Formula One tires at the
1976 Events January * January 2 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 18 – Full diplomatic ...
and 1977 Japanese Grand Prix for Japanese entrants such as Kazuyoshi Hoshino's Heros Racing and Kojima. The Japanese company decided to supply tires for Formula One in 1995, backed up by the CEO Yoichiro Kaizaki, aiming to improve Bridgestone's name value in the European market which was greatly inferior compared with their archrivals,
Michelin Michelin ( , ), in full ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes '' région'' of France. It is the second largest t ...
. Though it was scheduled to enter the championship in the 1998 season at first, this was brought forward to because the engineering section led by Hirohide Hamashima had quickly advanced development. Thus, Hiroshi Yasukawa, the general manager of Motorsport Department, also made the best use of the experience and networks in Europe since the Bridgestone's European F2 era () and constructed logistics for Formula One at once. The first title was acquired right away in the second year, 1998 by Mika Häkkinen and
McLaren McLaren Racing Limited ( ) is a British auto racing, motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. The team is a subsidiary of the McLaren Group, which owns a majority of the team. McLaren is best known a ...
Mercedes. And Bridgestone users took five Drivers' Championship titles and five Constructors' Championship titles (, ) for the period that competed with Goodyear () and
Michelin Michelin ( , ), in full ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes '' région'' of France. It is the second largest t ...
(). Especially, cooperation with
Scuderia Ferrari Scuderia Ferrari (; ), currently racing under Scuderia Ferrari HP, is the racing division of luxury Italian auto manufacturer Ferrari and the racing team that competes in Formula One racing. The team is also known by the nickname "the Pranc ...
and
Michael Schumacher Michael Schumacher (; born 3 January 1969) is a German former racing driver, who competed in Formula One from to and from to . Schumacher won a record-setting seven Formula One World Drivers' Championship titles, tied by Lewis Hamilton in ...
functioned well in this period. From 2008 to 2010 Bridgestone was due to be the sole tire supplier to the FIA Formula One World Championship. However, because Michelin chose to conclude its Formula One tire programme at the end of the 2006 season, all teams used Bridgestone tires from the 2007 season to the 2010 Formula One season. On 2 November 2009, Bridgestone announced that they would not be renewing their contract to supply tires to Formula One teams after 2010. The company said it was "addressing the impact of the continuing evolution of the business environment".
Pirelli Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer based in the city of Milan, Italy. The company, which has been listed on the Borsa Italiana since 1922, is the 5th-largest tyre manufacturer, and is focused on the consumer pro ...
announced in June 2010 that it would serve as sole supplier for tires in the 2011 season.


Sports car and touring car racing

In the 1980s and 1990s, Bridgestone provided tires to the
Le Mans Le Mans (; ) is a Communes of France, city in Northwestern France on the Sarthe (river), Sarthe River where it meets the Huisne. Traditionally the capital of the Provinces of France, province of Maine (province), Maine, it is now the capital of ...
sport prototypes of teams
Nismo , abbreviated as Nismo, is a division of Nissan Motorsports & Customizing focused in motorsport and performance-oriented car models for Nissan. Nismo was initially a company, , formed in 1984 as a result of a merger of two motorsport departmen ...
and
TOM's is an automotive aftermarket parts manufacturer and tuner of Toyota and Lexus vehicles, as well as a factory-backed racing team. The TOM'S head office is located in Tokyo, Japan. TOM'S most prominently produces aftermarket parts for current ...
, backed by Japanese automobile manufacturers
Nissan is a Japanese multinational Automotive industry, automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the ''Nissan'' and ''Infiniti'' brands, and formerly the ''Datsun'' brand, with in-house ...
and
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
respectively. In the early 1990s, Bridgestone expanded to
Mercedes-AMG Mercedes-AMG GmbH, commonly known as AMG (Aufrecht, Melcher, Großaspach), is the high-performance subsidiary of Mercedes-Benz, Mercedes-Benz AG. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG v ...
, which entered the DTM and later Le Mans and the FIA GT Championship. The brand left international sports car racing in 2000, but remains as one of the main suppliers in the
Super GT Super GT (stylized as SUPER GT) is a sports car racing series that began in 1993. Launched as the , generally referred to as the All Japan Grand Touring Car Championship (JGTC), the series was renamed to Super GT in 2005. It is the top level of ...
series. Since April 2023, Bridgestone became the main tire supplier for the Super Taikyu championship series replacing Hankook, which supplied its tires briefly until forced to exit the series due the latter's
Daejeon Daejeon (; ) is South Korea's list of cities in South Korea, fifth-largest metropolis, with a population of nearly 1.5 million. Located in a central lowland valley between the Sobaek Mountains and the Geum River, the city is known both as a ...
plant fire.


Motorcycling

In 2002, Bridgestone entered the
Grand Prix motorcycle racing Grand Prix motorcycle racing is the highest class of motorcycle road racing events held on Road racing, road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held sin ...
's main class
MotoGP Grand Prix motorcycle racing is the highest class of motorcycle road racing events held on Road racing, road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held sin ...
. From 2009 to 2015, it was the exclusive tire supplier of the championship and reached the milestone of 100
MotoGP Grand Prix motorcycle racing is the highest class of motorcycle road racing events held on Road racing, road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held sin ...
victories in 2012. Nine-time World Champion Valentino Rossi was 'Bridgestone Tyre Adviser' having won two MotoGP titles on Bridgestone tires in 2008 and 2009. In May 2014, Bridgestone announced they would leave Moto GP at the end of the 2015 season.


Other sports

Bridgestone is currently the Official Tire of the
Olympic Games The modern Olympic Games (Olympics; ) are the world's preeminent international Olympic sports, sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a Multi-s ...
, but have stated they will not be renewing their worldwide partnership agreements with the Olympics and Paralympics when they expire at the end of 2024. In 2010, Bridgestone acquired the naming rights to the home venue of the NHL's
Nashville Predators The Nashville Predators (colloquially referred to as the Preds) are a professional ice hockey team based in Nashville, Tennessee. The Predators compete in the National Hockey League (NHL) as a member of the Central Division (NHL), Central Divisio ...
calling it Bridgestone Arena. They were also the title sponsor for
Copa Libertadores The CONMEBOL Libertadores, also known as Copa Libertadores de América (), is an annual continental club football competition organized by CONMEBOL since 1960. It is the highest level of competition in South American club football. The tournam ...
, the top competition for South American club
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
, from 2013 to 2017, and
Copa Sudamericana The CONMEBOL Sudamericana, also known as Copa Sudamericana (; ), is an annual international club football competition organized by CONMEBOL, the governing body of football in South America, since 2002. It is the second-most prestigious club com ...
from 2011 to 2013.


Diversified products

The predecessors of Bridgestone began making diversified products in the 1930s, soon after they started making tires. Today, Bridgestone diversified operations encompass automotive components, industrial products, polyurethane foam products, construction materials, parts and materials for electronic equipment, bicycles and sporting goods. Diversified business generates about one-fourth of total sales in the Bridgestone Group. Automotive parts are an especially large line of business for Bridgestone in diversified operations. Bridgestone supplies automakers with vibration-isolating components, such as engine mounts. Bridgestone also supplies air springs for trucks, automobiles and train carriages. Bridgestone market aluminium wheels and other automotive accessories, too.


Industrial products

Bridgestone's industrial products span a vast range, including polyurethane foam for automotive seats and interiors, for bedding and furniture and for insulation and sealing in appliances and buildings; water hoses; marine hoses for loading and unloading oil tankers; specialty precision hose products, such as wire-blade hose for construction equipment and machine tools; conveyor belts; and rubber tracks for crawler tractors. Additionally, they make retreaded tires for aircraft. Their corporate headquarters for the Bridgestone Aircraft tire division is located in Miami, Florida. The Bridgestone product line in construction and civil engineering materials is similarly broad. Bridgestone supply Multi-Rubber Bearings for installing in foundations to protect buildings from earthquakes, inflatable rubber dams for managing waterways (no longer manufactured 2008), marine fenders for protecting wharves, additives for pavement, waterproofing sheet, rubberized ceiling and roofing materials, panel tanks for storing water, bath fixtures and residential flooring, air and water systems. Bridgestone's line of products for electronic equipment includes precision rollers for office machines and functional films for solar cells and plasma displays. In sporting goods, Bridgestone market golf balls and clubs and tennis balls and rackets. Bridgestone's line of bicycles is Japan's most extensive see above information re. Anchor Cycles.


Bridgestone Commercial Services Group (Bandag)

On 5 December 2006, Bridgestone Americas and Bandag, Inc. announced a merger agreement whereby Bridgestone would acquire Muscatine, Iowabased Bandag, Inc., a leading truck tire re-treader that was founded in 1957 and had over 900 franchised dealers worldwide at the time. In announcing the merger, Bridgestone's president in Tokyo explained: The transaction was valued at approximately US$1.05 billion. On 31 May 2007, the agreement was consummated and Bridgestone Americas acquired the outstanding shares of Bandag stock for US$50.75 per share. The unit was renamed Bridgestone Bandag, LLC and Saul Solomon was appointed to the position of chairman, CEO and President. Previously, Solomon served as Vice President and General Counsel of BSAH. In the four years following the acquisition, Bandag's headquarters remained in Muscatine, although some processes and functions were consolidated and/or transferred to other facilities. In November 2010, corporate headquarters were moved to Nashville. In May 2011, the unit was renamed Bridgestone Commercial Services Group, eliminating the name "Bandag."


Bicycles

The Bridgestone Cycle Co Ltd. originated in 1949. It offers bicycles under its own brand and under the Anchor brand. At one time, Bridgestone marketed bicycles under the name Kabuki. The U.S. marketing director of the Bicycle division, Grant Petersen, developed a reputation for resisting popular trends in the bicycle industry and instead followed his own personal philosophy of building dependable and comfortable bicycles. Peterson applied this approach to Rivendell Bicycle Works after Bridgestone stopped marketing bicycles in the U.S. The company was an innovator in the nascent mountain bike scene, designing mountain bikes with shorter chain-stays and steeper frame angles than then popular. This made it more nimble and a better climber. Until 1986, Bridgestone models were numbered in multiples of 100, with the higher numbers indicating a higher end bike. The entry level road bike in 1986, for example, may have been the Bridgestone 100, while the Bridgestone 700 would have been a competition level race bike. Beginning in 1987 there was a change, with model designations consisting of two letters followed by a numeral. The letters indicated the type of bike, and the number indicated the position in the product lineup. The numbering was also reversed, with the smaller numbers indicating a higher position in the product line. For example, the RB-1 would have been the top-of-the-line road bike, followed by the RB-2, RB-3, etc. Bridgestone is currently building frames in Japan for
keirin – "racing track" – is a form of Motor-paced racing, motor-paced cycle racing in which track cycling, track cyclists sprint for victory following a speed-controlled start behind a motorized or non-motorized pacer. It was developed in Japan ...
track racing under Nihon Jitensha Shinkokai approved standards. It is currently producing non-NJS frames for the Japanese market as well. In Japan, it is known as a manufacturer of utility, mountain and (under the brand name Anchor) road racing bikes. Bridgestone has also collaborated with Alex Moulton to produce the Bridgestone Moulton Bicycle and marketed its own
folding bicycle A folding bicycle is designed to be compacted into a smaller, more manageable size or shape, making it easier to store or carry . When folded, the bikes can be more easily carried into buildings, on public transportation (facilitating mixed-mo ...
, the Bridgestone Picnica. Bridgestone also released a range of BMX Bicycles in 19811982 known as the MKI & MKII.


Motorcycles

Bridgestone motorcycles were a division of the company that produced
moped A moped ( ) is a type of small motorcycle, generally having a less stringent licensing requirement than full motorcycles or automobiles. Historically, the term exclusively meant a similar vehicle with both bicycle pedals and a motorcycle eng ...
s and
motorcycles A motorcycle (motorbike, bike; uni (if one-wheeled); trike (if three-wheeled); quad (if four-wheeled)) is a lightweight private 1-to-2 passenger personal motor vehicle Steering, steered by a Motorcycle handlebar, handlebar from a saddle-style ...
from 1952 to 1970. Initially producing power assisted bicycles, the division moved on to producing mopeds and then motorcycles. The motorcycles were technologically advanced and powered by
two-stroke engines A two-stroke (or two-stroke cycle) engine is a type of internal combustion engine that completes a Thermodynamic power cycle, power cycle with two strokes of the piston, one up and one down, in one revolution of the crankshaft in contrast to a f ...
. The high technical specification resulted in the machines being more expensive compared to other manufacturers models. Production was stopped in 1970 to protect the supply of tires to other manufacturers.


Bridgestone Aircraft Tire

Bridgestone Aircraft Tire (USA) is a manufacturer of aircraft tires as well as retread servicing. Bridgestone Americas Holdings announced in May 2006 that it would be moving its
Miami, Florida Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
aviation operation to its new facility located in Mayodan, North Carolina, this move is expected to be completed by mid-2007 and will create approximately 95 new jobs. CEO and President of Bridgestone Aircraft Tire (USA) Joe Rayna is quoted as saying; "''This move allows us to continue to prepare for a changing market, both in demand and in product mix, New modern aircraft, such as the
Boeing 787 Dreamliner The Boeing 787 Dreamliner is an American wide-body airliner developed and manufactured by Boeing Commercial Airplanes. After dropping its unconventional Sonic Cruiser project, Boeing announced the conventional 7E7 on January 29, 2003, wh ...
and
Airbus A380 The Airbus A380 is a very large wide-body airliner, developed and produced by Airbus until 2021. It is the world's largest passenger airliner and the only full-length double-deck jet airliner. Airbus studies started in 1988, and the pr ...
, arrive fitted with new Bridgestone technology aircraft tires, and this new facility will complement that technology''". Bridgestone Aircraft Tire (USA) has been a major supplier of aircraft tires and retreads to the aircraft industry for over 70 years and has sister aviation facilities in Tokyo, Hong Kong and Belgium.


Golf products

Bridgestone Golf is a division of Bridgestone, and is the brand name under which Bridgestone's Golfing Products are marketed. Bridgestone has been producing golf-related products since 1935. The Golf division of Bridgestone currently produces clubs, balls and accessories. Along with technical developments in tire technology came breakthroughs in golf ball technology that have led Bridgestone to be the number one
golf ball A golf ball is a ball designed to be used in golf. Under the rules of golf, a golf ball has a mass no more than , has a diameter not less than , and performs within specified velocity, distance, and symmetry limits. Like golf clubs, golf bal ...
producer in Japan. Design and production of golf clubs followed in 1972. Bridgestone has global coverage of its golfing products with major divisions in USA (Bridgestone Golf USA), Australia (Bridgestone Golf Australia) and Korea (Sokio Corporation).


Dolphin artificial caudal fin

In 2003, the caudal fin of Fuji, a
Bottlenose dolphin The bottlenose dolphin is a toothed whale in the genus ''Tursiops''. They are common, cosmopolitan members of the family Delphinidae, the family of oceanic dolphins. Molecular studies show the genus contains three species: the common bot ...
bred at the Okichan Theater of Okinawa Churaumi Aquarium, was necrotic, necessitating the removal of 75% of the fin which made swimming impossible. The Okinawa Churaumi Aquarium started a project to develop the world's first artificial dolphin caudal fin in cooperation with Bridgestone to replace Fuji's fin. In the early days, the artificial caudal fin could not be installed well because it could not withstand the swimming of dolphins, but aquariums made improvements and succeeded in installing the artificial caudal fin of the dolphin. In 2010, it was also installed in Pacific white-sided dolphin named Lanan, who was bred in Notojima Aquarium, and succeeded in installing the second artificial caudal fin in the world.


Bridgestone e-Reporter

Bridgestone e-reporter is a pan-European competition for aspiring young sports journalists, open to all students aged 1830, who are in full-time education. Now in its fifth year, Bridgestone e-reporter continues to provide up-and-coming writers with first hand experience, interviewing GP2 drivers and issuing race reports from a European GP2 race weekend. The 2008 competition was officially launched on 1 February 2008 with the deadline for entries at 12.00 GMT on 31 March 2008. As of 2009, Bridgestone has not held further editions of the e-Reporter competition. However it may return in a different form in the future. Bridgestone was the sole tire supplier for the GP2 series, an open-wheeled racing championship that is widely regarded as the feeder series for Formula One.


Controversies

After Bridgestone purchased Firestone in 1988, cost cutting measures led to tread separations in tires manufactured in Firestone plants in the 1990s. In 2008, Bridgestone ran an advert during the Super Bowl XLII showing a car driver avoiding several hazards while driving at night, including threatening to run down Richard Simmons, who was embodying a homophobic sissy stereotype, with ''
Ad Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...
''s critic Bob Garfield describing the advert as "grounded in
homophobia Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who identify or are perceived as being lesbian, Gay men, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred, or ant ...
". In September 2011, Bridgestone pleaded guilty to bribing Latin American officials and bid rigging, and agreed to pay a $28 million fine to resolve criminal charges. In February 2014 Bridgestone agreed to a $425 million fine imposed by the
United States Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a United States federal executive departments, federal executive department of the U.S. government that oversees the domestic enforcement of Law of the Unite ...
for price fixing and bid rigging in the automotive parts industry. The company said it regretted the actions that led to the plea deal and said it would take disciplinary action against certain employees. One executive and two other former executives were indicted for conspiracy. In February 2022, shortly after outsourcing the majority of its IT employees, Bridgestone Americas was hacked. This resulted in the theft of company data, manufacturing plants in North and South America to be closed, and production to be halted.


See also

* Bridgestone Arena * Bridgestone Golf * Bridgestone Picnica * Bridgestone Tower


References


External links

*
Bridgestone Corporation English homepage
*
Bridgestone Motorsport English homepage
*
News , Bridgestone

Bridgestone Bicycles Official site
* — ''Wiki collection of bibliographic works on Bridgestone''. {{Authority control Auto parts suppliers of Japan Tire manufacturers of Japan Cycle manufacturers of Japan Mountain bike manufacturers Multinational companies headquartered in Japan Japanese companies established in 1931 Automotive companies established in 1931 1960s initial public offerings Japanese brands Companies listed on the Tokyo Stock Exchange Companies in the Nikkei 225 Formula One tyre suppliers