Boss Brewing is a craft brewery in

Swansea Swansea ( ; ) is a coastal City status in the United Kingdom, city and the List of urban areas in the United Kingdom, second-largest city of Wales. It forms a Principal areas of Wales, principal area, officially known as the City and County of ...

South Wales South Wales ( ) is a Regions of Wales, loosely defined region of Wales bordered by England to the east and mid Wales to the north. Generally considered to include the Historic counties of Wales, historic counties of Glamorgan and Monmouthshire ( ...

, founded in 2014 by husband and wife Sarah and Roy Allkin. In May 2015 the brewery received a

Society of Independent Brewers The Society of Independent Brewers and Associates (formerly the Small Independent Brewers Association, or SIBA) is an organisation representing the interests of independent breweries in the UK. Founded in 1980, it was intended to fight the pu ...

Gold Award and was awarded

CAMRA The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, which promotes real ale, real cider, cider and perry and traditional British pubs and clubs. History The organisation was founde ...

's Champion Beer of Wales award for its stout in 2019. In August 2019, after applying to trademark its brand name, the brewery received a cease and desist letter from fashion company

Hugo Boss Hugo Boss AG (stylized in all caps) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, Fashion accessory, accessories, footwear, and Leather, leather goods. Hugo Boss is one of the ...

and incurred costs of almost £10,000 defending itself in the legal battle. Boss Brewing had to change the name of two of its beers: Boss Black, a stout, became Boss Brewing Black, and Boss Boss, a double IPA, is now Boss Bossy. The rebranding process cost more than £20,000. In March 2020 comedian

Joe Lycett Joe Harry Lycett (born 1988), also known by the self-given moniker "Mummy", and officially self-renamed briefly as Hugo Boss in 2020, is a British comedian, television presenter, and painter. He has appeared on many TV shows, including '' Live ...

briefly changed his name by

deed poll A deed poll (plural: deeds poll) is a legal document binding on a single person or several persons acting jointly to express an intention or create an obligation. It is a deed, and not a contract, because it binds only one party. Etymology Th ...

to Hugo Boss in order to support the Welsh brewery.

References

Breweries in Wales 2014 establishments in Wales Companies based in Swansea Welsh brands Food and drink companies established in 2014 British companies established in 2014 {{Wales-company-stub