Booyah was a social web and

mobile entertainment Mobile entertainment comprises a range of activities associated with mobile electronics. The definition is both somewhat subjective and in continual development, but can include purely leisure activities (music, playing games), communications (so ...

company. The development team drew its experience from the consumer web and social gaming space and entertainment studios such as

Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and Video game publisher, publisher based in Irvine, California, and a subsidiary of Activision Blizzard. Originally founded in 1991, the company is best known for producing the h ...

Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...

, EA, and

Insomniac Games Insomniac Games, Inc. is an American video game developer based in Burbank, California, and part of PlayStation Studios. It was founded in 1994 by Ted Price as Xtreme Software, and was renamed Insomniac Games a year later. The company is most ...

. Booyah was financed by

Accel Partners Accel, formerly known as Accel Partners, is a global venture capital firm. Accel works with startups in seed, early and growth-stage investments. The company has offices in Palo Alto, California and San Francisco, California, with additional ope ...

and

Kleiner Perkins Caufield & Byers Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneur ...

iFund The iFund is a US$200 million capital fund. Developers may enter into equity deals for the creation of applications, services, and components for Apple Inc.'s iPhone, iPod Touch and iPad platform. It is being offered and managed by venture capita ...

. Booyah used to have five games, all of which were apps, in production: MyTown 2, the sequel to MyTown with similar gameplay, MyTown Animals, a location-based game in which animals live, No Zombies Allowed, a town building game in which Zombies attack which have to be defeated, Early Bird, and its sequel, Early Bird and Friends. Booyah also had two other games that were not in production: ''MyTown'', a location-based game available on the iPhone and iPod Touch with over 3.1 million users, and Nightclub City, a music-themed

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

app, with over 7.9 million

monthly active users Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range ...

. Booyah also announced InCrowd, an app designed to utilize

Facebook Places Facebook is a social-network service website launched on February 4, 2004, by Mark Zuckerberg. The following is a list of software and technology features that can be found on the Facebook website and mobile app and are available to users of ...

. In March 2014, Booyah went out of business and shut down its website. All game servers were shut down as a result of this; all the games Booyah created are now gone and no more will come out.

References

Mobile content {{videogame-company-stub