Branding may refer to:

Physical markings

* Making a mark, typically by

charring Charring is a chemical process of incomplete combustion of certain solids when subjected to high heat. Heat distillation removes water vapour and volatile organic compounds (syngas) from the matrix. The residual black carbon material is Char (chemi ...

: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) **

Livestock branding Livestock branding is a technique for marking livestock so as to identify the owner. Originally, livestock branding only referred to hot branding large stock with a branding iron, though the term now includes alternative techniques. Other f ...

, the marking of animals to indicate ownership such as **

Human branding Human branding or stigmatizing is the process by which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person, with the intention of the resulting scar making it permanent. This is performed using a hot or Freez ...

, body modification done for various reasons, voluntary and involuntary, throughout history **

Freeze branding Freeze branding (sometimes called CryoBranding and the resulting brands, trichoglyphs) is a technique involving a Cryogenics, cryogenic coolant instead of heat to produce permanent marks on a variety of animals. The coolant is used to lower the ...

, permanently marking by way of cold *

Vehicle title branding Vehicle title branding is the use of a permanent designation on a vehicle's title, registration or permit documents to indicate that a vehicle has been written off due to collision, fire or flood damage or has been sold for scrap. The designat ...

, a permanent designation indicating that a vehicle has been "written off"

Marketing

Brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

, a name,

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...

, slogan, and/or design scheme associated with a product or service **

Branding (promotional) A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

, the distribution of merchandise with a brand name or symbol imprinted **

Brand management In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible element ...

, the application of marketing techniques to a specific product, product line, or brand **

Employer branding Employer brand is branding and marketing the entirety of the employment experience. It describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and va ...

, the application of brand management to recruitment marketing and internal brand engagement ** Internet branding, brand management on the Internet ** Nation branding, the application of marketing and brand management techniques for the advancement of a country *** Place branding, the application of marketing and place promotion techniques for the advancement of country subdivisions (mostly

tourism Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...

and investments) **

Personal branding Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. The co ...

, people and their careers marketed as brands (also reputation equity) **

Co-branding Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is an arrangement that associates a single product or service with more than one brand name, ...

, two companies or brands partnering on a product or service ** Branding agency, a type of marketing agency, group or a firm which specializes in creating brands ** Faith branding, the application of marketing techniques to religious institutions or individuals ** School branding, the application of marketing techniques to education organizations

Physical markings

Marketing

See also